...Island Life Insurance Mission Statement What do we do? Provide Life Insurance How do we do it? ?? Whom do we do it for? What value are we bringing? Core Problem * Selling Concept * To achieve 5% of market in 20th year, currently only 3% has been achieved. The other 2% must be achieved in the next 2 years Strengths * Reputation * Financial Stability [Island Life Insurance and Island Life General and Casualties Weakness * No marketing department, not enough promotion (insurance needs a lot of insurance since it is not a sought out product/good by most people. A new product cost $100,000 Opportunities * Offer current policies holders a package update to keep them from surrendering their policies or lapsing. * Female Market * Current economy has improved and life insurance is selling again Threats * 25 long term life insurance companies / competition / larger and more established companies Alternatives * Promotion Use a marketing strategy that would draw customers to their insurance company. Since the idea is to get the word out then advertising can be done via websites, billboards, and newspapers. Also, by referrals Pros This can be very effective for unsought goods such as insurance. This strategy lets prospective customers know what you are selling, which can capture their attention and query further either by calling in or going to one of the locations. Cons expensive...
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...Introduction Tony Jackson was first employed in the office of a building society on a Youth Training Scheme but left after two years because there was no permanent position available. However, nine months later due to a continual rapid growth in business a new position was created and Tony applied and got the job. Tony was given high recommendation by Mary Rogers the branch manager, and she even told her staff that she always got on well with him and he seemed very bright, and was always cooperative. Previously, when Tony was on the Training Scheme, Jane Taylor was employed as a cashier and assistant with mortgage advance accounts. She had been with the company for four years. However two weeks prior to Jackson’s return to the organisation Mary Rogers the branch manager promoted her to senior branch assistant without any form of supervisory training. Two months later Jane is experiencing problems with Tony Jackson and she thinks it’s a personality clash. Tony Jackson is not cooperating with Jane and embarrasses other members of staff when they are serving customers Although Jane draws the problems she is experiencing with Tony to Mary’s attention she does nothing about it. Three months later things have escalated between Jane and Tony and his attitude is getting worse Problem Statement In the branch office of the Building Society several problems exist. After careful analysis, one can conclude that the core problem is lack of effective Leadership. This issue gives...
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...Sustainable Tourism in Island Destinations Graci, Sonya and Dodds, Rachel Earthscan, 2010 By Jessica Sam Published in 2010, Sustainable Tourism in Island Destinations by Sonya Graci and Rachel Dodds is the fourth title in the Earthscan series following Slow Travel and Tourism, Tourism and Poverty Reduction and Tourism Development and the Environment: Beyond Sustainability? This book extensively overviews and critically explores the relationship between tourism, development and the environment of islands reflecting contemporary economic, socio-cultural and political contexts. S. Graci is an Assistant Professor at Ted Rogers School of Hospitality and Tourism Management at Ryerson University, Toronto, Canada while R. Dodds is an Associate Professor at the same institution. The authors’ use several of their very own island project works that provide innovative discussion and practical management structures to explore the development role of tourism in relation to the impacts of the environment and their potential overexploitation threats. The authors’ provide eight well-chosen illustrative case studies to focus on innovative discussions regarding issues of sustainability on island tourism destinations, they include sub-jurisdiction islands such as Moose Factory, Canada; Cayos Cochinos, Honduras; St. Kitts; Calvia, Mallorca, Spain; Chumbe, Tanzania; Koh Phi Phi, Thailand; Gili Trawangan, Indonesia; and Sanya, China. The hard-covered book looks very bright appealing, although...
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...THE TOURISM LIFE CYCLE: AN OVERVIEW OF THE CRETAN CASE Dr Konstantinos Andriotis 1 Hellenic Open University, Greece. Abstract: The increasing demand of international tourists for holidays has resulted in a rapidly increase of the number of tourist destinations. To explain destinations development the life cycle approach has been widely adopted. According to Butler (1980) destinations pass through a predictable sequence of six stages. These stages are: exploration, involvement, development, consolidation, stagnation and decline or rejuvenation. In each life cycle stage there are changes in the morphology, the types of tourists visitation, and residents’ attitudes towards tourism. th Through the presentation of historical data from the start of the 20 century up to now it is the aim of this paper to document these changes by providing evidence from the island of Crete. Five stages of tourism evolution are evident, namely: the era of ‘wealthy’ explorers, the era of cruisers, the Second World War and the Civil War, the reconstruction of the tourism industry, and the era of mass organised tourism. The findings confirm that today the island is on the maturity stage, tourism has resulted on substantial changes on the island’s coastal resorts and various attempts are required by the private and the public sectors to avoid decline. Keywords: Tourism, Tourism Destinations, Life Cycle INTRODUCTION Various studies (e.g. Gilbert, 1939; Defert, 1954; Stansfield, 1978; Young, 1983) have...
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...MBA 439: Business Economics CBA Report Writing Topic: Benefit-Cost Analysis of Pacific Islands Alternative Energy (An Economic Assessment of Renewable Energy Options for Rural Electrification in Pacific Island Countries) Lecturer: Professor Jim MacMaster By Tamaroa Tekeiaki – s11059287. Introduction Is there a way for Pacific island countries to opt for a more inexpensive and environmental friendly power source for rural electrification or should they just stick to the current source of energy they are using at the moment? This report provides then a summary of the evaluation on the economic and financial cost of these alternative renewable energy projects that the pacific islands may opt to in terms of their cost-benefit analysis. From recent data report the world relied on renewable sources for around 13.1% of its primary energy supply, according to IEA statistics. Renewables accounted for 19.5% of global electricity generation. (IRENA websites, 2009) According to the report, Woodruff stated that, “In the pacific islands alone approximately 70% (or approximately 50% excluding Papua New Guinea) of the region’s population still lacks access to electricity. In addition, Pacific Island Countries, despite their abundance of renewable energy resources, remain almost completely dependent on imported fossil fuels for meeting their energy needs. However, imported fuel from overseas account for an average of 40% of countries’ gross domestic products. With rising fuel...
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...The Economic Impacts Of Fixed Links And Enhanced Ferry Services In The Highlands & Islands Final Report To Highlands & Islands Enterprise May 2007 CONTENTS 1 Introduction 1 2 Review of Evidence 2 3 Issues for Appraisal 17 Appendix: Bibliography Economic Impacts Of Fixed Links And Enhanced Ferry Services In The Highlands & Islands: Final Report ________________________________________________________________________ 1 INTRODUCTION This is the final report for research into the economic impacts of fixed links and enhanced ferry services in the Highlands & Islands. It was undertaken on behalf of Highlands & Islands Enterprise (HIE) during April and May 2007. 1.1 OBJECTIVES The objectives of the research were to: • • 1.2 Examine existing evidence regarding the impacts of transport investment in the Highlands & Islands. This was to focus on the more remote parts of the region where transport infrastructure and services tend to be less well developed; and Based on the review of evidence, identify and analyse a number of issues relating to the appraisal of transport projects in more remote parts of the Highlands & Islands. METHOD The research was undertaken through: • • • • 1.3 A review of existing research reports that have evaluated the impacts of transport projects in the Highlands & Islands. Where possible, updating these reports with data on recent traffic flows. A brief review of general...
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...TOURISM MASTER PLAN (ISLAND AND COASTAL TOURISM) [PANGKOR ISLAND] REIZENEILAND TOURISM WORKSHOP 4 (TPHM 2202) WORKSHOP MASTER 4 BR. MUHAMMAD ALI BIN A. RAHMAN NO. | CONSULTANT | MATRIC NO. | 1. | ZUL AZIM SHAFFIQ BIN DARSO | 1313867 | 2. | NUR HAMIZAH BINTI ISHAK | 1316676 | 3. | TENGKU PUTERI NURFAZLINA BINTI T. OMAR | 1417212 | 4. | NUR SYAMIMIE BINTI SHAHIDAN | 1319914 | 5. | AZIANI BINTI AZIZI | 1313728 | 6. | NUR ADILAH BINTI ADNAN | 1318646 | 7. | NUR AFIQAH BINTI MOHD AZIZ | 1317958 | 8. | NURUL FARAHIN BINTI MOHAMAD HUSSIN | 1311780 | 9. | NUR HIDAYAH BINTI AB. SALAM | 1315622 | TABLE OF CONTENTS No table of contents entries found. CHAPTER 1: INTRODUCTION 1.1 INTRODUCTION First and foremost, the consultant has been given a task to prepare and complete Technical Report of Tourism Master Plan. The purpose of preparation Technical Report is vital in a way of formulation Tourism Master Plan. In this report, the consultant needs to analyse all the findings collected from the case study area which is Pangkor Island. Apart from that, the preparation of technical report is the third stage before proceeding to the final stage which is completing of Tourism Master Plan itself. Besides that, the theme that has been selected is Island and Coastal Tourism. Thus, this chapter will present the purpose of the study and identification of the report goal and objectives. Last but not least, this chapter also includes study methodology, as well...
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...SYSTEMS THINKING APPROACH AS A UNIQUE TOOL FOR SUSTAINABLE TOURISM DEVELOPMENT: A CASE STUDY IN THE CAT BA BIOSPHERE RESERVE OF VIETNAM Thanh Van Mai Bosch O.J.H School of Integrative Systems, The University of Queensland, QLD 4343, Australia Corresponding author (thanh.mai@uqconnect.edu.au) ABSTRACT Tourism is not simply an industry, but is an open, dynamic and complex system. The system consists of many interacting components and involves many different stakeholders. The development of tourism in a sustainable way impinges on and is subject to many factors. The limitation of traditional approaches to tourism research has become evidently in many cases. These approaches have usually looked at a particular issue or issues of the whole tourism picture. As a result, it has become difficult to manage tourism toward sustainability. This paper provides an overview of the systems thinking approach and its application in the study of the tourism system in the Cat Ba Biosphere Reserve of Vietnam. This study shows that systems thinking has proved to be an effective and powerful tool to explain the complexities of the tourism system. It has helped to simplify, clarify and integrate isolated problems associated with the industry, and provided a mechanism for group learning and decision making to achieve desirable outcomes. The paper proposes systems thinking be used as an appropriate tool for sustainable tourism development. Key words: complexity, dynamics, sustainability, systems thinking...
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...Hudson Decisions in Paradise Paper, Part I Everyone in some part of life time imagine themselves visiting an island, which in your mind is like paradise. Most paradise islands have the white sandy beaches with the palm trees that sway softly as the light clean breeze flow through the air. Many would think of snorkeling, fishing, and swimming all day for relaxation. In the beginning I thought the Country of Kava in the South Pacific was just that island. But once I continued to read about the country my thought quickly changed. In this paper I will explain my real thoughts about the country Kava. I will examine some of the issues with the island. In order to expand the Department of Human Services in Kava I will need to identify the problems and create ideas for the problems that have been identified. Thoughts about Kava Kava may be in the South Pacific but the island, in my opinion, is far from paradise. Nothing was what I perceived it to be. No white sandy beach no anything. In fact everything was a mess including the perspective office that I am to work out of. I think the island is more of a disaster area. Every form of disaster takes place on this one little island I wonder how there is life here at all on this island. I must truly admit there is nothing that I can say that is actually nice about this island. Issues with Island Some issues that I have found with this island are that there really no good solid plan to help the people of Kava after...
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...Biological, Sociological and Psychological Secrets to Human Longevity Amanda S. Primm Missouri State University Fall 2014 Abstract There is increasing interest from a multidisciplinary perspective in the study of centenarians, or individuals who live up to and beyond the age of 100. It is possible that these individuals are merely born to an excellent gene pool, or that they have superior coping skills that make it easier to deal with the stresses of life, thus prolonging their healthy status, or that the key to living a century and beyond resides very simply in healthy living, which includes regular exercise, and avoiding the detrimental effects of smoking, alcohol, and foods that contribute to...
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...Theoretically, a PR campaign has been defined as a “concerted effort of an organization to build socially responsible relationships by achieving research-based goals through the application of communication strategies and the measurement of outcomes” (Kendall 1996, p.3). This paper examines the value of the modern-day IPR practice through a case study from an overwhelmingly successful IPR campaign ‘Best Job in the World’ sponsored by Tourism Queensland, Australia. Firstly, the research methodology will be introduced. Secondly, an introduction of the campaign will be sketched. In the third section of the paper, the analysis of the campaign is structured in three subitems with theoretical references. In the following section, a post-hoc evaluation tries to examine the case through a logical model. Lastly, by drawing from the previous analysis and evaluation, the paper exposes the findings in the values of modern-day IPR campaign. Research Methodology When considering what research methodology is appropriate and shall be adopted in the course of analyzing and evaluating this IPR campaign, it is important to understand the patterns and attributes of the study case. In view of the ‘Best job in the world’ IPR campaign is a typical model of modern-day IPR campaign, which is different from traditional PR campaign in terms of the PR strategies, execution and communication channels. Therefore, research methods correspondingly adopted contrastive analysis and evaluation in a literature review in...
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...Island Life Case Study 1. Identify and briefly justify the core problem (major internal weakness) faced by Island Life Insurance. The core problem lays in the marketing concept i.e. the Product concept undertaken does not suit the industry in which the company is in. This can be seen where the company focuses mainly on quality and continuous improvement with little promotion. Since insurance is an unsought good, promotion is highly needed, yet there is limited promotion and no marketing department. 2. Suggest a marketing strategy to increase sales at Island Life. The marketing strategy should identify the target market and the marketing mix. Briefly justify each element of the marketing strategy. The marketing strategy that should be implemented holds a selling concept; this concept can increase sales by developing a strong promotional strategy as well an established marketing department, which can be highly effective once the promotional budget is well planned. Although the company has a target market of mainly males who hold 52.5% of the population, the company is not capitalizing out on the other 47.5% of women who can attribute highly to increase sales; therefore insurance should be sold to persons who need insurance and the target market focuses on persons between 25-65 years of age. Along with the right marketing concept and a readjusted target market, the marketing mix would be as follows: Product High quality should be continued in order to maintain existing...
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...Sea-Level Rise and Island Culture Considering the lecture on the human-environmental interaction for Holland and Smith Islands in Maryland there is an obvious and imminent threat of sea-level rise and land erosion throughout the world. I have come to understand that the threat of global warming is serious and should be immediately addressed before the dilemma is too late to solve. Considering from the hardcore evidence from the lecture and the video we have viewed, I feel that if we do not take immediate initiative right away all coastal settlement will face consequential repercussions. I have come to an understanding that human-environmental interaction between climate change and culture has a paramount influence on geography. The impact of exploiting both islands presents a major conflict on these two locations. The sea-level rise occurring on Holland and Smith Island is an example of a real life phenomenon that is occurring throughout the world. Islands or areas below sea-level are facing this threat as we are going about our day. The threat of sea-level rise could affect small island states unless the world implements a plan to prevent this from occurring. Civilizations and cultures could be loss as a result of this occurrence. Small islands are most vulnerable to human-induced sea-level rise in the 21st century and beyond, and the reality of abandonment of some low-lying oceanic islands is becoming a real possibility. Using the case study approach for Holland and...
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...“W. Labov: Case Study Martha’s Vineyard and New York” Sprachwissenschaft Englisch Hausarbeit “Sociolinguistics“ Maria Juchem 2003 List of Contents 1. Introduction 2. Labov’s motivation for studying Sociolinguistics 3. Labov’s observations in Martha’s Vineyard 3.1 Geographical and historical basics of Labov’s studies 3.2 Repetition of the studies in 1961 by Labov 3.3 Labov’s explanation of the observations 4. Labov’s studies in New York 4.1 The Social Stratification of (r) in New York Department Stores 4.1.1 Preliminary Überlegungen 4.1.2 The experiment 4.1.3 The results of the department store study 4.2 Study of Lower East Side 4.2.1 The MFY Survey 4.2.2 The ALS (American Language Survey) 5. The meaning of Labov’s studies for modern sociolinguistics 6. Conclusion 1. Topic and Introduction The topic of this term paper are “Labov’s studies in New York and Martha’s Vineyard”. Labov’s observations in Martha’s Vineyard served Labov as a model for his Master’s essay and his observations in New York as a model for his dissertation. The second chapter will give a survey of William Labov’s motivation for studying sociolinguistics. Chapter 3 is about his observations in Martha’s Vineyard. After that I’ll give a detailed description of his studies in New York (chapter 4) divided up into the two parts: First, the social stratification of (r) in New York City Department Stores (4.1) and second The Lower East Side (4.2). These studies are Labov’s most famous works and...
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...Urban Heat Island For the first time in 2008 the human population was split evenly between urban and non-urban areas (Population Reference Bureau). Now, three years later, with greater than 50 percent of people live in urban areas, a large proportion of the human population is at risk of danger from urban climate stress. Urban areas drastically alter the natural landscape of the environments they replace and along with that, feed back loops that maintain local climate and ecosystems. The common identifiers of urban and suburban areas such as large buildings, blacktop surfaces, and roof tops not only directly affect the surfaces they replaced and the ecosystems the land supported, but also the stable climate that the land supported. Natural surfaces such as meadows and forests help to maintain local climates by performing multiple environmental services. When replaced by ubiquitous urban surfaces such as vast blacktop parking lots and roads the local evapotranspiration and albedo are reduced and heat-trapping environments are created (Buyantuyev and Jianguo, 2010). The high concentration of impervious low albedo surfaces in urban areas means that heat is more concentrated in those areas compared to their surrounding natural land. This phenomenon occurs in many urban settings and is known as the Urban Heat Island effect (UHI). Since the Chinese government began its reform process in 1978, Shanghai, China has been constantly expanding and urbanizing. Past studies of the...
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