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Jct2 Task 2

In: Business and Management

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Task 2 Supply Chain
Western Governor University

A1. Brand Design Decision
Traveler Brand
The reason for creating a computer for the Traveler is to provide those who are business executives with a device which can be taken on business trips and have all the amenities used in an office computer but compact. The name chosen for this creation is the Phoenix GT which is an analogy to a sports car that has a GT engine. When consumer see or hear GT, they think fast, sleek, and finely tuned machines. This is the brand image that we want all executive to think about when purchasing there laptop. The market was in need for a design which the target market could feel confident about.
Traveler Brand Functionality
The Traveler Brand is the most top of the line laptop in its class. The GT comes with a 4th Generation Intel Core processor which allows the computer to operate without lagging transition from one program to the next. This comes in handy when executives are running meeting remotely and need to access additional programs as a part of the presentation. Comes with 8GB DDR3 SDRAM at 1866mhz to retrieve information from multiple file storage location in the hard drive. As for the hard drive, this model comes with 512GB made by Solid States. The amount of GB’s supersedes most desk top computers which are why this is the preferred choice of executives. Imagine having enough GB’s where you can download projections and diagrams of every project without worrying about space to store vital business information while traveling. Also, for video conferencing the unit comes with a NVDIA Quadra 2GB GDDR5 video card. The laptop come pre-installed Window 7 Professional operating system with Micro Soft office 2012 which provides all the office applications needed.
The logical reason for creating the Traveler Brand Phoenix GT is based off the Customer Needs and Wants...

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