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Ivan

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Good morning everyone. Today we are going to present the adventure sports company, named Above and Below Adventure, a company in China. My name is Ivan and my group mates are Young and Benny. I am going to do the introduction part, introducing the basic information and the relationship between China and adventure sports. Then, Benny will talk about the SWOT, including the strengths and weakness of the development of adventure sports in China. Finally, Young will continue with the key findings and give a short conclusion to our presentation.

First of all, we have selected China as the destination of the development of the adventure sports. There is an obvious growing trend of tourism and adventure sports in China. As we all know, there is a rapid population growth in China and the GDP is getting higher as well. People are looking for quality of life while they have more income. Adventure sport is one of the new trends of sports. Based on the special ge/o/gra/phi/cal context of mainland China, people can enjoy the sports in mainland with the natural resource.

Because of those reasons, the tourism trend helps the adventure sports to have immense income in those developed and developing countries. It is a fast growing industry and business over the world. China is the third leading travel destination in the world and it has approximately 55.98 million of tourist in 2010.

Based on the advertisements of the adventure sports, people have more idea about it and there is a certain amount of people that would like to have a try. The safety and creativity of the sports attract more people to have a try. Those extreme adventure tourists are like living on the edge.

The reason why that we chose China is that, China has a great growth in tourism industry and the diversity and population attract more tourists than before. There is lack of awareness of adventure sport

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