Tsundere(ツンデレ), a new kind of Japanese culture on characteristic prevalent in Japanese’s animations, comics and games nowadays. Tsundere is a word of combination of tsun tsun (ツンツン), means being unfriendly and cold, and dere dere (デレデレ), means being lovey and friendly. It describes a character that suddenly change his/her attitude in both verbal and action from cold side to warm side to other suddenly, keep it for a very short time and then turns back as initial, very cold.

The sample of cultural production chosen is an animated film, called The Disappearance of Haruhi Suzumiya (涼宮ハルヒの消失). It is a film related to two main characters, Haruhi Suzumiya (涼宮ハルヒ) and Kyon (キョン), their story. The film is based on the same name light novel, written by Nagaru Tanigawa (谷川流), which also belongs to the famous Haruhi Suzumiya series.

Analysis
According to Togashi (2009), for tsundere, although the character are being tsun tsun, very unfriendly, to a specific character(s), they still indeed dere dere, friendly, to them in their heart. The one who are tsundere must have a special feeling towards the specific character(s).

Haruhi Suzumiya can say as a typical example that has characteristic of tsundere. At the beginning of the film, or even in other episodes in the series, Haruhi usually is very rude and unfriendly to Kyon. However, looking every parts in detail, Haruhi has shown a sense of caring towards Kyon. For example, she had stayed at Kyon’s ward with Kyon 3 days when he was unconscious. After Kyon woke up, she sudden