...the strategies employed to promote the circulation of goods as well as the impact of advertising on the creation of new habits and expectations in everyday life. Required Course Texts: Juliet Schor and D.B. Holt (eds), The Consumer Society Reader Joseph Turow and Mathew Mcallister, The Advertising and Consumer Culture Reader *Additional PDFs posted on Blackboard Assignments and Grade Distribution: Participation, Reading Quizzes, and any In-Class Assignments 10% Essay One: Ad Analysis 15% Midterm Exam 20% Essay Two: Branding 25% Final Exam 30% Essay One: Ad Analysis This short essay (500-800 words; 12 point font, double spaced) will offer an analysis of a single print advertisement of your choice. You must situate your discussion of the ad within a historical context (what are some historical trends that set the stage for this form of commercial text?). You must then identify the central trope or strategy being used and explain its rhetorical function. A strong essay will begin to suggest what is meaningful about the advertisement: does it suggest a notable change in how consumers are being “hailed,” does it target a specific audience in a way that might be culturally significant, etc.? Though this is not a “research” paper, you are expected to engage the class texts and dialogue, citing readings where relevant. You will be evaluated on...
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...Using Facebook to Teach Rhetorical Analysis Jane Mathison Fife The attraction of Facebook is a puzzle to many people over the age of thirtyfive, and that includes most college faculty. Yet students confess to spending significant amounts of time on Facebook, sometimes hours a day. If you teach in a computer classroom, you have probably observed students using Facebook when you walk in the room. Literacy practices that fall outside the realm of traditional academic writing, like Facebook, can easily be seen as a threat to print literacy by teachers, especially when they sneak into the classroom uninvited as students check their Facebook profiles instead of participating in class discussions and activities. This common reaction reflects James King and David O’Brien’s (2002: 42) characterization of the dichotomy teachers often perceive between school and nonschool literacy activities (although they are not referring to Facebook specifically): “From teachers’ perspectives, all of these presumably pleasurable experiences with multimedia detract from students’ engagement with their real work. Within the classroom economy technology work is time off task; it is classified as a sort of leisure recreational activity.” This dichotomy can be broken down, though; students’ enthusiasm for and immersion in these nonacademic literacies can be used to complement their learning of critical inquiry and traditional academic concepts like rhetorical analysis. Although they read these texts daily...
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...De Certeau, Michel. The Practice of Everyday Life. Translated by Steven F. Randall Berkeley: University of California Press, 1984. In this insightful and thought provoking book, de Certeau endeavours to establish his theory of productivity and consumption being innate in everyday life. To add, de Certeau explores Foucault’s concept of social practices in Disciplines and Punishment, Bordieu’s habitus, and others, as his introductions to the procedures of everyday creativity, or practices. Furthermore, he explains the system of “the relations between consumers and the mechanism of production” while distinguishing two uses of practices: strategy and tactics. By opening the discussion with the “everyman” or the “nobody” he is talking about the philosophy of anonymity. There seems to be some mixed emotions towards this everyman, both praising yet somewhat negative. For how he is shown with “already democratic in inspiration” but has also “embarked in the crowded human ship of fools.” (pg. 1) The character noble in his struggle of existence against hostile systems, but is ironic in simplicity. Saying that, trivialities stand between the everyman’s paths. De Certeau claims that there is a must in using common language as a means to understand common, anonymous, people, when his language is anything but. Anonymity, the mass, hides within general society’s perception and are unknown to all, even to themselves. Saying that common is so unanimous that it is hard to differentiate...
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...By John D. Mueller Colloquium on the American Founding Amherst University, October 19, 2002 Winston Churchill is supposed to have said that “the Americans can be relied upon to do the right thing, after exhausting the alternatives.” I hold a similar tempered optimism about the economics profession, with which have been associated by occupation for more than 20 years. Historically, economic theory originated in the happy union of Athens and Jerusalem known as “the natural law,” and has always returned to the sanity of its roots—after exhausting the alternatives. As I read its history, economic theory has nearly completed its last great detour away from sanity, and is rapidly running out of alternatives to a renewal of “natural-law economics.” If such a renewal occurs, it won’t be because economists have decided to sit down and learn from philosophers (or, God forbid, theologians)—nothing could be farther from their minds—but for the same reason as the last seismic shift in economics, which began in the 1870s: a growing number of economists are finding the current state of economic theory a professional embarrassment. Of course, I may be underestimating the average economist’s threshold of embarrassment. But let me explain the nature of that * John D. Mueller is Associate Scholar of the Ethics and Public Policy Center and president of LBMC LLC, a financial-markets forecasting firm. For most of the 1980s he was Economic Counsel to the House Republican Conference...
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...International Relations: Contemporary Issues and Actors Elective, 2nd year BA ES, Period 3 (4.5 ECTs) 1. General overview 2. Organisational Issues 3. Participation 4. Attendance rules 5. Grading 6. Essay questions 7. Main rationale and acquired skills 8. Changes introduced to last year’s course 9. Lectures 10. Tutorials 11. Essay writing - Quality criteria 3 4 6 9 10 10 14 15 16 17 36 2 1. General Overview This course is about how we understand International Relations (IR) and what major international actors operate in a number of contemporary policy areas. As it serves as an introduction to the discipline of IR, it starts with some of the basic concepts in it: e.g. war and peace; the role of the state, etc. This is complemented by introducing the role of International (governmental) Organizations (IOs) such as the UN, WTO, NATO, the EU, OSCE, CoE; and International Non-Governmental Organizations (INGOs), such as Amnesty International; Greenpeace; Medicins Sans Frontieres; etc. The course also introduces the role of the individual and self-organized groups of individuals that claim actorness in IR (advocacy groups; epistemic communities, policy networks; guerrillas; pirates; terrorist groups, etc.). In covering these issues, students are acquainted with some of the main theoretical debates in IR (e.g. Neo-Realism; Neo-Liberal Institutionalism; Social Constructivism; etc.). The lectures provide the general framework for discussing the role of the abovementioned...
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...Credible Keynesianism?: New Labour Macroeconomic Policy and the Political Economy of Coarse Tuning Ben Clift & Jim Tomlinson The article has been accepted for publication in the British Journal of Political Science © Cambridge University Press, 2006. Forthcoming, Volume 36 (2006). Material on these pages is copyright Cambridge University Press or reproduced with permission from other copyright owners. It may be downloaded and printed for personal reference, but not otherwise copied, altered in any way or transmitted to others (unless explicitly stated otherwise) without the written permission of Cambridge University Press. Hypertext links to other Web locations are for the convenience of users and do not constitute any endorsement or authorisation by Cambridge University Press. Ben Clift, University of Warwick b.m.clift@warwick.ac.uk http://www2.warwick.ac.uk/fac/soc/pais/staff/clift Jim Tomlinson, University of Dundee j.d.Tomlinson@dundee.ac.uk Abstract This article questions prevailing interpretations of New Labour’s political economy. New Labour’s doctrinal statements are analysed to establish to what extent these doctrinal positions involve a repudiation of Keynesianism. Although New Labour has explicitly renounced the ‘fine tuning’ often (somewhat problematically) associated with post-war Keynesian political economy, we argue that they have carved out policy space in which to engage in macroeconomic ‘coarse tuning’ inspired by Keynesian thinking. This capacity...
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...Copyright © 2013 by McGraw-Hill Education. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-180360-1 MHID: 0-07-180360-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-180359-5, MHID: 0-07180359-9. E-book conversion by Codemantra Version 1.0 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. Trademarks: McGraw-Hill Education, the McGraw-Hill Education logo, 5 Steps to a 5 and related trade dress are trademarks or registered trademarks of McGraw-Hill Education and/or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property...
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...American radio charts. Up until the 1970s, popular rock musicians began writing and producing in English. In the early 1970s, rock music began to be written using local languages, with bands like the Juan Dela Cruz Band being among the first popular bands to do so. Mixing tagalog, and English lyrics. Background of the Study Joseph William Feliciano Smith born on December 25, 1947 is a Filipino singer-songwriter, drummer, and guitarist. More commonly known alternately as Joey Smith or Pepe Smith, he is an icon of original Filipino rock music or "Pinoy Rock". His father, Edgar William Smith, was a United States Airforce, and his mother, Conchita Feliciano, was from Angeles, Pampanga, where the huge Clark Air Force base was located. Joey spent his first years in Angeles, often visiting the airbase, where his father would take him to the flight line to watch the United States military aircraft take off and land. To this day, he has a fascination with, and collects model airplanes. When he was eight years old, his parents separated, and his mother died from hepatitis. Pepe Smith and his younger brother Raymond went to live with their grandmother, Concordia Go, in...
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...Prophet of Innovation: Joseph Schumpeter and Creative Destruction, by Thomas K. McCraw, Cambridge: Harvard University Press, 719 pages, $35. In Joseph A. Schumpeter’s (1883-1950) encyclopedic History of Economic Analysis, Schumpeter began by proclaiming that histories of economics should confine themselves to economic analysis, which he defined as “the analytic or scientific aspects of economic thought" (1954: 1). Schumpeter then proceeded to ignore his own edict, for over 1000 small-print pages. Having preached analysis-only Schumpeter practiced more ecumenically, weaving together intellectual history, biography, and economic sociology. Indeed, Schumpeter spent most of his last decade writing the 800,000 words of the ferociously erudite History, and thereby failing to complete a long-planned work of economic analysis. Thomas McCraw’s splendid new book brilliantly illuminates this Schumpeterian paradox, and the many others that made Schumpeter, as Phillip Mirowski put it, “a living, breathing contradiction” (1994: 5). Prophet of Innovation is not just a beautifully drawn portrait of Schumpeter’s life and times, it is also a distinguished business historian’s meditation on the two opposed cultures of political economy post-1870: history and theory. The Prophet of Innovation, among its other accomplishments, tells the story of how a great and productive intellect wrestled with the two-cultures problem in political economy. In the work of Schumpeter, McCraw finds the very personification...
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...From: Cervantes: Bulletin of the Cervantes Society of America 19.1 (1999): 158-76. Copyright © 1999, The Cervantes Society of America FORUM Against Dualisms: A Response to Henry Sullivan* HOWARD MANCING n a recent essay entitled “Don Quixote de la Mancha: Analyzable or Unanalyzable?” published in this journal, Henry W. Sullivan makes the case for the psychoanalysis of literary characters. While there is much to ponder in Sullivan's essay, there are two points, both involving dualisms, that I would like to discuss. In the first case, Sullivan argues insightfully and convincingly against an absolute distinction between how we know and think about fictional characters and how we know and think about real people. In the second case, however, Sullivan insists on an absolute (Cartesian) mind-body dualism as a cornerstone of psychoanalytic theory. I would like to repeat and extend Sullivan's argument in the first case, but refute it and deny its validity in the second. First dualism: Fact/Fiction Sullivan cites as representative of a certain widely-shared approach Maud Ellmann's insistence that there is an important distinction between a “human being made of flesh and character made of words” (5), a distinction that allows us to make one kind statement about the former but not the latter. Ellmann is not alone in making the real-life/fictional distinction a fundamental matter of ontology. We are all familiar with arguments like hers, having heard * For a response to this...
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...lively book.’ Patricia Waugh, University of Durham Very Short Introductions are for anyone wanting a stimulating and accessible way in to a new subject. They are written by experts, and have been published in 15 languages worldwide. Very Short Introductions available from Oxford Paperbacks: ANCIENT PHILOSOPHY Julia Annas THE ANGLO-SAXON AGE John Blair ARCHAEOLOGY Paul Bahn ARISTOTLE Jonathan Barnes Augustine Henry Chadwick THE BIBLE John Riches Buddha Michael Carrithers BUDDHISM Damien Keown CLASSICS Mary Beard and John Henderson Continental Philosophy Simon Critchley Darwin Jonathan Howard DESCARTES Tom Sorell EIGHTEENTH-CENTURY BRITAIN Paul Langford The European Union John Pinder Freud Anthony Storr Galileo Stillman Drake Gandhi Bhikhu Parekh HEIDEGGER Michael Inwood HINDUISM Kim Knott HISTORY John H. Arnold HUME A. J. Ayer Indian Philosophy Sue Hamilton Intelligence Ian Deary ISLAM Malise Ruthven JUDAISM Norman Solomon Jung Anthony Stevens THE KORAN Michael Cook LITERARY THEORY Jonathan Culler LOGIC Graham Priest MACHIAVELLI Quentin Skinner MARX Peter Singer MEDIEVAL BRITAIN John Gillingham and Ralph A. Griffiths MUSIC Nicholas Cook NIETZSCHE Michael Tanner NINETEENTH-CENTURY BRITAIN...
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...Literary Theory: A Very Short Introduction ‘Jonathan Culler has always been about the best person around at explaining literary theory without oversimplifying it or treating it with polemical bias. Literary Theory: A Very Short Introduction is an exemplary work in this genre.’ J. Hillis Miller, University of California, Irvine ‘An impressive and engaging feat of condensation . . . the avoidance of the usual plod through schools and approaches allows the reader to get straight to the heart of the crucial issue for many students, which is: why are they studying literary theory in the first place? . . . an engaging and lively book.’ Patricia Waugh, University of Durham Jonathan Culler LITERARY THEORY A Very Short Introduction 1 Great Clarendon Street, Oxford o x2 6 d p Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Athens Auckland Bangkok Bogotá Buenos Aires Calcutta Cape Town Chennai Dar es Salaam Delhi Florence Hong Kong Istanbul Karachi Kuala Lumpur Madrid Melbourne Mexico City Mumbai Nairobi Paris São Paulo Shanghai Singapore Taipei Tokyo Toronto Warsaw with associated companies in Berlin Ibadan Oxford is a registered trade mark of Oxford University Press in the UK and in certain other countries Published in the United States by Oxford University Press Inc., New York © Jonathan Culler 1997 The moral rights...
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...DRAFT! Rule in Bensalem: Francis Bacon’s Island “Utopia” in his New Atlantis Evan M. Lowe University of North Texas Abbreviations The following abbreviations for Bacon’s works have been employed for in-text citations in the name of textual cleanliness. Each work refers to the cited publication in the bibliography. In cases where applicable (eg. New Organon, Advancement), I have also indicated the place in the text by markers common to all editions -- book number, chapter, section, aphorism, essay number. The page number in the cited edition follows a comma where such information is helpful. AL The Advancement of Learning DA de Dignitate et Augmentis Scientarum Essays Essays or Counsels Civil and Moral (1625) GI The Great Instauration ;NA New Atlantis NO Novum Organum PFB Philosophy of Francis Bacon Preface Preface to the Great Instauration PW Plan of the Work (in Weinberger 1989) WA Of the Wisdom of the Ancients INTRODUCTION Understanding political judgment in Baconian terms necessitates an investigation of the question of who rules in Bensalem, Bacon’s island “utopia” presented in his New Atlantis. Only by answering this question might one know where to look for one who either possesses or is in a position to exercise such judgment. By locating the individual(s) who exercise political power, one might begin to come to an understanding of the qualities, disposition, and capacity – both moral and intellectual – of one who exercises judgment...
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...Instructor’s Manual and Test Bank to accompany A First Look at Communication Theory Sixth Edition Em Griffin Wheaton College prepared by Glen McClish San Diego State University and Emily J. Langan Wheaton College Published by McGrawHill, an imprint of The McGrawHill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright Ó 2006, 2003, 2000, 1997, 1994, 1991 by The McGrawHill Companies, Inc. All rights reserved. The contents, or parts thereof, may be reproduced in print form solely for classroom use with A First Look At Communication Theory provided such reproductions bear copyright notice, but may not be reproduced in any other form or for any other purpose without the prior written consent of The McGrawHill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. PREFACE Rationale We agreed to produce the instructor’s manual for the sixth edition of A First Look at Communication Theory because it’s a first-rate book and because we enjoy talking and writing about pedagogy. Yet when we recall the discussions we’ve had with colleagues about instructor’s manuals over the years, two unnerving comments stick with us: “I don’t find them much help”; and (even worse) “I never look at them.” And, if the truth be told, we were often the people making such points! With these statements in mind, we have done some serious soul-searching about the texts that so many teachers—ourselves...
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...Revision for Final Examination Risks of stating the obvious! 1 Format Date of final examination: Thursday 22 September Time: 2 pm (2 hours) This is a closed book examination. Section A Answer True / False questions. (10 marks) Section B Multiple Choice questions (10 marks) Section C Answer short structured questions (15 marks) Short essay type responses (15 marks) 2 Section D How you should prepare Define terms you have learnt in this unit and think about examples of these concepts. Review the slides and refer to the respective pages in the textbook. The summary of each chapter is also a very useful reference. Practice the exercises in the textbook and handouts / slides to reinforce your learning Practice writing essays 3 Lesson 1a & 1b Critical Thinking What is What are critical the barriers thinking? to critical Why is it thinking? important? How to develop critical thinking skills? What is an argument? How to differentiate arguments from nonarguments? 4 Lesson 1a What is Critical Thinking? Complex process of deliberation involving a range of skills and attitudes Identifying arguments Reading between the lines Drawing conclusions Evaluating Evidence Recognising techniques Presenting viewpoints Weighing arguments Reflecting on issues Critical thinking focuses on: Arguments Evaluate messages conveyed through speech, writing, performance or other...
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