...turn your head and Louis Vuitton is everywhere. The celebration of the 30th anniversary of the presence of the illustrious, glittering French multinational in Japan took place in Aoyama, one of Tokyo’s fashionable districts. A unique vision of luxury took shape when Louis Vuitton opened yet another new store inside Comme des Garçons on September 4, 2008, in the heart of Japan’s capital. The pop-up store situated on the prestigious Omotesando Street was an illustration of Louis Vuitton’s attachment to the Japanese luxury market. Yves Carcelle, chairman and CEO of Louis Vuitton, said, “This project not only brings a new meaning to luxury, but also speaks volumes about how the know-how and heritage of Louis Vuitton have always been perceived in Japan, including by its foremost designers. We are very proud to have been able to help Rei Kawakubo2 relive her memories in such an original and creative way.”3The Omotesando guerrilla marketing event reflected Louis Vuitton’s success in Japan. Louis Vuitton had been following an aggressive marketing strategy in the country, opening extravagant stores such as those in Ginza or Roppongi.Take a walk on Ginza’s main street, Chuo Dori, the centre of a paradise for shoppers, with longestablished department stores, such as Mitsukoshi, Takashimaya and Matsuzakaya. Continue through the high-end fashion street Namiki-dori. Stop. There it is. You have reached the massive flagship Louis Vuitton store. When Louis Vuitton, the world’s biggest...
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...weekend, an Apple logo or device could be seen in at least 18 of them. The surprising thing about Apple is that even though they’re literally appearing in every show in the US, they’re not charging anyone for the placement. This proves Apple’s and any other smart brand of effective Product placement. Although Product Placement seems to be successful in a lot of movies, it's not a hundred-percent effective. Some product placements done don’t affect the brand or the brand's recognition. The Sex and the City movie may have a lot of brands placed in their movies, but it didn't necessarily boost the brand's popularity since some of the products were already popular. There was a wave of promoting designers and brands such as Marc Jacobs, Louis Vuitton Oscar dela Renta, Dolce and Gabbana, Chanel, Manolo Blahniks and Jimmy Choo. Although some may not be familiar with the brands or designers, it is possible that it will not affect their sales because according to Marketing Week UK, the Sex and the City's target audience are Upper Class twenty-five to thirty-five year olds. Meaning, they would've...
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...2(February TO May 2012) MODULE LEADER’S NAME: LECTURER NAME: Ms. Malathi NAME: Oumoul Khairy Barry 109115296/1 Company profile: As it was required in class I’ve chosen a firm in the clothing or textile manufacturing according to the UK standard, which is Louis Vuitton or Moet Hennessy Louis Vuitton SA (LVHM). Louis Vuitton is a division of holding company, founded in 1854 by Louis Vuitton its self. The label is based in Paris, France. The key people in the company are Jordi constans (Chairman and CEO), Marc Jacobs (Art Director), and Antoine Arnault (Director of communication). The company is well known for its LV monogram, which is featured on most of its products. They are famous in producing luxury goods (ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books), LV is a retailer industry. By 1989 Louis Vuitton came to operate 130 stores worldwide, the largest and most successful LV store is located in Paris (Champs Elysees). The most famous products of the manufacture are their bags and wallet, which attract mostly women. As for any firm Louis Vuitton has many competitor but the strongest one are: Prada, Hermes, Gucci, and Coach. PRADA has been looking to copy the Vuitton expansion strategy and that is to open directly operated store. This seems like a questionable strategy taking into account the current international crisis, which is not showing signs of major improvements. In some key markets such as DUBAI or ISTANBUL this strategy...
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...13 * Different Old And New And Expensive Bag……….14 * Top 5 Famous Bags..........15 * History And Prices (Bags)……….16 Conclusion * My Survey..........17 Bibliography Website And respondents of the survey……….18 15 Top 5 Famous Bags In The World 1. Louis Vuitton 2. Hermes 3. Chanel 4. Fendi 5. Marc Jacob History And Prices 1. Louis Vuitton is actually synonymous with the term luxury. The company was established in 1854 and is based in Paris. It has been named the most valuable luxury brand in the world for six straight years...
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...Homegrown shoe retailer sells 20% stake for more than $30m and access to branding expertise of owner of top fashion labels By Robin Chan Chief executive Charles Wong says he is happy with the deal with L Capital Asia. Although reluctant at first to sell the stake, he and his brother saw it as an opportunity to grow the company - especially in China, he says. -- BUSINESS TIMES FILE PHOTO It's a fairy tale that has seen two brothers go from Ang Mo Kio to Paris. Charles & Keith, the once-humble local shoe retailer, is now partly owned by French luxury giant Louis Vuitton Moet Hennessy (LVMH). The Wong brothers, who own the company, have sold a 20 per cent stake to L Capital Asia, the private equity arm of LVMH, for more than $30 million, sources told The Sunday Times. The deal, which values the company at close to $200 million, was completed in November after LCapital fought off a slew of rival suitors which included other private equity funds, high net worth investors and even a manufacturing firm. The feeding frenzy is testament to the growth of the local firm, which has shot to prominence since brothers Charles Wong, 37, and his brother Keith, 35, opened their first store in Amara Hotel in 1996. But the deal is more than just about the money, said the elder Mr Wong, the chief executive, confirming the deal to The Sunday Times from Shanghai, where he is now based. The younger Mr Wong is the chief operating officer and designs the shoes. It will give...
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...Instagram requires no introduction. Since launching in 2010, it has grown so rapidly and acquired such a vast and loyal user base that it is one of the few social networks whose name has made it into everyday English (it’s even a verb, depending on who you talk to). And Instagram’s star has only continued to rise in the aftermath of its acquisition by Facebook – while once the private domain of iPhone users, it is now compatible with any Apple or Android device. Some users have expressed concern over plans to introduce native advertising, which the official Instagram blog has attempted to assuage by saying that the intention is to “focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.” And according to Steve Olenski at Forbes, “there will be no shortage of brands chomping at the proverbial bit to be part of the ‘small number’… Instagram’s growth has been so substantial that it now rivals Google and Pinterest in terms of brand adoption.” Olenski based his assertion on a recent study by Simply Measured, which indicates that brand adoption on Instagram is up 40% on last year. Another salient point highlighted by the study is that automotive, media and luxury brands dominate in terms of engagement on Instagram – and these engagement levels are continuing their growth. Brand engagement has increased by 350% in the last year, due to more and more brands embracing the platform...
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...success of the new item. By implementing all of these factors within a marketing plan, any company or business may strive to be boundlessly prosperous in its given field. Business Overview Louis Vuitton, the brand, and the person, share humble beginnings. At the tender age of sixteen, Louis Vuitton began working as an apprentice in Paris, France in 1837. In a period when transportation occurred primarily by trains, boats, and carriages, luggage underwent a significant amount of wear. It was important for individuals to protect their belongings while traveling great distances and throughout long journeys. It was during his apprenticeship that Vuitton began building customized boxes and trunks tailored to meet the needs of clients. Seventeen years later, Vuitton embarked on the beginning of his own business. In 1859, the Louis Vuitton workshop began with merely twenty total employees, expanding later to one hundred workers in 1900, and again in 1914 to include 225 persons (Louis Vuitton, 2015). During the early 20th century, travelers of all walks of life carried all valuables and possessions in trunks and boxes. Often in this period, the possessions of many voyagers were preyed upon by thieves and burglars. It is because of these robberies that Louis and his father Gorges Vuitton wanted to protect the precious possessions of their clients. Knowing that many times clients traveled with all of their worldly...
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...LOUIS VUITTON IN JAPAN -CASE #14 REVIEW LOUIS VUITTON IN THE JAPANESE MARKET ABSTRACT The purpose of this paper is to review the Louis Vuitton business model and the success experienced in the Japanese marketplace. This paper will discuss opportunities and challenges that have been realized by the Louis Vuitton brand while located in Japan, and the specifics to the Japanese luxury market. A review of how the Louis Vuitton brand first entered the Japanese marketplace, the cultural aspects related to social status and luxury goods, which that have helped with the sales growth for the company’s products. Along with tactics embraced later on to strengthen its brand will also be reviewed. The appeal of the Louis Vuitton luxury high priced product, and how the French company’s image helped to sell itself to Japanese consumers with disposable income will be analyzed. The success of various marketing strategies, utilizing the images of actresses to help launch a successful sales campaign will be reviewed. Along with a review of the company’s success by working with various fashion designers to create colorful fashion trends with Japanese inspired themes, through the collaborative work with well-known Japanese artists. The global recession, its effect on the Louis Vuitton product line and sales will be analyzed along with new challenges the company faces for the future. Finally, a discussion on the future success for...
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...INT204 October 19, 2014 Midterm Quiz Answer each question. You must use the D2L guide (only!!!!) for the Chicago B referencing format. Think about what disciplines your work addresses and then search relevant DePaul databases: Sociology? Economics? Marketing? Geography? Law? Nongovernmental? Governmental? Names of all those in your group with phone numbers and emails: Group topic/theme (be simple and direct): a. Louis Vuitton handbags Particular research tasks (division of labor) and who is doing it (depending on how many you are): a. Sara: The history and establishment of the brand Louis Vuitton. b. Xuan/ Miranda: The market, revenue, and statistical and demographical information of the brand Louis Vuitton, especially its handbags. 1. What is your project's tentative title. (hint: use simplest word combination that accessibly and precisely communicates the list of your research. Hint: think about keywords that researchers would need to use to find YOUR work. a. 2. How many hours have each of you spent researching potential topics as of today? a. name/hours: Sara/ 4 Hours b. name/hours Xuan/ 4 Hours 3. How many hours has your group spent researching your chosen/particular topic as of today? a. name/hours: Sara/ 14.5 Hours b. name/hours: Xuan/ 14.5 Hours 4. List the scholarly databases used (do not list GoogleScholar at this point—this is NOT a database; nor can you use Academic Search Premier, WorldCat, news databases, or JSTOR, though you’ll be able to...
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...a quote from Bernard Arnault. He is a leader who emphasize efforts. He is a current chairman of LVMH (Louis Vuitton Moet Hennessey). He was born on March 5th, 1949 in Roubaix, France born as a son of business man. Since he was young, he was known as a genius. He got early admission to École Polytechnique which is a famous university that produced a lot of leaders in France. In 1971, after he graduated the university, he joined to his father’s construction company. In 1976, he persuaded his father to sell a part of company and made a huge accomplishment, then the company became a real estate company. In 1979, he became a chairman of his father’s company. At that time, he took over a Cognac company, Hennessy. As François Mitterrand who was a socialisms became a president of France in 1981; he moved to the U.S. because he didn’t fit to Mitterrand’s policy. While he was staying in the U.S., he started to take over a lot of fashion companies. There was an interesting opportunity why he started to focus on Fashion Company. One day, he took a taxi in New York and he asked driver, “Do you know who the president of France is?” The driver couldn’t answer, but he knew a French fashion brand, Christian Dior. After then, he thought a promising business is what people know a lot. In 1984, starting from Christian Dior, he started to took over a lot of fashion companies, such as Louis Vuitton, Chloe, Givenchy, BVLGARI, etc. In July 1988, Bernard Arnault acquired Céline. In 1993, LVMH acquired...
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...developpement result is that Louis Vuitton is now present in 54 countries, 360 shops all around the world, and 11000 employees. The brand opens around 12 hops per year, so we can qualify the leather trader as a really successful brand. Quality : The Quality Chart of Louis Vuitton is one of the most strict of the world. All the products which does not fit exactly with the Chart are destroyed within the workshop. This process guaranties a blameless quality for every products. In this way, they reinforce their image of perfection. Manufacturing : In order to preserve a high quality and a perfect brand image, Louis Vuitton has choosen 3 countries to establish its workshops : France, Spain, and Italy. The reson of this choice is that these countries benefit from an excellent leather quality. Moreover, they are not far from the headquarters which are located in Paris. Having its workshops in European Union contributes to convey an impression of trust. Reptuation : According to “Le Monde Economie 2011” , students from business schools rank LVMH as “the company number one” they wanted to work for. Once more, we can see that they enjoy a noble brand image. Human Resources : Nowadays, more and more companies are relocating in order to benefit from cheaper manufacturing costs. However, LVMH remains responsible. First, the brand does not employ children. Plus, the management policy is an example of open-minding. When you enter a Louis Vuitton boutique, the surroundings fill...
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...1. What has made Louis Vuitton’s business model successful in the Japanese luxury market? ლუის ვიტონის არჩეული ბიზნეს მოდელი მართლაც წარმატებული აღმოჩნდა იაპონურ ლაქშერი ბაზარზე, რომელზეც 2004 წლის მონაცემებით მთელი ფუფუნების საგნების 55% მოდიოდა. ეს ბრენდი გამოირჩეოდა იმითაც რომ მისი მოგების მარჟა შეადგენდა 45% - ს, როდესაც ანალოგიურ ბაზარზე 25% იყო ნორმა. რით იყო ეს გამოწვეული? თავდაპირველად დავიწყოთ ამ ბრენდის პროდუქტის განხილვით. Louis Vuitton- ის ჩანთები იკერებოდა საფრანგეთში, სადაც წარმოება გაცილებით ძვირი ჯდებოდა, მაგრამ სამაგიეროდ ბაზარზე მისი პოზიციონირება ხდებოდა როგორც ნამდვილი ფრანგული საქონლის. რაც შეეხება მის ხარისხს, აქცენტი უფრო დეტალებზე კეთდებოდა, მის მოსახერხებლობზე. შეუძლებელია იმის თქმა, რომ მისი მაღალი ფასი კონკურენტებთან შედარებით უშუალოდ შესამჩნევი ხარისხით იყო გამოწვეული. შედეგად ლუის ვიტონის ჩანთები იყო ძვირი, თუმცა ეს ფასი იყო სრულიად გამართლებული და მომგებიანი. ამ ჩანთებში გადახდილი ფული მომხმარებლისთვის იყო გამართლებული. ის ხდებოდა ახალი სოციალური ფენის ნაწილი და იღებდა საზოგადოებაში სტატუსს. ასევე მან წარმატებით მოახერხა დაპირისპირებოდა მის გაყალბებულ ვერსიებს. შემდეგ, გაამართლა შეზღუდულმა გამოცემებმა. ბრენდი ყურადღებას უთმობდა ადგილობრივ მომხმარებელს და ადგილობრივ ბაზარს, რაც საკმაოდ დადებითი იყო აზიური კულტურისთვის. კომპანია შეიტანა სიახლე იაპონიის ლაქშერი ბაზარზე, როდესაც „shop-in shop“ დანერგა. მართალია მისი მაღაზიები ყოველთვის წარმატებული იყო და გაყიდვების აღმატებოდა დაგეგმილს...
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...Louis Vuitton Malletier , or the history that we are also a favorite as ' Louis Vuitton ' , but there are many girls who like to short the LV (LV) bags , Louis . Vuitton is a brand that was established at the year of 1854 when France by Louis Vuitton malware Lake Fortier present bags brand Louis Vuitton is a brand that can be considered a giant . most people around the world know . LV logo is just tremendous value it. This product brands that are available . Packaging bag , clothing , handbags , clothes , shoes, watches and jewelry. By all bags of Louis . Vuitton has potential inspiration that "Art of Travel" , which is the core of the design and concept of the design handbags , Louis Vuitton , all leaves and designers , the current of Louis . Vuitton 's Marc Jacobs , which is the design of his people , it is the favorite of the celebrities . Around the world. Bag Louis . Thailand women 's values , rather than just a bag . Believe that in a number of various bags brand bags Louis is one of the most popular women purse Thailand . Most women want to have the most possession . But with the price of the bag has a very high price to make a purchase using the card , it will not be easy , but if I do not pay for quality and a long history of the brand. Thailand had to accept that women are not less patience to collect money in order to have a pocket or purse LV logo Louis Vuitton...
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...Louis Vuitton is known for using high quality raw materials in all of its products, the company has an empowering position to observe its products quality by marketing them through its own stores all over the world . Since the founding, the products are made by hand which differentiate the brand among its competitors in the industry. Before 2005, it took 20 to 30 craftsmen to put together each Louis Vuitton bag. Over the course of about eight days, separate workers would sew together leather panels, glue in linings and attach handles. For years the company paid far more attention to product design, craftsmanship and image than to the mechanics of keeping their stores stocked. With help from management consultants at McKinsey & Co., Vuitton set out to make its manufacturing process more flexible, borrowing techniques from car makers companies. Today, clusters of six to 12 workers, each of them performing several tasks, make LV-logo bags in a single day. The new settings improved company's production and the sales rose to 9% from the previous method of manufacturing. The reorganization extended beyond the factory floor. A distribution center in France used to send products directly to Vuitton's stores around the world. Now, the company is building a global distribution hub outside of Paris that will ship to six regional distribution centers: two in Japan, two elsewhere in Asia, one in the U.S. and one near Paris for European orders. Within a week of a product launch, stores...
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...Table of contest I. Foreword 3 II. Introduction 3 A. History 3 B. Standards and Values 4 III. Strategy 4 A. Takeover by Fung Brands Limited 4 B. Modern technology 5 C. Personalizing models 5 D. Magazine 5 E. On invitation only 5 F. Collaborations and special offers 5 a) The many faces of Delvaux 5 b) Studio Delvaux 6 IV. Market 8 A. Situation 8 a) Turnover 8 b) Prices 8 B. Target 9 C. Competitors 9 V. Assortment and Packaging 9 A. Most famous bags 9 B. Packaging 9 VI. Materials 9 A. Different sorts of leather 9 B. Different animals 10 C. Cleaning my bag 10 VII. Most latest news about Delvaux 10 A. Topman Salez quits at Delvaux 10 B. Illustrator Valentine De Cort creates a beautiful little picture book for the Madam Delvaux bag. 10 VIII. SWOT-Analysis 11 IX. References 12 Foreword I chose Delvaux for many reasons. First of all because, it is original a Belgian Brand. But most of all I love the brand because of it’s high level of craftsmanship. They have a lot of know how and intelligence. The designs the House makes are timeless with a very high quality of leathers. They are not humping on the trends they keep designing functional new creations. They have a certain hautain-look and that makes their Brand very strong. There is no room for unprofessionalism. Introduction History Charles Delvaux opened his first workshop in the centre of Brussels 1829. In 1883 the family were appointed...
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