...Contextual Analysis The concept of Utilitarianism by Mill is that an action is right if it tends to promote happiness and wrong if it tends to produce the reverse of happiness- not just the happiness of the performer of the action but also that of everyone affected by it. The Rainbow Fish relates to a core notion of basic utilitarianism, the happiness of the group vs. the happiness of the individual. The basic of utilitarian tenets of "The greatest good for the greatest number" and "Maximizing happiness across the population" are easily apparent when reflecting on Rainbow Fish's decision and the consequences (Mill). In the Rainbow Fish's case, theoretically, he was going to be a little less happy if he lost his scales, but as a result his friends will become much happier. In practice, though, giving everyone a scale actually made him even happier. Mill’s theory of maximizing happiness across the population in Utilitarianism explains why Rainbow Fish becomes happier when he shares his scales with the other fish and his perspective of selfishness explains why Rainbow Fish is unhappy at first. In the book, The Rainbow Fish, there is one of the most beautiful fish in the ocean. Unlike all of the other fish, Rainbow Fish had shimmering, colorful scales. He is asked to share one of his shining scales with a little blue fish, and to which he refuses. All the other fish in the sea leave him alone, and he wondered why. He goes to the wise octopus for advice, and she tells him to give...
Words: 1392 - Pages: 6
...Running Head: Financial Concepts in Rodolfo Furniture Store Scenario Financial Concepts in Rodolfo Furniture Store Scenario: Discussion and Explanation Writer’s Name Course Name, Semester No, Class Level Supervisor Name September 11, 2009 Abstract Rodolfo's Furniture Store Scenario provides the expedient case study for studying the concept of financial principle in the competitive economic environment. The current paper discusses the approach of financial management with correct application of ideas to create value and economic efficiency through analysis of financial transactions to establish the position of Rodolfo in market. Cost Relationships and Behaviors to Supplement Decision-Making Prerogatives for the Manager Financial principles, financial markets, and business ethics form a foundation for the financial decisions that managers routinely make. Rodolfo’s case study shows that the arrival of new competitor from oversees have put unexpected challenges on the financial condition of the company. The principles of finance describe typical behavior in financial transactions and provide guidance for decision making in the case of Rodolfo. Competitors have advantage of applying the new technology to produce customized product with precise measurement to meet the demands of customer. Rodolfo is also seeing the issue of rise in labor cost due to economic prosperity of the city. Since financial self-interest guides rational decision making, Rodolfo has...
Words: 2457 - Pages: 10
...Conflict Diagnosis in the News Paper Abdullah Johnson COMM/470 April 12, 2015 John Murphy University of Phoenix Conflict Diagnosis in the News Paper “A Celebrity Life Cut Short” Everyone knew she had a great talent, even with all the controversy over her drug use; Amy had great vocal skills and was an exceptional talent. Here is her story. Amy Winehouse came from a loving and caring family, growing up in a middle-class London family, and attending Silvia Young Theatre School when she was just twelve years old. Amy had dreams of becoming this very famous person who wanted to work onstage and wanted people to hear her beautiful voice so that when anyone listened they would be genuinely happy. Amy has a very soulful voice that captivates an audience wherever she goes. However, her most recent tour did not turn out well because of her constant substance abuse of drugs and alcohol use. According to fans and critics, Amy had a promising future. Although her initial drug use was a problem in many ways her fans overlooked her conceptual behavior. Amy has been struggling with substance abuse for a long time, and it has now monopolized her life. For a few months, she was doing pretty well drug-wise and alcohol-wise until she relapsed just a few months later. Everyone that knew her personally said she was a happy, sentimental person. Unfortunately, drugs and alcohol got the best of her. In the year 2008, she had been hospitalized more than a handful of times, seven to...
Words: 1130 - Pages: 5
...Film i Engelsk Bilag 1a FILM ANALYSIS – an introduction (Source: http://www.filmeducation.org) – bearbejdet af Mi og LK, Favrskov Gymnasium Reading a film is just like reading a book, except that instead of looking at a written page we are looking at the cinema screen. Reading a film works in exactly the same way as a written text, or a picture, except that the tools that are used to create meaning are different. We call these tools film language. The opening sequence From the moment we first start watching a film, we begin to get involved. The first few minutes of a film (the opening sequence) are very important to us as they give us lots of clues about the film: 1) what will the film be about (conflicts/themes); 2) who are the most important characters (hero, villain, love interest); 3); what is the setting of the film (time and place); 4) the genre; and finally, 5) what sort of film language characterizes the film? We look at all these elements and begin to put them into context. Based on their environment, how they look, what they say and what we see them do, we make assumptions about the characters, their roles in the film and their relationship to each other. We also recognize so-called genre markers (things we associate with one particular genre) which tell us if we are watching a Western or a Sc-Fi film and, thus, form specific expectations about what is going to happen during the rest of the film. At the same time, we listen to the sounds and the music...
Words: 2283 - Pages: 10
...Seneca College UBER Team Short Paper #1 History Founded in 2009 the company was launched in San Francisco, providing cars for hire. Initially, they had marketed themselves as a ride sharing company to make travelling around San Francisco streets easier. It was created by entrepreneurs Travis Kalanick and Garett Camp. In a span of a few years, their Uber smartphone application revolutionized travelling around cities for millions of people around the world (Telegraph). The idea came to light when Kalanick and Camp could not hail a cab on a snowy night in Paris in 2008. They decided to solve the problem by creating an application that would be as simple as pushing a button and getting a car (Vanity Fair). Service The mobile application which is compatible on Android, iOS and Windows Phone enables riders to connect with drivers using their phones GPS capabilities. Thus, allowing both parties to know their locations and eliminating the question of when the ride will actually arrive. Payments are made through the mobile application via credit card – all in the background and completely cashless. Uber operates in 45 countries and cities from Abu Dhabi to Zurich. Furthermore, Uber offers this particular service at different levels:- UberX - which runs daily with economical cars that can seat up to four passengers and costs relatively lower than a taxi UberXL - which runs daily as well with economical cars however, it can seat up to 7 passengers. Thus, resulting in a...
Words: 1412 - Pages: 6
...Part 2: The Change Analysis -Images of Change This part of the project was asking us to analysis the image of Change within the two companies that choice to compare and contrast. While researching the information on Disney and Pixar, I came across some differences between Steve Jobs and Michael Eisner regarding how the two companies will work together. Going through the articles that I have read through they all show that Disney and Pixar has always been competing against each other on who can make the best animated motion picture. Here is a little history Disney has always been about producing animated features and live-action movies and as for Pixar they have always produced computer-animated movies. In this paper I will be talking about the Image Change, basis of image, application to Company #1, Company #2, pressures for change, differs from others how and the unintended consequences from Image. Lets begin with the three Images; I choose Director, Navigator and Nurturer. The reason that I choose these three is because of the people that were involved with this merge. There was Steve Jobs who was the President of Pixar and Michael Eisner who was the Chief Executive Office for The Walt Disney Company in 2005, Einser resigned and Robert Iger took his place. These three men I put them down under Director, because they were the ones who were in charge of executing the changes between the two companies. Next is Ed Catmull and David Stainton who were are in charge of making...
Words: 1056 - Pages: 5
...Primary Data Collection 9 5. Findings 10 5.1. Secondary Data Findings - Literature Review 10 5.2. Primary Data Findings - Survey Findings 16 5.3. Analysis 25 6. Conclusion 27 7. Recommendations 28 8. Bibliography 29 Appendices 30 8.1. Appendix 1 – Survey Questionnaire 30 8.2. Appendix 2 – xxxxxx 32 ------------------------------------------------- Table of Figures Figure 1: Equity Theory (Al-Zawahreh & Al-Madi 2012) 12 Figure 2: Predicted job satisfaction levels for equity sensitivity orientations (Huseman et al 1987) 15 Figure 3: Representation of the Preference Groups in Company X 17 Figure 4: Representation of the Preference Groups within the Total Sample 18 Figure 5: Motivation Level of company X 18 Figure 6: Total Motivation Level of three companies 19 Figure 7: Preference Groups vs Motivation Level in company X 19 Figure 8: Preference Groups vs Motivation Level in all three companies 20 Figure 9: Preference Groups vs Motivating Factors for company X 20 Figure 10: Preference Groups vs Motivating Factors for three companies 21 Figure 11: Preference Groups and Job Satisfaction for company X 21 Figure 12: Preference Groups and Job Satisfaction for three companies 22 Figure 13: Motivation Level vs Job Satisfaction for company X 22 Figure 14: Motivation Level vs Job...
Words: 4366 - Pages: 18
...Bachelor of Arts (HONS) Business Studies | CCCB | Submitted to: Dr. Tom TanSubmitted by: Muhammad Nouman KhanStudent ID # 0109WTEKKN0614 | | Table of Contents 1.0 Introduction 2 1.1 What is Change and Change Management 2 2.0 Literature Review 4 2.1 Drivers of change 4 2.1.1 Globalisation to change 4 2.1.2 Education to Change 4 2.1.3 Technology to change 4 2.2 The Process of managing change 5 2.2.1 Force Field Analysis on Change 5 2.2.2 Lewin’s Change Model 6 3.0 Change Management 7 3.1 John Kotter: Leading Change in today’s business 7 Urgency growth 8 Build Guiding Team 8 Getting Right Vision 8 Communicating for buy-in 9 Empower Action 9 Creating Short-term wins 9 Don’t Let Up 9 Make Change Stick 10 4.0 Conclusion 11 References 12 1.0 Introduction 1.1 What is Change and Change Management The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking. “Albert Einstein”. Basically, definition of change is to make or create something different. Indeed, change happens to two reasons which are change for better or worse. Moreover, change means a movement from current state to a transition and a future state. In fact change happens all around the world such as in our community, work and at home. (Thomas G. Cumming, 2009) Figure 1: Change structure, Source: (Change Management Tuitorial , 2014) In fact, change happens everywhere even in companies therefore...
Words: 3707 - Pages: 15
...The Role of a Systems Analyst John Willis IT510-01 June 17th, 2013 Prof: Michael H. McGivern The Role of a Systems Analyst The system development life cycle (SDLC) is a seven phased approach to augment a gap in business capabilities (Kendall & Kendall, 2011). Throughout these seven phases from initial problem identification to overall integration it is important to have a system analyst. The system analyst will be the person driving the project through each phase, ensuring that each phase is accomplished, and the acquiring business is happy. The analyst acts as the main focal point of the project, dealing with businesses as a consultant and the design workforce as a technical expert. Interacting with all spectrums of business a system analyst will find they need to have a wide range of qualities. If implementing an e-commerce business strategy a system analyst will find they need an even wider skillset to address the increased complexities. Qualifications for E-commerce Today’s ubiquitous computer/internet society has caused a surge in e-commerce and m-commerce. To implement an e-commerce business strategy a system analyst must be knowledgeable of all stages of the e-commerce multistage model. The model has five stages: search, negotiation, purchasing, product delivery, and after sales delivery (Stair & Reynolds, 2012). To successfully design the interaction of these stage the system analyst must be familiar with databases, supply chain management (SCM), online...
Words: 764 - Pages: 4
...Chapter Seven: SCOPE PERSONALITY PROFILE TABL E O F CO NTE N T S Personality Defined SCOPE & the Five Factor Model Interpretation of SCOPE Personality Profile SCOPE Reliability Comparison of SCOPE with Other Personality Scales High and Low Interpretations of SCOPE Social Change Organized Pleasing Emotionally Steady 73 SCO PE P E R S ONAL I TY P ROF I LE PERSONALITY DEFINED • Personality can be thought of as the characteristics of a person that lead to consistent patterns of feeling, thinking and behaving (Pervin and John, 2001). This definition, while simple, generally provides a good framework from which to understand personality. • Counselors who adequately understand personality are better able to predict how certain individuals will typically respond to others, to conflict and to life in general. Different views of personality allow researchers and counselors to funnel large amounts of information about an individual into smaller, more digestible terminology that offer useful descriptions of behavior and functioning. • An important aspect of personality is that it tends to be relatively stable over time. A common misperception is you can change personality traits if you don’t like them. While one might achieve slight adjustments in personality over time, personality traits are largely stable throughout life. • For couples, this means a person should not try or expect his/her partner to change their personality traits. Relationship skills...
Words: 5983 - Pages: 24
...4P’s Analysis of Apple’s iPhone 5 26-Nov-12 [Type the company name] [Type the author name] Word Count: 3038 Table of Contents 1. INTRODUCTION 2 1.1 Background of 4P’s principal 2 1.1.1 Product 2 1.1.2 Price 3 1.1.3 Promotion 3 1.1.4 Place 3 1.2 Purpose of the report 4 1.3 Brief information of product 4 2. Application of 4P’s of Marketing and iPhone 5 5 2.1 Product 5 2.1.1 Value through Design 6 2.1.2 Value through Features 7 2.1.3 Value through Brand Image 7 2.2 Price 8 2.2.1 Value through Price Options 8 2.2.2 Value through Purchase Options 8 2.2.3 Value through Higher Benefits vs. Price 9 References 10 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims to analyze the 4P’s of marketing and how they are helpful in devising an effective marketing strategy capable of depicting the significance of the product in the customers’ life. For this purpose, iPhone 5 has been selected as the product for analysis. 1.1 Background of 4P’s principal 4P’s stands for four basic elements involved in the marketing of a commodity. These elements include...
Words: 2861 - Pages: 12
...Nick vs John This case involves an analysis of sufficiency of consideration regarding the performance of an existing contractual duty. There is no dispute with regard to the initial contract between the two parties; the key issue here is whether John can claim the bonus of $1000 from Nick. Provided the consideration has ‘something of value in the eye of the law’ to support the bargain, the courts will not concern themselves with its adequacy and the relative values exchanged. Therefore, it can be argued that if a party does, or promises to do something, which he is already bound to do, he then provides no consideration for the promise. In Stilk v Myrick, two sailors deserted during a voyage, the master promising to apportion the deserters’ wages amongst the remaining sailors if they would sail the ship home safely. The courts held that the claim for additional wages must fail since no consideration had been provided in performing the existing contractual obligation which was to get the ship home. On this basis, it can be argued that John has performed no more than his contractual duty and Consequently;, he has no sufficient consideration for the bonus money. However, a more recent “refinement and limitation” to the rule in Stilk made In Williams v Roffey Bro & Nicholls(Contractors) Ltd , has fundamentally altered our perception of the doctrine of consideration. In this case, the defendant was a firm of builders contracted to refurbish blocks of flats, the carpentry...
Words: 1722 - Pages: 7
...Walter Elias and Roy Disney began the “Walt Disney” Company in 1922. The Walt Disney Company is a US based entertainment company that was founded in Los Angeles, California and its headquarters is located in Burbank, California. Disney was built thanks to the animation features and motion picture from Walt Disney Studios. The motion picture and films brought characters such as Mickey Mouse and Snow White and the seven dwarfs to life. These are the world’s first animated features that helped Disney become recognized in the family entertainment industry and gain brand recognition worldwide. Furthermore, The Walt Disney Company operates in five segments: 1) Media networks- they have a vast of properties on TV networks, TV productions, distribution operations, cable networks, radio networks and stations. Furthermore, The Company produces animated television programming under the ABC Studios, ABC Media Productions, and ABC Family Productions labels. It owns ten television stations, such as ESPN and the Disney Channel. 2) Theme parks and resorts- Disneyland, Disneyworld, Epcot, Hollywood Studios, Animal Kingdom. 3) Studio entertainment- Walt Disney pictures, Miramax films, Touchstone pictures, Hollywood Pictures, motion pictures and Disney nature. The Company distributes produced films in the theaters, and home entertainment. Kingdom, the Disney Vacation Club, the Disney Cruise Line, and Adventures by Disney. Moreover, The Studio Entertainment segment...
Words: 1594 - Pages: 7
...Economists often separate the impact of a price change into two components, the substitution effect and the income effect. The substitution effect involves the substitution of good x1 for good x2 or vice-versa due to a change in relative prices of the two goods. The income effect results from an increase or decrease in the consumer’s real income or purchasing power as a result of the price change. The sums of these two effects are called the price effect. Sir John Hicks (1904-1989) awarded the Nobel Laureate in Economics (with Kenneth J. Arrow) in 1972 for work on general equilibrium theory and welfare economics was the founder of the income compensated demand curve, we are going to look at the hicks income compensated demand curve and why it differs from the Marshallian demand function (named after Alfred Marshall) (26 July 1842 – 13 July 1924) was one of the most influential economists of his time. The Compensated Demand Curve Definition: the compensated demand curve is a demand curve that ignores the income effect of a price change, only taking into account the substitution effect. To do this, utility is held constant from the change in the price of the good. We will graphically derive the compensated demand curve from indifference curves and budget constraints by incorporating the substitution and income effects, and use the compensated demand curve to find the compensating variation (refers to the amount of additional money an agent would need to reach its initial...
Words: 1765 - Pages: 8
...that ranked in the top-25 for advertising spending on national TV in 2012. We also indicate the 12 restaurants that were the focus of the 2010 Fast Food FACTS report and the 18 restaurants detailed in this report. Total U.S. sales for the 50 fast food restaurants with the most sales reached $157 billion in 2012 – on average, $1,335 annually per household.2 McDonald’s remained number one with $35.6 billion in sales, almost one-quarter of all sales by the top-50 restaurants and almost three times the sales of Subway, its closest competitor. Sales at both Subway and Table 3. Fast food restaurant sales Sales ranking Report focus 2012 sales % change 2010 2013 2012 2009 Parent company Restaurant (millions) vs 2009 (12) (18) 1 McDonald’s 1 McDonald’s $35,600 15% X X 2 Doctor’s Associates 2 Subway $12,100 21% X X 3 Starbucks Corporation 5 Starbucks $10,600 27% X X 4 Wendy’s Company 4 Wendy’s...
Words: 3115 - Pages: 13
