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Jean Kilbourne's Essay 'Jesus Is A Brand Of Jeans'

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In Jean Kilbourne’s essay “Jesus is a Brand of Jeans,”(000) she poses the idea that advertising has disrupted the emotional integrity of today’s society. She does so by examining the general attitude of society’s view of advertising while exposing its harsh effects on our personal relationships. This concept is expressed in her statement, “After all, it is easier to love a product than a person” (pg. 257, par. 4). The article goes on to describe how materialism has become a staple in our culture today. Jean Kilbourne’s purpose is simple: expose the harmful emotional effects of advertising on the general public to inspire us to break away from senseless materialism. By recognizing how advertisers are working our own human desires against us,

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