...Cultural Analysis of Italy I. INTRODUCTION Italy is one of the most crowded nations in Europe with a population of roughly 58.2 million. As country, it has much to offer its citizens and visitors. The capital of Italy is Rome (also known as the Eternal City) and is almost 3,000 years old. It has been the capital since 1871 and is home to the Dome of St. Peter's, the Sistine Chapel, the Coliseum, and the famous Trevi Fountain. They are well known for their culture and food, along with their easily recognizable shape as a boot. They are passionate about many things, including their food. When McDonald's opened in 1986 in Rome, food purists outside the restaurant gave away free spaghetti to remind people of their culinary heritage. The richness of its past and the 'live-life-to-the-fullest' attitude combine to make Italy a must-see travel destination. II. RELEVANT HISTORY Evidence of civilization has been found on the Italian peninsula dating far into pre-history. Thousands of rock drawings discovered in the Alpine regions of Lombardy date from around 8,000 BC. There were sizable settlements throughout the Copper Age (37th to 15th century BC), the Bronze Age (15th to 8th century BC) and the Iron Age (8th to 5th century BC). In the north of Italy, the Etruscan culture took hold around 800BC, while Greeks settled in southern Italy from 700 to 600BC, namely in Apulia, Calabria and Sicily (then known as Magna Graecia). The Roman Empire (5th Century BC to 5th Century AD) The...
Words: 5559 - Pages: 23
...Immigration Experience HIS/125 My Home in Italy was becoming hard to live in, especially with the news of the opportunity that existed in America; I had seen a poster that was created by the railroad and steamship companies that portrayed this method of travel as the most affordable way to travel. Many of the steamship lines offered their tickets to be all inclusive to make it a more affordable package to travel to America. With all the stories of opportunity this was the way I wanted to travel to reach my opportunities. The price of the tickets for the steerage or third class was about $25 which was almost three weeks of works pay. There was protocol to follow if you were taking a trip on these steamships, those protocols were as followed: I was expected to reach the port that I would depart from approximately one day prior to the day I would depart for America. This was so that I could go through an extensive medical examination to assure that I had no lice and that I was as well as my luggage be disinfected and fumigated so that I would not transport any disease with me. I was also vaccinated. The trip by ship took us almost 12 days. My quarters that I would sleep and spend most of the trip in were in the steerage class, which were on the lower decks of the ship very close to the engine rooms. I was given a mattress of burlap stuffed with hay and a life preserver that was to be used as my pillow. The beds in my quarters were like bunk...
Words: 1881 - Pages: 8
...break a company. Companies must be able to adjust their marketing mix to cater to the consumer needs. To provide a product that satisfies the target market and achieve the organization’s objectives, a company must maintain a effective product mix because consumers attitudes and life styles change over time. In our case we analyzed Nestlé. Nestle bottled water is among the top five international brands of bottled water in volume of sales and in is sold in 35 countries. More than 90 percent of nestles water sales occur in North America and Europe. With Nestle being a company that is constantly growing and finding ways to increase their revenues Nestle is targeting the less expensive and lower risk alternative for increasing sales in Italy. With nestles company campaign geared towards portable bottled water, Nestle increased its share of $3billion Italian water market to 29 percent in 2004, up from 25.8 percent in 2003. Almost all of the increase was due to the sales of water in smaller, more portable bottle water. The fact that the majority of sales was due to smaller portable bottles tells us that there is potential demand for smaller portable bottle water in the Italian market. One way of increasing the sales of smaller portable bottle water, Nestle should focus on changing the deep-seated Italian habits of drinking water. Italians are not known to drink water on the go, for many years Italian mothers have warned their children not to eat or drink while walking because...
Words: 668 - Pages: 3
... | |Italy | | | |17.11.2011 | Italy´s current economic situation and its prediction for the future Macroeconomics 2 Take the art works of Botticelli, Leonardo da Vinci, Michelangelo, Tintoretto and Caravaggio, the operas of Verdi and Puccini, the cinema of Federico Fellini, add the architecture of Venice, Florence and Rome and you have just a fraction of Italy's treasures from over the centuries. While the country is renowned for these and other delights, it is also notorious for its precarious political life and has had several dozen governments since the end of World War II. In my report I would like to look at current situation of Italy, especially economy and some predicting for the future. Italy has a diversified industrial economy, which is divided into a developed industrial north, dominated by private companies, and a less-developed, welfare-dependent, agricultural south, with high unemployment. The Italian economy is driven in large part by the manufacture of high-quality consumer goods produced by small and medium-sized enterprises. Italy is the fourth largest European economy and...
Words: 1836 - Pages: 8
...The year 1813 was decisive for the development of the history of Europe and also for its theatrical and musical history. Two composers of a mythical stature in the history of the opera were born. Richard wagner and Verdi Giuseppe. Richard Wagner, was born in Leipzig, typifies the quintessence of German culture. Giuseppe Verdi, was born in Roncole, in Northern Italy. He turned into the cherished arranger who carried on the customs of the Italian musical drama. Both represented Romanticism and represented two powerful cultures, albeit from a different origin. The Italian had its roots in the traditions of Rome, the Catholic Church and the Renaissance. Wagner and Verdi had parallel lives dedicated to musical art but very different worldviews. For Wagner the orchestra is more important and the voice is part of it. In contrast, Verdi thinks in terms of vocal melody as the fundamental thing, according to the Italian tradition....
Words: 502 - Pages: 3
...Italian Americans I loved my native Italy. I loved everything about the ties and the bonds we had with our families. We enjoyed each other and worked to keep the family as one. All we had was each other because as southern Italians, we had little resources and were disrespected by the northern Italians. There was a separation of classes and the southern regions were considered the less fortunate, and we suffered within our own country. The Italian government was predominately made up of northern Italians which made life difficult for the southerners. Our taxes on northern goods were hiked up and our property taxes were very high (Mintz 2007). Time had passed and my father decided that we had to leave Italy and re-locate ourselves in a new country. The state of southern Italy was the reason we had to leave. The poverty, the disasters, the bad conditions of living was no longer acceptable by my parents and my father’s decision was to move to American where we could start a better life. Starting a new life I can agree with, but a better life, I beg to differ. Coming to this new land called America was a shock to my system as I had never expected. To begin, my family and all the other families that came across the ocean were not welcomed with open arms. We were piled through like animals, being tested for diseases and being called strange names. The American people could not pronounce our family name correctly and suddenly our names were pronounced in an American manner...
Words: 980 - Pages: 4
...Italian culture is part of me because my dad was born in Italy, and almost every single one of my relatives is born in Italy too. My dad was born in a small town outside of Foggia called, Volturino. Italians have many cultural practices like eating pizza and pasta, and playing soccer. My family relates to the Italian culture because we were born there, have Italian pictures on our walls, and speak Italian. It is exhilarating to learn about my family’s Italian culture, and what it is like in Italy. To begin, Italy is located in Europe, most people recognize it because it is shaped like a boot, it also has two islands called Sardinia and Sicily, and my family and I have been to both of those islands as well. Italy is also very mountainous and my dad’s town…Volturino is 2,500 feet above sea level. Italians are very strong in agriculture because when my family and I went to visit my uncle in Nola (the town right outside of Naples), they grow a lot of stuff like fruits, vegetables, and slotter chickens for chicken meat, as a matter a fact my family and I were walking down the street and there was fresh basil growing on the sides of the sidewalks. Italian people are very loud, outgoing, and energetic like me and my family, the article in the book called “Italy” it states, ”In his famous book, ‘the Italians’, Luigi Barzini describes the...
Words: 675 - Pages: 3
...Essay #1 Italy For this essay I am going to talk about Italy’s history and what I think makes Italy a great country for the culinary arts. The few things that I will be talking about are culture, ethnic foods, spice profiles, geography and topography. (Italy) (Italy) Geography – Italy is a little bit larger than Arizona, it is a long peninsula shaped like a boot it is surrounded on the West side by the Tyrrhenian Sea and on the East side by the Adriatic. It is surrounded by France, Switzerland, Austria, and Slovenia to the North. The Apennine Mountains form the peninsula's spine; the Alps form its northern boundary. “The largest of its many northern lakes is Garda (143 sq mi; 370 sq km); the Po, its principal river, flows from the...
Words: 988 - Pages: 4
...The Renaissance was the period from 1350-1600. The Renaissance began first in the city-states of Italy for many reasons. Although most of Europe had become a big economic crisis during the late Middle Ages, Italy managed to avoid everything and their towns remained important centers of Mediterranean trade and boost their production of textiles and luxury goods. Town life was bigger in Italy than in other parts of Europe. Therefore, most Italians could easily discard feudalism and other medieval institutions. Because Italy was wealthy and successful, they became independent city-states, each of which included a walled urban center and the surrounding countryside. The Italian city-states started a new social order. It was that wealth and ability mattered more than aristocratic titles and ownership of land. Wealthy merchants and bankers replaced the nobles in the upper class. Shopkeepers and artisans ranked below the wealthy merchants, forming a moderately prosperous middle class that employed a lot of poor workers. Most of these workers came from the countryside. And at the very bottom of the social ladder, were the peasants who worked on the country estates for the wealthy classes. During the Renaissance, Italy was not under one government, but was divided into the city-states. Each of these were ruled by wealthy families whose fortunes came from commercial trading or banking. A lot of times, workers rebelled against the upper classes. Their demands for equal rights and...
Words: 1237 - Pages: 5
...Fashion The culture of the prominent country Italy can be seen through its food, music, cinema, and especially fashion. Italy is one of the biggest fashion powerhouses in the world to date. With designers such as Gucci, Giorgio Armani, Dolce and Gabbana, Ferragamo, Fendi, Prada, and Versace, it is no wonder why Italy is a global hot spot for high quality apparel. However, Italy wasn’t always the fashion icon that it is today. At a point in time Italy took a back seat to London and Paris in regards to fashion. Soon after its splurge in arts, music, and, fashion that Italy took during the Renaissance; it quickly fell to the feet of English, Spanish, and French industries. France eventually proved itself to be the superior fashion industry in Europe for a long period of time. It wasn’t until after World War II where Italy decided to take a huge leap back towards supplying and exporting high-grade clothing, and rebuilding its fashion industry. Post-World War II, many European countries had been in desperate need to rebuild their economies. Seeing as how the United States was one of the few countries that maintained its buying power directly after the war, Italy had decided to keep its focus on marketing towards them. This was the first instance where Italy was able to compete with the dominant French fashion industry to gain the United States’ attention. A man by the name of Giovanni Battista Giorgini gave Italy the upper hand...
Words: 908 - Pages: 4
...The Italian market Italian Culture and demographics In 2009 Italy had over 60million inhabitants, from which 2.6 million living in Rome, 1.3 million in Milan and 1.1 million in Naples (2004). It has the 5th largest population density of the European countries. The language that is spoken in Italy is Italian. Although Italy does not have a state religion, almost 90% of inhabitants are Roman Catholics. Italy has the largest per capita count of churches worldwide. 66% of inhabitants are within the age group of 15 to 64. Italian people can be viewed in terms of national character as collectivistic, since family is the centre rather than the individual. However Italian people are very self aware when it comes to appearance. The first impression is of great meaning. Appearance in terms of clothing, attributes and gesture represent, according to the national character, the social class, family statement and educational level. Since appearance is a great deal, Italians tend to be trendsetters in fashion and design, being the first wanting to have a newly available good Business Culture Italians prefer to work with people they know. Face to face contact is essential in having business conversations. Not only will the subject be formal business, asking and being asked about personal issues, family life etc. is done usually. Since intuition is the driving force of business decisions, a feel-good conversation is fundamental to convince parties. Italian Economy National...
Words: 361 - Pages: 2
...Part II: Describe and compare the socio cultural environment of the two countries and how they might impact the countries’ development. (2-3 pages) Libya, unlike Germany is a less developed country in Africa; its current population as of 2013 is 6,002,347, which is substantially less populated than Germany. While the primary religion in Germany is Christianity, 97% of Libyans practice Islam also known as Sunni (factmonster, 2013). Libyans have a 5.3 times higher chance of dying in infancy than do Germans. The number of deaths of infants under one year’s old in a given year per 1,000 live births in Libya is 20.87 while in Germany it is 3.95. Libyans are 3.7 times more likely than Germans of being unemployed. Libyans have 3 times more babies than Germans and make 55.43% less money. In addition, Libyans spend 89.75% less money on health care, consume more oil, die 1.94 years sooner, and are 3 times more likely to have HIV/AIDS than Germans (ifitweremyhome.com, 2013). Germany ranked third in the number of immigrants in their country which is 15 times more than Libya who ranked 55th (nationmaster, 2013). One reason for this immigration gap is anti-government protests that started in February 2011 to stop Moammar Gadhafi’s 42 year reign that turned violent and led to chaos in Libya. This chaos would later cause hundreds of thousands of immigrants to flee to neighboring countries because Moammar Gadhafi’s regime were violently attacking its own people: “But post-uprising conditions...
Words: 716 - Pages: 3
...Foreign Country Assignment ITALY Table of Contents INTRODUCTION................................................................................Page 3 LOCATION.........................................................................................Page 3 POPULATION.....................................................................................Page 3 LANGUAGE.......................................................................................Page 4 BUSINESS CULTURE........................................................................Pages 4-6 CURRENCY........................................................................................Page 6 EXCHANGE RATE..............................................................................Page 6 TRADING ALLIANCE..........................................................................Pages 6-7 ECONOMIC ENVIRONMENT..............................................................Page 7 POLITICAL ENVIRONMENT................................................................Pages 7-8 MORE INTEREST (FOOD)..................................................................Page 8 BUSINESS MODEL.............................................................................Page 8 Italy has been a nation-state since “1861 when the regional states of the peninsula, along with Sardinia and Sicily, were united under King Victor EMMANUEL II”.(World Factbook) Italy is a member of the North Atlantic...
Words: 1868 - Pages: 8
...Task: Symbols For the first task we discussed different symbols in Italy and Ireland and what they mean in relation to the country's culture. On the first meeting we only discussed the italian symbols which were given. The fisrt symbol was a map of Italy, which Francesca explained was in the shape of a stivaglio (boot), Franceca went on to talk about different parts of Italy and her favourite places where she had been she told us she once visited Sardegna and was in a motorcycle accident when she was younger and had to stay at home for a few weeks cause her lef was badly damaged. The next symbol was a gondola which is famous in Venezia, each gondola has a l'uomo gondolina. Francesca's friend studies in Venice. She told us that Venice has a magical atmosphere and it is bellissimo (very beautiful). The next symbol was of fermaggio e uva (cheese and grapes), Francesca explained that both foods are famous in Italy especially grapes as they make vigneti (wines). The fourth symbol discussed was the Vaticano a Roma (Vatican in Rome) this is a major tourist attraction in Italy as it is the home of the pope. Francesca was unsure what the fifth symbol stood for. The next symbol Francesca explained to us was the gladiatori (gladiators) which was a ancient Roman and Greek tradition and is still strong in the Italian culture. The next symbol was the colesseo which is in Rome and is one of the most famous landmarks in Italy. Leonardo Da Vinci was the next symbol, he was a famous italian artist...
Words: 987 - Pages: 4
...Italy is a country seeped in culture and a history that spanned thousands of years before it became a country. Italy was used for its location to aid with trade routes which made it a perfect route for invading armies. The Roman Empire in Italy was the first and last period of stability in Italy until 1861. It is located in southern Europe with 4 countries bordering it to the North and seas bordering it on the South, East, and West. Italy has multiple climates due to the mountain regions and the seas that surround it and yet still makes it an ideal tourist location. Italy has had a major impact on the world in regards to the arts, music, and culture. Its culture has been influenced by many different countries and is home to a wide variety...
Words: 1103 - Pages: 5
