...Jackie Robinson, Why Him? The story of Jackie Robinson has become one of America's most iconic and inspiring stories. Since 1947, American history has portrayed Jackie Robinson as a hero, and he has been idolized as a role model to the African American baseball community. It is an unarguable fact that he was the first to tear down the color barriers within professional baseball. The topic of Robinson’s role in integration has long been a point of discussion amongst baseball historians. Researchers have accumulated thousands of accredited documents and interviews with friends and team mates such as short stop, Pee Wee Reese, and team owner, Branch Rickey. However, few journalists have asked why Robinson was selected and what was Branch Rickey’s motivation? While Robinson was the first Negro player to break into the ranks of professional baseball, it can be argued that he was not the first to attempt the undertaking. In actuality, Jackie possibly was not even the first player the Brooklyn Dodgers’ organization considered for the job. The Warner Brothers film, 42, The Jackie Robinson Story (2013), highlights the accomplishments of Jackie and rightfully so, as he was an amazing man. The story actually starts prior to 1947 and ends years later in 1959, three years after his retirement in 1956. Early in his career at Ohio Wesleyan University, where Branch Rickey played and coached baseball, an incident occurred with one of his young black players, Charlie Thomas, which...
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...Vance Packard With an Introduction by Mark Crispin Miller PUBLISHING Brooklyn, New York Copyright © 1957, 1980 by Vance Packard Originally published by Pocket Books, a division of Simon & Schuster, Inc. Introduction Copyright 2007© by Mark Crispin Miller All rights reserved. Printed in Canada Reissue Edition 10 9 8 7 6 5 4 3 2 No part of this book may be used or reproduced in any manner without written permission of the publisher. Please direct inquiries to: Ig Publishing 178 Clinton Avenue Brooklyn, NY 11205 www.igpub.com Library of Congress Cataloging-in-Publication Data Packard, Vance Oakley, 1914The hidden persuaders / Vance Packard ; [new] introduction by Mark Crispin Miller. p. cm. Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. ISBN-13: 978-0-9788431-0-6 ISBN-10: 0-9788431-0-X 1. Advertising--Psychological aspects. 2. Consumers--Psychology. 3. Advertising, Political. 4. Propaganda. 5. Control (Psychology) I. Title. HF5822.P3 2007 659.101'9--dc22 2007027043 To Virginia CONTENTS Introduction by Mark Crispin Miller 1. The Depth Approach PERSUADING US AS CONSUMERS Z. The Trouble With People 3. So Ad Men become Depth Men 4. ....And The Hooks Are Lowered 5. Self-Images for Everybody 6. RX for Our Secret Distresses 1. Marketing Eight Hidden Needs 8. The Built-In Sexual Overtone 9. Back to the Breast, and Beyond 10. Babes In Consumerland 11. Class and Caste in the Salesroom 12. Selling Symbols...
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