...PRIMERA ENTREGA INVESTIGACION DE MERCADOS FABIAN OSORIO CORTES LUISA FERNANADA LOPEZ BOSSA DIANA MARGARITA PUENTE JUAN UNIVERSIDAD EAN ADMINISTRACION DE EMPRESAS INVESTIGACION DE MERCADOS BOGOTA, 2010 PRIMERA ENTREGA INVESTIGACION DE MERCADOS Presentado por: FABIAN OSORIO CORTES LUISA FERNANADA LOPEZ BOSSA DIANA MARGARITA PUENTE JUAN Presentado a: ANTONIO MESA UNIVERSIDAD EAN ADMINISTRACION DE EMPRESAS INVESTIGACION DE MERCADOS BOGOTA, 2010 FABIAN OSORIO CORTES, LUISA LOPEZ BOSSA, DIANA PUENTE JUAN ANALISIS DE LA COMPETENCIA INTRODUCCIÓN El mercado de los cereales familiares de chocolate. En el mercado de los cereales familiares de chocolate se observa que las tendencias del consumidor, actitudes y percepciones continuamente están cambiando para lograr una mejor aceptación y atracción de los consumidores, por ello este trabajo pretende identificar y analizar el comportamiento de los consumidores de los cereales familiares de chocolates además conocer, estudiar y entender las acciones y manejos de los competidores directos entre los que se encuentra choco krispis, choco pops, Milo, stars sabor chocolate Quaker. CANALES DE DISTRIBUCIÓN ✓ Grandes superficies (Carrefour y Éxito) ✓ Tiendas de barrio (almacén mundial 86, tienda santa fe.) ✓ Supermercados de barrio (Surtimax...
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...One Day Food Intake One Day Food Intake Los alimentos brindan los nutrientes y la energía que el cuerpo necesita para estar sano y poder efectuar las labores diarias. Estos nutrientes se comprenden en ciertos grupos básicos de los cuales están los lípidos, los carbohidratos, las proteínas, los minerales y las vitaminas (Roman, 2010). Como parte de la clase Nutrición Humana SCI/220 se estará recopilando el consumo de alimentos durante un día regular. El mismo será comparado con las Referencias Diarias de Consumo, de aquí en adelante nombradas como DRI, por sus siglas en ingles. Dichas referencias son un conjunto de valores para el consumo de energía, nutrientes y componentes de los alimentos que son utilizados para la planificación y la evaluación de las dietas para promover personas sanas en los Estados Unidos y Canadá. Como parte de los alimentos consumidos en la recopilación durante un día se encuentran los siguientes: como parte del desayuno se encontraba un cereal alto en proteínas que proporciona 20 gramos por servicio, una taza de café con leche reducida en grasa en un 2% y una botella de agua. Para el almuerzo se consumió una hamburguesa con queso y ensalada, una Coca Cola de 16 oz. De dieta y una papas fritas. No hubo consumo de cena, por el contrario, la misma fue sustituida por el consumo de un Yogurt Dannon y una botella de agua. Es importante mencionar, que dicho alimentación en la tarde es parte de las medidas tomadas para completar un consumo de...
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...Introduction and Motivation Japan is a country that has always fascinated me. I love to travel. I have been to Europe, South America, Canada, and most states in the U.S. However, what draws me to Japan is the distinct difference in culture from anything I have seen before. Japan is one of the most beautiful countries in the world. There is an era of mystique behind the culture. One of the main reasons why I would like to see Japan is because I am curious about what the culture is like. My grandparents are very well-traveled. It is easier to ask them where they have not been compared to where they have been. I remember them telling me about how much they loved Japan, and out of all the countries they have seen, Japan was one of their favorites. They put their trip to Japan up there along with going on an African safari, seeing the Pyramids of Egypt, and bashing around the streets of London. My grandmother has brought back souvenirs and beautiful artwork from the places she has visited, and her most prized possessions are the paintings she has brought back from Japan. I would like to see the country for myself and get a glimpse of why my grandparents have put it so high on their list of favorite places visited. Area History and Customs The Japanese culture seen today dates back many centuries, starting from 710 and continuing to the year 1333. It is greatly influenced by the Nara, Hein, and Kamakura periods (Grayson, 2016). One of the main attractions to Japanese...
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...Japanese Comics and American Comics A form of entertainment for many people has been watching T.V, drawing, playing videogames, and reading. In particular reading novels and biographies has applied to most, but a growing fad has been comics. From Marvel to DC as the big names in America, to Shojo to CLAMP in Japan, comics has grown to a worldwide fascination, as conventions and costume competitions broke out for the new comics emerging and for the old classics the fan base grew. There are many common and contrasting things that both types of these comics have. Being a comic artist myself I find it fascinating when the style of art depicts the type of comic it is, my particular favorite comics are from Japan and in the category of Shoujo. This means that the have larger eyes then other types of Japanese comics, the story revolves around a love story instead of a round of the main story that could be fantasy or a school setting the look of these types of comics have soft lines and many emotional senses in Japanese comics known as FullMoon o Sagashite, and Time Stranger Kyoko. Bold out line, dark black shading, and aggressive emotional faces, shown in Batman and Spiderman comics. American comics have a very one toned color scheme, meaning the back ground could be a variation of blues and reds depending on the time of day in the scene. Also these bold lines show the intensity of the scene. While with Japanese comics otherwise known as Manga, has sparked an interest in American...
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...particularly unpleasant or pleasant, I found my experience more baffling than anything else. My experience and my limited understanding of the Japanese culture and intercultural communication are due to my many travels to the country with short layovers but many, many times. I found them to be often too nice, too accommodating, always ready to help and always smiling but underneath this supposed pleasant façade, there was something that I found uneasy. They seemed like robots; everyone was perfectly groomed, well dressed, and following all the rules. One example I can never forget my first in Japan is however everyone obey the rules crossing streets, it was amazing to see that everyone waited patiently for the red light to turn green before even stepping off the pavement even if there was no cars in view; on the other hand, in Western society you rarely see such a situation. My last trip to Japan was greater than ten years ago, perhaps it is different now. Japanese communication patterns, was sort of mysterious to me since I was use to the straight talk of Westerners. The Japanese tend to use words as only part of the message, there are also other factors such as silence, subtle body language, mood, and tone can imply something. For example the Japanese tend to be suspicious of words; they are more concerned with actions. They believe in using silence as a way of communicating, they believe it is better to talk too little than too much. Another cultural difference I found...
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...an interpersonal level and having other form of relationship outside is frowned upon. In Asian countries businesses will not even begin negotiating until a relationship is built and there is a level of trust. The use of a middle man can be helpful when negotiating in order to gain an understanding of the background information of the foreign negotiators. Aside from the importance of etiquette and social customs it is important to know the negotiating tactics employed. When doing business with China, Japan, and South Korea it is important to know the differences between each individual country. While they are all Asian countries and there are many similarities in etiquette there are many differences when dealing with negotiations. Before negotiations starts one must be conscientious of attitudes and styles, the sharing of information, pace of negotiations, and bargaining. China and South Korea share the attitude and style of distributive and contingency, while Japan is more cooperative. The Japanese see “negotiating as joint problem solving”. (Lothar Katz) China and South Korea’s distributive and contingency style of negotiating rely on the use of aggressive techniques they are usually willing to compromise. Even though the use of aggression is common it is generally easy to reach an agreement if a conflict were to arise. Conflicts with the Japanese are rarely settled without using an outside mediator. The sharing of information during...
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...has succeeded in securing a relatively decent percentage of the international wine market. It is noteworthy that Tanunda’s export activities have arisen because importers have demonstrated interest and appreciation for its wine – not because it has chased after them. This suggests that a market having extensive scope and growth is waiting to be tapped. Considering the lack of room for growth and improvement in the domestic circuit and the opportunities afforded by the international market, it is suggested that Tanunda focus on its export activities. Out of the four countries identified as potential export markets, it is believed that Japan would make for an attractive market, in terms of risk, efforts, as well as profitability. Rationale The recommendation to develop a comprehensive export strategy centering on Japan is based on myriad factors operating in the country’s favor. Although the...
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...percent of 2008 to 49 percent (2009). This drop affected production as we'll as employees. Sony also limited orders to their suppliers, which also resulted in the reducing of employees. The Strong Yen also hurt Sony’s financial statements. As Sony translates dollars and euros to yen, the dollar and euros was worth less than the yen. These are the main reason Sony has fallen. Issue: Is it possible for Sony to overcome their crisis? In my opinion, I do not think they can overcome their crises as long as the Strong yen is around. The reason is because a strong yen is seen as a disadvantage to Japan’s largely export driven economy. When the yen remains strong for an extended period of time, the Bank of Japan tries to weaken the currency through direct and indirect intervention. ANALYSIS: If it’s possible for Sony to get back on top, what does Sony have to do? Yes: In my opinion I believe if Sony has a chance to get back on top of the electronic industry, they will need to improve in their electronics. Sony has to get back to making the best TVs in the world, and give consumers exactly what they want. Sony also has to continue making good gaming system as well. I believe on way Sony can...
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...‘attention to details’. In general the concept of ‘relative quality’ is challenged by the ‘absolute quality’ which has forced customers to LV or nothing attitude. To back their products ‘LV’ has taken action against counterfeiting item by ‘Enlightenment Champagne’, involvement of French trademark authorities etc., make there product defendable. Partnership with local artist and Limited edition products has demonstrated that Product Line up and innovation are very strong parts of ‘LV’ business model in Japan. Price – Market Demands “Low Price”, this is achieved by reducing costs and off-shoring production to China and elsewhere. Louis Vuitton handbags, on the other hand, are priced high. Such high prices are unnecessary for merely stowing and carrying things. In essence, the Louis Vuitton difference is value, not price—this being absolute value, not relative value. Many of the principles for Price were innovations that came about after Kyojiro Hata became president of Louis Vuitton Japan and that subsequently went global. With the Yen getting strong ‘LV’ has reduced the prices between 1 to 4 folds over the course of last 4 – 5 years. This is in my opinion is correct or reliable pricing which earns trust of the customers. Place – In general more distribution channels the company have more sales potential is predicted. However, in case of ‘LV’ – they are selling only from few stores and started online (via web)...
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...environmental issues and the need for cleaner energy, the LNG market is expected to expand at even higher rate in the coming years. This increased demand will put a lot of pressure on the suppliers to explore new fields for development and to enhance their existing production capabilities so as to retain their market share. The purpose of this short essay is to assess the LNG market trends and future outlook in the Asia Pacific region. Also discussed are the efforts being made in terms of infrastructure development (production and storage facilities) in LNG industry. 1. INTRODUCTION The world LNG trade consists of two major markets – The Asia Pacific market and the Atlantic market. The Asia Pacific market consists of buyers from Japan, Korea, Taipei, India, China,...
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...1. Analyze the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. One factor that has made eBay to struggle in Asian countries was its failure to recognize the differences that existed between the Asian markets and market users and the American markets and markets users. This lack of understanding made eBay to use the strategies it had used in the US to enter the Japanese and the American markets. At the initial launch in Japan eBay set out to use collectibles this strategy was successful in the US market. This seemed to have failed as the Japanese user seemed to have preferred new products. The second mistake was eBay strategy to charge commission on each transaction as it did in the US. The Japanese market did not favor this as they were not used to pay commission or monthly charges. The second factor that made eBay to struggle in the Asian markets is its strategy of attempting to dominate the market by crashing all competition including the local. This proved to be a wrong kind of strategy as local competitors had a competitive edge over eBay. This was demonstrated by eBay earlier battle with Alibaba for the control of the Chinese market which eBay ended up losing badly to the local players. Due to the differences in market and business environments in Asia local companies that are used to these environments usually find an edge over foreign entrants and strategies such as that used...
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...impact of globalization in Japan "Globalization implies the opening of local and nationalistic perspectives to a broader outlook of an interconnected and interdependent world with the free transfer of capital, goods, and services across national frontiers"(Businessdictionary.com:1931). As the development of technology, connect between each different countries become easier, more and more countries can be easy communication or trade with other countries in many different fields, for instance economic, cultural education and other fields, that can make these countries develop fast. The globalization becomes more and more important to each country, no matter development country or developing country. As we know, after the Meiji Restoration of 1868, Japan become a highly globalized country on many fields, like economy, science and technology, education and many other fields. This essay will introduce about the impact of globalization on economic, culture and education of Japan, analyze the impact of globalization on these fields. "The economy of Japan is the third largest national economy in the world after the United States and the People’s Republic of China and is the world's second largest developed economy" (Oecd-ilibrary:2012). As we know, Japan is not a country has a vast land and rich resources, especially whole country economy almost destroyed by World War II. The globalization is the most important reason can help developing economy of Japan so fast, there are some performances...
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...Q.1.) Relate this story to the concept of SWOT analysis. Can you find any examples of leverage, problems, constraints, and vulnerabilities? Government officials envision the EU as a single market, an area without internal frontiers in which the free movement of goods, person, services, and capital is assured. This is a tall order in the current European Market as huge benefits are plentiful for some and lacking for others. The countries that are members of the EU house an regulatory environment with which local and multinational firms operate. What is the cost of the current situation for the European Union? The EU is one of the world’s biggest investors in promoting economic and social growth to the European markets. The European Union considers Foreign Direct Investment (FDI) as one of the key solutions to promoting development, economic and social growth to the European Markets. It is within the scope of framework that the EU follows a pro-development approach of long-term investments that will generate stable employment and growth for the European marketplace. The European banking industry has been slow in converting into a modern means of investment opportunities and lacks standardization of banking rules and regulations such as Germany. The German banking system slows the economy by poor management decisions regulated by adverse government policies and a unwillingness to modernize the way it promotes business within its borders. Having a standardized...
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...religions were classified into Buddhism and Confucianism. As the culture spread to Japan, citizens of China felt the need to almost force Japan and its citizens to make a choice as to which religion they were going to follow. “Confucianism, a systematic religious belief system, had a lot to say about governance and society and proved attractive for the Japanese,” (Char4u, 2011). As the Japanese found this as a favorable form of religion, they adopted this and have continued with this religion steadfastly. Another way that China influenced Japanese cultures is the language that is now spoken and written. There was a time when Japan did not have a form of written communication or recording. This did not sit well with citizens of China as they had their system of written communication established and felt that other nations and countries needed this. This was considered a favorable change by the emperor at the time and not only did it give Japan a chance to be able to record historic events, it also gave them a chance to provide a sort of unity or a feeling of togetherness in a nation that needed unity. Another way that Japan benefitted from the influence of China was how they helped to form and organize a form of government. “The method of organization of the Imperial Court, a significant element of ancient Chinese culture, was also adopted by the Japanese,” (Char4u, 2011). The fact that Japan adopted the Chinese system of government showed a lot of cooperation between these...
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...8 Views of Edo (Edo Hakkei): Fan Prints by Ukagawa Hiroshige Ukiyo-e, also called “pictures of the floating world” revolutionized art for Japan and for the rest of the world. Artists practicing Ukiyo-e would carefully craft woodblock prints depicting scenes of daily life against the backdrop of Japan’s landscapes. However, these scenes were far from ordinary. Each subject pops off the page with color and thrives within a scene of meticulous detail. Whether it be a landscape or a lively city scene, each print is eye-catching and unique. Some of these prints are well-known today, such as Hokusai’s The Great Wave or Hiroshige’s Sudden Shower Over Shin-Ohashi Bridge and Atake , but most remain relatively unknown. Utagawa Hiroshige was a famous master of Ukiyo-e prints with a wide variety of artwork on a variety of media. One such medium was uchiwa-e, fan prints. These images, although not as well-known, represent a great amount of his work. In particular, his 8 Views of Edo (Edo Hakkei), was very popular during his time. This collection, entitled Hakkei, is a series of scenes portraying beautifully dressed geisha women placed in the foreground of famous sites in Edo. Each plate includes a different location, including Mount Fuji, Ryogoku, Tsukuda and the Sumida River. Interestingly enough, Utagawa Hiroshige’s intention was to capture and popularize the majestic beauty of these places, not their geisha subjects. Woodblock printing did not begin with the Ukiyo-e movement. Instead...
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