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Jamaica Code of Advertising Practice

In:

Submitted By pa3na
Words 8431
Pages 34
THE JAMAICAN CODE
OF ADVERTISING PRACTICE
CONTENTS
FOREWORD
SECTION 1
SCOPE
DEFINITIONS

6. INCLUSIVE TOURS
7. PROPOERTY ADVERTISING
8. SALES ADVERTISING

SECTION 11 GENERAL PRINCIPLES

SECTION IV MEDICAL AND RELATED
PRODUCTS AND ADVERTISEMENTS
CONTAINING HEALTH CLAIMS

1.
2.
3.

1. PREAMBLE
2. INTERPRETATION
3. SCOPE

DECENCY
HONESTY
FEAR, SUPERSTITION,
VIOLENCE, ILLEGALITY
4. TRUTHFUL PRESENTATION
4.2 ACCLAIMS
4.3 THE VALUE OF GOODS
4.4 USE OF THE WORD FREE
4.5 ‘UP TO …’ AND ‘FROM …’
CLAIMS
4.6 WHOLESALE
4.7 VISUAL PRESENTATIONS
5. COMPARISONS
6. DENIGRATION
7. EXPLOITATION OF NAME OR
GOODWILL
8. IMITATION
9. TESTIMONIALS
10. PROTECTION OF PRIVACY &
EXPLOITATION OF THE
INDIVIDUAL
11. IDENTIFICATION OF
ADVERTISEMENTS
12. SAFETY
13. GUARANTEES
14. MONEY-BACK UNDERTAKINGS
SECTION III SPECIFIC CATEGORIES OF
ADVERTISEMENT
1.
2.
3.
4.

ALCOHOLIC DRINKS
CHARTABLE CAUSES
CLAIMS OF ‘CHARTERED STATUS
EMPLOYMENT AND
INSTRUCTIONAL COURSES
5. CONFORMITY WITH THE LAW

4. IMPRESSIONS OF
PROFESSIONAL ADVICE OR
SUPPORT
5. SAFETY AND PROTECTION OF
CHILDREN
6. FOOD
SECTION V
1.
2.
3.
4.
5.

THE CONTROL SYSTEM
PROCEDURE
SANCTIONS
COMPLAINTS
COUNCIL

APPENDIX A - CHILDREN AND YOUNG
PEOPLE
APPENDIX B - ADVERTISING FOR
ALCOHOLIC DRINKS
APPENDIX C - AUDIO VISUAL
ADVERTISING
APPENDIX D - STATUTES WITH
SPECIAL RELEVANCE
TO ADVERTISING AND
RELATED TRADING
PRACTICES

THE JAMAICAN CODE
OF ADVERTISING PRACTICE
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.

BETTING, GAMING AND
LOTTERIES ACT
BUILDING SOCIETIES ACT
CHILDREN (ADOPTION OF) ACT
COINAGE OFFENCES ACT
COMPANIES ACT
COPYRIGHT ACT
DEFAMATION ACT
EMPLOYMENT AGENCIES
REGULATION ACT
FOOD AND DRUG ACT
HIRE PURCHASE ACT
INSURANCE ACT
LIBEL AND

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