...------------------------------------------------- annual operational marketing plan for jaguar Word count: 2593 DATE: 9 NOVEMBER, 2015 ------------------------------------------------- annual operational marketing plan for jaguar Table of Contents 1. Introduction 2 2. Marketing Objectives and Strategies 3 3. Marketing Mix A. Product 4 B. Price 7 C. Place 9 D. Promotion 11 4. Conclusion 13 5. References 14 1. Introduction Jaguar Land Rover Limited is a British car manufacturer whose main...
Words: 3188 - Pages: 13
...The British car manufacturer, Jaguar plc, has experienced a turnaround in profitability over the past four years. As a result of this recent success, the British Government has decided to return the company to the private sector through a public offering of the stock. Through an analysis of Jaguar’s profits over the past four years, it is apparent that the majority of their success can be attributed to the appreciation of the US Dollar. Like any multinational company, Jaguar plc, is exposed to exchange rate risk, and thus it is necessary to acknowledge this risk and appropriately hedge against it. Taking this into account, Jaguar must make strategic and calculated decisions to ensure that the company becomes more resilient to interest rate swings through growing it profits organically. Jaguar needs to mitigate its risk by implementing the proper hedge. We determined that a 50% forward hedge would be appropriate given the exchange rate in place. By using the historical data given, we were able to make forecast predictions for an income statement over a stretch of three years. The rolling hedge will provide a three-year time frame that will allot Jaguar sufficient time to implement its new company wide initiatives that are aimed at driving down costs. The first initiative is the implementation of lean techniques. This initiative will focus on increasing productivity through the identification and elimination of waste. Specifically, by decreasing the amount of inventory on...
Words: 552 - Pages: 3
...quality high performance technologically advanced The key strategic reasons for creating the Jaguar S-Type were to: * extend the Jaguar brand * generate increased volume (numbers of sales) and hence profits * respond to the downsizing trend * appeal to younger buyers * strengthen the dealer network * move customers up through the Jaguar range i.e. customers will be encouraged to remain with Jaguar cars, moving from the smaller, more affordable Jaguar S-Type, to the more expensive and sophisticated vehicles. Best Supplier Relationship Management: Jaguar Land Rover and Gobel & Partner Read more: http://businesscasestudies.co.uk/jaguar/building-the-jaguar-s-type/extending-the-jaguar-brand.html#ixzz3BuvJlXIy Follow us: @Thetimes100 on Twitter | thetimes100casestudies on Facebook * Is backsourcing or re-shoring a feasible option and why (not) After WWII, the Jaguar production plant location was moved to Brown's Lane. In recent years, this plant was shuttered, and production moved to two locations: Castle Bromwich in Birmingham and Halewood in Liverpool. These two locations have shared the production of the various Jaguar models, including the XK, X-Type and S-Type, that help maintain the brand as a popular luxury car for buyers all over the world. Castle Bromwich is a very impressive facility with world-class plant and processes. Jaguar has completely refurbished three whole blocks in the factory. E-Block is the body construction facility...
Words: 509 - Pages: 3
...2. JAGUAR LAND ROVER BACKGROUND Jaguar and Land Rover are two of the most iconic British brands. Jaguar Cars, founded in 1922, is one of the world’s premier manufacturers of luxury saloons and sports cars. Land Rover has been manufacturing 4x4s since 1948. Its products have defined the segments in which they operate, being known for extraordinary strength and durability. Ford Motor Company acquired Jaguar in 1989 and Land Rover in 2000. In 2008, Tata Motors buys the two brands after ten months of negotiation for £1.15bi and merge then into one. (1) Tata Motors is the largest automobile manufacturer in India and is among the top five commercial vehicles in the world. It is part of Tata Group, a conglomerate of over one hundred companies and £50bi revenue in seven business sectors: engineering, communications and information technology, energy, materials, services, consumer products and chemicals. Tata Group employs over 540.000 people in more the 100 countries. Tata Group owns Tata Steel, one of the ten biggest steelmakers in the world and a big supplier for the car industry. (2) The acquisition of Jaguar Land Rover gave Tata Motors entry into the luxury and provided it a foothold in the European and U.S. markets. (3) As cultural factors, Tata Motors decided to leave the existing management structure intact and leave the national British managers. All the key personnel retained their positions. (5) Jaguar Land Rover employs 26.000 people globally, 19.000 only in UK. Also...
Words: 424 - Pages: 2
...“Balboa” a short story by Sabina Murray AS YOU READ Pay special attention to descriptions of Balboa's relations with the Indians and the Spaniards. Write down any questions you generate during reading. Vasco Núñez de Balboa ascends the mountain alone. His one thousand Indians and two hundred Spaniards wait at the foot of the mountain, as if they are the Israelites and Balboa alone is off to speak with God. Balboa knows that from this peak he will be able to see the western water, what he has already decided to name the South Sea. He takes a musket with him. The Spaniards have been warned that if they follow, he will use it, because discovery is a tricky matter and he wants no competition. The day is September 25, 1513. Balboa ascends slowly. His musket is heavy and he would have gladly left it down below, but he doesn’t trust his countrymen any more than he trusts the sullen Indians. So he bears the weight. But the musket is nothing. He is dragging the mantle[1] of civilization up the pristine slopes, over the mud, over the leaves that cast as much shade as a parasol[2] but with none of the charm. Balboa is that divining line[3] between the modern and the primitive. As he moves, the shadow of Spain moves with him. Balboa steps cautiously into a muddy stream and watches with fascination as his boot sinks and sinks. He will have to find another way. Upstream he sees an outcropping of rock. Maybe he can cross there. He tells himself that there is no hurry, but years...
Words: 2947 - Pages: 12
...A Strategic Analysis of the Jaguar X-Type April 30, 2003 Mark Ganaway Cindy Sammy Christopher Smith Executive Summary Jaguar has entered the low-price luxury segment with its new X-Type vehicle. Jaguar’s strategy is twofold: 1) Jaguar hopes to capture its traditional customers at a younger age (up to 20 years younger) and engender life-long loyalty to its brand. 2) Jaguar hopes to increase revenues and margins through an aggressive growth strategy. Jaguar has run into a few problems with its strategy including poor reviews for quality of the new X-type, production that far exceeded demand, and aggressive pricing that may adversely affect the brand image. However, the core strategy is sound, and we would like to recommend the following: • Maintain autonomy of Jaguar unit to ensure differentiation. • Continue to offer high value to price features while improving production problems to attract customers and leave a luxurious impression. • Pursue growth in line with demand to limit discounting and sales based on price. If these measures are enacted, Jaguar will be successful in increasing sales volume, attracting new, younger customers and maintaining its brand image. Introduction Towards the end of World War II, Sir William Lyons began building the first Jaguars. Since that time, the distinctively British automobile has been synonymous with style, elegance, and impressive performance engineering. In 1989, Jaguar was brought under the Ford Motor Company umbrella, and this...
Words: 3559 - Pages: 15
...where we are introduced to the main character, Jaguar Paw. Jaguar Paw was the son of the chief of the village. As they are splitting the meat of the pig they caught another tribe wanders by only asking for permission to pass. The presumed leader of that passing tribe warns Jaguar Paw that they are leaving because their campsite was invaded. Jaguar Paw and the Chief noticed the looks fear and terror on their faces. However they push this back in their mind and started to head back to their village. That night they gathered around their elders to hear stories and everything went on without disruption. Next morning, Jaguar Paw and his wife are awakened by a barking dog. Jaguar Paw’s wife tells him to make the dog be quiet. But when the dog stopped barking on its own Jaguar Paw became suspicious of what was going on outside. That is when he sees an invading tribe member with a torch run by. He quickly wakes up his wife and son and they begin to run for cover as the invading tribe kills many men and women. Jaguar Paw takes his wife and son to a dry well and lowers them into it for safety. One of the invading tribesmen sees Jaguar Paw at the top of the cave and begins to charge to try and kill him. Jaguar Paw fights back and kills him. Then he turns back and tells his wife that he has to help the others and he promises he'll be back. He kills a couple invaders before he is taken as a prisoner. All the surviving men and women of Jaguar Paw's tribe are taken prisoners. They tied their...
Words: 543 - Pages: 3
...Cayapo tribe. The tale begins with a story about a man and his brother-in-law hunting for Macaws in the jungle. After foul play, on the part of the brother, the brother-in-law is left abandoned and injured on a rock. A jaguar finds the man and offers to take care of him. The man, who is initially afraid of the jaguar, reluctantly agrees and follows him to his lair. Upon arriving to the jaguar’s lair, the man sees that the jaguar’s wife is spinning. The jaguar’s wife questions her husband as to why he has brought a human to their lair to which her husband replies that the man will now be his companion and their son, and that she is to take care of him. The jaguar goes out to hunt and instructs the man to eat if he is hungry, suggesting eating a piece of tapir, which is cooking on the hearth. However, the jaguar wife says to the man to eat the raw deer instead. This causes tension between the man and the jaguar wife, who bares her claws to the man and he flees into the jungle the jaguar finds the man hiding in the jungle and coaxes him back to their lair and chastises his wife for frightening the man. The next day the jaguar goes out hunting, and again the man and the jaguar’s wife argue over what meat the man should eat. The man runs away again but this time the jaguar offers the man a solution. He makes a bow and arrow for the man telling him that the next time she bares her claws again to him, to shoot her in the heart. The man returns to the lair and unwraps the cooked tapir meat...
Words: 549 - Pages: 3
...examples of keystone species which there could be predators, mutualists, and engineers. Since the prey numbers are low, the keystone predator numbers can be even lower and still be effective. Keystone mutualists are organisms that participate in mutually beneficial interactions, the loss of which would have a profound impact upon the ecosystem as a whole. Although the terms 'keystone' and 'engineer' are used interchangeably, which is better understood as a subcategory of keystone species. Out of all the keystone species in the world the one that I am most fascinated with is the jaguar. The jaguar is largely a solitary and opportunistic predator at the top of the food chain. It is a keystone species, playing an important role in stabilizing ecosystems and regulating the populations of the animals it hunts. The jaguar has been numbered as the near threatened in Central and South America. The jaguar acts as a keystone predator because of its widely varied diet, and they also help balance the mammalian jungle ecosystem with its consumption of 87 different species of prey. Works Cited Mills, L. Scott, Michael E. Soule, and Daniel F. Doak. "The keystone-species concept in ecology and conservation." BioScience 43.4 (1993): 219-224. Paine, R.T. (1995). "A Conversation on Refining the Concept of Keystone Species". Conservation Biology 9 (4):...
Words: 292 - Pages: 2
...Bronx Zoo: Jungle World Exhibit General Description: The Jungle world Exhibit at the Bronx Zoo was very interesting. If it wasn’t for this class I probably wouldn’t have ever went there, I am glad that I went because I saw a lot of interesting displays and learned a lot about animals that I have never really known about. My favorite display is the Rainforest display. The display was so real feeling. I saw animals such as ebony and silvered langurs, as well as tree kangaroos, fruit bats, black leopards, tropical birds, toads, and snakes. Jungle World had real plants and full grown trees and flowing water falls, and the only light source came from natural sun light that comes through windows in the ceiling. I learned that Jungle world contains about 90% of all the world’s species of plants and animals live there, but only about half are known to science. The sounds were incredible. The animals made the jungle sound so cheerful and alive. The Jungle was incredible. It was truly amazing to see all of the different animals, and how they all lived in close quarters and kept it alive. When I heard the gibbons singing that was beautiful, I saw how nature alone can make beautiful melodies and duets and flood the jungle with peace and serenity. Display: Description of the Asian Rainforest The Asian Rainforest display was the display that stuck out to me the most. I love the tropics and all of the exotic animals. The sights, sounds and steam...
Words: 781 - Pages: 4
...Dijon Miller Classification Essay 11MW 25 March 2013 The Jaguar Runway Every morning many students get out of bed asking the same question: “What am I gonna wear today?” First impressions mean everything in the world today and it makes finding the answer to this question is somewhat difficult. The campus is full of fully-dressed students that can be divided into three styles; the over-dresser, the casual dresser, and the anti-dresser. All of these styles can tell a lot about the type of students here at Southern University of Baton Rouge. The most noticeable of the three is the over-dresser and of course that is the way it is expected to be. They are the ones recognized right away; rocking the latest fashion that looks as though they came straight from the runway. The “designer” girls wear silk blouses, Calvin Klein jeans, and spiked, high-heeled shoes or boots. The guys wear Ralph Lauren shirts, jeans with a designer logo, and strands of gold showing at the neck of their shirt. Their choices of shoes lean toward the brand new Air Jordan’s or Nike Air Max. With the over-dresser it’s always about looking their best at any given moment; no matter if it is “Pretty Wednesday” or not. On Pretty Wednesday, everyone usually wears their business attire. I wouldn’t be surprised to see a guy in the cafeteria sporting a Giorgio Armani suit. People in this category like to have all eyes on them, and while that’s not necessarily a bad thing, we must be aware of those who let the...
Words: 680 - Pages: 3
...1. a. Panthera Leo, The full classification for a lion would be: Kingdom, Animalia; Phylum, Chordata; Class, Mammalia; Order, Carnivora; Family, Felidae; Genus, Panthera; Species, leo b. I found quite a lot of clashing information on this subject, some said Adam named the lion before time was even being recorded, and other said the Egyptians named the lion, but I could not find any reliable sources for this. As for the meaning, Panthera Leo: “large gregarious predatory feline of Africa and India having a tawny coat with a shaggy mane in the male” c. leopards, cougars, panthers, ocelots, and anything feline basically d. My scientific name would honestly be the same as it is now, if I was the one to name it I would probably think of something different at the time. But I have been associating leo with lion too long to think of any other name that doesn’t sound ridiculous. 2. a. Panthera Tigris, The full classification for a tiger would be: Kingdom, Animalia; Phylum, Chordata; Class, Mammalia; Order, Carnivora; Family, Felidae; Genus, Panthera; Species, leo b. Once again, I had a lot of trouble finding anything about who named the tiger. All I really got was that it was named in Asia. As for the meaning of the Tiger’s scientific name: Panthera Tigris – “large feline of forests in most of Asia having a tawny coat with black stripes; endangered” c. Lion, panther, cougar, and anything feline basically. d. Once again, I watched a movie called Kung-Fu panda at a young age and...
Words: 402 - Pages: 2
...super-luxury car while only 78 per 1000 did in US[2]. As the figure represents, there is a greater propensity to spend money on premium cars in China. A premium car represents a milestone in a (mostly young and typically from real estate, finance and mining and export businesses) Chinese’s life and uplifts his social standing. The market is expected to further grow disproportionately with the rise of Chinese elite. For reference, it is expected that 3.5 million people in China will have the financial means to buy a premium car by 2015 up from 1.8 million today. Furthermore, the global exposure and education has also contributed to a greater awareness of premium cars and differentiation from mass segment. There is thus a tremendous scope for Jaguar Land Rover to further exploit this opportunity. Not unexpectedly, the segment is dominated by global brands. Brand value, technical competence and price insensitivity of buyer seem to be the major reasons for absence of any home-grown competitors. Audi, BMW and Mercedes-Benz accounted for roughly 76 per cent[3] of premium car sales in...
Words: 2823 - Pages: 12
...ASSIGNMENT 1 Case Analysis # 1 Teradyne Corporation: The Jaguar Project Stephen Byrne 10/13/2013 Prepared for Clifford White, MSTM 6034 – Project Management Brief Overview of the Situation: Teradyne Corporation is the world’s largest supplier of equipment used in semiconductor testing with 2004 net sales reaching 1.79 billion dollars (Gino & Piaano, 2006). As the semiconductor market has changed during the 1990’s through to the early 2000’s, the specific requirements for this type of test equipment has changed. The market is looking for test equipment to be able to perform multi-type device testing. Teradyne’s competitors had started developing this equipment as a response to these demands. In 2001, Teradyne management decided to respond in kind with the launch of a project named Jaguar which was headed by Jack O’Brien. The goal of Jaguar was to develop a new flexible test platform that could adapt to different customer demands. In an attempt to bring control and metrics to this project, Mr. O’Brien decided to introduce a mix of project management tools to Jaguar. O’Brien used a work breakdown structure to define the project scope, three point estimation in an attempt to forecast realistic schedule dates, critical path analysis to identify potential bottlenecks, and earned value analysis to provide project metrics. Since this project had both hardware and software elements, there were varying degrees of success in the management of the overall project. It...
Words: 2155 - Pages: 9
...Executive Summary: Jaguar PLC, 1984 This case explores the operating exposure of Jaguar PLC in 1984, just as the government is about to relinquish control and take the company public via an IPO. The primary concern of the CFO is that Jaguar sells over 50% of its cars in the US, while its production costs and factories are U.K.-based. This currency mismatch creates operating exposure for the firm that needs to be hedged. While the current trend in the USD has been higher, the markets are expecting a pullback in the currency. With labor accounting for a significant portion of the cost base for luxury car industry, it is unlikely that the expense will decline in the near future. Again this creates a potential liability in the matching pf the cash inflows and outflows. Given Jaguar's primary competitors have operating expenses in DEM, the CFO should also be concerned with the competitive advantages that are associated with favorable exchanges rate when compared to the competition. Thus, there also exists the issue of the GBP/DEM exchange rate. The overarching themes and underlying issues that must be addressed in order to address Jaguar's currency exposure are: •Valuation of the risks associated with firms with multiple currency exposure •Risks associated with revenue streams and expenses in different currencies •Valuation and assessment of highly competitive niche luxury car markets •Supply chain effectiveness and labor trends in the automotive industry •Strategic positioning...
Words: 1884 - Pages: 8
