...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices. —Jeff Bezos, commencement speech at Princeton University, May 30, 2010 Prologue In the early 1970s, an industrious advertising executive named Julie Ray became fascinated with an unconventional public-school program for gifted children in Houston, Texas. Her son was among the first students enrolled in what would later be called the Vanguard program, which stoked creativity and independence in its students and nurtured expansive, outside-the-box thinking. Ray grew so enamored with the curriculum and the community of enthusiastic teachers and parents that she set out to research similar schools around the state with an eye toward writing a book about Texas’s fledgling gifted-education movement. A few years later, after her son had moved on to junior high, Ray returned to tour the program, nestled in a wing of River Oaks Elementary School, west of downtown Houston. The school’s principal chose a student to accompany her on the visit, an articulate, sandy-haired sixth-grader whose parents asked only that his real name not be used in print....
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...AMAZON: INFORMATION SYSTEMS, BUSINESS STRATEGIES AND e-CRM MD. ABDULLAH AL IMRAN DEPARTMENT OF COMPUTER SCIENCE & ENGINEERING UNIVERSITY OF LIBERAL ARTS BANGLADESH rasel1292@gmail.com 2014 Table of content Background 3 Part 1- Information Systems utilized for internet activity 3 1. Information System 3 2. Transaction Processing System 4 3. 1-click purchase 4 4. Secure C/debit card payment 4 5. Recommendation System 5 6. Interactive searching System 5 7. Supply Chain Management (SCM) 5 8. Enterprise Resource Management (ERP System) 5 9. Customer Relation Management (CRM) 5 Part 2-Business strategies applied for internet activity 6 1. Smart Innovation Strategy 6 2. Customer Relation Management Strategy 7 3. Jeff Bezos 3 big idea 7 Page-1 A. Limitless inventory 7 B. Customer Care 8 C. High margin, lowest price. 8 4. Marketing and Promotion Strategy 8 5. Associate Program 8 Part 3- eCRM cycle Conducted for internet Activity 9 1. Customer Relationship Management 9 2. Electronic Customer Relationship Management 9 3. How amazon implement CRM 9 4. Customer Selection 10 5. Customer Acquisition 10 A. Customer account 10 B. Wish List, review system 10 6. Customer Retention 11 7. Customer Extension 11 Part 4-Recommendation for Amazon.com 11 1. Competing in the market 11 2. Innovation of new Product 12 3. Integration of New Technology 12 4. Customer Loyalty 12 5. Global Expansion 12 REFERENCES 13 Page-2 Background:...
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... Team Names Here BIS/320 Date Applying Information Security and SDLC to Business Amazon.com - Bookstore Amazon.com is known as one of the largest retail online stores in the world. Of course this online retail store was not always the largest and had a shaky slow start because the online layout was not eye-catching. In 1994, Jeff Bezos, who founded Amazon.com started his business in his garage in Washington State selling books. However, in 1994, Nick Hanauer took an interest in Bezos business and invested $40,000, and in 1995 Tom Alburg invested $100,000 to join this venture. After receiving these investments Bezos decided to create a website that would be more appealing to customers and hoped to get his business to take off. Over the next three years Amazon increase in book sales, which amazed Bezos because after an analysis was completed he was shocked to find out outside of local customers who were purchasing books from Amazons but customers around the world. In 1997, Amazon reached revenue in the amount of $15.7 million. By 1998, Amazon was starting to show signs of success when Bezos started listing new products for the customers could purchase online (Amazon.com Mission Statement, 2012). Vision and Mission - The mission statement for Amazon.com success is centered on their customers and without their customers Amazon would not exist. Although customers are a large part of a business success of a strong leader who can make proper decision...
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...Running head: EVOLUTION OF E-COMMERCE Business 70 Student Phil Vu De Anza College Abstract In this class project, I did some research on Evolution of E-Commerce through various sources. I picked different related topics to complete the contents for the research and final paper. Evolution of E-Commerce E-commerce has evolved from online billboards to a fully functional, personalized shopping experience over the past decade. While there were admittedly a few bumps along the road, the path from 1994 through the 2004 holiday shopping season is full of crucial milestones of Internet pioneers and technology innovators. A stroll down memory lane reminds us of terms like "stickiness," "eyeballs" and "personalization" that once captured the essence of articles about what it takes to be successful on the Web. However, even as we look back at 10 years of growth, many analysts have one eye on the future and they are saying, "We've got a long way to go." A quick glimpse at the data promises much more evolution in the years to come. Forrester Research, for example, predicted American firms alone would sell US$316 billion in goods and services via the Web by 2010. That figure would more than double 2004's online spending to account for some 12 percent of all retail sales, up from about 7 percent today. ...
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...Entrepreneurial Leadership Raven N. Owens Dr. Katrina Anthony BUS 508 October 17, 2011 Introduction: The focus of this paper is to analyze the entrepreneurial approaches of profit oriented businesses and social oriented businesses. This paper will focus on the American Red Cross whose goals are more socially oriented and Amazon.com whose goals are more profit oriented. American Red Cross: Clarissa Harlowe Barton founded the American Red Cross in 1881. A true pioneer, Clara risked her life to bring supplies and support to soldiers during the Civil War. Her understanding of the needs of people in distress and the ways that she could provide for them guided her through this journey. The American Red Cross charter states that is a non-profit, charitable, tax exempt organization. It’s seven fundamental principals are: humanity, impartiality, neutrality, independence, voluntary service, unity, and universality. The mission is the provide relief to victims of disasters and to help people prevent, prepare for, and respond to emergencies. The American Red Cross has responded to thousands of natural disasters. When Hurricane Katrina struck New Orleans in 2005, the American Red Cross was one of the organizations that responded quickly with food, water, and clothing for the thousands of people at the Louisiana Superdome. Without these types of organizations to help when disasters happen, the economy would be in serious trouble. The American Red Cross offers...
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...Business Models Of Popular Websites Business Essay The business model can simply be known as a working description that includes the general details about the operations of a business. Every business model consists of a number of factors. Some of these factors are expenses, revenues, operating strategies, corporate structure, and sales and marketing procedures. In general, anything that has to do with the day to day functionality of the corporation can be said to be part of the business model. In every business model, there is a need to address internal factors that relate to the ongoing operation of the company. These factors relating to operation involve defining the departments and the divisions within the company, along with the procedures that govern the creation of positions and job responsibilities within each department. Areas of operations such as manufacturing facilities, production process, labor requirements are also part of the business model. Management in regards to the various departments in an organization is also an important component of the business model, as this defines the job descriptions and responsibilities of the executives and employees within the organization. External factors also act as an important factor to any comprehensive business model. The most important of these elements is identifying the target consumer audience for the goods and services provided by the corporation. This one single element will influence the form and function of both...
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...Defining advertising copy Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds. The headline of an advertising copy is said to be the most important part, and quite often a small change in its wording brings disproportionate results. Although a short advertising copy is more common in consumer-product advertising, according to the UK advertising guru David Ogilvy (1911-1999) people do read (and listen or attend to) lengthy advertisements if they are skillfully written. Most advertising copy is based on advertising/consumer research and is composed by professional copywriters hired by advertising agencies. Also called advertisement copy, ad copy, or just copy. Various ways of Writing effective copy: It is both an art and a science. It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge. Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breathtaking. Writing effective copy is also a science, because it exists in the world of tests, trial and failure, improvement, breakthroughs, education and predictability. Scientific advertising allows you to develop an idea, and then test that idea. It’s how you know if your content marketing is working. In bad copy, one (or both) of these elements...
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...geographic location, has its origins in packet-switching technology. In 1961, Leonard Klienrock presented the first paper on packet-switching. The concept of being able to transfer data in packets is the very core of the Internet. During the early sixties, J.C.R. Licklider and W. Clark talked about a "Galactic Network" concept. Licklider envisioned a globally interconnected set of computers through which everyone could quickly access data and programs from any site. Much like what the Internet is today. Around 1962, in a US Governmental agency RAND, Paul Baran was given the task of creating a super resilient network, which would allow the US army to communicate, and retain control over its missiles and bombers, in the event of a nuclear attack. His final proposal was a packet-switched network. This technology involved breaking down the data into packets that would be transferred from one computer to the other until the final destination computer was reached. Also if any data were lost, it would be resent. Around the mid sixties, two computers located in different geographical areas within the US were connected using a 1200 bps phone line. But this was done without using...
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...Competing on Analytics By Thomas H. Davenport This article originally appeared in Harvard Business Review Article Reprint No. R0601H brought to you by Harvard Business Review articles are brought to you by Zurich HelpPoint as part of the Managing Risk Series. Zurich neither endorses nor rejects the information presented in the article. We do not guarantee the accuracy of this information or any results and further assume no liability in connection with this publication including any information or methods contained herein. Competing on Analytics The Idea in Brief It’s virtually impossible to differentiate yourself from competitors based on products alone. Your rivals sell offerings similar to yours. And thanks to cheap offshore labor, you’re hard-pressed to beat overseas competitors on product cost. How to pull ahead of the pack? Become an analytics competitor: Use sophisticated data-collection technology and analysis to wring every last drop of value from all your business processes. With analytics, you discern not only what your customers want but also how much they’re willing to pay and what keeps them loyal. You look beyond compensation costs to calculate your workforce’s exact contribution to your bottom line. And you don’t just track existing inventories; you also predict and prevent future inventory problems. Analytics competitors seize the lead in their fields. Capital One’s analytics initiative, for example, has spurred at least 20% growth in earnings...
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...www.hbr.org Some companies have built their very businesses on their ability to collect, analyze, and act on data. Every company can learn from what these firms do. Competing on Analytics by Thomas H. Davenport Reprint R0601H Some companies have built their very businesses on their ability to collect, analyze, and act on data. Every company can learn from what these firms do. Competing on Analytics COPYRIGHT © 2005 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by Thomas H. Davenport We all know the power of the killer app. Over the years, groundbreaking systems from companies such as American Airlines (electronic reservations), Otis Elevator (predictive maintenance), and American Hospital Supply (online ordering) have dramatically boosted their creators’ revenues and reputations. These heralded—and coveted—applications amassed and applied data in ways that upended customer expectations and optimized operations to unprecedented degrees. They transformed technology from a supporting tool into a strategic weapon. Companies questing for killer apps generally focus all their firepower on the one area that promises to create the greatest competitive advantage. But a new breed of company is upping the stakes. Organizations such as Amazon, Harrah’s, Capital One, and the Boston Red Sox have dominated their fields by deploying industrial-strength analytics across a wide variety of activities. In essence, they are transforming their organizations into armies...
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...CUSTOMER IS THE KING 1.0 Introduction According to Ratan Tata, Chairman of Tata Group, we should be treating the customer in the same way that we would want to be treated as customers. As per his say, In today's world, what customers are looking for, I believe, are products that suit their purpose best in terms of price, features, quality and appearance. They expect to be treated as kings and to receive sales and service support for products like vehicles and air-conditioners. They expect to receive timely and competent attention, along with a definite solution to their problems from our service people, dealers or channel partners. Businesses establish reputations for themselves based upon how well they treat their customers over time. Getting off on the wrong track can seriously harm a business, while doing it right can produce amazing amounts of “goodwill”, admiration and long term success In Mauritius the actual motto is the “customer is the king”. In the country the company is still using this old adage. Nowadays a new management concept has emerged “employee first”. There is only a few company in Mauritius which is now implementing this new concept in there organisation. Soft and hard HRM There are many different approaches a business can take to HRM. Guest(1999) identified two perspectives of HRM: Soft and Hard HRM Soft HRM: Employees are being treated as valuable asset of the organization. Hard HRM: Employees are being considered as variable cost of the strategic...
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...Chapter 1 Mastering Strategy: Art and Science LEARNING OBJECTIVES After reading this chapter, you should be able to understand and articulate answers to the following questions: 1. What are strategic management and strategy? 2. Why does strategic management matter? 3. What elements determine firm performance? Strategic Management: A Core Concern for Apple The Opening of the Apple Store Image courtesy of Neil Bird, http://www.flickr.com/photos/nechbi/2058929337. March 2, 2011, was a huge day for Apple. The firm released its much-anticipated iPad2, a thinner and faster version of market-leading Apple’s iPad tablet device. Apple also announced that a leading publisher, Random House, had made all seventeen thousand of its books available through Apple’s iBookstore. Apple had enjoyed tremendous success for quite some time. Approximately fifteen million iPads were sold in 2010, and the price of Apple’s stock had more than tripled from early 2009 to early 2011. Saylor URL: http://www.saylor.org/books Saylor.org 4 But future success was far from guaranteed. The firm’s visionary founder Steve Jobs was battling serious health problems. Apple’s performance had suffered when an earlier health crisis had forced Jobs to step away from the company. This raised serious questions. Would Jobs have to step away again? If so, how might Apple maintain its excellent performance without its leader? Meanwhile, the iPad2 faced daunting competition. Samsung...
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...www.sakshieducation.com Current Affairs (Sep 15 to 21) Bit bank 1. The International Economic Association (IEA) has appointed which of the following as president-elect of the association? 1) Kaushik Basu 2) Rakesh Mohan 3) Jagdish Bhagwati 4) Amartya Sen Who is only the second West Indian to score a test century aged 40 or more? 1) K. Edwards 2) S. Chanderpaul 3) J. Blackwood 4) D. Bravo K. Srinivas and Rashmi Kumari won the men’s and women’s singles titles respectively in the fourth world cup carom championship in 1) Sri Lanka 2) China 3) Maldives 4) India Shankar Barua shot himself on September 17, 2014. He was the former Director General of Police of 1) Assam 2) Odisha 3) Tripura 4) West Bengal The International Day for the Preservation of The Ozone Layer is celebrated on 1) September 15 2) September 16 3) September 17 4) September 18 Throng Tan Sang is the president of 1) Vietnam 2) Japan 3) Burma 2. 3. 4. 5. 6. 4) Laos 7. Which country has approved a law setting a two-year jail term for anyone involved in marrying a girl aged Under 18? 1) Iran 2) Bangladesh 3) Pakistan 4) Sri Lanka Mojang is the maker of the popular game Mine craft. Mojang is based in 1) USA 2) Demark 3) Sweden 4) China Which company has announced its acquisition of Mojang for a sum of $ 2.5 billion? www.sakshieducation.com 8. 9. www.sakshieducation.com 1) IBM 2) Facebook 3) Apple 4) Microsoft 10. Who won the National Women’s challengers...
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...Retail 4.0: The Future of Retail Grocery in a Digital World Parag Desai Ali Potia Brian Salsberg The Future of Retail Grocery in a Digital World Introduction I f there’s one thing that always stays the same in retail, it’s change. New stores open, others go out of business. Market leaders experiment with larger or smaller store formats. They change the layout in their stores and launch new private brands on their shelves. Loyalty programs are tweaked, new offers and affinity programs designed. Supply chains become more automated and efficient, resulting in increased product availability and improvements in inventory management.But in reality there are few really big innovations in retail. Most of the change we see year after year is relatively incremental. True transformation in this sector comes along only once every few decades. And when these transformational events occur, they nearly always create new winners and leave a trail of casualties in their wake. To understand whether today’s innovations represent seismic industry shifts, it’s useful to recognize the three preceding “ages of modern retail”. This report focuses on the grocery sector, but we also draw on the best practices and experiences of leading retailers in different categories from around the world. For the purposes of this article, we’ll peg the birth of modern retailing to the 20th century and begin with what we call “Retail 1.0.” Retail 1.0: Birth...
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