...• Subsidiaries: o Tazo Tea Company o Seattle’s Best Coffee o Torrefazione Italia o Ethos Water o Hear Music o Evolution Fresh • Key Executives: o Howard Schultz, Chairman, President and Chief Executive Officer o Cliff Burrows, President, Americas o John Culver, President, Starbucks Coffee China and Asia Pacific o Jeff Hansberry, President, Starbucks Channel Development and Seattle’s Best Coffee o Arthur Rubinfeld, President, Global Development o Michell Gass, President, Starbucks Europe, Middle East and Africa o Annie Young-Scrivner, Global Chief Marketing officer and President, Tazo o Troy Alstead, Chief Financial Officer, Chief Administrative Officer o Paula Boggs, Executive Vice President, general counsel and secretary o Peter Gibbons, Executive Vice President, Global Supply Chain Operations o Stephen Gillett, Chief Information Officer, Executive Vice President, Digital Ventures o Kalen Holmes, Executive Vice President, Human Resources o Vivek Varma, Executive Vice President, Public Affairs o Mary Egan, Senior Vice President, Global Strategy Company Direction The company’s mission is “to inspire and nurture the human spirit, one person, one cup and one neighborhood at a time” (Starbucks.com, 2012). In order to stay true to their statement, Starbucks has always pursued the perfect cup of coffee by buying the best beans and roasting them perfectly. Starbucks’ management team has also paid enormous attention to customer satisfaction through employees’...
Words: 1051 - Pages: 5
...Case Study 13: JetBlue Airways External Environment Analysis: * PESTEL(Macro-level environment) * Political: September 11 terrorist attack, tons of new flying rules and regulatory factors, political stability, competitive industry, * Economic: Improved purchasing power, rise in oil prices & inflation * Sociocultural: Increased entertainment level, greater customer awareness, security level of customers, bad service & lost baggage * Technological: Automated cockpit systems, introduction of animated advertisements, e-ticketing * Ecological: N/A * Legal: N/A * Five Forces * Threat of Entry: Low. Deregulation allowed easy entrance, low profit margin, hard to differentiate, high cost of capital to enter, brand image and customer loyalty important, safety and reliability important for new companies entering * Power of Suppliers: High. Only 2 suppliers, not much bargaining ability, fuel suppliers can control the price of fuel, fuel supply extremely important for JetBlue * Power of Buyers: High. Several flying options for customers, no switching cost, easy for customers to research competitors, customer incentives * Threat of Substitutes: High. A number of other airlines available, high existing barriers, bankruptcy laws allow continued operation for companies operating at a loss * Rivalry among competitors: High. Large competitors such as Delta, United Airways & American Airlines...
Words: 599 - Pages: 3
...Iran and Israel have long been enigmatic players on the international stage, belonging to the Middle East but not quite identifying with the majority of its inhabitants. For the sole majority-ethnic Persian state in the Middle East and one of the few Shiite Muslim ones, friction and tension have been constant features of its relations with the predominantly Arab and Sunni Middle Eastern states. If Iran is somewhat of an outcast in the region, this is even more the case for Israel as the only ethnically and religiously Jewish state, not only in the region but in the world at large. Aside from Turkey, which is really the only other significant non-Arab state actor in the region, Iran and Israel represent deviations from the norm of mostly Sunni Muslim and ethnically Arab states in the Middle East. Still, what stands out as truly unique in the modern Middle East is the Iranian-Israeli connection, a facet of international politics unparalleled elsewhere in terms of Persian-Jewish contact and cooperation spanning thousands of years, overall international interdependence, and the abrupt switch from amity to enmity as of 1979. While the international media has cast an ever-stronger spotlight on the Iranian-Israeli relationship in the past five or ten years, it has long deserved closer scrutiny. For two countries to be as intertwined at the political, military, economic and societal levels – like Iran and Israel from the 1950s through to the 1970s – and then to become and remain bitter...
Words: 8408 - Pages: 34
...Download Free Project Reports Free Reports, Assignments, Presentations, MBA Reports, BBA Reports, Business Reports, Analysis of Annual Reports Project Report on Nokia Preface In this era, where the technology is growing in a very faster speed and every positive change is bringing new and enhanced features with them, the cellular phones are at the very hot issue in this growing technology. The technologies in these cellular/mobile phones are enhancing and developing day by day, including new features of entertainment, and multiple options like imaging facilities, movie/animation features, sound technologies etc. When the technology is the matter, every consumer/user prefers the latest, best and interacting featured technologies and also prefers these facilities in less cost. So, in this view, there is a very big and fast competition between many companies/manufacturers of cellular phones at the world level. Introduction to the Organization Company Information:- NOKIA is the world leader in mobile communications backed by its experience, innovation, user-friendliness and secure solutions. It is a very well knowned company having its vast offices world wide. Their specialized product is cellular phones. They have many house hold items as well. Board of Directors:- The current members of Nokia's Board of Directors were elected at the Annual General Meeting on March 27, 2003. Click here for a short résumé and information on the members' shareholdings. Corporate...
Words: 1161 - Pages: 5
...SOCI 1301 Final Exam Review The final exam will cover chapters 1-16 and in class lecture notes. Theorists: Robert K. Merton Erving Goffman Karl Marx Ferdinand Tonnies Theoretical Perspectives: Structural Functionalism Conflict Theory Symbolic Interactionism Matching: Match the following key words with the definitions below. a. Corporate Crime b. Social construction of reality c. Socialization d. Culture e. Culture Shock a. Norms b. Social Control c. Subculture d. Popular Culture e. Cultural Transmission a. Ethnocentrism b. Family c. Status d. Ascribed Status e. Achieved Status a. White Collar Crime 1. __CULTURE___ is the values, beliefs, behavior, and material objects that together from a people’s way of life 2. __CULTURE SHOCK____ is the personal disorientation when experiencing an unfamiliar way of life. 3. __CULTURAL TRANSMISSION___ the process by which one generation passes culture to the next. 4. __NORMS____ are rules and expectations by which a society guides the behavior of its members. 5. ___SOCIAL CONTROL__ is the attempt by society to regulate people’s thought and behavior 6. The term______ refers to cultural patterns that set apart some segment of society’s population. 7. ___POPULAR CULTURE___designates cultural patterns that are widespread among a society’s population. 8. __ETHNOCETRISM____ is the practice of judging another culture by the standards of one’s own culture. ...
Words: 1689 - Pages: 7
...OUTLINE FOR AN INTERNATIONAL BUSINESS PLAN Please type your plan single-spaced. The first stage in developing an international business plan is to undertake a preliminary country analysis. Presented below are four separate sections to be completed for collection and analysis of market data and preparation of the plan: (1) Analysis: Cultural Environment; (2) Analysis: Economic; (3) Analysis: Market and Competitors; and (4) International Business Plan. The headings in each section are general and intended to provide direction to areas to explore for relevant data. Heading topic area may be emphasize or de-emphasized, depending on the nature of the firm’s product and the country being targeted. Some topic headings are unimportant for some countries and can be ignored. In the material that follows, “product” can refer to products or services. CULTURAL ANALYSIS The data obtained for this section provides vital information to guide development of the business plan and to support managers in understanding specific cultural dimensions of the country. Such information is useful to ensure the firm is effective in both developing the plan and interacting with the target market. Hence the information developed for this section serves a dual purpose both in the early stages of developing the plan and in executing the plan through interactions with country nationals. The information in this section constitute more than simple facts. Managers responsible for developing and executing the plan...
Words: 2244 - Pages: 9
...opposite the editorials.) Depending on the type and the stance of the newspaper, these opinions may vary considerably in their ideological presuppositions. This rather common formulation seems to imply that the ideologies of journalists somehow influence their opinions, which in turn influence the discourse structures of the opinión articles. Within the framework of a larger project on discourse ideology, this chapter examines some of the theoretical properties of these complex relafions between ideology, opinions and media discourse. For instance, we need to spell out what exactly we mean by 'ideology' here, what the nature is of the common-cense notion of an 'opinion', and by what discourse structures they may be expressed. At one level of analysis, opinions and ideologies involve beliefs or mental representations, and our approach therefore first takes a 22 Teun A. van Dijk cognitive perspective. On the other hand, the ideologies and opinions of newspapers are usually not personal, but social, institutional or political. This requires an account in terms of social or societal structures. In fact, we integrate both approaches finto one sociocognitive theory that deals with shared social representations and their acquisition and uses in social contexts. And finally, since we examine in particular the sometimes subtle textual expressions of ideologically based opinions, this sociocognitive orientation will be embedded in a discourse analytical framework (for details, see van Dijk...
Words: 14767 - Pages: 60
...Communication and Organization October 2012 Strategic analysis of H&M keystrokes: 33.556 1 Executive summary This document is written to provide the reader with a knowledge of the structure of H&M. The purpose is to give a clear strategic analysis. It contains information about how H&M is structured. H&M is a company which is famous for many years. It is known for its fashionable dynamic amount of products for a cheap price. The brand is constantly developing and since competition is increasing, satisfying the customer is not enough. It has to stay ahead of the increasing competition. H&M is expanding by products for home edition and on-line selling. The brand is divers and it provides the customer with quality clothing and a great variety of choice. H&M is developed in Sweden and it has recently become well known worldwide. There are stores in the United Stated of America and even in the Middle East. However such a large operation requires good management. There is a head office in Stockholm which is in charge of the sub levels. In Stockholm the most important decisions are made. Furthermore the brand is expanding and using celebrities to promote the band. Recently H&M has suffered with bad communication and promotion from the media. The company had to adjust itself to gain trust from the customers. Future proposals for the company are to get new trustful suppliers and improve the working conditions of some manufactures. The company is responsible to have a...
Words: 5339 - Pages: 22
...more general term that generally refers only to risks affecting all companies operating within or involved with a particular country. Many investors choose to place a portion of their portfolios in foreign securities. This decision involves an analysis of various mutual funds, exchange traded funds (ETFs), or stock and bond offerings. However, investors often neglect an important first step in the process of international investing. When done properly, the decision to invest overseas begins with determining the riskiness of the investment climate in the country under consideration. Country risk refers to the economic, political and business risks that are unique to a specific country, and that might result in unexpected investment losses. This country risk analysis is a fundamental step in building and monitoring an international portfolio. Investors that use the many excellent information sources available to evaluate country risk will be better prepared when constructing their international portfolios. Country risk can be used: * to monitor countries where the MNC is presently doing business, * as a screening device to avoid conducting business in countries with excessive risk, and * to improve the analysis used in making long-term investment or financing decisions Strategic Rationale * Global expansion is becoming...
Words: 5708 - Pages: 23
...shows its commitment towards total customer experience rather than only a material taste of the coffee (Starbucks 2013). Throughout this whole report I tried to find out influence of consumers behavior over the activities of Starbucks. As the normal process of expansion Starbucks has expanded towards the South Asian region. On the basis of this initiative I assumed Starbucks would go further and invest in Bangladesh. And tried to analyze consumers’ behavior of Bangladesh and show its macro and micro factors’ influences over Starbucks present marketing practices. Starbucks SWOT analysis “SWOT analysis pursues and integrated approach that includes key variables from company and environment. The objective is the confrontation of the company’s internal strengths and its weaknesses, as well as, company-external business opportunities and threats in order to generate possible strategic options.” (Bohm, 2009, p.1) The SWOT analysis of Starbucks can be illustrated in the following ways: [pic] Strengths: 1. Starbucks has always boasted of its high quality coffee beans. Though there are some controversies over its coffee sourcing, Starbucks has a good bunch of loyal customers who are satisfied enough over its quality of coffee. 2. Starbucks has always maintained a good strategic...
Words: 3571 - Pages: 15
...text archive of this journal is available at www.emeraldinsight.com/1750-6204.htm Factors influencing entrepreneurial intensity in communities Sibylle Heilbrunn Department of Business Administration, Ruppin Academic Center, Israel Abstract Purpose – The purpose of this paper is to explore the factors influencing entrepreneurial intensity. More specifically the study addresses the following objectives: propose a way to measure entrepreneurial intensity within the community context in order to determine entrepreneurial activity over a period of ten years, detect the factors influencing the entrepreneurial intensity, and finally locate Kibbutz communities on the entrepreneurial grid. Design/methodology/approach – Kibbutz communities are the level of analysis. Using a comprehensive questionnaire, a sample of 60 Kibbutzim – constituting 22 percent of the population of Kibbutz communities in Israel – was investigated over a period of ten years. The same questionnaire was administered to the same sample Kibbutzim (Kibbutzim is the plural of Kibbutz) in 1994, 1997 and 2004. Collected data include number and types of enterprises, economic strength, organizational size and age, and features of organizational structure and culture. Findings – Quantitative data analysis revealed a significant increase of entrepreneurial activity of Kibbutz communities in terms of frequency, degree and intensity of entrepreneurship. Organizational size and age have an impact on entrepreneurial intensity as well...
Words: 6120 - Pages: 25
...Performance 2 4.0 Strategic position 3 5.0 External Analysis 4 6.0 Internal Analysis and Core Competency 11 7.0 Current Strategic Choices 17 8.0 Appendices 18 1.0 INTRODUCTION Johnson, Scholes and Whittington (2006, p.9) defines strategy as, “strategy is the direction and scope of an organization over the long term; which achieves advantages for the organization through its configuration of resources within a challenging environment to meet the needs of markets and to fulfil stakeholders expectations. Strategic Planning is a management tool that guides an organization focus its energy, to ensure that members of the organization are working toward the same goals, to assess and adjust the organization's direction in response to a changing environment. In short, strategic planning is a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future. (Adapted from Bryson's Strategic Planning in Public and Non-profit Organizations). The Harvard Business School contended that strategy could be a potentially powerful tool for linking business functions and assessing a company's weaknesses and strengths in relationship to its competitors' strengths and weaknesses. This can be evaluated using various management analysis as such PESTLE, Porter’s Five Forces, SWOT, TOWS, CPM and many more. This paperwill provideadetailed analysis ofthe coffeeindustryand the external environment...
Words: 1910 - Pages: 8
...NBER WORKING PAPER SERIES DEVALUATION CRISES AND THE MACROECONOMIC CONSEQUENCES OF POSTPONED ADJUSTMENT IN DEVELOPING COUNTRIES Sebastian Edwards Peter Montiel Working Paper No 66 NATIONAL BUREAU OF ECONOMIC RESEARCH 1050 Massachusetts Avenue Cambridge, MA 02138 February 1989 A first version of this paper was written while Edwards was a visiting scholar in the Research Department of the International Monetary Fund. We have benefited from discussions with Saul Lizondo. We are particularly This paper is part of grateful to Mohsin Ehan for very helpful comments. NBER's research program in International Studies. Any opinions expressed are those of the authors not those of the National Bureau of Economic Research. NBER Working Paper #2866 February 1989 DEVALUATION CRISES AND THE MACROECONOMIC CONSEQUENCES OF POSTPONED ADJUSTMENT IN DEVELOPING COUNTRIES ABSTRACT This paper develops our analytical model to explore the relationship between the dynamics of macroeconomic adjustment and the timing of the implementation of an adjustment program featuring an official devaluation. The effects of postponing adjustment depend on the source of the original shock, In the case of fiscal expansion, postponement implies a larger eventual official devaluation and greater deviations of macroeconomic variables from their steady-state values. shocks, For adverse terms of trade postponement does not affect the size of the eventual official ...
Words: 7730 - Pages: 31
...thus will not buy the company’s product as a result, a loss in the company’s profits. Apple's Vision Statement Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Given the increased changes in today’s world (taste, needs, wants,…),Apple has to encounter those needs and better satisfy them( exactly through an easy-use innovation) Objectives of iphone 5: The objectives of launching iphone 5 were to to maintain Apple’s market-leading position and diversify products through research and development. Step two in the implementing phase: SWOT analysis We are going to discover through SWOT analysis...
Words: 2385 - Pages: 10
...1|Page Business Internationalization STARBUCKS’ INTERNATIONAL OPERATIONS1 Internationally, we are in our infancy. (Howard Schultz, Chairman & Chief Global Strategist – Starbucks, 2003) The expansion strategy internationally is not bullet-proof as it is in the U.S. (Mitchell J. Speiser, Analyst – Lehman Brothers, 2003) ALL’S NOT WELL WITH STARBUCKS In March 2003, Fortune came out with its annual list of “Fortune 500 companies”. For Howard Schultz (Schultz), Chairman of Starbucks Corp. (Starbucks), this list was special as Starbucks [was] featured in the list (position 465). It was a dream that come true for the Seattle-based entrepreneur. Though the U.S. economy was reeling under recession and many retail majors were reporting losses and applying for bankruptcy, Starbucks announced a 31% increase in its net earnings and a 23% increase in sales for the first quarter of 2003. Analyst felt that the success of Starbucks showed that a quality product speaks for itself and the fact that Starbucks spent less than 1% of its sales on advertising and marketing strengthened this view. In addition to be a popular brand among customers, Starbucks was also considered the best place to work due to its employee friendly policies (Starbucks was the first organization in the U.S. to offer stock options and health coverage to part-time employees also). However, analysts felt that the success of Starbucks was due to its profitable domestic operations. It was reported that most of Starbucks’...
Words: 4750 - Pages: 19
