Jones Howard

In: Business and Management

Submitted By jimmymanchild
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Jones Howard…Operations Management

Every year Walt Disney World also promotes a yearly marathon which attracts over 100,000 participants at all their theme parks. Coupled with the normal everyday crowd this can easily be a logistical nightmare. They ensure success by being proactive and planning up to 18 months in advance. Basically as soon as the marathon is over they immediately start to plan for the following year’s marathon. Sales and marketing alone requires a 6 month window to get to word out to the general public. Coordination also entails working with all theme parks, local state agency as well as organizers and sponsors of the event. The challenge as always is to ensure a safe and memorable experience for participants even when things might not be going well behind the scenes. Bruning, Karla, 2012, January 8) Behind the scenes of runDisney.

I never knew that Walt Disney World ever had a yearly marathon in the area; I assume with running the parks alone there was no real time for that. With everything else going on yes that has to me a nightmare trying to organize this event and others has to have some kind of unique preparations before the races even begin. There are runners from all 50 states and 60 other countries took part in a variety of Disney Marathon Weekend events, such as the Family Fiesta 5K, Kids Races and the Disney Half-Marathon in addition to the Disney Marathon. And once again more than 6,500 runners put themselves to the ultimate test - Goofy's Race and a Half Challenge - by running the half-marathon on Saturday and the marathon on Sunday. But this is Disney World and there is nothing that they can’t do when it comes to keeping customers blissful. Seeing how they maintain their daily activities throughout the theme parks will concur the admiration when it would come to a marathon. Good…...

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