The 2012 presidential election was one of the biggest of all time. History was made for the second time in a row and it was all documented, minute by minute; second by second. In a world where IT- related technologies are used heavily, it is of no surprise that this election was known as the election of technology. IT resources were used in the campaigning, fundraising, and even in the counting of votes. The “cool” thing to do in this election was to be up to date about the candidates and what was going on with them, and that is in large part because of the technological influence that this election had on people. Campaigning reared it’s head in technology in this election that it hadn’t in many ways before. Not only did the candidates rely on commercials on television, they had election ads on the internet. If you went on youtube anytime throughout the election, you were sure to see at least one ad about either candidate, if you chose not to skip the ad. There were also pop ups and paid ads of importance on big search engines such as Google and Yahoo. Social media also served as good mediums of campaigning in this election as well. Websites such as Twitter, Tumblr, and Facebook served as battlegrounds in the fight that was the election. With ads in the form of comedic memes, statuses and pictures showing people’s political preferences, it was really hard not to be influenced one way or the other. If logging onto various social media sites and being bombarded with the election wasn’t enough, then getting the emails from members of both parties to send just 5 dollars to the campaign surely would have caught your attention. Fundraising through IT was a huge part of this past election. Everyday without fail emails would come promoting dinner with a candidate, or counting down the day to the election and how the other parties funds were beating them and how help