Premium Essay

Jolibee

In: Business and Management

Submitted By marjaa
Words 339
Pages 2
Tony Tan Caktiong is the founder, CEO and Chairman of the 2nd largest fast-food chain in the Philippines (next to McDonald's), Jollibee. He is the recipient of the 2004 Entrepreneur of the Year, Philippines and Ernst and Young Entrepreneur of the Year, World. In 2010, Forbes listed Tan Cakationg as the sixth richest Filipino with a net worth of USD 980 million.
Tony Tan Caktiong’s Jollibee has been one of the most admired, most copied, most innovative and most professionally-run company here in the Philippines. Tony Tan Caktiong’s Life and his Jollibee Company is another rags to riches story of an entrepreneur that truly inspires me a lot. He was the third of seven siblings born to poor parents who migrated from the Fujian province in China to look for a better life here in the Philippines. Grace Ang Tan Caktiong said, "We had to do everything by ourselves in the beginning! Pati janitorial services--I even cleaned the toilet." This is the manifestation that everyone starts from scratch and experienced ups and downs before they become successful. Grace and Tony Tan Caktiong put up an ice cream parlor two months after graduating from college. That ice cream parlor eventually offered sandwiches to patrons until the couple decided on adding the store's popular Yum burger and Chicken Joy to the menu. When customers began to ask for more than just ice cream, the two decided to add sandwiches to their menu. Eventually, they found out that more people were ordering hamburgers more than their ice cream. That was when they decided to focus their business in selling hamburgers instead. "When there's no cashier, you do the cashier, if there's no cook, you do the burger, if there's no janitor, you clean the toilet. It's like your neighborhood mom-and-pop store," Grace candidly said, sharing thoughts on how they operated their first store. "We also served the customers (as waiter...

Similar Documents

Premium Essay

Jolibee

...Jolibee Contents Executive Summary………………………………………………………………………………3 Company History…………………………………………………………………………………3 Problem Statement………………………………………………………………………………..5 Human Resources Issues……………………………………………………………………...5 Operating Management Issues………………………………………………………………...5 Financial Issues…………………………………………………………………………..........6 Marketing Issues………………………………………………………………………............6 Supporting Arguments……………………………………………………………………………7 Industries Analysis…………………………………………………………………………….7 Fast Food Industry………………………………………………………………………… 7 Porter’s 5 forces model for JFC…………………………………………………………….....8 Firm Analysis………………………………………………………………………………….8 Alternatives Strategies…………………………………………………………………………...10 Choosing the Right Strategy…………………………………………………………….........10 Existing Strategy for Jollibee……………………………………………………………...….11 Recommendation for Decision making………………………………………………………… .11 Papua New Guinea………………………………………………………………………...… 11 Hong Kong…………………………………………………………………………..……… .11 California……………………………………………………………………………………. .11 Implementation Plan……………………………………………………………………………. 11 Human Resources Revamp plan………………………………………………………………12 Operations Revamp plan……………………………………………………………………....12 Financial Revamp Plan………………………………………………………………………..13 Marketing Revamp......

Words: 4786 - Pages: 20

Premium Essay

Imm Soan Cau Hoi Midterm

...The values that distinguished countries from each other could be grouped statistically into four clusters. These four groups became the Hofstede dimensions of national culture: • Power Distance (PDI) • Individualism versus Collectivism (IDV) • Masculinity versus Femininity (MAS) • Uncertainty Avoidance (UAI) A fifth Dimension was added in 1991 based on research by Michael Bond who conducted an additional international study among students with a survey instrument that was developed together with Chinese employees and managers. That Dimension, based on Confucian dynamism, is Long-Term Orientation (LTO) and was applied to 23 countries. In 2010, research by Michael Minkov allowed to extend the number of country scores for this dimension to 93, using recent World Values Survey data from representative samples of national populations. What about Vietnam? If we explore the Vietnamese culture through the lens of the 5-D Model, we can get a good overview of the deep drivers of Vietnamese culture relative to other world cultures. Power distance This dimension deals with the fact that all individuals in societies are not equal – it expresses the attitude of the culture towards these inequalities amongst us. Power distance is defined as the extent to which the less powerful members of institutions and organisations within a country expect and accept that power is distributed unequally. Vietnam scores high on this dimension (score of 70) which means that......

Words: 1792 - Pages: 8

Premium Essay

Enchanted Kingdom Case Study

...I. Title of the Case Enchanted Kingdom: The Magic Lives On and On II. Executive Summary of the Case Enchanted Kingdom (EK) is the pioneer theme park in the country, boasting seven fantastic theme zones, and imported rides and attractions. Ideally, new rides and attractions should be added annually to maintain the charm and sustain the viability of the theme park. However, due precarious economic conditions prevailing in late 1997 onward, the company deferred its expansion plans. It has been almost four years since it last introduced a new major ride or attraction for the theme park. Against the Asian currency crisis backdrop, management must identify strategies to eliminate seasonal demands and boost its guest attendance and profitability. III. Background of the Case Enchanted Kingdom opened to the public on October 19. 1995. It was and still is the Philippines' first world class fixed and themed amusement attraction on a scale never before seen in the country. It had 16 rides and attractions most of which were unique to the Philippines during its introduction while the rest were in size and capacities that had never experienced in the country before. Locating these rides and attractions within seven meticulously themed zones interspersed with food and merchandise outlets and kiosks as well as various game stands also added to the “experience” in a totally “enchanting” environment, away from the day-to-day realities of life. In 1996, answering......

Words: 2856 - Pages: 12

Free Essay

Entrepreneur

...Bestlink College Of The Philippines 1044 Brgy. Sta Monica , Quirino Highway , Novaliches Quezon City Philippines “A COMPILATION OF 15 FILIPINO ENTREPRENEURS” Submitted By: Carolina Lopezbaños Submitted To: Introduction Entrepreneurship isn’t for everyone. But when it’s right, it’s the most satisfying career path a person can pursuit. We might be thinking what is the suitable path for us to be a successful person in future. Regardless of our definition of success, there are a great number of common characteristics that are shared by successful entrepreneurs. Even if you don't have these characteristics, don't fret. Most can be learned with practice and by developing a positive attitude, especially if you set goals and produce a strategic long term planning. Entrepreneurship brings the meaning of the willingness to develop , to organize and to manage a business venture along with its risk to in order to make profit and to produce a successful business. There are a few local Malaysian entrepreneurs that are well known in the global business market which are listed by Forbes. HENRY SY Henry Sy’srise to the top is a feel good story for the ages. In 1936, at the age of 12, he immigrated from mainland China to help run his father’s grocery in Manila, often sleeping on display counters because he had no place to sleep. The spartan life he lived probably played a big part in molding Sy’s character as...

Words: 5098 - Pages: 21

Premium Essay

Burgertown Guerilla Marketing

...[pic] The Hottest Way to Serve Burgers REGINALD MARTIN JUSTIN TINIO JULIUS YANG Product Description Many Filipino, especially “men” are not satisfied in the burger they eat, even , whoppers of Burger King, burger champ of Jollibee and Big Mac of McDonalds, all of them are to expensive and not satisfying all the consumers, therefore we decided to make big, satisfying, delicious, and optimal burger. Our group distinguishes and research about burger patties, and we discover that we can make 6 different patties, or more. This burger use only fresh and quality ingredients to make sure that we serve a very nutritious meal to all our customers. This burger is made for the people who want to eat burger for main chores, like dinner and lunch. This is also made for the people who wants different twist in other ordinary burgers, we don’t use process burger, but instead we will use pure 100% natural in our patties, NO ARTIFICIAL an NO EXTENDER. The poppy seed bun is soft, with a home-made taste. Comes with home-made fries and coke float and served in generous proportions. Burger town also offers rice meals for the customer who prefer for it, therefore our mini resto will also offers, like fried chickens, burger steak, and many more, but still we focusing burger industries. Good things about this Mini Resto ➢ 100% fresh burgers ➢ Variety of flavors burgers ➢ Worthy ➢ Satisfying burgers ...

Words: 6761 - Pages: 28

Premium Essay

Etouch

...Suppliers Directory Page 1 of 37 Philippine printing industry news information wilfredo ileto Join the FILIPINO PRINTERS FORUM October 19, 2009 The Online Magazine for the Philippine Printing Industry Home About Us Forum ► Suppliers Directory Binding ● Blade Sharpening ● Coating and Lamination ● Diecutting ● Digital Printing Equipment and Supplies ● Foil Stamping ● Ink ● Machine Shops and Parts ● Paper Dealers ● Paper Manufacturers and Indentors ● Plate Graining ● Prepress Services ● Printing Machineries and Equipment ● Printing Supplies ● Roller Fabrication and Rebonding ● Trucking and Hauling Binding Name APO PRODUCTION UNIT, INC. CITIBIND CORP. CRUZ PAPERCRAFT BOOKBINDERS EASTERN BOOKBINDER MANUFACTURER E C N BOOKCRAFT BINDERY EDUCATIONAL TEXTBOOK CORP. EMPRESSO CREATIVE COMPANY FILIPINO PRESSTECH BINDING SERVICES FLORES BOOKBINDING SERVICES GTR BINDING SERVICES KAYUMANGGI PRESS, INC. KISHU PLASTIC MANILA BOOKBINDING SERVICE PAPER PRINTS, INC. PRIMEX PRINTERS S BINDING SUPPLIES, INC. QUALITY BO0KBINDING VICTORIA BOOKBINDING & SILKSCREEN PRINTING ZURBANO PUBLISHING (PERFECT BINDING) ▲back to top Telephone / email 9281591 to 95 apo@i-manila.com.ph 8903013; 8960852; 8992825 citibind@info.com.ph 9281926; 4530608 cruzpapercraft@yahoo.com 3611139; 3614349 5250506 92870651; 3723724 3743789 ; 4121378 4345873; 5155603 filpresstech@gmail.com 3748927 7298832 4120128 8959937 7315084 8968876 ; 8968882; 8962179 Paper_prints@abc.net.ph 5332866;......

Words: 4756 - Pages: 20

Premium Essay

Jollibee

...INTRODUCTION WELCOME TO THIS CASE STUDY PROGRAMME! The Jollibee case study should be appealing to many candidates given the familiar nature of the product. Although very little is known about the brand, given the recent ‘silent’ entry into the Singapore market without much fanfare, we all know should be familiar with how the fast food industry operates. The case certainly has all the “ingredients” of a strategic management case study although at the first reading of the case, with a clear focus on international expansion strategies. The good news is that we are given very clear information regarding the strategic directions of the company. We will discuss this later in another section. The case deals with that aspect of strategic management known as services. It also has information on market analysis, competition and positioning. The problem I feel with the case study is that there are no immediate problems to resolve, in that Jollibee seems to have been performing well and their international expansion strategies seem to be on track to grow the business further. This I feel is the crux of the whole case study. To this end, the Jollibee case study needs to be addressed from only ONE perspective - SUSTAINABILITY in the light of increasing competition and changing market demographics. Areas of focus in the case It is imperative that when we approach this case, we MUST adopt a strategic perspective and NOT be concerned about the operational issues. Fortunately, the case seems......

Words: 8224 - Pages: 33

Premium Essay

Lotteria Marketing Plan

...ANALYSIS INTRODUCTION SITUATION ANALYSIS COMPANY DESCRIPTION Lotte Co. was originally established in June 1948 in Japan with the aim to provide an internationalization and diversification products and services to customers (Lotte Co. Ltd. 2012). In 1967, Lotte Co. Ltd. expanded their market to Korea, established Lotte Group to offer a modernized food industry and a high-standard lifestyle to their customers (Lotte Group 2012). Nowadays, Lotte has grown into a global company with offices in more than 50 countries worldwide, various sectors and approximately 4,700 employees (Lotte Co. Ltd. 2012). Food and Beverage is still the forte of Lotte Group and has a stable development in the global market especially Japan, China, Russia and Vietnam. In 2011, Lotte had earned ¥522.0 billion in total (Lotte Co. Ltd. 2012). Lotte entered Vietnam market with their forte – food and beverage. However, it is not until December 2008 that Lotte started investing into Vietnamese market, with the establishment of the first Lotte Mart in Ho Chi Minh City. In Vietnam, with KFC, Lotteria is the main player in fast-food franchising business (Tuoi Tre 2012). Lotte’s mission is to create high – quality services and products contributing to an abundant life for their customers through creativity exploration and challenge confrontation. PRODUCT DESCRIPTION According to Lotteria 2012, Lotteria is the leader in the Korean fast-food industry with 550 billion won sales in 2009. Firstly appeared...

Words: 8734 - Pages: 35

Free Essay

Powerplant Design in Iloilo Province

...Demand Quantification for Fuel Requirements, Energy Source, Conversion Technology and Siting, and Powerplant Design in the Province of Iloilo Design Paper by Gino P. Jardinico BS Mechanical Engineering Student: 2011-15731 Submitted to the Department of Mechanical Engineering College of Engineering University of the Philippines In Partial Fulfilment of the Requirements of ME 188 Power Plant Engineering Department of Mechanical Engineering College of Engineering University of the Philippines Diliman Quezon City December 2015 ii Abstract The study is aimed (1) to quantify the demand for fuel requirements and powerplant capacity in the province of Iloilo for the next 30 years, and (2) prioritize the energy sources, conversion technologies and powerplant sites available in the province. Electricity consumption from the five sectors (residential, commercial, transportation, industrial, and agricultural) were calculated using different models and assumptions. These values were projected to the year 2045 in order to predict the total electricity demand on the daily, weekly, monthly and yearly bases. There is an average of 262.28 MW demand from the computed consumptions which was translated to fuel requirements considering the existing, upcoming, decommissioning, and the reserve. A total of 284.77 MW plant capacity was calculated for 2045. Assuming that bituminous coal will be used as the main fuel for running a Coal-fired powerplant in the future, a fuel requirement of......

Words: 16888 - Pages: 68