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Jamba Juice

In: Business and Management

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MGT 4800 – Strategic Management
Case Study Write Up – Jamba Juice

April 8, 2013
Major trends in the general environment
Jamba Juice has tried to capture a good portion of health conscious consumers by providing healthy smoothies and other nutritious foods for customers on the go. Even though there are direct competitors such as Planet Smoothie, Starbucks, Dunkin Donuts, Panera Bread and McDonalds, Jamba Juice remains competitive by offering its unique blend of smoothies. They are made with real fruit and 100% fruit juices that are blended to order. They are also rich in vitamins, minerals, proteins, and fiber. No other competitor comes close to providing such a healthy substitute. In addition, Jamba Juice is trying a new tactic by offering baked goods, oatmeal, wraps, sandwiches and flatbreads in order to attract more customers. To stay on trend with the hot beverage market, Jamba has recently added its hot blends products which include three tea latte flavors, six varieties of tea pouches and classic hot chocolate made with premium natural and organic ingredients.
To differentiate itself from traditional fast food competitors, Jamba Juice has positioned its products, made from fresh produce and natural ingredients, as healthy alternatives to conventional fast food fare. Due to the vast options in size, calorie content and relative sweetness, Jamba’s smoothies, baked goods and meals could serve as a light snack, sweet treat, or meal replacement for on-the-go customers. Consequently, the company has bolstered its image as leading provider of premium natural food and beverages. This is great timing for Jamba Juice, especially in the wake of First Lady Michelle Obama’s initiative to combat childhood obesity.
Five forces driving industry competition affecting the profitability of your organization
Threat of Entry
Since there are already a number of...

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