Joint Venture Agreements

In: Business and Management

Submitted By Juarez121288
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Eli Lilly in India Case Study
BUS 545 – Global Business Management
May 31, 2015
Andrew Juarez
Professor Barnett

Executive Summary This report provides an analysis and evaluation of the case study “Eli Lilly in India”. The general overview of the case study is the discussion of the Joint Venture agreements between two parties. Eli Lilly a reputable pharmaceutical company entered the Indian market in a joint venture agreement with Ranbaxy. The joint venture between both parties was initially a positive move, they both had an increased market share, and were driving earnings, and the relationship between both companies was positive without negative circumstances. Thus, the issue problem arose when the partnership was at an impasse, both of the companies had different perspectives on the future of the joint venture, while Ranbaxy Laboratories Limited felt that generics would be most suitable for the future development of the company, Eli Lilly and Company were focused on growth and innovation. They had both made their mark within the growing Indian economy, though other firms began to flood the market. The decision had to be made whether Eli Lilly would continue to use Ranbaxy as an intermediate or would it be better for them to rethink the joint venture as they were seeking something that Ranbaxy wasn’t, stable growth in the global business environment.

The company background, the current situation and any competitive issues.
Eli Lilly & company works to discover and bring life changing medicines to those who need them, improve the understanding and management of disease, and give back to communities through philanthropy and volunteerism (Eli Lilly & Company, 2015). Eli Lilly & Company was founded in 1876 with only $1400 in order to make medicines that help people live longer, healthier and more active lives. They are a pharmaceutical company that was…...

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