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Horizontal analysis is the comparison of a company’s performance from year to year. (Horngren, Harrison, & Oliver, 2008) In reviewing CB, Inc.’s (CB) income statements and balance sheets for years 6, 7 and 8 we find fluctuations in sales, cost of goods sold and several other line items.

CBs’ net sales experienced an increase of 33.3% from year 6 to year 7 with an increase in net earnings of 313.4%. In comparing year 7 to year 8 we find that CB did not have quite as good of a year; during year 8 the company experienced a 15% reduction in Net Sales with an 81.6% reduction in Net Earnings. We need to take a closer look at the Income Statement and Balance Sheet to see where CB could have performed better, therefore increasing the net earnings, especially in year 8.

From year 6 to year 7 Cost of goods sold experienced an increase of 31.8% which is an acceptable increase since it was a smaller % increase than that of the increase in net sales. The cost of goods sold will increase as additional products are produced and sold. It is important to ensure that the cost of goods sold does not increase at a higher percentage rate than that of the Net Sales. From year 7 to year 8 the Cost of Goods Sold experienced a decrease of 14.5% which is a positive. By having a decrease in Cost of Goods sold during a year that you experience a decrease in Net Sales it shows that you are trying to be more efficient and work in a leaner environment.

We will now begin looking at the expenses incurred by CB. From year 6 to year 7 CB saw a 37.5% increase in the cost of advertising. This expense is acceptable for CB since the net sales increased at a significantly higher rate than the increase in advertising costs. From year 7 to year 8 CB reduced their advertising expense by 16.3%. This reduction combined with the state of the economy and team sponsors reducing their

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