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Jollibee in America

In: Business and Management

Submitted By amandaii
Words 3293
Pages 14
Brief History of the Company
Jollibee was founded by Tony Tan Caktiong who was born and raised in Fujian, one of China’s poorest provinces. His family migrated to the Philippines to look for better opportunities and began cooking in a Chinese temple. Because he spent so much time on the kitchen with his parents, he developed incredibly sensitive taste buds and learned his entrepreneurial mindset. In 1975, when Tony was only 22, he used his family’s life savings to open two Ice Cream Parlors in Cubao, Quezon City. The stores were very popular due to their fantastic customer service and generous scoops of delicious ice cream. Tony wanted to expand his business and hired a management consultant Manuel Lumba who discovered people craved hot food, like hamburgers. Despite the huge challenge of international companies such as McDonald’s, Tony transformed his ice cream shops into a burger chain. By 1978, Jollibee was born. Within its first year, Jollibee had sales of 2 million dollars. They became a 100% Filipino owned company and opened 7 more restaurants. The company started out with the Yumburger as their flagship product, but quickly added the Spaghetti Special in 1979. One year later they launched another Filipino hit, the Chicken Joy and French fries. Within only 2 years of Jollibee’s existence they began opening franchises throughout the Philippines, expanding their reach and popularity. By the end of the 1980’s Jollibee had added many options to their menu, had began to expand their stores globally, and had sales of 1.3 billion. The next decade showed immense growth for the company with 350 stores in multiple countries, sales of 20 billion, and their entrance into the U.S. market.

Length of Time in the U.S. The first Jollibee opened in The United States in 1998 in Daly City (Nor Cal) to cater to the Filipino-Americans living in the...

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