Free Essay

It Research

In:

Submitted By youngmr
Words 2185
Pages 9
1. Diagramming Method

When it comes to recording the results of a system analysis, there are so many diagramming tools and methods available that it can be difficult deciding which one to use.
Before discussing the details of any template or methodology, there are two principles that are common to all diagramming techniques. First, the context of a diagram must be clear, and second, each diagram must present a view of the system that is independent of other views.
A diagram's context must be fully understood by its title, title block, a reference to a larger (smaller) context, or some combination thereof. Time and version dependencies should also be considered. Care to waste your time writing a new program - from an old database document? A date and time stamp will resolve any confusion. If you can expect a second version to be made (almost always), a version identification will also help. Some media (e.g. the Internet) facilitate keeping a document within context, while others (e.g. paper) require extra care.
If there will be more than one type of diagram for a system, each diagram type must be Orthogonal to all the others. Orthogonal projections show aspects of a system from perspectives that are fully independent of each other. In the same way that an architect views a building plan from front, side and planar elevations (relating to the perpendicular x, y and z axes), we we want to view a system from similar orthogonal views. Given a 3-dimensional system, any 2-dimensional view will hide components that occur in the other dimension. The same principle applies when you move from a physical, 3-dimensional system to a software system which can have even more independent dimensions. Having multiple perspectives ensures that there aren't any portions of the system that remain hidden or under-analyzed.
Now that we've established a context for our discussion, let's evaluate some of the methodologies in which we have overlapping diagramming techniques. I've chosen three to discuss in detail: entity-relationship diagrams, data-flow diagrams, and object-oriented diagrams. It would have been best to select orthogonal techniques, but as you'll see, there is some overlap even within these well-established practices.
Entity Relationship Diagrams
As the name describes, an entity-relationship diagram (ERD) is used to model the entities that a computer system records information about, and the relationships between those entities. The evolution of an ERD typically progresses either from scratch (through an interview process) or is reverse-engineered from an existing database schema. The varieties of ERD's therefore support various stages of development, beginning with a user-readable form that allows validation of a design, and culminating in versions that are used by developers to validate a design at detailed and/or summary levels.

Bachman
Many developers and CASE tools still use Bachman's crow-foot notation to indicate the cardinality of a relationship. Where necessary, a relationship type is often written on or near the line that represents a relationship. Since the Bachman notation is unique only in representing the relationship (a line), and Visio allows you to draw a line anywhere and/or change the line-ends anywhere a line is drawn, the Bachman crow-foot notation can be used with any other template.
Peter Chen
Chen's original method is the basis for many writings on ERD's. While the traditional aspects of entities and relationships are represented as boxes and lines (respectively), there are a number of unique attributes to his present method: 1. The cloud symbol represents aggregations of smaller ER diagrams, in the context of a logical design (as opposed to a physical design). 2. The double-box represents a weak entity, which is dependent on its parent entity. Note: Visio does not support this feature. 3. A diamond symbol represents a type of relationship. 4. Relationship adornments are added adjacent to the lines to indicate connectivity (I, M, N) and cardinality, e.g. "(0,3)". 5. The data-structure diagram (an alternate form of the ERD) uses arrows to show I:M relationships. 6. Circles represent the attributes of an entity, although Visio labels this icon as value. 7. A human figure represents a user icon.
James Martin
Visio's Martin ERD template is based on the symbols used in the Martin notation to draw object-oriented analysis and design diagrams. This notation has the following attributes: 1. Rectangles and ovals represent entities and attributes (or data items), as with Chen's notation. 2. Simple lines indicate relationships, and adornments are added adjacent to the lines to indicate the type of relationship (written) and its connectivity (0, 1, *). 3. A line with a midpoint arrow indicates a message or data-flow. 4. Simple lines connected by a dot indicate a boolean and/or computation. 5. A rounded rectangle represents activity. 6. A large arrow represents an event. 7. A triangle with a numeric label represents a connection.
A diagram that uses all of these notation elements simultaneously can be very elaborate and potentially confusing. By conventional techniques, an ERD will only contain entity, data item, and relationship symbols, while the remaining elements (especially activity and event items) usually appear in an object diagram.

Data Flow Diagrams
The formal, structured analysis approach employs the data-flow diagram (DFD) to assist in the functional decomposition process. I learned structured analysis techniques from DeMarco , and those techniques are representative of present conventions. To summarize, DFD's are comprised of four components: 1. External interactors are represented by a rectangle. 2. Data stores are represented by an open rectangle (2 or 3 sides). 3. Processes are represented by any rounded object (a circle, oval, or square with rounded corners). A DFD process may represent system function at one of various levels, atomic through aggregate. 4. Data flows are represented by arrows, with labels indicating their content.
The following templates are described with respect to these conventions. These Visio templates include nodes with a sub-paging feature that facilitates creating subordinate diagrams, and in navigating multi-tiered models after a design has been completed.
Chris Gane / Trish Sarson
The Gane/Sarson method stresses the identification of each node to help reference process narratives that further define each component either in plain text or pseudocode. 1. A data store is represented as an open rectangle (3 sides, open on the right). 2. Processes are represented by a rounded upright rectangle, subdivided into sections for a reference value, a process description, and an optional location specifier.
Yourdon and Coad
This Visio template, based on the Yourdon and Coad method, includes components for creating data-flow diagrams and also object state diagrams. Some unique attributes of their DFD notation include: 1. A data store is represented as two parallel, horizontal lines. 2. Processes are represented by a circle, and adorned with a double circle for multiple processes (indicating that further decomposition exists at a lower level). Note: the oval process should be reserved for object or class diagrams.

Object Oriented Diagrams
Given the presence of four Visio object-oriented diagram templates, and the fact that many of the diagramming methods contribute to UML emerging as a standard, it is instructive to review each template and note its features.
Sally Shlaer and Stephen Mellor
The Shlaer/Mellor method is considered an older technique that should be used on existing projects that have not migrated to UML. The major components of this model include: * Domain chart - used to partition the system into domains and subsystems. * Information Model - used to build a static analysis model of a system. This shows objects, relationships, and inheritance structures, and define class attributes and methods. Designate primary keys and formalize relationships. * State model - used to analyze the object's behavior over time. * Process Diagram, or Action Data Flow Diagram, for an action shown in the State Model. * Object Communication Model (OCM) - summarizes the asynchronous event communication between state models in the system. * Object Access Model (OAM) - summarizes the synchronous communication between state models and object instance data.
James Rumbaugh
Rumbaugh's methodology, the Object Modeling Technique (OMT), defines class, object, state, and data-flow diagrams to model a system analysis and design. Rumbaugh is a major contributor to UML (described below) and the Fusion method. Unique attributes of OMT object models include: * Object diagram 1. Object nodes are subdivided into sections for data and processes. 2. Object attributes are shown as text, not as separate nodes. 3. Ternary associations between objects are shown as diamonds, with lines connecting the participants. 4. Inheritance relationships are shown as lines with various line ends. 5. Cardinality characteristics are shown as relationship adornments. * State-transition diagram (dynamic model) 1. Processes are shown as ovals. 2. The initial state process is identified with a filled-in dot and an arrow that points to the first state. Similarly, the final state is indicated by an arrow pointing to a circled dot. 3. State transitions are identified with a notation "a / b", where event a causes action b. * Data-flow diagram (functional model) 1. Processes are shown as ovals. 2. Data stores are shown as two parallel, horizontal lines (similar to Yourdon and Coad).
The Object Modeling Technique also allows two different models of data to be displayed in the same diagram. By doing so, one diagram can show two different levels of association.
Grady Booch
Booch's notation is generally regarded as the most complete for representing object-oriented systems. Unfortunately, the notation is also complex and can lead to fragmented or duplicated information across model diagrams. Booch considers himself more of a developer than a methodologist, so he concentrates more on the results of system analysis and design than its process. He is a major contributor to UML, and has also made his notation a property of the public domain.
His notation includes six types of diagrams: class, object, state transition, interaction, module, and process. The Visio Booch template supports all of these except state transition, which is supported with the Rumbaugh template.
Unified Modeling Language
The Unified Modeling Language (UML) is "a language for specifying, constructing, visualizing and documenting the artifacts of a software-intensive system". UML has evolved from the work of Grady Booch, James Rumbaugh, and Ivar Jacobsen, associates at Rational Corporation. These three assimilated their respective technologies into a single specification that was published in January, 1997. With the help of the Object Management Group, UML is rapidly becoming an industry standard documentation method.
UML does not mandate a particular development process, although it was designed to support a variety of object-oriented development processes. It is hoped that the existence of a widely-accepted documentation standard may contribute to a standardized process.
A system that has been documented with UML will be comprised of one or more of the following documents: * Use-case diagrams * Static structure diagrams (Class diagrams) * State diagrams (activity diagrams) * Sequence diagrams * Collaborations * Implementation diagrams (component and deployment diagrams) * Stereotypes
Use-Case diagrams are based on Jacobsen's OOSE methodology and have the following features: 1. An agent is represented by a human stick-figure. 2. A use case (or process) is represented by an oval 3. A use (or interaction) is represented by a double-arrow line. 4. The system boundary is shown by a large rectangle. Actors are shown outside, use cases are shown inside, and interactions between them cross the system boundary.

2. Analysis Design Programming
Assuming that a new system is to be developed, the next phase is system analysis. Analysis involved a detailed study of the current system, leading to specifications of a new system. Analysis is a detailed study of various operations performed by a system and their relationships within and outside the system. During analysis, data are collected on the available files, decision points and transactions handled by the present system. Interviews, on-site observation and questionnaire are the tools used for system analysis. Based on the user requirements and the detailed analysis of a new system, the new system must be designed. This is the phase of system designing. It is a most crucial phase in the development of a system.

3. Design Method
Design Methods is a broad area that focuses on: * Divergence – Exploring possibilities and constraints of inherited situations by applying critical thinking through qualitative and quantitative research methods to create new understanding (problem space) toward better design solutions * Transformation – Redefining specifications of design solutions which can lead to better guidelines for traditional and contemporary design activities (architecture, graphic, industrial, information, interaction, et al.) and/or multidisciplinary response * Convergence – Prototyping possible scenarios for better design solutions that incrementally or significantly improve the originally inherited situation * Sustainability – Managing the process of exploring, redefining and prototyping of design solutions continually over time * Articulation - the visual relationship between the parts and the whole.
The goal of design methods is to gain key insights or unique essential truths resulting in more holistic solutions in order to achieve better experiences for users with products, services, environments and systems they rely upon. Insight, in this case, is clear and deep investigation of a situation through design methods, thereby grasping the inner nature of things intuitively.

Similar Documents

Premium Essay

Research

...The Research Process Writers usually treat the research task as a sequential process involving several clearly defined steps. No one claims that research requires completion of each step before going to the next. Recycling, circumventing, and skipping occur. Some steps are begun out of sequence, some are carried out simultaneously, and some may be omitted. Despite these variations, the idea of a sequence is useful for developing a project and for keeping the project orderly as it unfolds. Exhibit 3–1 models the sequence of the research process. We refer to it often as we discuss each step in subsequent chapters. Our discussion of the questions that guide project planning and data gathering is incorporated into the model (see the elements within the pyramid in Exhibit 3–1 and compare them with Exhibit 3–2). Exhibit 3–1 also organizes this chapter and introduces the remainder of the book. The research process begins much as the vignette suggests. A management dilemma triggers the need for a decision. For MindWriter, a growing number of complaints about postpurchase service started the process. In other situations, a controversy arises, a major commitment of resources is called for, or conditions in the environment signal the need for a decision. For MindWriter, the critical event could have been the introduction by a competitor of new technology that would revolutionize the processing speed of laptops. Such events cause managers to reconsider their purposes or...

Words: 376 - Pages: 2

Premium Essay

Research

...requirements of talking on the phone.  These predictions were derived from basic theories on limited attention capacities. 2. Microsoft Company has basic research sites in Redmond, Washington, Tokoyo, Japan etc.at these research sites work on fundamental problems that underlie the design of future products. For example a group at Redmond is working natural language recognition soft wares, while another works on artificial intelligence. These research centres don’t produce new products rather they produce the technology that is used to enhance existing products or help new products. The product are produced by dedicates product groups. Customization of the products to match the needs of local markets is sometimes carried out at local subsidiaries. Thus, the Chinese subsidiary in Singapore will do basic customizations of programs such as MS office adding Chinese characters and customizing the interface. APPLIED RESEARCH * INTERNATIONAL TELECOMMUNICATION AND INFORMATION TECHNOLOGY SERVICE COMPANY Offering customers products and services for ‘connected life and work’  Project: 1. Research focused on the organisation’s tendency to appoint ‘safe’ senior executives, rather than those who were able to drive change through the business, and enable a culture of calculated business risk and growth.  This research led to a programme that created different and improved relationships with executive search agencies, established a positive shift in the interaction between the...

Words: 282 - Pages: 2

Premium Essay

Research

...Myresearch About 30 million other animals. Animal experimentation by scientists can be cruel and unjust, but at the same time it can provide long term benefits for humanity. Animals used in research and experiments have been going on for 2,000 years and keep is going strong. It is a widely debated about topic all over the world. Some say it is inhuman while others say it's for the good of human kind. There are many different reasons why people perform experiments and why others total disagree with it. Each year 20 million animals are produce and breed for the only purpose but to be tested on. Fifty-three thousands of animals are used each year in medical and veterinary schools. The rest is used in basic research. The demand for animals in the United States is 50 million mice, 20 million rats, and aThis includes 200,000 cats and 450,000 dogs. The world uses about 200-250 million animals per year. The problem with working with animals is that they cannot communicate their feelings and reactions. Other people say that they can communicate and react to humans just a well as one person to another. Some of the animals the research's use are not domesticated which makes them extremely hard to control and handle. The experiments that go on behind closed doors are some of the most horrific things a human could think of too torture somebody or something. Animals in labs are literally used as models and are poked at and cut open like nothing is happening. When drug are tested on animals...

Words: 355 - Pages: 2

Premium Essay

Research

...Research Methodology & Fundamentals of MR. 100 Marks Course Content 1. Relevance & Scope of Research in Management. 2. Steps Involved in the Research Process 3. Identification of Research Problem. 4. Defining MR problems 5. Research Design 6. Data – Collection Methodology, Primary Data – Collection Methods / Measurement Techniques – Characteristics of Measurement Techniques – Reliability, Validity etc. – Secondary Data Collection Methods – Library Research, References – Bibliography, Abstracts, etc. 7. Primary and Secondary data sources and data collection instruments including in-depth interviews, projective techniques and focus groups 8. Data management plan – Sampling & measurement 9. Data analysis – Tabulation, SPSS applications data base, testing for association 10. Analysis Techniques – Qualitative & Quantitative Analysis Techniques – Techniques of Testing Hypothesis – Chi-square, T-test, Correlation & Regression Analysis, Analysis of Variance, etc. – Making Choice of an Appropriate Analysis Technique. 11. Research Report Writing. 12. .Computer Aided Research Methodology – use of SPSS packages Reference Text 1. Business Research Methods – Cooper Schindler 2. Research Methodology Methods & Techniques – C.R.Kothari 3. D. K. Bhattacharya: Research Methodology (Excel) 4. P. C. Tripathy: A text book of Research Methodology in...

Words: 5115 - Pages: 21

Premium Essay

Research

...Research Research is a systematic inquiry to describe, explain, predict and control the observed phenomenon. Research involves inductive and deductive methods (Babbie, 1998). Inductive methods analyze the observed phenomenon and identify the general principles, structures, or processes underlying the phenomenon observed; deductive methods verify the hypothesized principles through observations. The purposes are different: one is to develop explanations, and the other is to test the validity of the explanations. One thing that we have to pay attention to research is that the heart of the research is not on statistics, but the thinking behind the research. How we really want to find out, how we build arguments about ideas and concepts, and what evidence that we can support to persuade people to accept our arguments. Gall, Borg and Gall (1996) proposed four types of knowledge that research contributed to education as follows: 1. Description: Results of research can describe natural or social phenomenon, such as its form, structure, activity, change over time, relationship to other phenomena. The descriptive function of research relies on instrumentation for measurement and observations. The descriptive research results in our understanding of what happened. It sometimes produces statistical information about aspects of education. 2. Prediction: Prediction research is intended to predict a phenomenon that will occur at time Y from information at an earlier time X. In educational...

Words: 1179 - Pages: 5

Premium Essay

Research

...STEP 1etasblish the need for research We have to consider if it is a real need for doing a research? Research takes time and costs money. If the information is already available, decisions must be made now, we cant afford research and costs outweigh the value of the research, then the research is not needed. Step 2 define the problem or topic State your topic as a question. This is the most important step. Identify the main concepts or keywords in your question. Problem maybe either specific or general. Step 3 establish research objective Research objectives, when achieved, provide the Information necessary to solve the problem identified in Step 2. Research objectives state what the researchers must do. Crystallize the research problems and translate them into research objective. At this point, we will pin down the research question. Step 4 determine research design The research design is a plan or framework for conducting the study and collecting data. It is defined as the specific methods and procedures you use to acquire the information you need. based on the research objectives, we will determine the most appropriate research design: qualitative and/ or quantitative. • Exploratory Research: collecting information in an unstructured and informal manner. • Descriptive Research refers to a set of methods and procedures describing marketing variables. • Causal Research (experiments): allows isolation of causes and...

Words: 1099 - Pages: 5

Free Essay

Research

...Contents TITLE 2 INTRODUCTION 3 BACKGROUND OF THE STUDY 3 AIM 4 OBJECTIVES 4 RESEARCH QUESTIONS 4 LITERATURE REVIEW 5 METHODOLOGY AND DATACOLLECTION 5 POPULATION AND SAMPLING 6 DATA ANALYSIS METHODS 6 PARTICIPANTS IN THE STUDY 7 STUDY PERIOD (GANTT CHART) 8 STUDY RESOURCES 9 REFERENCES 9 BIBLIOGRAPHY 9 APPENDICES: 10 * The Impact of Motivation through Incentives for a better Performance - Adaaran Select Meedhupparu Ahmed Anwar Athifa Ibrahim (Academic Supervisor) Applied Research Project to the Faculty of Hospitality and Tourism Studies The Maldives National University * * Introduction As it is clear, staff motivation is important in all the sectors especially in the tourism sector where we require highly skilled employees to get the best of their output to reach the organizational goals. Therefore, organizations spend a lot on their staff motivation in terms of different incentive approaches, such as financial benefits, training and development, appreciations, rewards and promotions. As mentioned in the title, the outline of the findings will be focused on the motivation of the staffs on improving their performances by the different incentive packages that they get at the resort. This study will be executed at Adaaran Meedhupparu by giving questionnaire to the staff working in different departments to fill up and return to the scholar to examine the current situation of staff satisfaction on motivation to do...

Words: 2768 - Pages: 12

Premium Essay

Research

...Research Article Research is important to every business because of the information it provides. There is a basic process to researching information and that process begins by deciding what information needs to be researched. The next step is to develop a hypothesis, which describes what the research paper is about and what the researcher’s opinion is regarding the topic. The research article chosen for this paper is titled, “The Anchor Contraction Effect in International Marketing Research.” The hypothesis for this paper is, “This raises the issue of whether providing responses on rating scales in a person’s native versus second language exerts a systematic influence on the responses obtained.” Simply explained, the hypothesis of this paper is to determine whether research questions should be in a person’s native language rather than expecting them to respond to questions in a language in which they might not be fluent. The hypothesis of this paper was accepted based on the research data gathered by the research team. This hypothesis was supported by nine studies using a variety of research methods. The research methods provided data that demonstrated the level of inaccuracy based on questions being asked in a language that was not the respondent’s native language. The research data provided insight into the probability of more accurate results when the respondent was asked questions in a manner that related well with their culture. There are several implications...

Words: 322 - Pages: 2

Premium Essay

Research

...ACE8001: What do we mean by Research? & Can we hope to do genuine Social Science Research (David Harvey)  What do we mean by research? What might characterise good research practice? There is no point in us trying to re-invent the wheel - other and probably more capable people than us have wrestled with this problem before us, and it makes good sense and is good practice to learn what they have discovered.  In other words - we need to explore more reliable and effective methods and systems for the pursuit of research than we have been doing so far. What is research? Dictionary Definitions of Research: * "The act of searching closely or carefully for or after a specified thing or person" * "An investigation directed to discovery of some fact by careful study of a subject" * "A course of scientific enquiry" (where scientific = "producing demonstrative knowledge") Howard and Sharp (HS) define research as:  "seeking through methodical processes to add to bodies of knowledge by the discovery or elucidation of non-trivial facts, insights and improved understanding of situations, processes and mechanisms".  [Howard, K. and Sharp, J.A. The Management of a student research project, Gower, 1983 - a useful and practical “how to do it” guide] Two other, more recent guides are: Denscombe, Martyn, 2002, Ground rules for good research: a 10 point guide for social research,  Open University Press. Robinson Library Shelf Mark: 300.72 DEN, Level 3 (several copies)...

Words: 4067 - Pages: 17

Free Essay

Research

...solve analytic models or whatever, but they often fail to demonstrate that they have thoroughly thought about their papers—in other words, when you push them about the implicit and explicit assumptions and implications of their research models, it appears that they haven’t really given these matters much thought at all.[1] Too often they fall back on saying that they are doing what they are doing because that is the way it is done in the prior literature, which is more of an excuse than a answer. (Of course, once a researcher reaches a certain age, they all feel that youngsters aren’t as good as they were in the good old days!) Therefore, in this class we shall go beyond simply studying research in managerial accounting. For many of you, this is your first introduction to accounting research and to PhD level class. Hence, in these classes we shall also learn how to solve business problems systematically and to understand what it means to have thoroughly “thought through” a paper. We begin not with academic research, but with some real world cases, because we should never forget that ours is an applied research field: accounting research is a means towards the end of understanding business and is not an end in itself, in the way pure science research is. Developing a systematic procedure for solving a real world business problem is the starting point for developing a...

Words: 2437 - Pages: 10

Free Essay

Research

...manger know about research when the job entails managing people, products, events, environments, and the like? Answer: Research simply means a search for facts – answers to questions and solutions to problems. It is a purposive investigation. It is an organized inquiry. It seeks to find explanations to unexplained phenomenon to clarify the doubtful facts and to correct the misconceived facts. Research is the organized and systematic inquiry or investigation which provides information for solving a problem or finding answers to a complex issue. Research in business: Often, organization members want to know everything about their products, services, programs, etc. Your research plans depend on what information you need to collect in order to make major decisions about a product, service, program, etc. Research provides the needed information that guides managers to make informed decisions to successfully deal with problems. The more focused you are about your resources, products, events and environments what you want to gain by your research, the more effective and efficient you can be in your research, the shorter the time it will take you and ultimately the less it will cost you. Manager’s role in research programs of a company: Managing people is only a fraction of a manager's responsibility - they have to manage the operations of the department, and often have responsibilities towards the profitability of the organization. Knowledge of research can be very helpful...

Words: 4738 - Pages: 19

Free Essay

Research

...Volume 3, number 2 What is critical appraisal? Sponsored by an educational grant from AVENTIS Pharma Alison Hill BSC FFPHM FRCP Director, and Claire Spittlehouse BSc Business Manager, Critical Appraisal Skills Programme, Institute of Health Sciences, Oxford q Critical appraisal is the process of systematically examining research evidence to assess its validity, results and relevance before using it to inform a decision. q Critical appraisal is an essential part of evidence-based clinical practice that includes the process of systematically finding, appraising and acting on evidence of effectiveness. q Critical appraisal allows us to make sense of research evidence and thus begins to close the gap between research and practice. q Randomised controlled trials can minimise bias and use the most appropriate design for studying the effectiveness of a specific intervention or treatment. q Systematic reviews are particularly useful because they usually contain an explicit statement of the objectives, materials and methods, and should be conducted according to explicit and reproducible methodology. q Randomised controlled trials and systematic reviews are not automatically of good quality and should be appraised critically. www.evidence-based-medicine.co.uk Prescribing information is on page 8 1 What is critical appraisal What is critical appraisal? Critical appraisal is one step in the process of evidence-based clinical practice. Evidencebased clinical practice...

Words: 4659 - Pages: 19

Free Essay

Research

...Marketing Department, University of Strathclyde, Glasgow G4 0RQ, United Kingdom e-mail: 1sh@ukm.my 1,3 ABSTRACT This study examined the adequacy of using undergraduate student samples in research on online consumer attitudes by comparing the attitudes of students (n = 161) towards online retailing services with the attitudes of non-students (n = 252) towards such services. A structured questionnaire administered online was used to gather data on perceptions, satisfaction, and behavioral intentions with regard to online retailing services. The t-test results showed that, in general, students' attitude towards online retailing services is similar to that of non-students. Therefore, undergraduate students may be reasonable surrogates for consumers in research on online retailing. Keywords: internet users, electronic commerce, online consumer attitudes, online retailing services, student surrogates INTRODUCTION The usage of the internet as a communication and transaction medium in consumer markets is growing rapidly (Castells, 2000; Hart, Doherty, & EllisChadwick, 2000). In line with this expansion, consumer-based electronic commerce has become an emerging research area (e.g. Demangeot & Broderick, 2006, 2007; Teo, 2006; Tih & Ennis, 2006a, 2006b). In particular, a stream of research addressing issues related to online consumer attitudes (e.g. George, 2004; Wang, Chen, Chang, & Yang, 2007) and behaviors (see Cheung, Chan, & Limayem, 2005 for a review) has emerged. Although...

Words: 5659 - Pages: 23

Premium Essay

Research

...Importance Of Research Research is tool, which is utilized by my organizations and co-operations to have a fundamental knowledge of goods, products, and also to finding out consumer behavior. It is also a systematic investigation into the study of materials and sources inn order to establish facts and reach new conclusions. Research informed the marketers of Glidden paint because it helped them start from were the audience was which was Walmart in this case scenario. A marketer finds out what you want, and creates or finds product that fits you. Research aided the marketers of Glidden paint to come to a conclusion that not only should you hypothesize, you should also carry out experiments as well. In this case we see that the help of experiments helped them realize that Walmart’s brand name of saving money was not deterring the perceived quality of the paints. Meaning that Walmart’s cheap pricing of goods played no part in the durability of the paint. Research helped the marketers of Glidden paint realize that they could revamp the Walmart paint section, which has been ignored for years. They are confident that Glidden paint will do great numbers because they have raised awareness and created a media platform that consumers can interact with the most. Not only has research helped in satisfying consumer wants, it also gives the marketer an in-depth knowledge on the frequent changes of consumer taste. Research helped Glidden paint marketers realize...

Words: 319 - Pages: 2

Free Essay

Research

...researchResearch is the investigation into and the study of new materials in order to establish facts and reach new conclusions. It is swork undertaken on a systematis basis in order to increase the stock of knowledge. Research is a key aspect of journalism and as researchers we employ various sourdes and methods of research. Throughout this essay I will explore and examine the different sources available to journalists, the different types of interviews and I will describe the need for appropriate referencing of all source of material. Sources available. We live in an age overflowing with source materials, and these sources are easily accessible to us. The two main types of sources are primary and secondary sources. A pimary source is information that is gathered from an original source. These include; intervies, questionairres, surveys, observation, histoical documents and experiments to name but a few. A secondary source is information that has already been gathered by other people and/or organisations. A secondary source interpets and analyzes primary sources. (Locke, 2013) There are both online and offline secondary sources. Primary Surveys and questionnaires A very important aspect of research work is using surveys. Surveys are a primary source.There are two main types of surveys, a questionnarrie and an interview. Surveys and questionnaires are usually composed of one or more questions that are directed to a certain target audience. Questionnaires have advantages...

Words: 1248 - Pages: 5