Premium Essay

John Dave

In:

Submitted By johnnnystone187
Words 1009
Pages 5
John Dave Maglasang BFA-AA 3 AA317 W 1:30-5:30

Cherry Mobile

Beginnings & success story :
Cherry Mobile is a Filipino mobile phone and electronics company founded by Maynard Ngu in 2008. Operated by Cosmic Technologies Incorporated, the company buys mobile phones manufactured in China and India, and markets them under the Cherry Mobile brand. Latest release of Cherry Mobile handsets enables Wi-Fi integration, touch screen feature and operates in Android operating systems
2009 marked Cherry Mobile’s commitment to become the top value-for-money mobile phone in the country. In its first year, Cherry Mobile CEO Maynard Ngu envisioned Cherry Mobile to become the brand that has “Everything for Everyone,” providing handsets that cater to different age groups and match different lifestyles.
It was a dream that became a reality. So big it captivated the market and rocked its competitors - the telecommunications bigwigs. In 2010, barely two years after it started, Cherry Mobile was voted IT Company of the Year in the 3rd CyberPress Awards, upstaging some of the country’s technology giants.

http://www.slideshare.net/bryanoculam/market-development-plan-cherry-mobile-31293848http://www.cherrymobile.com.ph/content/company-profile

Strategic C’s
Company:
Apart from being the first legal mobile phone company to introduce phones with dual and triple Subscriber Identity Module (SIM) systems in the Philippines, it also manufactured the first Windows-enabled phone in the country. Cherry Mobile’s astonishing rise to prominence has revolutionized the local telecommunications scene through its top-of-the-line and ground-breaking products with true Dual SIM capabilities. What started in 2009 as a mobile phone brand with only four units to showcase has swiftly overtaken its rivals in the entrylevel market and is now considered a game changer in the industry.
True to

Similar Documents

Free Essay

Global Poverty Concert

...Electric guitars and staggering statistics shared a Central Park audience of more than 60,000 people on Saturday at the Global Citizen Festival, a five-hour concert held on Central Park’s Great Lawn devoted to ending extreme poverty worldwide. The music line-up—which included Neil Young with Crazy Horse, Band of Horses, The Black Keys, The Foo Fighters, K’Naan and surprise guest John Legend—performed free-of-charge to the public to highlight issues of hunger, poverty, polio and malaria. But while the simulcasted event’s intention was to increase awareness of worldwide social inequity, the overall message of altruism fell flat. Two hours before the concert’s start time, the attendees flooded the Great Lawn. Petition holders representing UNICEF, Half the Sky, The End of Polio and Charity Water descended upon the crowd to collect signatures to encourage future involvement in their respective charitable causes. Surprisingly, the charity volunteers were not well received by the music lovers. Many attendees walked away, or, responded with “leave me alone” before the volunteers could utter a word. The apathy, and the resulting cold responses, lasted from the time of admission to when the opening band stepped foot on the stage. It is odd that attendees shrugged their shoulders at the ambassadors; yet, they lit up when the musicians advocating for the same charities began performing, especially given the timely message. The concert was scheduled around the meeting of the United...

Words: 547 - Pages: 3

Premium Essay

Chappelle Show

...get their ass beat to a soundtrack. --Dave Chappelle Although this comment is humorous and socially clever, Chappelle’s joke says more about American culture, specifically racial and class issues, than most academics can hope to explain. As James Lipton suggests in his interview with Dave Chappelle on the talk show Inside the Actor’s Studio, black comedy has been an important form of art for learning about the black condition. Comedians, such as Bill Cosby, Chris Rock, and Eddie Murphy are just a few of the black comedians that have used their art to provide those insights and induce change in society. The late Richard Pryor understood more so than others that in comedy he had “‘a unique vehicle’ at his disposal that he would be wise to employ for ‘meaningful expression’” and his declared successor, Dave Chappelle, did as well (Simpson 114). The influence of Chappelle and Pryor’s comedy on the American audience has been a highly researched topic. The influence of the most recent and still dominant figure, Chappelle, has yet to be entirely seen, as many of his performances are hardly a decade old. It is undisputed among scholars and critics, however, that, like Pryor, Chappelle through his art “has made us look at ourselves and laugh at ourselves,” stimulating an open discussion about a multitude of issues including race (Lipton). Therefore, through their comedic art, Richard Pryor and Dave Chappelle, whose backgrounds shape their comedy, offer important...

Words: 3450 - Pages: 14

Premium Essay

Kfc Introduction

...Bell chains. KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr.and Jack C. Massey. KFC was one of the first fast food chains to expand internationally, opening outlets in the United Kingdom, Mexico, and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant...

Words: 2957 - Pages: 12

Free Essay

Dave Grohl Biography

...Character Definition Essay Dave Grohl once known as “that dude that played drums in Nirvana,” Dave Grohl, born in 1969, has made a made a name for himself as the one of the greatest rock stars of all time. Now the frontman of the Foo Fighters, Grohl’s riveting musical philosophy and history has led him to be the charismatic and fun loving person he is today. Dave Grohl is an inspiration all over the world, sharing his passion for music and his outlook on life with those who appreciate and admire him. His success has shaped the character of the man he is today. At the age of 15, Grohl dropped out of high school to play drums in his adolescent band “Scream.” In 1990, after the band split, Grohl traveled to Seattle in hopes of becoming Nirvana’s new drummer, joining the band members Kurt Cobain and Krist Novoselic. “All I really had was a suitcase and my drums. So I took them up to Seattle and hoped it would work,” Dave said describing his leap of faith into the music industry. Later that year, Grohl was accepted into the band and moved in with Cobain—he stayed there years after the band’s success. In 1994, Cobain, victim of fame and drugs, committed suicide. With the loss of a best friend and band member, Grohl was left confused and lonely with such a sudden pull from the world of music. Following Cobain’s death, Grohl appeared lost for words. He wrote: "My soul went dead to music. It's like a defense mechanism. When music touches a place in you that's so deep that...

Words: 869 - Pages: 4

Free Essay

Aldskfj

...********************************************************************** Conflict: ********************************************************************** Coraline’s external conflict was against her other mother and herself. The other mother doesn’t understand that Coraline does not want to stay with her forever. She just wants to free the ghost children and her missing parents. Including with saving the children and her parents, her other mother is being a witch and playing tricks on Coraline. She just wants to be freed from the other world that the other mother has trapped her in. Coraline doesn’t want to become a soulless child with button eyes. Can Coraline save the children, find her parents, and get by her wicked other mother or will she be held captive there forever and get buttons sewed to her eyes? Support (1): ********************************************************************** Coraline: Other Mother: Character Traits: Character Traits: Curious Evil Intelligent Persuasive Appearance: Adventurous Addicted to Children Appearance: c * Classic Look Vintage Look * Dark Brown Hair Stringy Black Hair * ********************************************************************** Sunken Eyes Long Red Nails Mood/Tone: Mood: The book made me feel very sad and depressed for poor Coraline because the way the god...

Words: 1415 - Pages: 6

Free Essay

Dave Chappelle Informative Speech

...Dave Chappelle Purpose: To inform the audience about the comedian Dave Chappelle. Thesis: In order to understand Dave Chappelle’s successful career, it is important to learn his childhood, early career, and present career. Organizational Pattern: Topical I. Introduction A. Attention Getter: Dave Chappelle once said “The mark of greatness is when everything before you is obsolete, and everything after you bears yours mark.” B. Relevance: Dave Chappelle is a timeless comedian who has proven himself year after year. His easy going and laid back personality draws crowds in. He has made himself relevant by using controversial topics such as politics, stereotypes, and current events. His fearless attitude brings him to greater heights in the comedy world. C. Credibility: As a kid watching Dave Chappelle with my cousins back in his prime years, we thought he was the funniest man on the planet. Even though his material was not the most appropriate, we still believed his style was pure genius. Through the years we continued to watch his stand-up and it seemed to never get old. Though my cousins and I do not see each other as often, it is always fun to reminisce through his classic jokes. D. Thesis: In order to understand Dave Chappelle’s successful career, it is important to learn his childhood, early career, and present career. E. Preview: Therefore, we will start off with his childhood and some family information, next, we will live through a time of his early...

Words: 1238 - Pages: 5

Premium Essay

The Bee

...KFC History - Colonel Sanders Colonel Harland Sanders, founder of the original Kentucky Fried Chicken, was born on September 9, 1890. When he was six, his father died and his mother was forced to go to work while young Sanders took care of his three year old brother and baby sister. This meant he had to do much of the family cooking. By the time he was seven, Harland Sanders was a master of a range of regional dishes. After a series of jobs, in the mid 1930s at the age of forty, Colonel Sanders bought a service station, motel and cafe at Corbin, a town in Kentucky about 25 miles from the Tennessee border. He began serving meals to travellers on the dining table in the living quarters of his service station because he did not have a restaurant. It is here that Sanders began experimenting with different seasonings to flavour his chicken which travellers loved and for which he soon became famous. He then moved across the street to a motel and restaurant, which seated 142 people. During the next nine years he developed his secret recipe of 11 herbs and spices and the basic cooking technique which is still used today. Sander's fame grew. Governor Ruby Laffoon made him a Kentucky Colonel in 1935 in recognition of his contributions to the state's cuisine. And in 1939, his establishment was first listed in Duncan Hines' "Adventures in Good Eating". A new interstate highway carried traffic past the town, which soon had a devastating affect on his business. He sold up...

Words: 2534 - Pages: 11

Free Essay

Watchmen and Audley Proposal Essay

...Mengfan Chen Neale Barnholden ENGL 121 A13 September 23rd, 2014wee Watchmen and Lady Audley’s Secret Both works of the “Watchmen” and “Lady Audley’s Secret” consist of fiction tales that mirror themes of ideology and class, and the accompanying tension. Moreover, in each of the works there is some local events and issues that seem to have a close connection with the time of release and the contents of these two works. Specifically, in the former work there were the underlying events of an increase in the urbanization of Britain. This was accompanied by a greater accumulation of wealth by part of the population, and this led to the formation of classes, so many people increased in their rank in society. Furthermore, the swelling of the population also meant that there was a shift from the small village of the past where the locals could be well acquainted with everyone, and all their daily affairs or unusual controversies. The shift from Lady Audley holding the traditional role of a house keeper who is completely innocent and harmless, to a violent and dangerous person going to lengths to conceal their identity evidences the extent of this shift. Similarly, in the circumstances of “Watchmen,” there is some underlying tension between the United States and Russia through what is known as the Cold War era. While there was suspicion between these two nations, and many accusations, this trend holds true as the characters place blame on one another, continuing...

Words: 724 - Pages: 3

Premium Essay

Testing a Winning Strategy: 1) Goodness of Fit Test: How Well Does Strategy Fit the Firm’s Situation? 2) Competitive Advantage Test: Does Strategy Lead to Sustainable Competitive Advantage? 3) Performance Test: Does Strategy Boost Firm Performance?

...Testing a winning strategy: 1) Goodness of fit test: How well does strategy fit the firm’s situation? 2) Competitive advantage test: does strategy lead to sustainable competitive advantage? 3) Performance test: does strategy boost firm performance?Testing a winning strategy: 1) Goodness of fit test: How well does strategy fit the firm’s situation? 2) Competitive advantage test: does strategy lead to sustainable competitive advantage? 3) Performance test: does strategy boost firm performance?Testing a winning strategy: 1) Goodness of fit test: How well does strategy fit the firm’s situation? 2) Competitive advantage test: does strategy lead to sustainable competitive advantage? 3) Performance test: does strategy boost firm performance?Testing a winning strategy: 1) Goodness of fit test: How well does strategy fit the firm’s situation? 2) Competitive advantage test: does strategy lead to sustainable competitive advantage? 3) Performance test: does strategy boost firm performance?Testing a winning strategy: 1) Goodness of fit test: How well does strategy fit the firm’s situation? 2) Competitive advantage test: does strategy lead to sustainable competitive advantage? 3) Performance test: does strategy boost firm performance?Testing a winning strategy: 1) Goodness of fit test: How well does strategy fit the firm’s situation? 2) Competitive advantage test: does strategy lead to sustainable competitive advantage? 3) Performance test: does strategy boost firm performance...

Words: 685 - Pages: 3

Free Essay

Sonic Highways Evaluation

...Vanessa Zsorey Dr. McCort College Comp 11 December 2015 Sonic Highways A band lasting as long as twenty years in the music industry with their original sound not suffering is a rarity. The Foo Fighters, led by the legendary Dave Grohl, are magnificent rockers who throughout two decades, continue to stay relevant in many ways. Throughout these twenty years they have released nine albums, each of which contained some of the biggest alternative rock hits of all time. Though they may not be riding the radio waves constantly or may only appeal to a shrinking audience, their craft has never once suffered. Their newest album, Sonic Highways, is pure proof that the Foo Fighters continuously try to push themselves out of their comfort zones in order to remain interesting to their fans. Sonic Highways was the most recent project the Foo Fighters have put out and the most creative of the past eight albums. The process to create this album was far more in depth and unique compared to the traditional methods. Typically, when a band decides they want to record, they find the closest studio that is in their price range and is the best quality necessary to fit the project. Mixing the recordings has gotten incredibly easy in recent times, where all that is really necessary is the ProTools program. With Protools, any errors can easily be cleaned and corrected, then moved on to the master CD and sent off to be pressed. A decade ago, recording and mixing were not nearly as simple or cheap...

Words: 2500 - Pages: 10

Free Essay

Haha

...guys in the truck jumped out. So then we started to turn around, but we were still looking at the guy. We seen the guy starting to run to the back of the truck. And then we seen the guy pull a gun out of the back of the truck. So we took of threw almond trees as fast as we coulA SCARY SITUATION I have had a couple of dangerous and tough situations in my life. I was once riding dirtbikes with my friends and we got a gun pulled on us. We were really scared. So we turned the bikes around as fast as we could. I was riding with my best friends Mitchel and Mathew. At first we were at mitchel and Mathews house. So we decided to go for a little dirt bike ride. When we took off Mathew noticed that his bike was smoking. So he thought maybe we can ride with no problems. But that was not true, the bike started sputtering so we turned around, and thats when it all started. After we turned around and we seen a truck coming towards us so we slowly turned off the road. After we got onto the dirt the truck turned in front of us. So then we thought ‘oh its just somebody messing with us’. But we were wrong. One of the d. And when we got back to the house we told Mitchel and Mathews mom what happened. \ That is the end of my very scary moment. I have lots of other scary moments such as breaking my nose and crashing a dirt bike. But this was one of the scariest moments ever. There are probably a lot more scary moments to come, but until then that was my scary...

Words: 299 - Pages: 2

Premium Essay

David Bowie Research Paper

...David Bowie was a huge fan of Krautrock and the music that came out of it. He has stated that “I was a big fan of Kraftwerk, Cluster and Harmonia, and I thought the first Neu! album, in particular, was just gigantically wonderful . . . Looking at that against punk, I had absolutely no doubts where the future of music was going, and for me it was coming out of Germany at that time. I also liked . . . Can [and] Edgar Froese[‘s], Epsilon In Malaysian Pale . . . In a way, it was great that I found those bands, because I didn’t feel any of the essence of punk at all in that period, I just totally by- passed it” (Gill, 1997a cited in Albiez 151 ). For Bowie, according to Albiez, Kraftwerk was a “creative inspiration due to a ‘singular determination...

Words: 267 - Pages: 2

Free Essay

Zodiac Killer

...The Zodiac Killer is known for being one of the most netorious and elusive killers of the century. He is said to have killed at least five people and believed to be connected to possibly more than thirty murders. The thoeries around who he was are more than one can count, but the biggest and most known thoery of who he was is of Arthur Leigh Allen. The Zodiac Killer is known for being one of the most netorious and elusive killers of the century. He is said to have killed at least five people and believed to be connected to possibly more than thirty murders. The thoeries around who he was are more than one can count, but the biggest and most known thoery of who he was is of Arthur Leigh Allen. The Zodiac Killer is known for being one of the most netorious and elusive killers of the century. He is said to have killed at least five people and believed to be connected to possibly more than thirty murders. The thoeries around who he was are more than one can count, but the biggest and most known thoery of who he was is of Arthur Leigh Allen. The Zodiac Killer is known for being one of the most netorious and elusive killers of the century. He is said to have killed at least five people and believed to be connected to possibly more than thirty murders. The thoeries around who he was are more than one can count, but the biggest and most known thoery of who he was is of Arthur Leigh Allen. The Zodiac Killer is known for being one of the most netorious and elusive killers of the...

Words: 604 - Pages: 3

Premium Essay

Kfc Japan Case Study

...Kfc Japan Case Study – KFC Japan INTRODUCTION Kentucky Fried Chicken (KFC) was set up by Harland Sanders. In the first decades of the enterprise there were no management systems or strategic controls. However, it worked fine in the beginning, mainly because for launching new franchises an entrepreneurial spark was fundamental. Nevertheless, the company grew and after suffering declines in sales and profits the implementation of strategic planning, which was introduced by Michael Miles in late 1975, seemed to be an adequate measure to solve the problems. By 1979, the various programs of the strategic planning progress were beginning to show results. Anyhow, some foreign subsidiaries resisted and didn’t want to adopt these measurements. PROBLEM STATEMENT One of the main problems KFC was facing, was that foreign subsidiaries were not willing to adapt standards – like strategic planning - imposed by the headquarter. Especially KFC-J has been strongly resisting the implementation of administrative operational controls and systems. Should the headquarters be prepared to accept operational variations? Moreover, it had to be clarified what was an appropriate level of performance expectations for overseas units. Even though it was obvious that KFC had to maintain its drive for aggressive growth, there was incertitude about how to ensure the continuance of such growth. Additionally, there was the issue of how to expand into new markets and countries successfully. KFC had...

Words: 306 - Pages: 2

Free Essay

Media Killed the Radio Star

...Rae Jepsen and Wham! It’s only now I’ve begun to realise I was missing out on some proper raw talent. Since when has music been defined by the clothes the band wears and the brands they endorse? Why is it that a shirtless Adam Levine with a mediocre voice is selling more albums then The Black Keys? Marketing takes all that is good and pure about music and twists it into something plastic and fake. Musicians used to sell their souls to crossroad demons just to play the blues, now musicians sell their souls for a six-pack. Amps and stage dives have been replaced by awful dance routines and Pepsi commercials.  Do not mistake this for nostalgia, I have no time for it and do not mistake this for music snobbery. There are still people like Dave Grohl and Mark Hoppus who make music because it’s in their fucking heart and soul and all they know is kick drums and guitar licks; but they are a dying breed of musician. The kind of people who keep making odes to lost loves and anthems for the people who feel hopeless. The kind of people who don’t play for the fame or the money. The kind of people who create music because it’s who they are in their DNA. This is not...

Words: 439 - Pages: 2