Free Essay

Jet Airways

In: Business and Management

Submitted By nischal
Words 339
Pages 2
Jetairways Mission:- To be the most preferred domestic airline in India. It will be the automatic first choice carrier for the travelling public and set standards, which other competing airlines will seek to match.
To achieve this pre-eminent position by offering a high quality of service and reliable, comfortable and efficient operations. Jet Airways will achieve these objectives whilst simultaneously ensuring consistent profitability, achieving healthy, long-term returns for the investors and providing its employees with an environment for excellence and growth.

Jet Airways, which commenced operations on May 5, 1993, has within a short span, established its position as a market leader.
The airline has had the distinction of being repeatedly adjudged India‟s „Best Domestic Airline‟ and has won several national and international awards.
Founded in April 1 , 1992 Destinations:- 76 (24 international destinations and 52 destinations within India)
Jet Airways currently operates a fleet of 101 aircraft
Naresh Goyal, the founder Chairman of Jet Airways, India‟s premier airline, has over 4 decades of experience in the Civil Aviation industry and also appointed Chairman of JetLite in 2007, following the acquisition and subsequent re-branding of the erstwhile Sahara Airlines Limited.(subsidiary )

Jet Lite is a subsidiary of Jet Airways India Ltd. and was acquired by Jet Airways in April 2007. Effective March 25, 2012, Jet Lite and Jet Airways Konnect services operate under the JetKonnect brand. Positioned as a Value based airline, JetKonnect operates a fleet of 17 Boeing 737 series aircraft. The airline flies to 56 domestic destinations operating over 430 flights a day.
Board of directors , senior management , employees , International Air Transport association , Ministry of civil aviation , Competitors
AWOT ANALYSIS :-
Strengths
Largest fleet size
Experience exceeding 16 years
Market driver
Leasing

Friendly Approach

Innovation

Suitable schedules
Time management
Weakness :-
Over dependence on business class
Loosing domestic share
Weak brand promotion
Strikes.
Opportunities:-
Untapped air cargo market
Scope in international market
Service and tourism
Threats:-
Strong competitors
Fuel Prices Hike
Recession
Overseas market competition
FDI
The company operates in the Airways transportation business

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