Submitted By msc1234
Attitudes and Attitude Changes (Ch 7)
Attitudes: relatively enduring overall _______________ of products | | Attitude models | ABC Approach: approach that suggests that attitudes encompass one’s _______, _____________, and _______________ (or beliefs) toward an object | | | Hierarchy of effect approach: attitude approach that suggests that affect, behavior, and cognition form in a ________________ order | | High Involvement:Low Involvement:Experiential:Behavioral: | | Methods for measuring attitude | Attitude-toward-the-object model: Compensatory attitude model that considers three key elements including ______________ consumers have about salient attributes, the ____________ of the __________ that an object possesses the attribute, and _______________ of the particular ______________.N
Ao=Σ(bi)(ei)bi= ei= N= | | Attitude-Behavior Consistency: extent to which strong relationships exists between ________________ and actual _____________________. | | Behavioral intention model: model developed to improve on the ATO model, that focuses on behavioral ____________, subjective _________, and ______________ toward a particular ______________B≈BI=w1 (Abehavior)+w2(SN)B=BI=Abehavior=SN=w1, w2= empirical weights | | | Attitude change approach | Persuasion: attempt to ___________ _______________ | | Elaboration Likelihood Model | Elaboration likelihood model: _____________ _____________ model that shows attitudes are changed based on __________ levels of consumer ______________ through either central or peripheral processing | | Elaboration Likelihood Model_____________
Central cues: information in a message about the…...