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Jody Son

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Submitted By sferguson21
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Marketing Research (Eli) By using the information gained by market research we are able to analyze current status and plan for future. Judgments are very effective to find out our status. Brand judgment and price judgments are usually the two judgments that are more important than others that are going to be reviewed. Based on these judgments we decided to lower the prices of our products and match our products’ design to customers’ needs.
As a result, the company was able to capture 43% of the total market based on our brand and price judgment couple with what we had to offer to the customers.
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Brand Design (Eli) We preferred to stick to our 5 existing brands and do not create any new brand because it will costs a lot for the company and the results will not show up until the next quarter while we need to concentrate on our sales volume. The five existing brands include: Cheetah, Tiger, Horse, Skywards, and Skyscraper. Horse and Skywards were the two demanded brands between these brands.
Based on the result, our brand was able to capture significant amount of revenue this quarter due to our adjustment to our strategy and our tactical adjustment.
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|Brand Profitability |
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|Cheetah

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