...MKT4010 Marketing Strategy For Management Middlesex University Business School Portfolio Handbook 2012 January Start Cohort Module Leader: • Dr. Kinnari Pancholi: k.pancholi@mdx.ac.uk Room W109 |Student Name: | | | OR |Student Number: | | | |Seminar Class Details: | |Name of Seminar Tutor: | |Day: | |Time: | |Room: | Table of Contents: Assessment Brief and Questions 3 Censorship:...
Words: 16827 - Pages: 68
...2010 is expected to increase 10-fold to exceed 2.2 megabits per second in 2015. The number of people using their mobile devices as the only way to access the internet is expected to increase 56-fold from 14 million last year to 788 million by the end of 2015. The pace of product innovation remains high. Network speeds are increasing dramatically because of improving technology. Device and service sales are expected to continue to grow due to lower entry prices, device innovation and attractive applications. The mobile communications industry generates around $900 billion of annual revenue and accounts for around 1.5% of world GDP. Today’s 3G networks offer data download speeds of up to 4 Mbps which is around 100 times faster than that delivered by 2G networks ten years ago. The industry has recently begun to deploy...
Words: 6859 - Pages: 28
...See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/259692383 Microsoft Acquired Nokia in Unipolar Operating System Market ARTICLE · SEPTEMBER 2014 DOI: 10.14807/ijmp.v5i3.166 CITATIONS READS 2 2,355 1 AUTHOR: Netra Pal Singh Management Development Institute Gurgaon 68 PUBLICATIONS 62 CITATIONS SEE PROFILE Available from: Netra Pal Singh Retrieved on: 12 February 2016 INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION (IJM&P) http://www.ijmp.jor.br ISSN: 2236-269X v. 5, n. 3, June - September 2014. MICROSOFT ACQUIRED NOKIA IN UNIPOLAR OPERATING SYSTEM MARKET Netra Pal Singh Management Development Institute, India E-mail: knpsingh@mdi.ac.in Submission: 13/11/2013 Revision: 05/01/2014 Accept: 10/01/2014 ABSTRACT The recent big tickets include Microsoft acquiring part of Nokia for US$ 7.2 billion, Verizon buy 45% stake in Vodafone for US$130 billion, Google acquiring Motorola for 12.5 billion. These buyouts are analyzed and commented by experts of the industry. This research paper attempted to collate their view in the context of Microsoft and Nokia deal on six parameters. These parameters are (i) reasons for the downfall of the Nokia market share, (ii) general comments of the experts, (iii) similarities / dissimilarities of past and business models of the smartphone business, (iv) reasons for Microsoft to buy out Nokia, (vi) impact of buyout on Microsoft, Nokia, consumers and markets. In addition, paper discusses...
Words: 9722 - Pages: 39
...popular cellphones, Samsung Galaxy Note 2. We will analyze our product from four parts, including description of the company and product, situational analysis, environmental scan and segmentation/targeting, and marketing mix 4P’s. Part 1: Company/Product Description of Company and Its Product Samsung Group is a South Korean multinational conglomerate company founded in 1938, which is diversified into many areas including fashion, electronics, construction, medicine and more (Samsung, 2014). But now, Samsung Electronics, particularly mobile phones, have become one its most important source of income. On September 26, 2012, Samsung Electronics released its brand new product - Galaxy Note 2, which was sold more than 30 million units as of September 25, 2013 (Smith, 2013). Description of the Reasons to Choose Company and Its Product There are two reasons we want to choose Samsung Galaxy Note 2. First, Samsung Electronics leads the global market in high-tech electronic manufacturing and digital media. Samsung not only has significant influence on South Korea economy as the largest South Korea chaebol (business conglomerate), but also is the world’s largest information technology company measured by 2012 revenues, and 4th in market value (Danka & Shibaloy, 2012). To be more specific, Samsung contributed 17% of South Korea’s $1,082 billion GDP according to the statistics in 2013, and it maintained its top position by 6.4% market share ahead of Apple during the second quarter of...
Words: 9688 - Pages: 39
...Hotel Chicago A Marketing Plan • Executive Summary Set in the heart of the “Magnificent Mile”, The Peninsula Hotel Chicago is ideally situated for visitors to experience all that the city has to offer. On the doorstep of Chicago’s premier business and shopping district, the hotel is located in the center of the city’s most exclusive shops and steps from the historic Water Tower. The Peninsula Chicago has 339 luxurious and spacious guestrooms and suites furnished in a magnificent classical style. The Peninsula Hotel property is renowned for its convenient and strategic location within the city. Also synonymous with the brand are the high level of personal service guests receive, and the comprehensive business facility available in luxurious settings. The Peninsula Chicago is targeting rich businessmen, repeat executives and leisure travelers by offering them great discounts in order to bring the occupancy and revenue up for the second quarter of 2011. By analyzing the marketing environment and completing the SWOT analysis the hotel can create specific strategies in order to meet the marketing objectives. The action plan will organize and distinguish the activities during the second quarter within the marketing team. Our marketing plan is structured to enable us to achieve the strategic goals we have set for ourselves in terms of increasing overall revenue as a result of differentiating our products and services from the competition. Our marketing team will ensure that...
Words: 7159 - Pages: 29
...The Analysis of Smartphone Industry Author Note This paper was prepared for MRK 3001 Marketing Strategies, taught by Associate Professor Burcu İlter. TABLE OF CONTENTS ABSTRACT This study aims at measuring industry analysis about smartphone. Firstly, we had to determine which smartphone industry is going to handle. We did brain stormy with group members on this subject. We looked over many web pages about this subject. And then, we did internet searching about the comparison of industry analysis examples. We did task distribution after internet searching. Description of smartphone, smartphone industry and nature of the industry is handled by Emir Nişancı. Structural analysis within the industry and industry dynamics are handled by Merve Demirkıran, Damla Dutlu and Perihan Yıldırım. Competitor analysis for each key player is handled Anna Bivol. We have had a lot of knowledge that we didn’t know about the smartphone industry through this term project. This term project has had enjoyable and beneficial for us. Keywords: Smartphone Industry, Industry Dynamics, Key Player of Smartphone Industry 1. Introduction This report will focus on the smartphone industry given that the global market, in terms of the major players involved. In this report, we mainly focused on the dynamics of the smartphone industry and the factors that affects the change over the conditions of competition. The smartphone industry consists of all companies that manufacture and sell smartphones...
Words: 10647 - Pages: 43
...LASTONESTANDING.COM Executive Summary Lastonestanding.com will be a premier social networking/dating website with a unique approach when bringing together people with similar interests; it will be designed for single people who are their last in their social circle to get married and for the recently single or divorced who have a circle of married friends. By combining the latest internet and cell phone technologies and by changing the format of what is offered by popular social networking/dating websites, it will provide its members with features such as access to members’ video profiles, instant smart phone notifications when a match is found as well as the capability to post and see video postings from other members. Lastonestanding.com will also innovate the industry by providing its members with the ability to interact with their potential matches prior to their first meeting either by instant messaging, chat or video chat via its exclusively designed smart phone application. The social networking/dating industry has become increasingly popular and has grown tremendously due to demand by people wanting to find companionship. That has happened because the dating world over the years has changed drastically since the days of face to face meetings or friends playing matchmakers. With the new age of technology in radio programs, cable television and the world wide web (Internet) this new evolution has trickled down to how to meet and connect with each other socially...
Words: 5372 - Pages: 22
...Prepared By Babar Saeed (BM-25208) Bashir Ali (BM-25178) TABLE OF CONTENTS Acknowledgement 02 Executive Summary 03 Company Introduction 04 Company History) 05 a) First Mobile Phone 06 b) GSM Introduction 06 c) Strategic Change 07 Vision, Mission, Organization Direction 07 Environmental Analysis (Internal) 09 Environmental Analysis (External) 12 a) Pestle Analysis 12 b) Porter five forces Analysis 14 SWOT Analysis 18 Market/Competitor Analysis 19 Strategic Analysis 23 a) Corporate Strategy 25 b) Business Strategy 25 c) Operational Strategy 25 d) Supply Chain Strategy 26 e) Defensive Strategy 26 f) Competitive Strategy 26 Nokia Marketing Strategies Analysis 27 a) Segmentation by Geographically 27 b) Segmentation by Demographically 28 c) Segmentation by Consumer / Business 28 Marketing Mix Strategies 29 a) Product b) Price c) Place d) Promotion Key Strategic Issues Face Nokia 30 Nokia Leading Mobile Series 31 a) N Series 31 b) E Series 32 c) X Series 33 d) Asha Series 33 e) Lumia Series 34 References 35 ACKNOWLEDGEMENT One of the great pleasures of writing the report is acknowledging the efforts of our teacher and friends whose hard work, cooperation, friendship and understanding were crucial to the preparation of this report. First of all, we would like to acknowledge the efforts of Sir Khalid Jamil Ansari whose sincerity, loyalty, hard working and kind parental attitude helped us to complete this project report. Very special...
Words: 7019 - Pages: 29
...30 May 2010 Pg 2 THE YOUTH RULE! Pg 9 KNOWLEDGE IS POWER Pg 17 NIKE BOUNCES BACK 2. GENERATION NEXT 30 May 2010 MASTERS OF THEIR UNIVERSE: MEET THE GROUP THAT ACCOUNTS FOR MOST OF OUR POPULATION WHETHER YOU LIKE IT OR NOT ... Today’s youth rule! Picture: JEREMY GLYN HOW AND WHY THE STUDY WORKS ● Their annual direct spend, as per the study, is over the R95bn mark ● They are the key household inf luencers — to the tune of more than 60% ● They are the future consumers of all brands “They are mavens who give a good sense of the ‘next big thing’. They provide strong indicators of where the market is going” JASON LEVIN, MD OF HDI YOUTH MARKETEERS W HY should the world care if nine-year-olds prefer Milo cereal to Coco Pops? So what if teens want to watch Trace this year when they were hooked on MTV last year? And if youngsters’ primary device is a cellphone, is that really going to change the world? Although less often than before, we are still confronted by “youth cynics” after the Sunday Times Generation Next study is published every year. Their concern, generally, is that youth are still a relatively marginal market segment, so why do a brand preference study? South Africa, like most developing countries, has a very young population — more of our citizens are 22 — the age limit of the study — or younger than those who are older. So, with a sample set aged between eight and 22, the study tracks the consumer behaviour and...
Words: 13575 - Pages: 55
...| | Market Mix of Mobile Phone Market in India | | | | | | | | | | Letter of Transmittal July 16, 2013 Subject: Submission of Report. Dear Sir, We are pleased to submit the report that you asked for & gave us the authorization to work on “Marketing Mix of mobile phone market in India”. This report is an essential part of our course, we tried our best to work on it carefully and sincerely to make the report informative. The study we conducted enhanced our knowledge to make an executive report. This report has given us an exceptional experience that might have immense uses in the future endeavors and we sincerely hope that it would be able to fulfill your expectations. We have put our sincere effort to give this report a presentable shape and make it as informative and precise as possible. We thank you for providing us with this unique opportunity. Sincerely yours, Acknowledgement “It is not possible to prepare a project report without the assistance & encouragement of other people. This one is certainly no exception.” On the very outset of this report, we would like to extend our sincere & heartfelt gratitude towards all the personages who have helped us in this endeavor. Without their active guidance, help, cooperation & encouragement, we would not have made headway in the project. We are extremely thankful and pay our gratitude to our faculty Prof. Ashish Banerjee for his consultative help and constructive...
Words: 6350 - Pages: 26
...Introduction . what are the potential health issues associated with cellular telephone use? Whether it’s the increased use of cell phones by children, or the overall increase in cell phone use by adults, human exposure to electromagnetic radiation is happening in ways never dreamed of before. Very young children are using them, teenagers live on them—and some even sleep with them on their pillows, as cell phones are often used as alarm clocks. What do these exposures consist of and what do they mean for human health? Whether cell phone use affects the human nervous system and reproduction, causes DNA damage and behavioral changes, or creates addictive behavior, cell phones are now ubiquitous in our lives. Cell phone technology has changed quickly over time and continues to develop, which means that human exposures also change over time. This report explores what we know about cell phone use, exposures, and human health. Impact of mobile phone technology in environment: The Cell Phone Problem Electromagnetic Radiation _ All cell phones emit a type of radiation called an electromagnetic field (EMF), composed of waves of electric and magnetic energy moving together through space. Different types of electromagnetic energy are categorized by their wavelengths and frequencies and comprise the electromagnetic “spectrum” (see next page). _ Different radiation frequencies are used by different...
Words: 10153 - Pages: 41
...the independence day of Bangladesh. With more than 51 million subscribers (as of December 2014), GP is the largest mobile phone operator in the country. It is a joint venture between Telenor and Grameen Telecom Corporation. Telenor the largest telecommunication company in Norway owns 55.8% share, Grameen Telecom owns 34.2% share and the remaining 10% is publicly held. GP was the first company to introduce GSM technology in Bangladesh and built the first cellular network to cover 99% of the country.It has a market share of approximately 43%**. From May of the last year more than 10.1 million** people have made GP their preferred service provider. Total six (6) companies are present in the market among which the number of subscriber of GP is far ahead than the second position holder Banglalink (20millions). Strong internationally reputed companies like Orascom and Axiata is present in the market. Recently Airtel entered in the market by purchasing Warid Telecom. This way the industry is becoming increasingly more competitive because of the entry of these internationally experienced operators. GP is seeing the Bangladeshi market as a great opportunity to do business. Recently it introduces its subsidiary company GP-IT. Diversified services are being offered by GP and they are committed to continue their excellent performance in future. GP has built the largest cellular network in the country with over 13,000 base stations in more than 7000 locations. Presently, nearly 98 percent...
Words: 4291 - Pages: 18
...Executive Summary This Marketing Plan Audit provides an analysis of the brand situation, current strategies and provides suggestions and implementation plan for Nokia Corporation. Nokia is a Finish manufacturer of mobile devices, which makes a full range of cellular phones for all major consumer segments worldwide, including Internet-enabled devices enable people to experience music, maps, media, messaging and games. Company has over 132,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of over 60 billion dollars and operating profit of 2.86 billion dollars as of 2010. Nokia is the world's largest manufacturer of mobile phones: its global device market share was 31% in the fourth quarter 2010, but dropped below 30% in the first quarter 2011. In June 2011, Nokia was overtaken by Apple, as the world's biggest smartphone maker by volume. For many years Nokia enjoyed an overwhelming domination on the market of personal mobile devices. The company managed to build the strong brand, easily recognizable style of it’s devices and consumer favorite. Due to serious mistakes in product and distribution strategy, as well as growing competition from companies like Apple, Samsung ,Motorola and others, Nokia started to experience serious problems with its sales, market share and consumer loyalty. Presented Audit defines Nokia’ current issue with the Brand positioning, that caused the diminishing of the brand popularity and lowered competitive...
Words: 6819 - Pages: 28
...with existing and potential clientele continues to be a driving force in today's world because of its incredible success. But how can social networking work to promote better health? The National Institutes of Health (NIH) believes that if people promote healthy lifestyles within their social networks, public health as a whole will significantly improve. Recent studies have shown that people's behaviors rub off onto their friends. Bad habits like smoking and overeating are contagious, say many researchers. But so are good behaviors like eating healthy, exercising and getting good rest, which is why NIH is offering funding to scientists willing to work on improving public health through social networking. "We've come to realize more and more that how people live and function in social networks is really important to health," explained Deborah Olster, acting director of the Office of Behavioral and Social Sciences Research at NIH. Several researchers have already come up with creative ideas to promote better health through social networks. Dr. Nicholas Christakis of Harvard Medical School believes that creating artificial social groups around things like losing weight or eating better will help to encourage unhealthy people to improve their lifestyles. Christakis also suggests using social group "leaders" to influence their existing social groups with custom-tailored health messages. People who hold significant influence within their social circles could promote cutting...
Words: 7649 - Pages: 31
...illustrated as a biblical figure, noting that, “The enthusiasm of the Apple faithful may be overdone, but Mr. Jobs’s record suggests that when he blesses a market, it takes off.”1 The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996. Then Jobs went to work, transforming “Apple Computer” into “Apple Inc.” with innovative non-PC products starting in the early 2000’s. In fact, by 2010, the company viewed itself as a “mobile device company.”2 In the 2009 fiscal year, sales related to the iPhone and the iPod represented nearly 60% of Apple’s total sales of $43 billion.3 Even in the midst of a severe economic recession, revenues and net income both soared (see Exhibits 1a through 1c). Meanwhile, Apple’s stock was making history of its own. The share price had risen more than 15fold since 2003 (See Exhibit 2). By almost any measure, Apple’s turnaround was a spectacular accomplishment. Yet Steve Jobs knew that no company in the technology industry could relax. Challenges abounded. In 2009, for example, iPod sales were falling. At the same time, Microsoft introduced Window 7, which led to a resurgence in PC sales. Even though Macintosh sales had grown faster than the industry in...
Words: 13676 - Pages: 55
