Premium Essay

Jamuna Bank

In: Business and Management

Submitted By bonna
Words 4213
Pages 17
Customer Satisfaction Related to Marketing Mix of Jamuna Bank Limited

Introduction
This report contains all the customer satisfaction about General Banking activities of JBL.I have collected both primary and secondary data to prepare this report and I have also completed a 3month internship at jamuna bank limited. Background: This report has been prepare through extensive discussion with the bank employees and clients. Different types of information and documents have needed to prepare this report. As per as the decision & direction from my honorable supervisor for submitting this report.
Rationale/Significance of the study:
The extent of services they offer is still at the primitive level, which conversely assisted the system to cover wide range of rural customers who have basic knowledge about banking financial system. This internship report contains a survey dominating findings based on quality satisfactions of customers to the ”Jamuna Bank limited” Which is one of the leading third generation bank in Bangladesh. This report is the outcome of three months internship program. I reflected those things which I learned in internship program. My internship program started on October 21, 2012 and finished on January 16, 2013.I gathered more practical knowledge during my internship program. In future this will help me a lot because there is no alternative of practical knowledge is more long lasting and helpful than theoretical knowledge. So, I completed the report on customer satisfaction aboutmarketing mix on the basis of internship program. Hypothesis: Marketing strategy: The marketing strategy consists of a very clear definition of prospective customer and their needs and the creation of marketing mix to satisfy them. Customer Relationship Management one of the marketing strategies. It is a business strategy relationship with them. CRM is done…...

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