...The speaker claims that the responsibility for protecting the environment ultimately belongs to each individual rather than government. The issue involves various aspects of environmental protection and government regulations. In my view, while it is true that ordinary people are ultimately responsible for protecting the environment, the government is also obliged to join the efforts, for the reason that only government has the necessary regulatory power and financial support to coordinate such efforts. I concede that individuals are ultimately responsible for the environmental protection. After all, government, by nature, is only a regulatory body that consists of ordinary people. Futhermore, the financial support gained by governments are from tax-payers and the regulatory power is also endowed by the people to some degree. For example, the government's decision to foster environmental protection is effective only when it is supported by tax money. Therefore, individuals are the ones that are responsible for protecting the environment. However, even though individuals have the duty to proctect environment, it is no excuse for government to escape such duties. First, only government possesses the regulatory power to enforce environmental protection laws. The central reason why the efforts have been less than successful in some places is that they are always in conflict with the interests of certain groups of people. As a result, measures have to be taken in a forceful manner...
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...Macro and micro analysis of labour markets There are two sides to labour economics. Labour economics can generally be seen as the application of microeconomic or macroeconomic techniques to the labour market. Microeconomic techniques study the role of individuals and individual firms in the labour market. Macroeconomic techniques look at the interrelations between the labour market, the goods market, the money market, and the foreign trade market. It looks at how these interactions influence macro variables such as employment levels, participation rates, aggregate income and Gross Domestic Product. The macroeconomics of labour markets The labour force is defined as the number of individuals age 16 and over, excluding those in the military, who are either employed or actively looking for work. The participation rate is the number of people in the labour force divided by the size of the adult civilian noninstitutional population (or by the population of working age that is not institutionalised). The nonlabour force includes those who are not looking for work, those who are institutionalised such as in prisons or psychiatric wards, stay-at home spouses, children, and those serving in the military. The unemployment level is defined as the labour force minus the number of people currently employed. The unemployment rate is defined as the level of unemployment divided by the labour force. The employment rate is defined as the number of people currently employed divided by the...
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...Running Head: HOW TO TELL YOUR BRAND’S STORY Assignment 1: How to Tell Your Brand’s Story: Four Questions You Must Answer Pat Smith MKRT 5000 - Marketing 24 January 2012 HOW TO TELL YOUR BRAND’S STORY ARTICLE SUMMATION Beth McKenna writes an impressive article on bringing to light the nuance of telling your company’s brand story, which can be referred to as story generation. In the past, companies had only 30 seconds of commercial time to tell their story, using the same format with the big five: characters, setting, plot, conflict, and resolution. With commercials, companies only had a limited time and limited ways to advertise. Today, technology has expanded and changed the face of how to tell the story of a company’s brand. But what the writer discusses is how to “cut the clutter” and effectively “evoke feeling” and create a story which the audience can feel a part of the product. In addition to commercials, a brand story can be discussed in depth and length through the internet, on social media blogs such as Facebook and Twitter, allowing the audience to provide feedback and opinions. As the article progresses,, Beth McKenna elaborates on the need for companies to evolve their planning processes to follow four questions to be evaluated before a company develops its story. First, the planning stage is critical to the formation of the story. Beth McKenna’s main emphasis is how critical it is to...
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...other aspects of culture Why globalization is good: Cheaper production costs and more consumers to sell to; this allows more business opportunities and availability of commodity to the consumer. Untapped markets, different services, investment opportunities. Globalization brings about growth in a countries business for some products are brought about by investors hence increasing the countries’ economy. New business solutions, new ideas are introduced to solve problems; this allows one to get solutions from the exchange of business ideas from other world countries. Why globalization is bad: It uses up finite resources more quickly example coal, oil, nuclear and gas-dependency on business resources that won’t last. Investors tend to invest in less developed countries so as to maximize their profits-the market goes to the country that the possession of the commodity. With the dollar being the world’s reserve currency, globalization can lead to huge US balance of trade deficit and other imbalances. Globalization can move taxation from corporations. Globalization sets up a currency with each country trying to get an export advantage by dropping the value of its currency- thus the prices of the export reducing due to increase in competition within the business market. Encourages dependence on surroundingcountries’ for essential goods and services- this affects business in such that the goods can be obtained from other countries at a cheaper price. Globalization ties...
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...How does international trade affect domestic producers and consumers? In my paper I will attempt to explain the complex relationship between suppliers and consumers and how international trade, the exchange of good between two different countries, affects this. A market is defined as a group of buyers and sellers of a particular product or service. Competitive markets are markets with many buyers and sellers, so that each has a very small influence on the price. Supply and demand is the most useful model for a competitive market, and shows how buyers and sellers interact in that market. The demand for a product is the amount that buyers are willing and able to purchase. Quantity demanded is the demand at a particular price, and is represented as the demand curve. The supply of a product is the amount that producers are willing and able to bring to the market for sale. Quantity supplied is the amount offered for sale at a particular price. The main factor driving the price of the product is the supply and demand. There are two fundamental rules that apply to these, commonly called the Law of Supply and the Law of Demand. The Law of Demand states that if all other things hold constant, as the price of a good increases, the quantity demanded will fall. There are other factors that can influence demand including income, the price of related products, consumer tastes and expectation. As income increases, we are able to buy more of most goods. When demand for a good increases...
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...Economics Going Forward Katy, Texas Chamber of Commerce Barron L. Edmonson AIU Online Economics Going Forward Katy, Texas Chamber of Commerce In the United States of America, we have faced many obstacles and difficulties when it comes to our economy. At the beginning of 2009, job growth was down. From 2010 until this present moment we have seen steady job growth and a minor decrease in the unemployment rate. In others words people are starting to find jobs and spend money. This report will show you some of the trends associated with the US economy and it will explain how this information will affect your local economic development. Gross Domestic Product (GDP) is defined as the monetary value of all the finished goods and services produced within a country’s borders in a specific time period, mostly calculated on an annual basis. GDP is commonly used as an indicator of the economic health of a country as well as a gauge of a country’s standard of living. (Gross Domestic Product - GDP, 2012) Some of the trends looked at in calculating GDP include, but are not limited to, the unemployment rate, job growth, and federal debt. (Amadeo, 2012) Simply put, do we have enough job growth to handle supply and demand on a local, state, and federal level? GDP is calculated by using a simple formula. GDP = C+G+I+NX. “C” represents consumption which is defined as the final purchase of a finished good or commodity. “G” represents the sum of government spending. “I” is the sum...
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...follow online. They are over 150 industries and over 200,000 organizations on LinkedIn. Social media tools offer unique opportunities for change and productivity. Today, I will be discussing how professional use of social media allows us students to network with professional and personal connections, help with job searching and build our online presence and brand. First off, when I think about social media being used professionally, the first thing that lights a bulb in my head, is LinkedIn. LinkedIn allows you to connect with classmates, faculty, and family professionally. You can also find new opportunities for internships and full time positions. You can manage what potential employers learn about you from the internet. It allows you to research the company you may choose to work for. Let’s be clear about something though, LinkedIn is not the place to post party photos or what you ate for breakfast this morning. I mean, I highly doubt your future employer cares about that. LinkedIn gives you the keys to controlling your online identity. Secondly, since the job market today is pretty much an ocean with a lot of fishes, one should find alternatives to how they look for a job. For example, LinkedIn allows you to message key network contacts. Also, make sure that your profile is complete and up to date. You see some similarities in Facebook. Facebook started off as a social network for college students, but now everyone can go there to seek professional experience. You have the option...
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...Business 101 Rachelle Redolent Connor McManus The Kenneth Cole Reaction cologne is a well known product, and is marketed throughout the United States with vigor, targeting males between 18-55 years of age. As portrayed by a one page advertisement in the December edition of the Marie Claire Magazine, the picture portrays a close up of an attractive male’s face staring at that of an attractive female’s, mere inches away from one another, insinuating that a kiss is soon to follow. (1) The slogan for the ad is “The Reaction for Attraction” quite obviously implying that if you wear this cologne as a man, you will have attractive ladies wanting to kiss you. In a television advertisement for the same Kenneth Cole cologne, the idea is nothing short of a mirror image, once again encouraging the men of the middle class that if you buy the cologne, women will instantly love you. (2) “Reaction” advertisements most heavily target men, however, wives, girlfriends, and mothers are not left out, as it is not only men who understand the value of smelling attractive. These advertisements make the buyer believe that this particular cologne will improve their social life, and target men, as well as women, of all ethnicities. The Kenneth Cole Reaction cologne is packaged in a small, classy rectangular bottle, with simply, “Kenneth Cole Reaction” written across the middle in white and a vivid, eye-catching lime green. The moniker of this particular fragrance is a very appropriate/simple...
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...trillion worth of goods and services. NAFTA has two-thirds of the United States exports entering Mexico duty-free and nearly all U.S. exports to Canada enter duty-free. Each day, just about $1.8 billion is trilateral trade between NAFTA countries. The United States manufactured exports to NAFTA partners increased 78% in the first six years. Massachusetts exports almost $1 billion more to Canada than to any other country in the world annually. Massachusetts exports nearly $3.5 billion in manufactured goods annually to Canada and Mexico (Massachusetts Export Center). The NAFTA partnership strengthens the supply chain to and from plants in Mexico, which pushes growers and producers to meet the needs of an increasingly sophisticated world and market. An example would be the partnership of Modelo’s Corona and Anheuser-Busch,...
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...mining equipment that expanded into different types of heavy machinery but would ultimately become associated with construction equipment. Through their journey to become the world’s leading premier construction equipment manufacturer I examine how changes in the industry, domestic markets, and foreign exchange affected the company. I analyze the different strategies, leadership styles, and policies implemented by each leader throughout the years to confirm if their actions supported the overall goal of the company. In my summation I’ve concluded that of the following critical issues the strategy of each president had a major influence on the company’s growth. Critical Issues: Strategic Problem – Nogawa Era focused more on cutting costs and aggressive sales. Management Problem – Nogawa was an autocratic micro-manager whose resistance to change affected the company. Tanaka seemed unsure of himself and needed to have the input of other managers to discuss the company’s future. Operational Problem – Under the Tanaka Era he responded to the competitive crisis before focusing on the larger strategic goal of product diversification and internationalization. Product Problem – Komatsu held a market share of 50% despite the low quality. Product diversification. Financial Problem – Net income dropped 55% in 1987 from 1985. Strategic Problem – Although, he didn’t want to change the policies of Kawai; Nogawa should have changed his strategy to shifting production overseas...
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...Winter 2016 ARTICLE OVERVIEW This paper by Christensen, Cook and Hall is a mock up marketing customs and practices that are adopted by several organizations to launch appealing quality products every year in the market. However that fact that most don't make it big despite of magnanimous money and vivid creativity behind its promotion, becomes a mystery with a alarming concern. The mere argumentation by this article revolves around the concept of broken prototype of customer segmentation under marketing, which becomes the reason for the failure of products as they fail to respond to the demanding customer segments. The authors claim that products designed and launched, unfortunately do not accomplish the job, a customer is yearning to get done. It simply can be translated as the products and marketers often solve the wrong problems, improving their products in ways that are irrelevant to their customer needs[1]. In an attempt to demonstrate rectification measures for the malpractices under marketing and segmentation this article has divided its sections into ‘building brands and products that do the job’, ‘Purpose branding’, ‘Role of advertising’ and lastly strategies of extending a...
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...old case written by David Yoffie and Michael Slind published by Harvard Business School (Yoffie, et al., 2008). The following paper examines in detail the strategies utilized by the company as outlined in the strategic management steps. Several recommendations are also proposed to handle the issues surrounding the organization. Summation Apple Inc. was created by two college dropouts, Steve Jobs and Steve Wozniak and later joined by A.C. Markkula, Jr; they created the company with one circuit board (Apple I) and turned into 200 sales within two months time (Yoffie, et al., 2008). The company developed a premium-price differentiation strategy; in which two years later, Apple II was introduced to the world. Apple II tripled company sales to more than 100,000 in less than two years compared to Apple I (Yoffie, et al., 2008). This paper analyzes and reviews the strategies utilized by Apple Inc. based on my comprehension of strategic management; and propose recommendations for several problems that Apple faced to become a successful billion dollar company. Situation and Pending Decision Analyzing the case presented a huge problem for Steve Jobs and his management team, was the company’s success acquired recently a temporary “up” in this fluctuated industry, or did he finally integrate a strategy for the company – premium-price strategy (Yoffie, et al., 2008, p. 15). The pending decision problems...
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...old case written by David Yoffie and Michael Slind published by Harvard Business School (Yoffie, et al., 2008). The following paper examines in detail the strategies utilized by the company as outlined in the strategic management steps. Several recommendations are also proposed to handle the issues surrounding the organization. Summation Apple Inc. was created by two college dropouts, Steve Jobs and Steve Wozniak and later joined by A.C. Markkula, Jr; they created the company with one circuit board (Apple I) and turned into 200 sales within two months time (Yoffie, et al., 2008). The company developed a premium-price differentiation strategy; in which two years later, Apple II was introduced to the world. Apple II tripled company sales to more than 100,000 in less than two years compared to Apple I (Yoffie, et al., 2008). This paper analyzes and reviews the strategies utilized by Apple Inc. based on my comprehension of strategic management; and propose recommendations for several problems that Apple faced to become a successful billion dollar company. Situation and Pending Decision Analyzing the case presented a huge problem for Steve Jobs and his management team, was the company’s success acquired recently a temporary “up” in this fluctuated industry, or did he finally integrate a strategy for the company – premium-price strategy (Yoffie, et al., 2008, p. 15). The pending decision problems...
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...The male cosmetic market has grown exponentially throughout the last decade. The younger generation of men is more readily accepting in this market as they “feel more comfortable using grooming products beyond the traditionally accepted deodorant and shaving products.”(Hawkins, 453) The biggest challenge in developing this market is making it more widely acceptable for all demographics of men to use male cosmetic products. In today’s society, men feel the need to look younger and more attractive. The market has grown far from the major competitors including L’Oréal, Dove, and Old Spice to include up and coming companies such as Axe and Diesel. These new companies have taken a modern approach to their advertising using humor and sexuality , while Old Spice still uses its classic “The Man Your Man Could Smell Like” campaign. The demographics have been broken up to such: · Ubersexuals (25 percent): With a mean age of 38 and a mean income of $60,600, this group sees no complications between the sexes, and most agree that s is a good time to be a man. · Regular Joes (27 percent): With a mean age of 43 and a mean income of $61,900, this group has no difficulties with how men are portrayed in media and do not feel threatened by women. · Marked Grouchos (30 percent): With a mean age of 47 and a mean income of $55,500, this group is confused about what women want and do not like the way women expect more from them. · Neutrals (18 percent): With mean age of...
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...Report On Employee job satisfaction of Al-ArafahIslami Bank Limited Supervised By/ submitted To ……………………………………… Lecturer, department of Management Bangladesh University of Business & Technology (BUBT) Prepared By/ Submuitted By ………………. ID.No: ……………….. ………….. Intake, (Major in …………) Bangladesh University of Business & Technology (BUBT) Date of Submission: 19-05-2013 Letter of Transmittal 18thMay, 2013 To ………………………. Lecturer, The Department of Accounting Bangladesh University of Business & Administration (BUBT) Mirpur-2,Dhaka-1216. Subject: Submission of Internship Report on “Employee Job Satisfaction of Al-ArafahIslami Bank Limited.” Dear Sir, I am delighted to submit my report on “Employee Job Satisfaction of Al-ArafahIslamiBank Ltd” which has been prepared as a partial requirement of the internship program in Bangladesh University of Business & Technology (BUBT). This report highlights the observing of job satisfaction of the employee.I have tried my best to complete my internship program successfully. The whole experience of the internship program enabled me to get a feel of the real life situation. I believe that the knowledge I have gained and the effort contributed in preparing this report will be helpful in my coming life. I earnestly hope that this report will come up to your expectation and satisfaction. Sir, I would be grateful to you if you accept this report and give your assessment on it. Sincerely...
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