Free Essay

Jim Morrison

In: Film and Music

Submitted By henry0205
Words 1905
Pages 8
How Jim Morrison’s Poetry Lead A Movement The United States of America found itself in a peculiar situation near the closing of 1959 and the beginning of 1960. There was a tremendous split between two very different generations. The older generation was a collection of people that witnessed the terrible acts of communism and the reign of Hitler, they fought bravely to expel Nazi Germany from the world and witnessed an attack on their own nation. They were a nation of go-getters that believed in the American Dream and worked to fulfill it. The children of this noble and brave generation found themselves questioning the world they lived in and the powers that held control over them. This new, counter-culture generation was later coined the Hippie Generation. Through the Celebration of the Lizard, Jim Morrison reinvents the idea of freedom, excess, and the search for individual identity at a time where the counter-culture movement was gaining massive popularity. This new culture, created out of America’s individuality, later went on to become the biggest and most widespread movement that preached the importance of the individual and expelled any belief in capitalism. “The road to excess leads to the palace of wisdom..” was a quote taken from William Blake, an English poet, that Jim Morrison held close to him. This quote is more than a line from a poem but a motto for a generation that strayed away from contemporary thought and forged a path that was their own in each and every way. The Hippie Generation grew out of an already established non-conformist movement known as the Beat Generation, or Beatniks. The Beatniks were a collection of authors living in New York city best known for writing against anything conformist. Many were openly homosexual, something absolutely absurd at that time, and experimented with drugs quite often. These Beatniks then migrated to San Francisco and became vital in the upbringing of the upcoming Hippie Generation. From

Greenwich Village, New York to San Francisco, California the basis for this new movement was found at the Red Dog Saloon in Virginia City, Nevada where drugs and music became pivotal to the 50 people that helped transform it from an old mining saloon to an underground bar for psychedelic, hippie rock groups. Although mainly apolitical, the Hippie Generation did not shy away from voicing their concerns about a plethora of political issues. Civil Rights, Freedom of Speech, LGBT Rights, and soon the Vietnam War were among the many issues they fought for. The Hippies were a collection of people that believed in true individuality. They were not stereotypical, racist, prejudice, or malicious. They were a group of peace and wanted nothing more than that. They often found themselves being ridiculed and laughed at, but they held that they were just misunderstood. Around this time a new drug was hitting the streets called LSD. LSD was a psychedelic hallucinogen that was used often by the members of this movement. People of this time believed that in order to reach enlightenment they needed to break through an altered state of reality in order to expand their consciousness. LSD became the means for this “journey” as they called it. The Hippie philosophy is quote complex because each person may hold their own belief. The collective and accepted philosophy that people of this movement agree on is the “live in the moment” ideology, where the future is irrelevant and the only thing of importance is the time they had at that moment. Because so much of the hippie ideology was that of an expansion of their consciousness much of the music, literature, and art focused on that altered state of reality. Psychedelic Rock grew vastly and popularity was gained easily among the southern California population. Around this time a new band came to the foreground of this type of experimental rock. A group named the Doors, led by their eccentric lead singer Jim Morrison, came onto the scene with strong poetic songs that addressed issues of self-identity, violence, and the expansion of the people’s consciousness. Morrison started off writing poetry in a journal but when a friend noticed these writings he urged Morrison to form a band.
\
Much later in their career, Morrison wrote a poem entitled The Celebration of the Lizard. The purpose of the poem is to take the audience on a journey where they find their flaws and themselves but soon became a journey that represented the amoral ways society works the poem breaks off, inviting the reader to take hallucinogens and prepare for the road ahead. Morrison writes in the poem “One morning he awoke in a green hotel with strange creatures groaning besides him Sweat oozed from its shiny skin Is everybody in? The Ceremony is about to begin” Morrison was very interested in, and knowledgeable in Native American Mythology. He spent much of his time as a child in the deserts of Arizona and found fascination in not only the mythology but the reptilian species. In some Southwest Native American cultures the image of the lizard represents enlightenment and awareness of fears. Morrison uses this image as a tool for the times. While the reader literally reads the passage as awakening near strange creatures, the true meaning holds that on this journey the reader is presented with their awakening and their fears. Morrison then asks if the reader is present because the ceremony will start soon. This is the kick-off to the poem and truly the lines that represent this culture best. The reader must use the hallucinogen for good and through enlightenment face and overcome their fears and when that process is done, the reader or listener will truly be ready to break on through to the other side. In the summer of 1967, there took place an unbelievable event that brought together nearly 100,000 Hippies to San Francisco. This summer came to be known as “The Summer of Love”. At this time in history, The United States was full swing into the Vietnam War with no intention of getting out. The War became the pivotal issue that many involved in this movement fought against. With a huge influx of all these Hippies their culture stuck within

the city. Everything within the Summer of Love event was free. From medical care to food and water, this became a large protest against capitalism and the government in general. This was the event that solidified the hippie movement in its beliefs and brought their cause to the attention of Americans across the country. The poem and the event both point to the peoples need to escape Government control and break away from the corruption and amoral beliefs of capitalism. Not To Touch The Earth is an excerpt from the poem, within it are the lines “Dead president’s corpse in the driver’s car The engine runs on glue and tar Come on along, not goin’ very far To the east to meet the Czar” The line is important because it discusses the assassination of President John F. Kennedy. JFK’s death impacted Morrison greatly and many clues show up within his written and recorded work. Morrison believed that JFK was the last good-hearted President with good intentions. Shortly after JFK’s death and Vice President Lyndon Baines Johnson’s swearing into the Presidency the United States launched a full scale, fully confrontational offensive against the communist North Vietnam. Just before President Kennedy’s assassination there were nearly 16,000 military advisors in Vietnam with no intention to join in armed conflict. President Kennedy placed an order to withdraw 1,000 of these 16,000 but that order was put on hold following the tragic events. Now President, Lyndon Baines Johnson reversed the withdrawal order and put our military on track to join in and fight the North Vietnamese. Morrison felt that joining the conflict, especially after the death of one of our greatest president’s, humiliated our society and he wanted people to be aware of the evil acts our government committed during the war.

“Red are the arms of luxuriant chairs/and you wont know a thing till you get inside” Morrison believed, along with much of the Hippie movement, that the only way to totally understanding is through the excess of narcotics to reach that unattainable understanding. In Friedrich Nietzsche’s The Birth of Tragedy he addresses a theory involving the split between the Apollo and Dionysian form of thought. Dionysian’s take the pleasures and pains of life as their way of understanding the world, usually accompanied with the excess of some form of narcotic whether it be alcohol or drugs. Morrison, a Dionysian Nietzsche, believed that his artistic creativity was derived through the excess of mind altering drugs. The line at the beginning of this paragraph discusses this form of thought. The line can be interpreted as man’s inability to reach the luxuries of life unless that man uses the mind-altering narcotics to reach their full enlightenment following their “journey”. This form of thought that Morrison and the entire movement followed was the single reason as to why most of society never understood and accepted them. In a very conservative society these new ideas and ways of life came as a shock and may have caused them to react negatively because they were fearful of these “things” that lived a free and peaceful life. The last line of the poem captures the idea of the “journey” this poem takes us through. “Now night arrives with her purple legion, retire now to your tents and to your dreams, Tomorrow we enter the town of my birth, I want to be ready” Morrison confronts the reader for preparation. He wants the reader to know that with all the excess there is time to settle down and prepare yourself for the road ahead. in 1969, the largest gathering of hippies happened in New York. Woodstock is the poster child for the hippie movement. Woodstock was the farewell to the birthing generation and the opening to the continuation and inevitable death of the movement. This event is what exemplified the best of the hippie counterculture.

"

"
The poem, written in 1970, was the last stamp for the Hippie movement. 1970 started the decade of the death of the movement and this poem was vital in keeping the movements ideology relevant. the 1970s for the hippie movement was not a time of joy. The movements popularity began to fall. The date the poem was published is very important because this was not only the Doors last stamp on the movement because of Morrison’s death in ’71 but it was the last stamp on the ideology of the movement that Morrison impacted greatly.

" " " " " " " " " " " " " "

"
Davis, Stephen. Jim Morrison: Life, Death, Legend. New York: Gotham, 2004. Print. The Doors "The Doors." IMDb. IMDb.com, n.d. Web. 15 Apr. 2014. Gill, Sam D., and Irene F. Sullivan. Dictionary of Native American Mythology. New York: Oxford UP, 1994. Print. "The Hedonization of America: The Hippie Movement (opinion)." NaturalNews. N.p., n.d. Web. 15 Apr. 2014. "The Hippie Counter Culture Movement (1960′s)." Mortal Journey. N.p., n.d. Web. 15 Apr. 2014. "Hippie." CounterCulture. N.p., n.d. Web. 15 Apr. 2014. "Hippie Roots & The Perennial Subculture - Hippyland." Hippie Roots & The Perennial Subculture - Hippyland. N.p., n.d. Web. 15 Apr. 2014. Lewis, Jon E. Jim Morrison. Philadelphia: Chelsea House, 1998. Print.

" "

Similar Documents

Free Essay

The Doors

...The Doors don’t come to mind. In their short 54 month career the iconic rock band shoved right through the boundaries that so many other bands dared not cross and helped millions of people see things differently and experience things they had not before. With more than 75 million albums sold worldwide and another 1 million sold annually The Doors have achieved legendary status. The band formed when Jim Morrison and Ray Manzarek met in UCLA Film School. While walking on the beach one day, Ray persuaded Jim to read one of his poems, “Moonlight Drive”, and a few others. After hearing the talent that Jim possessed, Ray convinced him to start a rock band where his poems would be mixed with rock and roll music. Drummer John Densmore and guitarist Robby Kreiger joined the band shortly there after. One thing that immediately made the band stand out from the others was the lack of a bass player so Ray played the bass line on a keyboard with his left hand and played chords with his right. Also, a session bassist was added when needed. The name of the group, The Doors, was thought of by Jim and was taken from Aldous Huxley’s book, The Doors of Perception, and more particularly from William Blake’s quotation that inspired the title: “If the doors of perception were cleansed, man would see things as they truly are – infinite.” The Doors’ music has a mystical, spiritual feeling around it partially due to Jim’s fascination with Native American shamanism while the others were deeply......

Words: 2081 - Pages: 9

Free Essay

Extra Motivation Essay

...see that sometimes a teenager needs extra motivation to accomplish something in life. One can see by examining a teenager, that they may need extra motivation to stay off of their phone during classes. Being on their phone during class time can distract the student from getting his/her assignments done to the best of their ability with all of their attention on the teacher or paying attention to the lessons being taught. If a student receives a text message that upsets or angers them, their mindset will change and this can keep them from doing their best to succeed. Donatti gave Morrison the extra motivation he needed by using his family as a motive to quit for good. To get Morrison’s full attention, Donatti states “Oh no, your wife gets the rabbit trick, not you,” (King, 217). This shows Donatti using a rabbit as an example to show Morrison that he needs extra motivation to quit smoking. If Morrison puts one cigarette to his mouth and lights it, his wife will get put in the electric room and she will be shocked for 30 seconds while he is forced to watch. This gives him extra motivation to throw out all of his cigarettes and obey Donatti and the contract. A student could benefit from the same motivation but not to that extent. A teacher may need to take the phone away and the student’s grade will suffer from not paying attention. To keep their phones and grades up, teenagers often need extra...

Words: 1182 - Pages: 5

Free Essay

Tontoe

...Bolaño's “Woes of the True Policeman” were a pop music CD ... The novel offers readers plotlines and characters that supplement or .... the fate of Jimi Hendrix or Jim Morrison (about whom Mr. Bolaño also wrote), ... Impressions: "The Insufferable Gaucho" by Roberto Bolaño ... juliangallo66.blogspot.com/.../impressions-insufferable-gaucho-by.html Dec 22, 2014 - Impressions: "The Insufferable Gaucho" by Roberto Bolaño ... First, there's Jim, the shortest of the five, about a Vietnam veteran watching a fire ... Police Rat, in which the main character is actually a rat, tries to solve horrific ... Nazi Literature in the Americas by Roberto Bolaño ... quarterlyconversation.com/nazi-literature-in-the-americas-by-roberto-bol... Assuming the format of an Everyman's dictionary of writers, Robert Bolaño's novel Nazi ... Jim O'Bannon is “equally susceptible to the allure of force and a yearning for delicate, ... References to Charles Olson, Conrad Aiken, Zane Grey, and other real -life ... Without the complexity of a plot and the interaction of characters, ... Between Parentheses: Essays, Articles and Speeches, 1998-2003 https://books.google.com/books?isbn=0811220508 Roberto Bolaño, ‎Ignacio Echevarria - 2011 - ‎Literary Collections Roberto Bolaño Ignacio Echevarria ... At thestartof El gauchoinsufrible, too, comes “Jim,”which Bolaño originally wrote asa column forLas ... far from trying toconceal its very miscellaneous character, Bolaño himself would have underscored it,......

Words: 467 - Pages: 2

Premium Essay

Learning Knowledge and Effective Performance

...REINVENTING THE WHEEL AT APEX DOOR COMPANY Jim Delaney, President of Apex Door Company, has a problem. No matter how often he tells his employees how to do their jobs, they invariably “decide to do things their own way”, as he puts it, and arguments ensue between Delaney, his employee and the employee’s supervisor. One example is in the door-design department. The designers are expected to work with the architects to design doors that meet the specifications. Although its not “rocket science”, as Delaney puts it, the designers often make mistakes- such as designing in too much steel- a problem that can cost Apex tens of thousands of wasted dollars, especially considering the numbers of doors in, say, a 30-story office tower. The order processing department is another example. Although Jim has a specific, detailed way he wants each order written up, most of the order clerks don’t understand how to use the multipage order form, and they improvise when it comes to a question such as whether to classify a customer as “industrial” or “commercial”. The current training process is as follows. None of the jobs have training manuals per se, although several have somewhat out-of-date job descriptions. The training of new employees is all on the job. Usually, the person leaving the company trains the new person during the 1- or 2-weeks overlap period, but if there is no overlap, the new person is trained as well as possible by other employees who have occasionally filled in on the......

Words: 279 - Pages: 2

Free Essay

Merger and Acquisition

...01 Technical takeovers, and managing relevanT To acca QualificaTion paper p3 1 Market growth, for example, by taking over a competitor. This could produce synergy through economies of scale and efficiency gains, and can decrease the threat from competitors. Both of these should help to increase shareholder wealth. There is, in theory, relatively little risk as the company is staying on its home territory which it knows well, but see the information about the Morrison’s – Safeway merger on page 6. 2 Market development and product development. Takeovers and mergers can give rapid access to new markets and to new product lines. There is some greater risk present because new areas are being explored and there is asymmetry of information insofar as the sellers of companies in these new areas usually know more than the buyers. However, it can be appreciated that these categories of takeover can allow a company to expand globally and to present more comprehensive product ranges, thereby allowing the possibility of increases in shareholder wealth. One of the main drivers behind the recent bid for Cadbury by Kraft was the access Cadbury has to many overseas markets, such as the rapidly developing economies of countries like India, Brazil and Mexico where Kraft had poor penetration. 3 Diversification. Both products and markets change and inevitably there is a greater risk that things will go wrong. Diversification has to be divided into two categories: ¤ Related......

Words: 3171 - Pages: 13

Premium Essay

Tesco

...1.0 introduction 1.1 reasons for choosing this area of study I have chosen topic 8 i.e. the evaluation of business and financial performance of an organisation over 3 year period. The reason behind my choice is that it gives me a platform to analyse the financial performance of a public limited company. This would enhance my analysis skill of practical world and help to develop on my weaknesses. I have done the ratio analysis on fictitious company set by different authors but never had an opportunity to apply them on a real life scenario. 1.2 Reasons for choosing the organisation I have decided to choose Tesco plc for this research and analysis project .Tesco plc is the largest retailer in the UK and third largest in the world behind Wal-Mart and Carrefour. According to TNS Worldpanel over £1 in every £7 (14.3%) of UK retail sales is spent at Tesco. (http://en.wikipedia.org) .Tesco has largely contributed to cut spending on our daily needs. It has wide ranges of services and products which would help me to analyse different aspect of the business. Its growth in the international market is quite significant and it has became a threat for Wal-Mart and Carrefour as a international rival .Therefore I found Tesco to be the best choice compare to other supermarket retailers. Comparison I will compare the performance of Tesco plc with j Sainsbury plc. They are both listed in the London stock exchange. J Sainsbury plc is the third largest retailer in the UK with a market......

Words: 6923 - Pages: 28

Premium Essay

Task Sheet

...In this task I am going to identify some of the competitive factors in the retail environment Tesco faces and the internal and external changes they need to face. I will also identify the competitors of Tesco, their market position, barriers to entry and new retailing concepts. The aspects of government policy concerning planning guidance for new store locations, specifically the influence of Planning Policy Statements. Lastly I will explain the retailer's way of working which may be determined by government. Tesco's competitors are Sainsbury's, Asda and Morrisons. These stores constantly battle against each other for the biggest market share. The reason why Tesco competes with other stores is because they all sell the same or similar products so they all compete through best offers and low prices. They don't let other new businesses get in their way, therefore Tesco has been spending large amounts of money on the development of their existing infrastructure. They compete on things like who sells their products for the lowest prices. For example, because they are such a large company Tesco can always negotiate the best competitive prices with their suppliers and their own brand product manufacturers when compared to small food chains. If a new technology is introduced it will affect Tesco's performance. Because their present employees will have to either learn how to operate the new systems or leave the job. Tesco doesn't want to lose their employees because they are......

Words: 336 - Pages: 2

Premium Essay

Bakery

...An Ordering System For Prima Continental Bakery. This chapter provides a brief look at the history of the stakeholder, background to the problem and the problem statement. The stakeholder in question is Bradford based Prima Continental Bakery. The company was founded 1952 by John Paciej and has been passed down through the generations, with the current owners being Henry Szepler and a silent partner. The business expanded rapidly distributing its goods to major food retailers in the West Yorkshire region, which included major supermarket chain Wm Morrison. But recently the business has seen a down turn in revenue due to aggressive competition from major supermarkets including Wm Morrison, who ended their relationship with Prima Continental Bakery and started to produce goods in store. Due to the increase in competition Prima Continental Bakery reviewed its business strategy and decided to focus more on its core business which is sandwich shops in the West Yorkshire, with emphasis being placed on producing hand made continental bread and baps. Recent financial data shows the business is making a turnover of around half million pounds, which shows its in a strong financial position to cope with co mpet ition fro m the major supermarkets. Background to the problem statement Prima Continental Bakery currently produces a range of products which can be categorised under the terms confectionary and bread. There is a total of 21 products......

Words: 549 - Pages: 3

Free Essay

The Supermarket Retail Sector in Uk

...as a fundamental part of the retail industry, that leading the food retailing (Shitti et all, 2006, P.94). The supermarket sector has an essential influence on the retail industry. The UK supermarket sector is led by few companies, Tesco, ASDA, Sainsbury, Safeway, Morrison and Co-op Group that control over 50% of grocery retail. A shift in consumer lifestyle has changed retail industry to offer a diversity of services. (Agriculture and Agri-Food Canada)) The UK grocery has been classified with a wide range of formats including Hypermarkets, Superstores, Discounters and Convenience stores. Generally, food retailers were developed from a highly simple source then they established a sound successful business, interspersed by failure (Williamson et al. 2004). The UK competing supermarkets in the retail industry are; 1. Morrison The supermarket was established in 1899 by William Morrison. In 1962, he purchased the Victoria Supermarket out of town. The growth of Morrison went steadily to increase their stores from 45 in 1990 to 81 in 1996 located in towns that close to main roads. It has been regarded as a leader in Sale-Based Ordering (SBO). Customers consider Morison chains as price competitive. Morrison is considered as the pioneer in feature of Market Street 2. Tesco It is classified as the market leader in grocery retailing that reached 545 outlets by 1996 guided by formula ‘pile it high, sell it cheap’. Tesco had two SBO systems, one for fresh food and...

Words: 1115 - Pages: 5

Free Essay

Strategic Management on Sainsburys

...Name- MD. Jihan Iftikhar ID- 129106944 Strategic management Sainsbury’s Plc is UK’s well known supermarket chain with a history of 143 years. The supermarket chain is among one of the UK’s largest retailers which was originally founded back in 1869 by John –James Sainsburys and his wife Mary Ann Sainsburys. (www.Sainsburys.co.uk) In the current global recession , UK’s economy is severely affected and resulting inflation means that the survival of business has become a prominent challenge. The recent scenario in retail industry portrays a clearer image as companies like –comet, J-harris & Sons, JJb sports, Barrats etc had to close down their business’s. However even in these tough environment Sainsbury’s operates over 1000 stores and employs around 150000 people. The Company announced increase in profit and plan to open new stores in upcoming year. It is easy to understand that profitability lies on the underlying strategy of the organisation. In the case, the strategy formulation the strategy formulation can be captured by the framework that is provided by Michael Porter (Professor in Harvard University). The framework is known as Porters 5 forces which shapes the main strategy and gives outlook of any Company such as Sainsbury’s current business situation. This tool analysis includes 5 steps which determine the competitive power in a business situation which are: 1) Supplier power: - Sainsbury’s......

Words: 477 - Pages: 2

Free Essay

Morrisons Report

...Module Assignment One 1.0 Introduction to the assigment - Morrisons The supermarket chain to which this report refers to is ‘Morrisons’; this is considered to be one of the big four supermarket retailers in the country and since its creation in 1899 has grown from strength to strength. Morrisons is a family run empire that first started as an egg and butter merchant in Bradford, as times progressed its first supermarket was opened in 1961 (also in Bradford), throughout the 1970s and 1980s the company diversified into distribution of stock, and in 1999 its 100th year of trading it also opened its 100th store. In 2000 its first store opened in Wales, and in 2004 they branched into Scotland. “The OFT said the big four supermarkets - Tesco, Asda, Sainsbury's and Morrisons - had built up their dominance of the food retailing business over the past six years.” , A sign of the times was when the company took over the Safeway’s Group ‘creating the UK’s fourth largest supermarket group’. At present there are more than 360 stores; several factories, distribution centres and head office administrative posts across the country employing over 130,000 staff and welcoming around 10 million shoppers each week; their mission statement is ‘to deliver the very best for less’ . 2.0 A review of the macro environment of Morrisons ‘Macro environment relates to the larger forces that have an impact on society as a whole and not just on one or a few organisations…the company’s......

Words: 3547 - Pages: 15

Premium Essay

Sainsbury

...Sainsbury: J Sainsbury PLC was founded in 1869 and incorporated in 1922, London. For the past 140 years, the company grew rapidly; today it is one of the “big four”# supermarket chain in UK. It currently sorely operates in UK and employs about 150,000 people. Its cooperation business is composed of four areas, which are supermarkets, online business, property market and banks. The Sainsbury supermarket operates a total of 890 stores comprising 547 supermarkets and 343 convenience stores around the UK. The stores are pride of providing health, safe, fresh and tasty food to its customers. It also jointly owns Sainsbury’s bank with Lloyds Banking Group and has two property joint ventures with Land Securities Group PLC and the British Land Company PLC. Its total revenue (excluding the value added tax) in Fiscal Year (FY) #2010 was £19,964 million, which increased 5.6% from the last year. The underlying profits before tax grew to £610 from £519 million. The basic earnings per share increased 93.4% to 32.1 pence from 16.6 pence. Food retail industry in united kingdom: In 2009, the value of United Kingdom food retail industry increased by 3.1% to reach $186.1 billion. According to forecast for 2014, the United Kingdom food retail industry has a value of $219.4 billion, and increase of 17.9% since 2009. The compound growth rate of the industry from 2009-2014 is predicted to be 3.4%. With a market share rose to 16.5% over the 12-week period, from 16.3% a year ago......

Words: 2522 - Pages: 11

Free Essay

Business Decision Making

...Report on Business Decision Making ( Prity) INTRODUCTION Because of the globalization everyone can do business wherever find profitable place or location, for technological development it become easier and accessible to do business one corner from another corner of the world. Although there is lots or benefits for technological advancement, for operating every business in every place there are some problem also. So for effective business organization should plan for their project. For market research, Abacus Research and Analytics (ARA) a research institute, this institute is going to do a research on consumer behaviors and attitudes towards Food Discount in Retailing by Wm Morrison in Greater London for providing the customer better services. This research will help the organization to take correct and concrete decision for the improvement of customer service for customer satisfaction. Amicus company ltd., Royal company ltd., and . Every company has some problem to operate business although these companies located in good places. These companies want to acquire customer satisfaction by improving customer services. So for better improvement in customer services, Abacus Research and Analytics (ARA) is doing a research for taking correct decision. Abacus Research and Analytics (ARA) collect their information from primary and secondary sources which are authentic as well as accurate, and necessary tools which are relevant to this research used to analysis and calculating......

Words: 4134 - Pages: 17

Free Essay

Office Fair Trading

...Because the Office of Fair Trading (OFT) has said that the UK's four biggest supermarkets, Asda, Tesco, Morrisons and Sainsbury's, colluded with dairies to keep the price of milk and other dairy goods artificially high between 2002 and 2003. The watchdog says that consumers ended up paying £270m over the odds for milk, cheese and butter as a result of the price-fixing deal. It has added fresh impetus to the argument that the UK's supermarkets have become so big that they are able to dictate to suppliers and customers alike, with decisions on how much consumers should pay being decided by a small group of executives. Their size allows them to have a huge power over their suppliers. Supermarkets have been accused of squeezing their suppliers to sell their produce for tiny profits, leading the National Farmers' Union to suggest that some suppliers lived under a "climate of fear and oppression". And while market watchers were reporting an upward trend in food prices this summer, Asda was introducing the £2 chicken. Suppliers were soon crying that they could not keep production costs down. It's not just domestic producers who are feeling the pinch from the hard bargaining driven by supermarkets. A report by Action Aid published earlier this year said that in order to deliver low prices to consumers, workers for supermarket suppliers abroad were receiving poor wages, job insecurity and were being denied basic human rights. It said that women in particular were suffering as a......

Words: 373 - Pages: 2

Free Essay

Miss

...TESCO implement a clear cost leadership strategy, as market leaders they benefit heavily from economies of scale. The introduction of their own brand allowed the company to cut their costs and increase their profit margins. Tosco's current strategy is very much one of growth. Depend on the feature aimed at the high street consumer TESCO offering different categories shop and services- In ‘'Tesco's Extra'' stores here are over 15,000 of their own brand products. Customer can buy any product in cheaper price. "Tesco Extra" stores, selling not just food, like other supermarkets but material products such as kitchen accessories, entertainment items such as televisions and VCR players and CDs, magazines and cleaning products. "Tesco Metro" was introduced. This was a feature aimed at the high street consumer while offering the benefits of a large supermarket. "Tesco Express" in essence a petrol station with a small Tesco store onsite. This offered customers convince products i.e. bread, milk and essential grocery items. Tesco Direct - The recent interim results show how Tesco's non-food products have made good progress. Tesco's Direct will offer the vast range to anyone with computer access. Telecommunications - Tesco launched an ISP service back in 1998, but have invested more heavily in this field since 2003. Tesco's mobile is in an association with O2 and their ADSL package with NTL. Their most recent example of differentiation is the “Tesco Internet Phone”, which is an......

Words: 519 - Pages: 3