...Contemporary Sustainability Strategies: How corporate responsibility can lead to financial profit and competitive advantages Executive Summary Sustainable, socially responsible corporate programs and tactics are becoming more widespread in professional practice due to increased regulations, scrutiny from Non Government Organizations (NGOs), and a more vigilant and informed customer base. As a result, many firms often have hesitantly embraced sustainable initiatives, largely due in part to an effort to receive positive public recognition and to avoid still penalties. Background of issues Organizational development strategies are changing during current business climates. Business has become more complex, more demanding, and operating speeds have increased, therefore business decisions must be more accurate, timely, and provide competitive advantages. Also businesses have been charged with the challenge of making decisions that are socially and environmentally friendly, which further complicates resources constraints. Key theories The key theory approached on the article is sustainability, the entire set of principles, concepts, and strategies that ultimately aim to produce a competitive advantage for the firm, while producing environmentally and socially responsible results for the greater community, and all of the firm’s stakeholders. Details Some researchers have indicated that business professionals should abandon the pursuit of financial profits as the sole...
Words: 476 - Pages: 2
...CASE NO. 2 Janmar Coatings, INC Define the Problem Janmar Coatings, Inc is a seller and manufacturer of architectural paint. While the company is small compared to nationally known brands, the service area reach is big with over 50 counties in Oklahoma, Texas, New Mexico and Louisiana. Janmar Coatings, Inc headquarters are in Dallas, Texas where even with mass merchandisers holding 50% of the market, are still able to maintain a competitive advantage. Janmar Coatings, Inc is also a seller of OEM, original equipment manufacturing coatings. The problem Janmar Coatings, Inc is facing today is determining where and how to focus marketing efforts in the architectural coatings markets. Currently Janmar Coatings, Inc is the highest price product in the architectural coatings market and could be looking to expand their efforts in order to keep their contribution margin high and better position themselves to consumers. Especially with the do-it-yourself market only buying paint in certain seasons, price sensitivity could be a major factor in their decision making it hard for Janmar to steadily compete. Alternatives During a meeting with the VP’s of Janmar Coatings, Inc each participant had a different opinion on how this particular strategy should be met. Alternatives ranged from maintaining the status quo to drastically cutting prices. First Alternative From the Advertising VP an increase in the advertising budget of $350,000 could bring a higher awareness to consumers...
Words: 844 - Pages: 4
...CASE STUDY ON JANMAR COTING INC PREPARED BY: SHAHRADZI BIN RAMLI 2013424636 GROUP: BM700 1CF SUBMITTED TO: SUBMITTED DATE: 7TH OCTOBER 2013 1.0 Case Summary This case is about an organization doing business on paint coatings market served by company in the southwestern United States. The organization has some challenges on how to deploy marketing efforts among the various architectural paint coatings markets served in the southwestern United States. 1. Janmar Coating, Inc. Janmar Coating, Inc. is a privately held organization produces and markets architectural paint under Janmar brand name. In addition to producing a full line of architectural coatings, the company sells paint sundries (brushes, rollers, thinner, etc.) under the Janmar name, even though these item are not manufactured by the company. 2. Architectural painting Industry sources estimated U.S sales of architectural paint coatings and sundries (brushes, rollers, paint removers and thinners, etc) to be 12 billion plus in 2004. Architectural coating are considered to be mature market with long term sales growth projected in the range of 1 to 2 percent per year. Demand for architectural coatings and sundries and sundries reflects the level of house redecorating, maintenance, and repair, as well as sales existing homes, and to a lesser extent new home, commercial, and industrial construction. 2.0 Identify Problem 1. Competitor The competition in Architectural coating segment are...
Words: 1248 - Pages: 5
...States paint industry has three segments: architectural coatings, original equipment manufacturing coatings (OEM), and special purpose coatings. Architectural coatings are used for commercial, institutional structures and residential purposes; it is sold through both wholesalers and retailers. The majority of all sales are made to do-it-yourself consumers and are called shelf goods and this accounts for 43% of total industry sales. OEM coatings are used for durable goods, automobiles, trucks and transportation equipment and are applied directly to original equipment during manufacturing. OEM accounts for 35% of total industry sales. Special purpose coatings are for special applications or environmental conditions. For example they are used for automobile refinishing and maintenance. It accounts for 22% of industry sales. Architectural paint coatings have two factors that affect its demand. This area is facing competition from alternative materials such as vinyl siding, wood paneling, and wall coverings. Also, companies have ben producing higher quality products that require less reapplication. In addition, paint manufacturers are under pressure to reduce VOCs in their paints. Many companies have had to merge with others in order to stay in business. The number of paint companies is declining. The organization Janmar Coatings Inc. is a corporation that produces and advertises architectural paint under the brand name Janmar. They market their own paint and sundry items in over...
Words: 639 - Pages: 3
...JANMAR COATINGS, INC. In-Depth Case Analysis Prepared by Mallory Eichhorn In partial fulfillment of the requirements of Marketing Management and Policies Submitted October 7, 2014 CASE SYNOPSIS In early January 2005, Ronald Burns faced two key issues pertaining to Janmar Coatings’ marketing strategy. Burns was the president of Janmar Coatings, Inc., a corporation that produces and markets architectural paint. Janmar also sells paint sundries (brushes, rollers, thinners, etc.) and has a division in original equipment manufacturing (OEM) coatings. The issues were mentioned briefly in the first paragraph of the case and again in the last section regarding the planning meeting. Burns needed to: * Decide where to deploy corporate marketing efforts * Decide how to deploy corporate marketing efforts At the time of the case, Janmar sold most of its paint and sundry items in the southwestern United States. It sold these items in over 50 counties in Texas, Oklahoma, New Mexico, and Louisiana. The major business and financial center in this area was dubbed the Dallas-Fort Worth (DFW) metropolitan area, and it consisted of 11 counties. In 2004, architectural paint and allied products provided for $80 million in sales in the 50-county service area that Janmar occupied. Janmar distributed its products through 200 independent paint stores, lumberyards, and hardware outlets and employed eight sales representatives. The company spent approximately 3 percent...
Words: 1389 - Pages: 6
...Janmar Coatings, Inc. February 14th, 2013 Advanced Marketing Management Industry Background The U.S. paint coatings industry is seen as mature, with growth projected to approximate inflation. It is a $16 billion dollar industry with one to two percent annual growth that is divided into three segments: (1) architectural coatings, (2) original equipment manufacturing (OEM) coatings, and (3) special-purpose coatings. Architectural coatings account for 43 percent of the total industry dollar sales, and estimated to be $12 billion dollar-plus in U.S. sales. About 50 percent of architectural coatings dollar sales are brought in by do-it-yourselfer painters purchases. Professional painters purchases are accounted for about 25 percent of the dollar sales. The rest is from government, export, and contractor sales. The three main types of distributors are mass merchandisers and home improvement centers (50%), special paint stores (36%), and hardware stores and lumberyards (14%). Company Background/Market Segments Janmar Coatings, Inc. is a company that sells architectural paint coatings and sundries (brushes, rollers, paint removers). They market to over 50 counties Dallas, Texas. The major service area is in the 11 county Dallas-Fort Worth (DFW) metropolitan area. The sales volume grew to $80 million in 2004 and DFW made up about 60 percent ($48 million) of those sales, which the non-DFW areas made up the remainder ($32 million). Janmar Coatings has two market segments,...
Words: 898 - Pages: 4
...Janmar Coatings, Inc. | Subject: | Janmar Coatings, Inc. Suggestions | Comments: | The problem facing Janmar Coatings, Inc. is deciding where and how to execute corporate marketing efforts in the southwestern United States. Janmar Coatings is currently marketing to 50 counties, their main focus area so far has been the 11 counties in the Dallas-Fort Worth area. The main issue Ronald Burns, the president of Janmar Coatings, is having is trying to come up with a solution to market his company in the most cost effective way during 2005. After 2 long meetings with his executive team he still has no clear direction. He has gathered an approach from each of his team members, including: VP of Advertising, VP of Sales, VP of Operations, and VP of Finance, and now has four solutions to consider. The VP of Advertising has proposed to increase corporate advertising with an large emphasis on television. The VP of Sales proposed hiring a new field representative to help generate new accounts. The VP of Operations has proposed a 20% price cut on all Janmar product sales. The VP of Finance proposed that nothing be done; that the company continue with their current efforts and keep a 35% contribution margin. After looking at the company’s overall goals and finances, I would agree with the VP of Sales. Based on his suggestion, I believe it would be a smart time to hire a new sales representative for Janmar. The cost attributed to company for hiring a new sales representative would be $60...
Words: 1338 - Pages: 6
...Amber Lockhart Dr. Rodriguez Marketing Management January 24, 2014 Case: Janmar Coatings, Inc. Nature of the Industry, Market, and Buyer Behavior The nature of this industry is broken down into three general segments. The first segment is architectural coatings, the second segment is original equipment manufacturing (OEM), and the final segment is special purpose coatings. Architectural coatings are what you would call the general purpose paints, varnishes, and polishes. They are mainly used on housing, commercial, and institutional structures. Original equipment manufacturing is when it is formulated for industrial use and is used on original equipment by manufacturing. You will find OEM being used on automobiles, appliances, furniture, and more. Special Purpose coatings are used for special procedures or ecological conditions. You will find coatings of this nature used on bridges, ships, railroads and more. There are many competitors in this industry. Competitors for architectural coatings would be Sherwin-Williams, Benjamin Moore, the Glidden unit of Imperial chemicals, PPG Industries, and there are many more. Lowe’s and Home Depot would be the competitor for selling Special purpose coatings. These competitors have strengths and weaknesses. A few weaknesses were that come of the companies were unable to make money and study and expansion commitments had to sell their paint businesses. One major strength would be that larger firms that can buy the smaller businesses...
Words: 754 - Pages: 4
...Background The U.S. paint coatings industry is seen as mature, with growth projected to approximate inflation. It is a $16 billion dollar industry with one to two percent annual growth that is divided into three segments: (1) architectural coatings, (2) original equipment manufacturing (OEM) coatings, and (3) special-purpose coatings. Architectural coatings account for 43 percent of the total industry dollar sales, and estimated to be $12 billion dollar-plus in U.S. sales. About 50 percent of architectural coatings dollar sales are brought in by do-it-yourselfer painters purchases. Professional painters purchases are accounted for about 25 percent of the dollar sales. The rest is from government, export, and contractor sales. The three main types of distributors are mass merchandisers and home improvement centers (50%), special paint stores (36%), and hardware stores and lumberyards (14%). Company Background/Market Segments Janmar Coatings, Inc. is a company that sells architectural paint coatings and sundries (brushes, rollers, paint removers). They market to over 50 counties Dallas, Texas. The major service area is in the 11 county Dallas-Fort Worth (DFW) metropolitan area. The sales volume grew to $80 million in 2004 and DFW made up about 60 percent ($48 million) of those sales, which the non-DFW areas made up the remainder ($32 million). Janmar Coatings has two market segments, Dallas Fort Worth and Non-Dallas Fort Worth. DFW has 80 of the stores and Non-DFW 120 of the stores...
Words: 311 - Pages: 2
...I. Market/Situation Analysis a. Janmar Coating, Inc. produces and markets a full line of architectural paint and sundries (brushes, rollers, paint removers, and thinners) under the Janmar brand name. b. Market Condition - In 2004 Industry sources estimated that the market for architectural coating had matured and had projected long term sales growth not to surpass 2 percent per year. c. Competitors - Janmar competitors account for 60 percent of sales in architectural coating, which included subdivisions of Sherwin-Williams, Benjamin Moore, Glidden unit of Imperial Chemicals, PPG Industries, Valspar Corporation, Grow Group, and Pratt & Lambert. Architectural coating also faces competition from alternative material like aluminum, vinyl siding, and wood panels. With the increase cost of research and development (R&D) and slow sales growth companies within the paint industry are making mergers and acquisitions to support increasing cost. d. Government - Facing pressure to reduce emission of volatile organic compounds (VOC’s), paint manufactures have to limit the consumption of solvents. The Environmental Projection Agency (EPA) adopted a three-step plan for the reduction of VOCs in architectural coating. Phase one is to reduce 25 percent of VOC’s from base year of 1990, phase two 35 percent in 2000, and finally in phase three, 45 percent by 2003. II. Key Problem a. Key Issue - Janmar’s Executive Board is having a difficult time deciding how and where to implement a...
Words: 704 - Pages: 3
...| Janmar Coatings, Inc. | | | | 6/12/2014 | | 1. Problem Identification describes the current problem or opportunity facing the organization. The current problem that is facing Janmar Coatings is how to cost effectively market the products and what area is the best place to market. Companies rely on the leadership to help make decisions regarding the market and after two senior executive meetings, there is no resolution. 2. Industry, Market, and Buyer Analysis provides an external analysis of the organization. Consider industry structure and performance; competitors’ strengths and weaknesses, and buyer behavior. Also consider whether the market can be segmented, and if so, whether the segments can be quantified. (15 points) The US paint industry is an established industry. In 2004 it was just over a sixteen billion dollar industry. It is expected to grow steadily in line with the rate of inflation. The US paint coatings industry is divided into three parts or segments: architectural paint coatings, original equipment manufacturing coatings, and special purpose coatings. Forty-three percent of the market is held by architectural paint coatings. Architectural paint coatings are defined as general purpose paints, varnishes, and lacquers. It is used in the residential market, the commercial market and institutional structures. It is sold by wholesalers and retailers. Contractors, professional painters, and do-it yourself painters are...
Words: 713 - Pages: 3
...concept on Marketing Strategy and chapter 2 is a revision of cost accounting notions and breakeven calculations. You have discussed these ideas in previous courses in your MBA program and this review should be an opportunity to refresh these concepts. You will be solving several problems related to chapter 2 during in-class work. 2. Read, analyze, and solve the first case entitled: Janmar Coatings, Inc. Please follow the structure for the resolution of cases that you have applied in previous courses (Define the central problem, industry analysis, situation analysis, decision factors, proposed alternatives, final decision, and implementation criteria). You may want to follow the suggestions on chapter 3 in your textbook. 3. You are expected to hand to me a written report on this case. This report should not be more than 6 pages (typed, double space, 12 font). I will collect these reports at the beginning of the class for evaluation and grading. 4. Several of you may have purchase the book in advance. If not, please do so since all the readings and cases including the Janmar Coatings, Inc. case are in your textbook. I request that you bring your textbook to class. The complete reference is: Strategic Marketing Problems: Cases and Comments, Kerin Roger A and Peterson, Robert A. 13th. Edition 2013, Pearson Prentice Hall, New Jersey, ISBN: 978-0-13-274725-7. Since there will be several case discussion, analysis, problem solving exercises in the classroom in...
Words: 407 - Pages: 2
...Jake Stainbrook MKTG 4781 Dr. Rochford 10/15/14 Janmar Case Brief Problem Identification: After my analysis with the Janmar Coatings Inc. the problem identified in this instance is the number of sales dollars earned as compared to the number of retailers is not at a satisfied proportion. As shown in (Appendix A) there are 200 retailers that Janmar will distribute too. Of those 200 retailers, 80 of them are located within the Dallas-Fort Worth location, and the remaining 120 retailers are in the surrounding areas outside of the Dallas-Fort Worth segment. Janmar earns a total income of around $12 million dollars a year. As mentioned 50% of this income account for each segment respectively. The 80 retailers in the DFW area earn just as much as the 120 would in the surrounding Non-DFW regions. This should be a concern for Janmar, as they should look to indulge more time into the surrounding areas of DFW, and build up their products overall awareness and status within the market. Not only that, but Janmar’s promotions within these two-segmented areas, could be a big reason why they are more successful in the DFW location. Increase the overall promotional aspect within Janmar. Alternative Identification: * Pull Strategy – Maintain and improve on their promotional pull strategy with retail outlets, by monitoring inventory, order taking, and assisting in in-store displays. * Push Strategy – Increase more awareness with the push strategy, as they call on retailers, not directly...
Words: 865 - Pages: 4
