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Globalization and Culture - John Tomlinson
University of Chicago Press: Published 1999
ISBN: 0-226-80768-1

Chapter 1: Globalization and Culture
Globalization lies at the heart of modern culture; cultural practices lie at the heart of globalization. This is the reciprocal relationship I shall try to establish in this chapter and explore in the chapters which follow. This is not a reckless claim: it is not to say that globalization is the single determinant of modern cultural experience, nor that culture alone is the conceptual key that unlocks globalization's inner dynamic. It is not, therefore, to claim that the politics and economics of globalization yield to a cultural account which takes conceptual precedence. But it is to maintain that the huge transformative processes of our time that globalization describes cannot be properly understood until they are grasped through the conceptual vocabulary of culture; likewise that these transformations change the very fabric of cultural experience and, indeed, affect our sense of what culture actually is in the modern world. Both globalization and culture are concepts of the highest order of generality and notoriously contested in their meanings. This book certainly does not aim at an exhaustive analysis of either: more modestly it tries to grasp the main elements of globalization in what might be called a cultural register. In this first chapter I offer an orientating understanding of the concept of globalization within this register, and then try to show why culture and globalization matter intrinsically to each other.

Globalization as Complex Connectivity
To construct this argument I begin with a simple and relatively uncontentious basic understanding of globalization as an empirical condition of the modem world: what I shall call complex connectivity. By this I mean that globalization refers to the rapidly developing...

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