Free Essay

Jeep

In: Business and Management

Submitted By meiling
Words 465
Pages 2
Jeep Grand Cherokee is an American car. This kind of cars is survivor's favorite things in VALS types. Survivors live narrowly focused lives. They are accustomed to use their familiar things, can't accept new things quickly. Therefore Jeep brand which has more than 70 years history and born for war can satisfy the sense of survivors' security. At the same time, survivors are cautious customers. Just in time, the design philosophy of Jeep-safety, comfortable, power, meet their requirements. Jeep brand is their best choice. The price of brand new Jeep Grand Cherokee starts from 39,895 dollars, this price level is medium-high. It’s expensive, but the price is not higher than Mercedes-Benz SUVs and BMW X5. For this reason Jeep Grand Cherokee is not a rich status symbol. However Jeep Grand Cherokee absolutely present a kind of personal character, it's a symbol of recalcitrant man. SUVs are trendy because of better vision, more capacious space. On this basis, Jeep Grand Cherokee obtain better fuel economy by using new V6 engine. Increased back space make it more suitable for family, through the change of interior atmosphere let Jeep Grand Cherokee has become home up. Still powerful cross-country performance and improve highway playability let it drive up full of fun. Grand Cherokee try to attract more people to choose as family car. Hence, if you want to have fun with family in weekend, you can’t miss this car.Jeep Grand Cherokee is not offbeat no matter on speed or safety, but it can find balance in both. Jeep Grand Cherokee is a domestic car. It’s more appropriate survivors who like familiar brand and proud of owning American car even products. 2012 Jeep Grand Cherokee use headline for: You’ll need to find a different excuse for being late to work. This headline really attract office worker. This press Jeep Grand Cherokee is comfortable and has fun to drive. Comfortable is the other most important reason for choose American car. Grand Cherokee shows this characteristics of the incisively and vividly. The seat not only soft and comfortable, and let any shape people drive this big car can find the most suitable for their own driving posture. Jeep own a pure cross-country blood, this SUV retains its essence and enhance the characteristics of adapting road. This advertising didn’t use celebrity charm and use model. It’s just a picture about Grand Cherokee run in snow. This picture foil masculine, at the same time correspond subtitle: When you enhance the legendary Jeep brand capability with a Selec-Terrain system, snow doesn’t stand a chance. This advertising posted on Reader magazines whose readers have own-opinion. Overall this advertising conveys adventure emotional approach and express it’s comfortable and has fun with driving. It’s impressive and attractive advertising.

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