...In todays economical business driven world, businesses hold a major role in the nature in which products are produced and consumed. A company that claims to be green and economical may be questioned when they are focused on increased profitability. Is it possible for a business to use such sustainable practice, and keep their cost down so they can remain profitable? I will attempt to answer that question in this case study! Stonyfield Farm started out as a small firm trying to make a difference, and inform the public about consuming organic products. The company also strongly believes in keeping every aspect of their company ethical by doing the right thing and informing consumers about the ingredients of the product(Griffin and Moorhead 2010 p.42). Although they started as a small firm, they expanded the company to make a bigger difference. The company donates a portion of the profit to social and environmental causes allowing them to build a relationship with consumers. As the company expands manufacturing they continually seek to improve ways to save money. One method is by using the waste products in creating other tangible products that are sold to make money(Griffin and Moorhead 2010 p.41). By using local purchasing they also save money on transportation costs, mark-up, and hiring additional employees. As the company grows they must keep long-term orientation by using the local organic dairy farmers and keeping their business strong, by focusing on future purchasing...
Words: 493 - Pages: 2
...My Mentors As Stonyfield My Mentors As Stonyfield Farm CEO Gary Hirshberg put it, "The most undervalued asset in entrepreneurship is determination," and I had finally made the determination to pursue the education necessary to under gird my future business plans. David is not the only successful businessperson I know, but he is the most ethical. Many of the others I grew up with achieved their success by capitalizing on their charisma, their image, or their style. Like my mentor David, however, I knew that I wanted to succeed and be judged based on my character, integrity, and substance. I recognized through my friendship with David that true leadership requires character, and that developing and maintaining character takes grit and persistence. David taught me that gaining success in a capitalistic society is not a right but a responsibility and that it is possible to possess a tough-minded business sense and great humanity simultaneously. During all the years that I witnessed David's ascent in the business world, he never stopped working to achieve success, and I have adopted the same drive. Everyone has dreams, but I have learned to do the groundwork that will make my dreams into realities. I am multilingual, speaking English and Farsi, and I am in the process of learning additional languages-Spanish, Arabic, Hebrew, and German-that will allow me to communicate with an even wider audience. Like David, I do whatever I can to stay at the top and remain competitive, and...
Words: 553 - Pages: 3
