Free Essay

Jopurnals

In: Social Issues

Submitted By JeromeTJ1
Words 330
Pages 2
A Customer Satisfaction/Baseline Survey was comissined by Techserve Plc to determine the response of customers to a new Computer Software ’Kensoft’ aimed at analyzing and monitoring progress overtime for refugee based programmes in NGOs in Africa. The purpose of the survey was to determine the pre-operation exposure conditions for the new software to guide in the focasting for the likely impacts once the new product is introduced to the market, including cost implication, projected profit margins and indicators for success. The new product ‘Kensoft’ is envisaged to cut a market niche for data management, analysis and for tracking changes and progress in refugee based programming in Africa.
The influx of refugees in the last few years in Africa has been on the increase fueled by numerous clashes,civil unrest, and forceful regime changes through coups, terrorisism and wars. Unstable governments, dictatorial leadership and corruption has created an enviroment in Africa that can easily cause civil unrests and infighting which in many cases has led to internally displaced persons and refugees. The largest refugee camps are found in Kenya namely Daadab in North Eastern and Kakuma in Rift Valley, reports also shows that numerous state and non state agencies and organisations located in the two areas have pograms targeting refugees, however, data management is not systematic and scientifically controlled and when it is managed the process is highly selective and cannot be relied upon. Kensoft, has therefore identified this niche market which it wants to serve. Subsequently, key questions were formulated to address the effectiveness and feasibility for the software for selected refuguee programmes, the questions were subdivided into a) initial assessment and b) application. A second question dealt with the current practices and the preferences in relation to the software. The feedback was also vital in determining the relevance and the practicability of the software in an African context. Respondent groups were then identified from the existing agencies and refugees in Kakuma and Daadab and Techserve Plc.

Similar Documents

Premium Essay

Frewfgsr

...Research Proposal Topic: THE IMPACT OF ENTREPRENEURIAL NETWORKING TO ENHANCE WOMEN PARTICIPATION IN SMEs Introduction In this dynamic business world entrepreneurship has inferred special significance, as it is a key driver to economic development. The objectives of industrial development, regional growth, and employment generation depend upon entrepreneurship. Consequently entrepreneurs are, thus the seeds of industrial development and the fruits of this development are greater employment job opportunities to unemployed people. Entrepreneurship leads to higher income, increases in per capita income, higher standard of living, and individual saving, revenue to the government in the form of various taxes. The recent concept of “entrepreneurial networking/social networking” has emerged as one of the contributing factors to growth of enterprises (Davidsson and Honig, 2003; Lam, Leibbrandt, & Mlatsheni, 2007). Information is a major resource for men and women entrepreneurs and can connect to marketplaces, suppliers; costs, technology, and networking have appeared as valuable for contributing assistance to entrepreneurs. The networking is becoming popular and a valuable way to get hold of relevant information to get competitive advantages. Networking provides entrepreneurs a variety of priceless sources not previously in ownership and assist to accomplish their goals (Hansen, 1995; Jenssen, 2001; Ripolles and Blesa, 2005; Welter and Kautonen, 2005). Networking can be...

Words: 2657 - Pages: 11