...Jones Blair Case Analysis 1) How might the architectural paint industry be characterized? a) The US paint industry b) Architectural paint industry 2) How might the JB market area be characterized? 3) How can this market be segmented? 4) Which market to pursue? a) Non-DFW Household, a high potential for growth b) Urban professional, wants high quality paints c) Non-DFW Professional, already dominant d) Urban Household, very price- sensitive 5) What competitive position does Jones Blair have in its market? 6) What strategy should JB adopt to reach the segment sought? a) Spend additional $350,000 on corporate advertising Pros Cons b) Cut price by 20% Pros Cons c) Hire one additional sales representative Pros Cons d) Do Nothing (Status Quo) Pros Cons 7) Recommendations 1) How might the architectural paint industry be characterized? a) The US paint industry In all of the United States, paint is without a doubt, one of the most respected industries of its kind growing at a rate so fast, that it outweighs any other. It reached a maximum of 13 billion dollars in sales in 1995. The paint industry is divided into 3 unique segments; architectural, original equipment, and special purpose with each having its own unique percentage. Wholesalers and retailers sell architectural coatings which are more formerly known to the consumer as general purpose paints, varnishes, and lacquers which are used on almost every kind of structure...
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...Jones Blair Case SWOT Analysis: Strengths • High quality products • High quality service with • Knowledgeable sales representatives that know customers personally • Mature market 1-2% sales growth long-term • Shelf goods 43% of total industry dollar sales • Specialty paint stores & lumberyards most frequently patronized • Distributes through 200 independent paint stores • Maintaining margins while increasing R&D, material, & labor costs • Market to major business/financial center (DFW) • Total sales/year increasing dollars sales rate 4% each year Weakness • Slow sales growth • Reduce emissions of volatile compounds • Compliance w/ EPA = low profit margins • Presence in DFW do it yourself market, in-home centers • Non-DFW market • New accounts, only added 5 in last 5 years • High costs for product • DFW Sales decreased • Paint gallon-age hasn't changed in years • Highest priced paint in service area, especially in DFW • Awareness of the company Opportunities • Need to increase customer awareness by 30% • Increase demand for paint sundries due to trend towards do it yourself painting • Interior more popular than exterior • Expand beyond paint • Primarily in DFW area, so advertising outside of DFW • Increase advertising over all mediums, catalogs etc • Develop new retail accounts leads and penetrations • Professional painters could solicit business to them • Discount coupon offers on every purchase after first to build loyalty • Increase contractor...
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...Jones Blair Company Case Synopsis Jones Blair Company (JBC) is a privately held corporation that produces and markets architectural paint and primarily serves the Southwestern part of United States. The company markets its paint and sundry items in more than 50 counties in Texas, Oklahoma, Louisiana, and New Mexico. Headquarter for the company is located in Dallas, Texas where it does most of it business. The Dallas-Fort Worth (DFW) metropolitan area is the major source of business as well as the financial center in the southwestern service area. JBC mainly target do-it-yourself customers who make up 50% of their sales and professional painters who make 25% of sales. The company sells top quality architectural paint and accessories at the highest price to various markets. They also sell original equipment manufacturing (OEM) materials throughout the U.S and worldwide. Though JBC’s sales have increased on annual basis the sales volume remained same. And since the competition in the industry has increased over the years the company fear facing a plateau in price. The company is also facing a major dilemma and must maintain their growth and profit margin, but in order to do so they have to increase their sales in a mature market. Therefore, the company has to decide what market to target (Southwestern part like Dallas Forth-Worth or surrounding areas), who to target (do-it yourselfers or professionals), and how in order to expand their brand and market share. This case will examine...
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...formulated to industrial buyer specifications and they are used for durable goods such as automobiles, transportation equipment, and building products for the industrial industry. Lastly, Special purpose coatings are formulated for special applications or environmental conditions (extreme temperatures, exposure to chemicals). They are used for automotive and machinery refinishing, industrial construction such as factories, railroads, utilities, bridges marine application, highway and traffic machines and roof paints. The architectural coatings sales are distributed evenly between two-market area segments, Dallas fort-worth area and the non-Dallas-fort worth areas. Jones-Blair’s approximate architectural paint and sundry sales increased by 4.3% from 2000 to 2004 according to the information provided in the case. The Jones Blair trade area has the 7 biggest paint combines accounting for 60 percent of all sales. In the Dallas-Fort worth area the 11th county is the major business and financial center to the company’s southwestern area which also brings in 60% of 80 million dollars sold where 60 percent came from the Dallas-fort worth area. Do it yourself and household buyers were believed...
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...JONES BLAIR COMPANY MKTG 2030 Submitted By: Juzar Saifuddin Student#210301737 3/15/2011 Executive Summary: Jones Blair company is a privately held company that produces and markets architectural paint under the Jones Blair brand name. In addition to producing a full line of architectural coatings, the company also sells paint sundries which are not manufactured by Jones Blair. Lastly, the company also operates a very large OEM coatings division. Company sales volume in 1997 amounted to $ 12million with a net profit before taxes of $1.14 million. Sales have been increasing roughly 4 percent per year over the past decade while paint gallonage has actually remained steady . So the steady growth in dollar sales has been due to inflation. The industry on the other hand is divided into three broad segments: architectural coatings, original equipment manufacturing (OEM) coatings and special purpose coatings. The U.S. paint industry as a whole is considered to be in its maturity stage. This is due to increased competition from alternative materials, such as aluminum and vinyl siding, interior wall coverings and wood paneling. Secondly, paint companies have developed higher quality products that have reduced the amount of paint necessary per application. Jones Blair needs to increase/maintain volume sales as the market goes through some changes. Competition is stiff in metropolitan areas, architectural paint and sundry industry is in its maturity stage and...
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...Case Analysis of Jones Blair case (Sarvesh Pingulkar 2013BLP017) 1. Background and Problem Definition: Mr. Alex Barrett, president of Jones Blair, a coating paint company in U.S., is unable to decide on where and how he should deploy marketing efforts in the coming year. Jones Blair sells top quality architectural coating paints, accessories, and OEM materials, and this has led Jones Blair product to be highest priced product with ease of application and durability. Increased annual sales but relatively steady sales volume has led to high cost of R&D, hence Mr. Alex fears of facing stagnancy in price. 2. Market and Industry Analysis: U.S. architectural paint coatings and sundries industry is matured and is expected to grow at the rate of 1-2% per year and the industry sales in 2004 is $12billion plus. Architectural coating industry is segmented into Professional painters, do-it-yourselfers, and contractors. The do-it yourselfers prefer paint store as their first choice and brand as a second. The do-it-yourself market is motivated by price while the professional painters segment is motivated by product quality. Acquisition has caused the ~40% reduction in number of companies in coatings segment. Through the product quality and good customer service, Jones Blair has positioned its brand as unique and has priced the product higher. Among the distribution in 200 independent stores, lumberyards, and hardware outlets, 40% are located in the 11-country DFW area and...
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...Jones Blair Case Study Abstract The Jones Blair Company has been put into a situation where the peak season for their primary market, paint, is coming up. During two management meetings, they discussed different courses of action to build an effective plan to get more architectural paint out on the market. They are now down to their third meeting and a decision must be made. The alternatives come from different departments and the main proposals are as follows; increase the marketing funding by $350,000, lower the selling price 20%, hire a new salesperson for $60,000 or just keep resuming business as usual. Each and every one of these suggestions was mapped out with their corresponding pros and cons, accompanied by a break even analysis. The conclusion that emerged was that the company is profitable and currently growing strong, but the low risk (and chance of a great outcome) of hiring a new sales person looks most appealing for the company. Jones Blair Case Study Problem Statement Jones Blair Company is a paint manufacturer that distributes paint to Texas, Oklahoma, New Mexico, and Louisiana with its manufacturing plant based in Dallas-Fort Worth (DFW). The main product line of the company is architectural paint with some line depth that they manufacture at their own plant; they also offer the sundries for painting towards their end customers. The sundries offered are not produced by the company itself but carries the Jones Blair brand logo. The management is at...
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...The Jones Blair Company is a small paint (coatings) producer in the southwestern United States. The company plant and headquarters are located in Dallas, Texas; and it does most of its business within this 11 county Dallas-Fort-Worth region, and also Oklahoma, New Mexico and Louisiana. Currently the company sells top quality architectural paint and accessories to various markets. The company also sells OEM materials to domestic and international customers. Jones Blair is currently looking for solutions for marketing their architectural coatings and sundries. Jones Blair mainly deals with customers looking for a high end product. They strive to produce top quality coatings by continually researching and developing new solutions. This has led the Jones Blair product to be the highest priced product on the market. Jones Blair caters to mainly do-it-yourself customers (50% of sales) and professional painters (25% of sales) looking for great point of purchase service, ease of application, and durability. The Jones Blair Company has increased sales on an annual basis, but the sales volume has stayed the same. This is due to the high cost of research and development in their products. The company is in fear of facing a plateau in price and being able stay competitive in the industry. Jones Blair needs to determine where and how the company will market its architectural products in the southern US. Currently, the company employs eight sales reps to manage the inventory and customer...
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...Moriel Hoffman Case Analysis Due Date: 07/08/2015 (extended) Summer B 2015 Introduction: Jones Blair Company is a United States paint industry. It focuses on three major segments, which include architectural coatings, original equipment manufacturing (OEM) coatings and special purpose coatings. The U.S. paining industry is becoming a maturing industry. There focus is to decide weather the company should focus on deploying marketing efforts among the various architectural paint coatings marketing that are served in the southwestern part of the United States. 1. How might one characterize the architectural painting coatings industry and Jones Blair’s trade area? Based on the case provided a slow growth rate would be a characteristic of a mature market because the architectural coatings are part of mature markets. The slowing growth rate in volume happens because of the sluggish growth rate in dollars. Also when using the paint is last longer and there are less amount of paint that is being used and a longer amount of time between applications. Jones Blair trade area is affective and they sell in over 50 counties. Competition has increased because of department stores like Wal-Mart, K-Mart and Sears and private paint stores. Competition at the paint manufacturing level has also increased and the mass merchandisers control 50% of the do-it-yourself paint market in the metropolitan area. Also in 2004 the sales volume for architectural paint was at 12,000,000 and the...
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...Definition The Jones Blair Company is a privately held corporation that produces and markets architectural paint and OEM materials to various markets under the Jones Blair brand name. Currently, Jones Blair Company does its business in the eleven county Dallas-Fort Worth (DFW) and Oklahoma, New Mexico, and Louisiana. The company’s consumers are made up of do-it-yourselfers (50% of sales) and professional painters (25% of sales). Jones Blair’s’ products are the highest priced in the marker due to their efforts if having top quality products. The senior management executives of the company must decide on a method on how and where to apply marketing efforts among the various architectural paint markets in the service area. The problem arose from the company’s paint gallonage being stable in the past five years and reaching a threshold in their prices. Market and Industry Analysis Architectural coating accounts for 43% of total industry sales, making it the largest segment in the paint industry. According to Exhibit.1 in the case, the do-it-yourselfers painters first choose the store and then the brand while contractors look for good quality products. Therefore, a widespread distribution is important in this industry. There are 600 different competitors in the industry, most of them spending more on advertising and offer less expensive products compared to Jones Blair. The company has had a constant annual increase in sales; however, the sales volume has remained constant. Jones Blair...
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...Background & Problem definition Jones Blair Company is a privately held company headquartered in Dallas, that produces and markets architectural paint under the Jones Blair brand name, markets its paint and sundry items, in over 50 counties and 11 DFW metropolitan areas, as the paint industry in USA is reaching towards its maturity and due to Govt. regulations and policies, several paint manufacturing companies have closed shop or have been acquired by big giants. Jones Blair Company is desperately trying to maintain its existence and improve its existing market of architectural paint segment in southwestern United States. Market & Industry analysis US paint industry can be classified into shelf good, comprising of 43% of market share, OEM, 35% and special purpose coating comprises of 22%, the forecasted figure for year 2005 for entire industry is $16billion out of which shelf good or architectural paint and sundries, comprises of $12 billion and more. Monopolistic, patronizing (loyalty) is hard to establish, with over 2 percent growth per year, and competition from substitutes, govt. regulations, the US paint industry is going through major turnaround, survival seems to difficult without innovation and compromising, however Jones Blair Company has stick to its product based pricing and is premium in the specific segment, but as the competition is increasing and mass merchandiser coming into existence, it is tough for the JBC to maintain its market share. Consumer, is...
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...Imad Harrouk ID: 12100230 Jones Blair case study Jones Blair Company is a privately held corporation that is a world leader in the paint and coatings industry. Jones Blair Company produces, markets, and distributes architectural paint and coatings under the name brand of Jones Blair. The organization is currently headquartered in Dallas, Texas. Since 1928 their mission has been to provide the business community with the highest quality products while providing unparalleled customer service. Jones Blair consists of two divisions; Jones Blair high performance coatings and NEODARD. Their OEM, Original equipment manufacturing, is ran through the high performance coatings division and is 35 percent of the total industry. Seamless epoxy flooring, surface applied waterproofing, and elastomeric roofing and wall coating systems are operated through NEODARD. Jones Blair Company markets its paint and sundry items in over 50 counties in Texas, Oklahoma, New Mexico, and Louisiana from its plant and headquarters in Texas. The U.S. paint industry is divided into three main segments: The Architectural Coatings, The Original Equipment Manufacturing Coatings and lastly the Special Purpose Coatings. General-purpose paints, lacquers, and varnished that are used on commercial, residential, and institutional structures comprise the architectural coatings segment. These materials along with brushes...
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...Wikipedia’s growing popularity leaves society to question its reliability in many aspects including accuracy of information, susceptibility to exclude false or biased information, and quality of writing. The best way to analyze is to look at a specific Wikipedia page and diagnose it. For historic purposes, the Wikipedia page “Viking expansion” provides information on the Norse, mainly known as Vikings. Rather than evaluating this page on the Norse expansion and settlement throughout the world, looking at the specific Norse activity in the British Isles will be more effective. This page describes the invasions that the Norse people from Scandinavia done throughout the years in the British Isles, including the reasons and rulers. It also provides background of the British Isles including which languages and religions were used or practiced in a certain area. From there, like the background information, the events of expansion are listed on the page in chorological order starting in 793CE; each listing how the invasion happened, who was ruling at a particular time, and battles. The end of the page gives a brief acknowledgement of written records and archaeological evidence. At first glance this specific Wikipedia page looks excellent, but looking deeper into the pages strengths and weaknesses made its reliability fragile. Wikipedia has policies that state articles are to contain no original research, a neutral point of view, and that all of their information must be verifiable...
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...Lindo Enterprises is one of the small-scale industries which has established and positioned their product in the market. They are in the business of processing raw seafood into a packed-snacks. Their financial data had shown an increasing sales and profit year after year since 1998. However, they are faced with a challenge of maintaining their competitive advantage and market position through a sustainable 10% annual growth rate for the next five years. Achieving this target would require the considerations and a careful study of the major threat or problems that the business is, and is going to face. Competition is on the top list, distribution of the product both locally and internationally through export-consolidators considering the quality standard, the increasing worldwide trend towards health consciousness which negates the consumption of processed snack foods and the stricter health and sanitary requirements on the import goods of the export markets are the major threat that must be resolved or given action. The analyst had come up with the recommended plan of action that could counter strike the above mentioned threats or problems. A strong campaign for marketing strategies to promote the product and gain the competitive advantage, a nationwide distribution of the product must be targeted, a continuous innovation of the product focusing on its quality and standards that could surpass the export requirements and of course considering to go with the direct exporting which...
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...country can unite behind its head of government. Nothing new in that, and certainly it has always been true to a great extent. But it can be argued that there has been a long term drift towards seeing the prime minister of the day rather than the monarch as national leader, and thus creates a more presidential 'feel' to the prime minister. The prime minister now has an extensive network of personal advisers, think tanks, policy units and working groups that serve him alone and are not available to the rest of the government unless he wants them to be so. So, just as the US President has his own White House staff and large executive office, the prime minister has his own 'government department' mostly in Downing Street. It used to be the case that the prime minister was at a disadvantage when negotiating with ministers because they had huge...
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