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Jeremy Rifkin A Change Of Heart About Animals

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Jeremy Rifkin’s use of ethos in his article “A Change of Heart About Animals” (September 1, 2003) is not very effective in creating a strong argument that would change readers’ attitudes toward the treatment of animals and animal rights. Rifkin is an economic and social theorist, writer, public speaker, and activist that writes about the impact of scientific and technological changes on the economy and society. His work focuses mostly on the economy, science, technology, and political science but not so much on animal studies thus making him seem more of an animal rights activist rather than a knowledgeable source of information on animals. Consequently, Rifkin’s work has been critiqued a number of times because of the lack of scientific rigor...

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