Jetblue Strategic Plan

In: Business and Management

Submitted By mfbranam1971
Words 4124
Pages 17
JetBlue Strategic plan
Michele Branam
STR581
March 26, 2013
Billie Hutson, PhD

TABLE OF CONTENTS

Abstract …………pg. 4
Introduction pg. 5
MISSION, VISION, AND VALUE STATEMENT…………………………………PG. 5
ENVIRONMENTAL ANALYSIS…………………………………………………..PG. 5
ENVIRONMENTAL SCAN………………………………………………................PG. 6
SWOT ANALYSIS PG. 6
PEST ANALYSIS………………………………………..………………………..…PG. 8
STRATEGY…………………………………………………………………………..PG. 9
VALUE DISCIPLINE..……………………………………………………….……...PG. 9
GENERIC STRATEGY………………………………………………………………PG. 10
GRAND STRATEGY………………………………………………………………..PG. 10
RECOMMENDATIONS.…………………………………………………………....PG. 11
OBJECTIVES………………………………………………………………………...PG. 11
FUNCTIONAL TACTICS…………………………………………………….……..PG. 13
ACTION ITEMS…………………………………...………………………………..PG. 13
MILES STONES AND DEADLINES………………………………………………PG. 14
TASKS AND OWNERSHIP………………………………………………….……..PG. 14
RESOURCE ALLOCATION………………………………………………………..PG. 14
KEY SUCCESS FACTORS…………………………………………………………PG. 15
BREAK EVEN ANALYSIS………………………………………….…….……….PG. 16
FORECASTED FINANCIALS……………………………………………………...PG. 17
BUDGET……………………………………………………………………………PG. 18 CONTINGENCY PLAN……………………………………………………………PG. 18
CONCLUSION…………………………………..………………..…………..…….PG. 18
REFERENCES………………………………………………………………………PG. 20

Abstract The airline industry received devastating blows from the global economic downturn of 2008. An uncertain and volatile market, JetBlue will adopt a strategic plan to navigate to success by acquiring new customers and retaining existing clientele. The research to develop such a strategic plan will require validation of the organizational values, mission, and vision. Research will also include benchmarking current successful airlines and past failures as well as internal and external environmental analysis. The strategic plan will provide…...

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