...Assignment Report University of Wolverhampton Business Management University of Wolverhampton Business Management Applied Strategic Marketing – 6MK002 Group Report Module leader: William Mott Team O Student Names / Numbers - Kamran Ditta (1008999) Bhavneet Kalsi (0910613) Beverley Knibbs (0921999) Audrey Whyte (0921994) Xianzhi Deng (1122635) 30/03/12 Content Page Page Numbers 1.0 Introduction…………………………………………………………………… 3 2.0 Segmentation ………………………………………………………………… 4-5 2.1 Perceptual Map………………………………………………………….. 6-7 3.0 Portfolio Analysis……………………………………………………………… 8-11 4.0 Completive Analysis…………………………………………………………….. 12-13 5.0 Conclusion……………………………………………………………………… 14 6.0 References……………………………………………………………………… 15 7.0 Appendix’s ……………………………………………………………………… 16 7.1 Appendix 1 ………………………………………………………………… 17 7.2 Appendix 1.1……………………………………………………………… 18 7.3 Appendix 2……………………………………………………………….. 19-24 7.4 Appendix 3…………………………………………………………………. 25-28 7.5 Appendix 3.1………………………………………………………………… 29 7.8 Appendix 4………………………………………………………………… 30-31 7...
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...Marketing Assignment #5 Mercedes Benz 2013 Super Bowl Commercial: Soul Segment the ad is targeting: * Men who love women, power, prestige, and sports * Age: 25 – 40 * Income: medium income Position of the brand: The luxury brand name car that can satisfy all men’ desires while the price is still affordable. Five M framework: Mission – create awareness and drive sales A: Create awareness about this new moderately priced sedan. I: Arose customer interest by casting superstars to perform the commercial. D: Rose desires by linking the car with power, prestige, and beautiful women. A: The main action plan is to drive sales of this new car. Message The message is clear: you can get what you want without selling your soul - infer to spend all of your money. This ad is very memorable because there are 3 super stars participated in this ad (Willem Dafoe, Kate Upton, and Usher); because of those celebrities, it’s easier to catch up customer’s eyes in the first place and create buzz. Moreover, the ad arose emotional desires for men, the desires for power and pretty women. Plus the affordable price for this new sedan which made this ad become believable. Although I am not their main target audience (I am woman), I still be touched by the low price of this new car, which change my perception about the image of high price of Mercedes Benz. Money/Media I think superbowl is the right media for Benz to advertise this new car. Because the people who watch...
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...Anthem 1. A rousing or uplifting song identified with a particular group, body, or cause. With arching melodies, epic guitar riffs and rhythms inciting you to put your hands in the air, anthems give us a soundtrack to life’s defining moments. And for HANSON, their sixth studio album ANTHEM marks the beginning of their third decade of making music together. Over their first 20 years, brothers Isaac, Taylor and Zac Hanson have made their mark. Five years building a fanbase as an independent band led to a meteoric rise with the 1997 international smash single MMMBop from their debut album Middle Of Nowhere. A long line of hits, four more studio albums, multiple Grammy nominations and over 16 million album sales followed. Over their second decade, the band charted their own course running an independent label while maintaining a coveted connection with their global fanbase, and in 2007 they launched a grassroots campaign to support poverty and HIV/AIDS relief in Africa (TakeTheWalk.net). Set for release in the US in June followed by worldwide release and a coordinated world tour, the bands sixth studio album ANTHEM is an album that celebrates the power of music to ignite passion and bring people together. “We have always been in awe of the ability music has to engage people, whether it’s a song that makes you want to dance, or a song that inspires you to take action for a cause. We want this record to be the anthem for all of those moments”, says Taylor. Following two years...
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...commercials, magazines, billboards, and stores, even the Internet. Nike has a strategy for success which is to achieve long term success and to sustain continuous revenue, and they intend to continue this pattern by staying ahead of the competition and creating new and unheard of innovative product ideas. The new product that will be introduced under the Nike organization will be discussed in the duration of this paper. Soul to Sole The Nike Company is busy with the design of a new product, Soul to sole foot wear. For every pair sold, Nike will donate a pair to people in need and organizations that help people in need. This is Nike's way of giving back to the community. The new product will have worldwide marketing and be sold all over the world. Nike already operates in several countries and has investment in areas that will make this new product a success. The Soul to sole custom shoe is design for comfort the shoe makes one feel physically relaxed. The Soul to sole shoe comes in different colors such as red, green, black, white also other colors. The soul to sole foot wear is lightweight, and with each step one takes;...
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...Abstract This paper will review Staples, Inc. comprehensively. The authors will discuss Staples’ visions, missions, and objectives, in addition to outlining the firm’s internal strengths and weaknesses and their external opportunities and threats. Several matrices will be included to provide visual aid and better observations of the operations and current practices of the company. Recommendations will be provided on new courses of action that may benefit the company and help increase sales and brand awareness. Vision and Mission Staples, is the world’s largest office product organization, and a reliable source for office solutions. The company products and services include office supplies, copy and print supplies, and technology to support these products. Staples, also provides supplies for facilities, break-room, and furniture (Staples, Inc, 2012). Staples conceptualized the office superstore in 1986. It has more than 88,000 associates worldwide, in 26 countries, and fosters annual sales of 25 billion (Staples, Inc, 2012). Many organizations foundations began with a vision and an organizational mission. The vision and mission are set to be accomplished by setting objectives, and implementing strategies to achieve the goals set by the organization. According to Business Improvement Architects: Creating a compelling vision and developing the strategies to achieve it is one of the organization's most difficult challenges. The vision is more than a dream; it must...
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...represents the business side of me…This also makes the owner responsible for all income and expenses that come thru the business and are included in the owner’s personal tax return... This can be a plus if and when the business takes a loss and the owner has the option of including such deductions to out-weigh the personal income generated… On the flip side of this the owner has to pay taxes on profits made in the name of the company… When looking to obtain a Sole Proprietorship all one has to do is have their business license and move forward in beginning operations… Unlike the rest of the organizational requirements needed for the others, a sole proprietorship is easy to form and operate as well… When dealing with a competitive edge over other soul food restaurants and the way WE are looking to do thing; this would be the best fit for our company for the long haul… When justifying my reasoning for selecting my legal form of operations I will begin by first stating the cost in obtaining such... In most cases there are NO legal forms that have to be filled out if any which cuts cost down unlike the others who have forms that have to be filed with a cost attached… Another cause and effect to my reasoning would be the fact that I have NO connections to anyone else’s lack...
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...Sales Compensation Plan No matter which industry you are preforming, “Sales” is the word and also the soul of every business. Sales represent the profit and the level of success of a company, Sales is what every company non stop seeking for. With higher sales, the profit, earn with a company will be higher. So, how to make your sales become higher? There are many things and effort to do to increase your sales. All the departments in a company must fully commit together to achieve the mission, vision and objective of the company, well, and also every department must have a good leader. But then again, the task of getting higher sales and profit must hand over to the marketing and sales department. In a Marketing department, the jobs are promoting and market the product/service. The sales manager and salesperson are responsible for this task. Therefore, to achieve the mission, vision and objective of a company, sales force and sales quota should be clearly stated in month report and annual report. Meanwhile, to encourage the salesperson to hit the targeted sales, a sales compensation plan should be introduced to them. Sales compensation plan is the is largely tied your sales organization’s ability to achieve specific objectives and targets, then everyone will be incentivized to perform the kinds of revenue-driving activities that yield those results. Sales compensation plan not only build to consolidate the sales of the company, it also consolidates hearts of employees...
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...Motivation For Sales Manager It takes hard work, dedication and patience to be successful. We have achieved the projected sales target for the last year. I want to congratulate one and all for this feat. It’s a remarkable achievement considering the fact that we are new to this market and we have to compete with the big business houses the stalwarts in retail business. All this has been possible because we worked as a team and were true to the core values of the firm. Please remember that our asset is not only the products we sell but also our people. We select the very best in the industry and each one of you has been handpicked for to serve their respective roles. So, be proud of where you stand today. The firm is aware of the challenges we face in our sales activities. As the cliché goes “A problem is a chance for you to do your best” and all uncertainty will lead to tremendous opportunities. As a firm we are committed to help our people achieve the very best. of their capabilities. Training programs and skill building activities will be organised. Quality begins on the inside... and then works its way out. In return we would expect each one of you to be passionate about your work, achieve the targets and grow professionally. What we need to emphasize on is the crucial relationship we build with our customers. Creating value needs to be not only from the point of view of high quality products but also with regards to our communication with the customers. At the end of...
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...Business Plan Alvin Northcross ACC/220 2/10/2013 Rebekah Runyan Business Plan Al’ café will be a Soul Food themed restaurant located at Florissant Square, Missouri. The theme was decided upon after an extensive market survey. The emphasis of Al’ Café will be on multiple cuisines, especially Soul food and Southern style food. The ambience will give a real picture of the African American contemporary style of living. Al’s Café is a venture by Northcross Inc., a company operated by four entrepreneurs who have a very good understanding of the current restaurant industry trends. Their joint labors in the formation of Al’s Café have helped to produce a comprehensive strategy that will include the essential fundamentals necessary to thrive in today's economical eatery environment. Strong market exploration and target market assessment propose that Al’s Café will be situated to cater to an unsatisfied market section. In addition, years of operational and marketing experience have been organized and documented to create a comprehensive blueprint for success. Proven marketing techniques and operational systems will allow management to be proactive to the conditions and obstacles associated with opening a new restaurant. (Restaurant Owner.com, 2013) In closing, we feel the business plan for Al’s Café signifies an accurate expectation of success for all the stakeholders involved. Moreover, we will be providing an advantage to the public by providing secure jobs and a respectable service...
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...Muslims or non-Muslims. It is reported that the Prophet Muhammad (peace be upon him) cursed those who pay interest, those who receive it, those who write a contract based on it, and those who witness such a contract. It is forbidden to gain property or wealth by fraud, deceit, theft, or other falsehoods. "...Give just measure and weight, and do not withhold from people the things that are their due. And do not do mischief on the earth after it has been set in order. That will be best for you, if you have faith" (Qur'an 7:85). It is particularly hateful for a guardian to take from an orphan's property. "To orphans restore their property (when they reach their age). Do not substitute your worthless things for their good ones, and do not devour their property by mixing it up with your own. For this is indeed a great sin" (Qur'an 4:2). Forbidden are earnings from gambling, lotteries, and the...
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...At a pow-wow there is Dancing, arts and crafts sales and much more all in connection with the native culture, the dances can last up too days long. At a powwow there is usually four or more Native Americans and they sit in a circle and play bass drum, which is how the music is created. There is the dancers that dance to the soothing Aboriginal music that the drummers play as they all sing their cultures music. Anyone is allowed at a powwow the only thing that is banned completely at a powwow is drugs and alcohol. The powwow is also a meaningful ceremony because it is put on for honour of the Aboriginal veterans that lost their lives, veterans that go to powwows must help with the ceremony and provided feathers in support of the fallen...
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...Hello, I am excited to respond to your advertisement for an Office Manager/Executive Assistant. Interior Design is my passion! I love color and mixing styles. I love art, architecture and anything related to creating a stunning space! I really enjoy creating a one of a kind space for that special client, whether it be Zen and soothing to your soul or an ultra-modern & chic industrial space that inspires someone to live their dream! I just completed the Certificate Program at Interior Designers Institute in Newport Beach and will be beginning the BFA program next month. I would be thrilled to join your firm. I attended International Academy of Merchandising and Technology in Chicago and performed internships at various showrooms in the Merchandise Mart. Currently, I am working for the VP of International Affairs as an EA & International Sales Analyst for ZO Skin Health by Dr. Zein Obagi. I interact with Doctors and Diplomats around the world on a daily basis. I am responsible for organizing physician training and clinical events, organizing travel, obtaining visas for both my Manager, physicians and visiting diplomats. I am also responsible for monitoring sales and updating forecasting and analysis reports for the International division. I am well versed in working with high level executives across multiple time zones and managing complex, multi city travel arrangements. I also process expense reports that contain multiple currencies and created “invite...
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...Every 14th of of February is celebrated as a day of love within United State and around the world exchanging the symbol of love; flowers, gifts and candies between the loved ones. It is in the name of valentines and it is considered as the love day to exchange the soul and heart to each other and this day is also taken as the appropriate day to purpose the love to someone who wins the heart. But many people don’t understand the history of this day and even don’t pay any attention to know who was the real hero of this love zone who branded the day and let the young generation to celebrate to exchange the love to each others. This history of the valentine is still in majesty. There are different belief about the St. Valentine who was he and why the day started to celebrate. The history contains the vestiges of both Christian and ancient Roman tradition. But still the curiosity remain with us who was the St. Valentines and why it this day is associated with him?. This day is considered as the second largest celebration after christmas in the world according the sale reports of the valentines card among the world....
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...Nova Southeastern University Wayne Huizenga Graduate School Of Business & Entrepreneurship Assignment for Course: Mktp 5005 Submitted to: Dr. Stiber Submitted by: Angela Moore N01012654 Date of Submission: November 25, 2012 Title of Assignment: Happy Feet Soul Line Dance Group CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data, ideas of words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student Signature: ___Angela Moore________________________ ******************************************* Instructor’s Grade on Assignment: Instructor’s Comments: HAPPY FEET LINE DANCE Angela Moore November 25, 2012 Table of contents Executive Summary 1 Group Description 2 Mission and Goals 2 Core competencies 3 Situational Analysis 3 Competitors 4 Target market 5 The Marketing Mix 6 Product Strategy: 6 Distribution Strategy: 6 Promotion Strategy: 6 Price Strategy: 7 Customer Relationship Management 8 Budget and Monitoring 9 Summary and Conclusions 10 Bibliography 11 Executive Summary Line dance origins date back to traditional folk dance (Tatum, 2012). Traditionally, dancing has been around for many years, although there are many different...
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...THE MYTH OF PSYCHE (excerpted from http://www.mythicjourneys.org/newsletter_jul05_transitions_bolen.html ) As most of you know, psyche is the Greek word for soul. It's also the Greek word for butterfly. If you have a protagonist in a story whose name is Psyche, you might expect that she will go through a major transition and crisis. Will she survive it? Will she come through and be transformed, or will she die? That's one way of looking at the Psyche myth. Those of you who heard Robert Bly's White Bear story on the first day of this conference heard a variation of the Eros and Psyche myth. The form that Psyche broke was the understanding with her unseen lover who came every night. The piece of the story I want to focus on is what happens in an unconscious relationship when it is broken. Psyche was the third most beautiful princess. She was considered so beautiful that she was worshipped rather than sought as a partner. Her father the king seeks to know whether his beloved daughter Psyche will ever find a husband. He goes to the Oracle at Delphi. You know, if you go ask the Delphic Oracle for advice, you are bound to fulfill the advice, so be careful. Don't ask for the advice unless you are prepared to really do what you are told to do. The Oracle tells the king that he must abandon his daughter on a mountain top to meet her fate — an inhuman bridegroom. And so, with death is the beginning of the next stage, Psyche is dressed as for a funeral. All the people of the kingdom grieve...
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