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J.C Penney

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J.C. Penney
There is a major issue when a giant retail stores announce they are closing some their stores. However, the issue becomes a management issues when they replace the CEO of the company. JC Penney retail store has a management issues that are as big as their overlarge stores. They are replacing the CEO in hope to correct management issues that has plagued the giant retail store. The retail store giant J.C. Penney announced that the CEO Myron E. Ullman will replace with a new CEO Marvin Ellison. This is a hope that Marvin will slow down and hopefully turn the decline of the giant. JC Penney also has announced they will close forty stores nationwide. These closures are due to issues with JC Penney managing large number retail stores.
JC Penney stores are underperforming because the retail store became too large to manage. According to Gray Strauss to has quoted consumer psychologist Kit Yarrow “”Consumers have lost their enthusiasm for trolling through massive stores hunting for a bargain. They can do that online” “. This is an indication that J.C. Penny has failed to keep up with today’s shoppers. It also has failed to attract young generation shopper. Young generation shoppers’ lives are surrounded by smartphones, tablets and computers and are doing most of their shopping online. The retail store has depended on clearance to attract and attain customers; however, these clearances can be easily found through online retailers. Therefore, customers are skipping the hassle of walking through maze of isle and are resorting to shopping by a click of a mouse and keyboard.
These are management issues, because JC Penney has clearly defined the problem and they are correcting these issues by closing some of their stores that are performing poorly. They are containing the issue before it becomes a catastrophe. By changing the CEO means the company is trying to

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