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Johnson and Johnson Report

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EXECUTIVE SUMMARY

Purposes of the Report

The purpose of this report is to (1) analyze the policies and strategies of five competing companies that may have contributed to their honorable reputation as one of the best corporate citizens in 2009, and (2) inform the managers of Johnson & Johnson about possible policies and practices that can help their company become a better corporate citizen. By implementing these new strategies, the goal is to enable Johnson & Johnson to be included on the Forbes list of 100 Best Corporate Citizens for 2011.

In order to discover the methods in how these competing companies have earned their placement on the Forbes list, research was conducted into their policies in several key categories. First, the competitors’ environmental and employee relations policies were evaluated. These two categories are the most weighted when being considered for inclusion on the Forbes list. Additionally, research was also conducted on the competitors’ policies in the remaining categories that are considered in the process for inclusion on the Forbes list: climate change, human rights, philanthropy, finance, and governance. The following is a report of the findings on the most relevant policies used by these various competing companies that have earned recognition on the Forbes list.

Policies of Good Corporate Citizens

All the competing companies included in this report have utilized several policies that have garnered them the distinction of being one of the best corporate citizens. In terms of the environment, these policies include efficient use of resources, minimizing waste production, recycling, and using sustainable resources. Additional policies employed by these companies include maintaining workplace safety, fostering good communication among employees, continuing education for employees, and encouraging diversity among

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