...Between August and November 1888, the Whitechapel area in the East End of London became the scene of five or even six heinous and brutal murders. The identity of the killer of these poor victims has remained a mystery. This mysterious killer was given the name “Jack the Ripper”. Jack wasn’t the first serial killer in the world, but he had no doubt managed to captivate the entire London. All women murdered by Jack the Ripper were prositutes lived and worked in the slums in the East Eng of London. All victims except for one were brutally mutilated. At least three of the victims’ internal organs were even removed from their bodies. People proposed from this action that the Ripper might prossesed anatomical or surgical knowledge. Jack the Ripper was never caught and the whole London was terrorized. The crimes were widely reported in the newspapers and the notoriety of the Ripper endures. In the 1880s, Britain exprienced an influx of immigrants and some cities including the East End of London’s population swelled. The Whitechapel area in London’s East End was overcrowed with immigrants who did not have a job and housing. The area was full of people at or below the poverty line. Working and housing conditions were awful at that time. Many of the residents could not find a job and for those who were lucky to get a job, they were forced to work 15 hours a day. There was not much option for women without a spouse or family. They had to fight very hard in any means for themselves. For...
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...Manager of Jack Wills Marketing Communications: MK0274 James Brown: 12000204 Word count: 2,424 Contents Page 1. Analysis of Campaign Context Page 3 1.1 Customer Analysis Page 3 1.1.1 Demographics Page 3 1.1.2 Psychographics Page 4 1.1.2.1 Lifestyle Page 4 1.2 Competitive Landscape Analysis Page 5 1.2.1 Direct Competitors Page 5 1.2.2 Competitor Promotional Activities Page 5 1.3 Market Trends Page 7 1.3.1 PEST Analysis Page 7 1.4 Brand Analysis Page 7 1.4.1 SWOT Analysis Page 8 1.5 Overview of Recent Campaigns Page 8 1.4.2 Past Campaigns & Implications for my plan Page 8 2. Marketing Communications Plan Page 9 2.1 Objectives and Goals Page 9 2.2 Target Audience Page 10 2.3 Channel Distributions Page 10 2.3.1 Texting Page 10 2.3.2 Sales Campaigns Page 10 2.3.3 Public Relations Page 11 2.4 Creative Strategy Page 11 2.5 Cost: Budgetary issues, implementation & control Page 3. References Page 4. Appendicies (on attached sheets) 4.1 4.2 4.3 4.4 4.5 4.6 1.0 Analysis of Campaign Context In this first part of the report I shall be analysing the consumers, competitors and market trends whilst also reviewing the Jack Wills brand previous campaigns and success up to this date. 1.1 Customer Analysis I distributed a questionnaire both online and in person to gauge variation of results for my primary research on consumer opinion and behavioural insight towards the Jack Wills brand...
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...Jack Kerouac's Rejection of Traditional Values in On the Road One of the most notable aspects of Jack Kerouac’s On the Road, is the author’s willingness todescribe his own behaviors and attitudes in ways that reject traditional values, but enable himto make observations about America. These range from things like excessive drinking, whichwould always be viewed negatively, to an interest in jazz and racial mixing, which would have been viewed negatively in the 1950’s but not today. Also, Kerouac was part of a literarymovement – the Beats – whose rejection of traditional values was well known. BecauseKerouac rejected traditional values, On the Road was very controversial, but it was alsoinfluential.On the Road is a clearly autobiographical book, in which “Kerouac makes no attempt toseparate himself from his narrator” (Bartlett 125). On the Road is based on Kerouac’s actualexperiences, and the characters are based on actual people who he knew. (Bartlett 120;Latham; Charters 410-411). Therefore, Kerouac admits to doing anything that the narrator, SalParadise, did.One form of behavior that would be always be viewed negatively is excessive drinking. Saloften admits to drinking, but Kerouac uses this to make some interesting observations. For example, there is the time when Sal is with his friend Terry, and her brother Rickey andRickey’s friend Ponzo. Since Ponzo is in the business of buying and selling manure, they planto spend the say looking for manure, but they end up spending the...
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...Risk-taking and social mobility in “Jack and the Beanstalk” One of the common themes in most fairy tales is extreme poverty and starvation. This is because these tales were folk traditions told by peasants and poverty was one of the few things that they knew very well. In “Jack and the Beanstalk” poverty is the central theme. Joseph Jacobs and Andrew Lang tell the story of a poverty-stricken boy and his adventure to rise above his childhood poverty and become rich. In both Jacobs and Lang’s version of "Jack and the Beanstalk, Jack is depicted as an ambitious risk-taker and clever boy who steals to overcomes poverty yet the audiences that Jacobs and Lang are writing for is clearly different. Jack takes numerous risks that allow him to get out of poverty in both versions but Jacobs’ version would be much more appealing to peasants while Lang’s version would be more appealing to the middle class who would not favor social mobility of peasants. Jacob’s and Lang’s version of the tale are remarkably similar because they both depict Jack as a risk-taker and resourceful boy who is able to use his cleverness to escape the clutches of poverty. In each tale Jack takes four risks. These risks are selling his cow for magic beans and each of the three times that he goes up the beanstalk to the giant’s/ogre’s castle. The very act of selling the family cow for a few magic beans is an incredibly risky one. This act is risky because the beanstalk has no economic value whatsoever...
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...Long Live Jack Sparrow My favorite actor is Johnny Depp. Personally, I haven’t watched too many of his movies but I’ve watched enough to know what an astonishing actor he is. From playing a man with scissors instead of hands, to being a rowdy pirate, to owning a chocolate factory, I believe he’s one of the greatest actors in filmmaking history. The best character he ever portray in a movie in my opinion is Jack Sparrow form the pirates of Caribbean’s. What is it exactly that makes Jack Sparrow so intriguing? For starters it’s Sparrow’s flamboyance and playfulness that made him so popular. Also it helps Johnny Depp's acting skills charmed me. One thing for sure Jack Sparrow is one of the most popular and beloved fictional characters in years. Kids’ love him, adults find him funny, women, well, let’s say he probably doesn’t go unnoticed even if it is quite clear, I think, that he is not the biggest fan of taking a shower every day! He is surely a charmer and most of all a persona that you simply can’t forget just as easily. Jack Sparrow might not be as family-friendly as Indiana Jones was and definitely not as politically correct and as fearless as a guy like Superman. Jack Sparrow is simply a larger than life charmer even in his most wicked moment and he has quite a few of them during his adventures while treasure hunting on the mythical sea. Jack Sparrow was a legendary pirate of the Seven Seas, and the irreverent trickster of the Caribbean. A captain...
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...Jack the Ripper was one of the most famous and renowned killers in history. Even though he was not the first serial killer, he was the first killer to strike on a metropolis setting. Jack the Ripper was in his prime at a time when the media had a strong control over society and society had as a whole was becoming much more literate. Jack started his killing campaign at a time of political controversy between the liberals and social reformers along with the Irish Home rule partisans. The reports of Jack the Ripper were collected and reported by the police, but then the different newspapers with their political influences slightly distorted the stories to give them their own effect. It has been more the one hundred years since the last murder and there is no longer any more original evidence, and the "facts" about the stories have changed over time due to different writers or differing sources. The press changed Jack the Ripper from being a depressed killer of prostitutes to one of the most romantic figures seen throughout history. One fact that most sources agreed upon was that the Ripper was a killer who wanted nothing more than to strike fear into the entire city by horribly mutilating his victims and then leaving them in locations where they were sure to be seen. Jack was the type of killer that wants fame and loved the fact that his "name" was on everyone's lips and was able to strike fear into anyone and everyone's heart. In the late 1800's "Jack the Ripper"...
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...You Don’t Know Jack – A journey into a Tennessee Legend Introduction I. What do you think of when you think of Jack Daniels? a. Cowboy cool? Tough Guy? b. Hard work? Tradition? II. Recently I went on a vacation to Nashville, TN and was lucky enough to take a tour of the Jack Daniels distillery. III. Let’s take a look behind the famous black label and see what goes into making America’s oldest whiskey. c. History d. Production Body I. Jasper Newton Daniel a. Childhood 1. Born in Monroe county 2. One of 12 children e. Entrepreneurship 3. Learned from Rev. Dan Call at age of 10 4. Took over distillery at age 13 f. Move to Lynchburg 5. Cave Spring 6. First to register distillery with government g. Death 7. The safe 8. Passed distillery on to Lem Motlow (nephew) II. Production a. Rickyard 1. Hard rock maple to make charcoal 2. Use whiskey to burn b. Cave Spring 1. Iron Free 2. Pure c. Sour Mash 1. 48 fermenters 2. 40,000 Gallons each d. Copper Stills 1. 140 Proof 2. 70% Alcohol by volume e. Charcoal Mellowing 1. 10ft. of charcoal 2. 4-6 days to filter through f. Barrel House 1. Seven Floors 2. Four years minimum III. Varieties a. Black Label 1. Flagship Brand 2. Most produced brand b. Green Label 1. Weaker...
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...Jack London The life experiences of John Griffith, or more commonly known as Jack London, are portrayed throughout his many stories. His stories reflect the strengths and weaknesses of the living creature (be it more or beast). Jack London began his adventures at a very early age. Born out of wedlock and into a poverty-ridden family he learned to find ways of escaping the dull routine of work. At the age of ten London was selling newspapers to supplement the family income. He labored in canneries, mills, doing laundry and shoveling coal so that he could support his family. Between the laborious chores of earning a living London also had numerous adventures when he tried the other side of the law. The adventures started when he buys himself a small skiff and teaches himself to sail but the pressures of home life take that away from he and he is forced to work at a cannery starting at the tender age of 14. Even at that age Jack London still had continuous thoughts of writing for a living. At the age of 15 London is tired of the low wages and the back breaking work of the factory and decides to take matters into his own hands. He sails out to become an Oyster pirate with the ship “The Razzle Dazzle” that he purchases with money borrowed from Virginia Prentiss. The title “Prince of the Oyster Pirates” is soon given to him, but he soon becomes disillusioned with the rough life and decides to change to the other side of the law again. The next year...
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...Over the years, there have been many brutal murders all over the world. One of the most horendous and bloodiest series of murders took place in England in the late 19th century by a mysertious man known as "Jack the Ripper." Between August and November 1888, the Whitechapel area of London was the scene of five brutal murders. All of the murders were taken place less than a mile apart from each other. On August 31, 1888, Jack the Ripper killed his first victim. Mary Nichols' dead body was found in Buck's Row Whitechapel at around 3am. Her throat was cut and her body was disemboweled. Her murder was just the start of Jack the Ripper's "regin of terror." On September 8, 1888, the body of another prostitute was discovered in the backyard on 29 Hanbury Street. It was less than a mile away from Buck's Row, where the previous murder of Mary Nichols had taken place just a week before. This victim was Annie Chapman. Jack the Ripper removed her womb. When she was found, there was a leather apron tied around her body. That was a clue to who the murderer might have been. The area was flooded with police officers, and since there hadn't been any murders for a few weeks, they thought that they had scared him off. Shortly after Annie Chapman's murder, Sergeant William Thicke arrested John Pizer. John was known in the area as "Leather Apron." However, John Pizer was able to provide proof that he was not apart of the murder of Annie Chapman or Mary Nichols. Then he was released and taken...
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...COMPANY DESCRIPTION The Jack Daniel’s brand is produced by the Brown-Forman Corporation. Brown-Forman produces and markets many of the most well-known and best-loved wines and spirits in the world. Some of their popular spirits include Jack Daniel’s, Canadian Mist, Southern Comfort, Gentleman Jack, and Early Times. A few of their wine labels include Fetzer, Bolla, Bel Arbor, and Michel Picard. The Brown-Forman Corporation is one of the largest American-owned companies in the wine and spirits business. They are considered a top diversified producer and marketer of fine quality consumer products within their industry. Headquartered in Louisville, Kentucky, Brown-Forman was founded in 1870 by George Brown and John Forman as small town distillery producing Old-Forester brand bourbon. They compete in the distillery industry that includes about eighty companies with combined annual revenues of $ 6 billion. Today, the company employs approximately 3800 people in the U.S. and abroad. For fiscal year 2008, the Brown-Forman company had sales revenue of approximately $ 3.3 billion with a net income of $ 440 million. In 1956, Brown-Forman purchased the Lynchburg, Tennessee-based Jack Daniel’s. They maintained the simple black Jack Daniel’s label. The Brown-Forman Corporation has found global success by introducing Jack Daniels to overseas markets. The Jack Daniel’s product is the company’s leading brand and is the largest selling American whiskey by volume in the world...
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...American Author Jack London Many authors have specific distinctions in the way they write. They add their own tones and voice to give character and personality to their style of writing. Jack London is among these authors but in his own sense different. Jack London is notorious for focusing his stories on the wild outdoors of the north. In two of London’s most famous books, Call of the WIld and White Fang, he writes about the Klondike Gold Rush. The main characters in both novels are dogs. One learning to survive in the wilderness and one learning to adapt to domestication. This theme supports London’s notorious writing style about the wild. His choice to write about such events in these area and time specific settings can be traced to his childhood growing up in the middle of the Yukon Gold Rush himself. Jack like any author uses his prior experiences as a platform for his writing. What I think makes London’s tone and voice in writing these books so fascinating and successful is the detail in which he writes to convey his setting to the reader. He so accurately describes the feel of the air and the silence of the day along with the beauty of the sky to bring and mental image to anyone’s mind. This keeps the reader intrigued and interested along with a clear vision of an American habitat. This vision of Northern American tundra is crucial to the draw of the novels and short stories London writes because it does convey American culture and and the living conditions...
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...During a time when blacks were considered less than equals to whites, Jack Johnson refused to be oppressed by racist America. He was both unafraid and uncompromising. He went wherever he chose, did whatever he wanted, and controversially had sexual relations with whichever race of women he wanted. As a boxer, Johnson went from being an unknown to the first African American heavyweight champion of the world. With little regard for his safety, he destroyed white fighters when blacks were expected to submit to whites. Johnson saw himself as an equal amongst whites; therefore he paid little attention to the chaos he caused throughout his professional career. Jack Johnson was born on March 31, 1878 in Galveston, Texas. He was one of seven children born to former slaves. Although he only had five years of schooling, he had big dreams of being famous. Growing up in Texas, he realized there was very little opportunity. Some of his earlier jobs included sweeping floors in a barber shop, carrying bags at a hotel, and loading bales of cotton on the waterfront. While working these dead-end jobs, Johnson continuously searched for a way out. It is unclear of just how he got into boxing, because he told various stories concerning this issue. His stories included everything from beating up the neighborhood bully to winning battle royals. Battle royals consisted of six to ten boys fighting blind-folded until the last man was standing. This was done is the presence of drunk white...
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...Francis Welch, Jr., also know as Jack Welch, was born November 19, 1935 (Jack Welch). He was born in Peabody, Massachusetts (Jack Welch). He attended Salem High School and the University of Massachusetts Amherst (Jack Welch). He graduated from Amherst in 1957 with a Bachelor of Science degree in chemical engineering (Jack Welch). In 1960 he received a MS and PhD at the University of Illinois at Urbana-Champaign (Jack Welch). After receiving his MS and PhD, that same year Welch joined General Electric (Jack Welch). At a salary of $10,500, he worked as a junior chemical engineer in Pittsfield, Massachusetts (Jack Welch). A year later he planned to leave GE because of a raise that he was offered (Jack Welch). He was persuaded to remain working there by Reuben Gutoff (Jack Welch). Gutoff promised him that he would create an atmosphere Welch wanted (Jack Welch). In 1972 Jack Welch became a vice president of GE (Jack Welch). Nine years later, Welch moved his way up to GE’s chairman, becoming the youngest chairman and CEO (Jack Welch). Welch was forty-five when he took control of GE (Jack Welch (GE)-FamousCEOs). He was a no-nonsense executive who believed that every single component of the company had to produce a profit (Jack Welch (GE)-FamousCEOs). “Each person, each piece of equipment, each division, and each manager had to contribute to the bottom line in a positive manner. Those that could not or would not were summarily relieved of their duties (Jack Welch (GE)-FamousCEOs).” There...
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...Erica Walker Jack Welch Dr. Kim 6 February 2014 Jack Welch: Icon of Leadership Jack Welch has been named the “Manger of the Century” and has made innovative changes to management practices. He was born as John Francis Jr. on November 19, 1935 in Salem, Massachusetts. He attended Salem High School and then after graduating went to the University of Massachusetts. At the University of Massachusetts, Jack Welch received Bachelor of Science degree in chemical engineering. After getting his bachelor degree he went to the University of Illinois and received his Masters and Doctorate. Jack Welch became a member of General Electrics in 1960. While working at GE, Jack Welch made a significant impact, but his start at GE was shaky. Jack Welch after being at GE for a year was going to leave. He felt under appreciated and the paid was not enough. An executive thought Jack would be important aspect of GE future and convinced him to stay. The executive was right about Jack. In 1972 he was announced vice president of GE. Then five years later Jack Welch rose to senior vice president and in 1981 he took the proclaimed title of CEO of General Electrics. Jack Welch has increased value of General Electrics from $13 billion to several hundred billion. He was able to have such success because of management practices. His lessons that he created on how to run a success business has influence many. Some key lessons taken from Jack Welch especially from his video “Jack Welch: Icon of...
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...27.2014 Jack Ma’s Key to Success It’s a common saying “Where there is a will, there is a way” and a perfect example for this is the CEO of Alibaba, Jack Ma, who took the business world by storm with the largest IPO, exceeding the amount of 20 Billion dollars (CNBC, 2014). Despite being born in an underprivileged family, Jack Ma’s strong will to achieve his goals lead him to become one of the richest man in the world. Jack Ma’s success story is an inspiration to young adults, as it reinforces that dedication and hard work is the key to success. Jack Ma was born on 15th October 1964, in Hangzhou, China. He grew up in communist China with two siblings and strict parents (Stone & D’onfro, 2014). According to an article in Business Insider, Jack Ma often got into fights while growing up and he was never afraid of his opponents (Stone & D’onfro, 2014). He grew up during China’s cultural revolution and did not have the privilege to learn English. However, as China was opening up to the West, he saw an opportunity to learn English from the tourists who were visiting China. Every morning Jack Ma rode his bike for Forty minutes to get to the nearest tourist spot, so that he could learn English from the foreigners in exchange for a city tour. His dedication to learn English paid off, when he finally became an English teacher, after being rejected from KFC and dozens of other jobs (Stone & D’onfro, 2014). Life after High school was not any easier for Jack Ma. He flunked...
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