...According to Karen Hunter, in 1949, Joseph Campbell published “The Hero With A Thousand Faces” which is a book that introduces his creation of the monomyth (Hunter). A monomyth is the concept of a single tale or story. The tale or story represents a mythological adventure being magnified in the rites of passage. Also, the myth goes around in a cycle and is repeated with different social and cultural references throughout the world. Furthermore, Leeming explains that, “the monomyth itself is an expression of the journey of the hero figure, of our journey through physical and psychic life, and of the evolutionary path of humanity to full consciousness” (Leeming). Homer’s use of Joseph Campbell’s monomyth in the Odyssey seen with Odysseus, the hero and main character, provides a great structure throughout the epic in several ways. To begin, the monomyth in the Odyssey can be divided into 11 stages of the hero journey. The first stage that structures Homer’s epic is birth or the ordinary world. Odysseus is born to his father Laertes in Greece under no distinguished ancestry to boast of. Rasovsky stated, As Odysseus grew to be a young boy he showed signs of his talents which included archery (Rasovsky). Going further on with Rasovsky’s findings, Odysseus was intelligent, clever, and exhibited strength through his appearance (Rasovsky). In the Odyssey, Odysseus’s ordinary world is on the peaceful island of Ithaca. Odysseus is the well-loved and respected king of the island. He has...
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...Joseph Campbell's hero's journey describes the cycle of heroes. All heroes go through a process from an ordinary life to a final reward and that is what the hero's journey cycle is all about. Throughout the adventure the hero experiences challenges, but when the hero overcome the tests/allies the hero receive a reward at the end. ( The reward is not always physical but sometimes mental) According to the hero's cycle from Joseph Campbell, my life relates to the cycle because I have experienced the the call to adventure,tests and challenges,and rewards This is how my life adventure relates to Joseph Campbell's hero's journey cycle! It was just an ordinary life for me, loving water but afraid to drown. The call to adventure had come whenever I had to start swim lessons and learn many different strokes in the deep blue water. Sometimes I would refuse because I had to start learning dives and it would be hard to come up with the water again. Although I did have a mentor which was my dad, he told I shouldn't give up. This is just the call to adventure from the hero's journey....
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...“The Hero’s Journey” is an article written by Joseph Campbell published in 1949. The Hero's Journey is a narrative pattern that appears in an assortment of myths, scholarly works, and films. The Hero’s Journey can be broken down into different sections, each of which encompasses a significant stage in the hero’s life. The general pattern is that the hero goes on an adventure, faces a significant challenge and emerges victorious, and comes home a changed individual. The first big idea from the article is Departure, where the hero leaves his comfortable and commonplace world and ventures into the darkness of the unknown. The first six stages of the Journey reveal departure because in each stage it leads the hero to act upon his call to adventure...
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...Joseph Campbell published The Hero with a Thousand Faces in 1949 that discussed the journey of the hero in most heroic stories. I have applied Campbell’s hero cycle to The Matrix, starring Keenu Reeves and created by Andy and Larry Wachowski. The Call to Adventure in The Matrix This is the first step in Campbell’s hero cycle. This initial step is followed by helpers. * The Call to Adventure – In The Matrix, Neo is called to the adventure when Trinity sends him a message over his computer telling him to follow the white rabbit. Trinity tells Neo, “The answer is out there, Neo, and it's looking for you, and it will find you if you want it to.” * Helper – His helpers are Trinity, who respects as a computer hacker and calls him to action, and Morpheus, who tries to guide him away from the agents who try to capture him. The Crossing in The Matrix * The crossing is the point in which the hero reaches the point of no return. From this point the hero can never come back to his/her previous life. After the hero crosses over, the hero must pass tests with some help from others. * The Crossing – In The Matrix, the point of no return occurs when Morpheus offers Neo a choice of two pills. If he picks one, he will return to world he knows. If he selects the other pill, he will see the new world, the world as it actually exists. Neo, of course, selects the pill that shows him that the matrix is just a construct. Morpheus states, “I'm trying to free your mind, Neo. But I can...
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...The Hero’s Journey is a philosophy by professor, author, and philosopher Joseph Campbell stating that all hero’s go through this common cycle consisting of three stages, the Separation, the death and rebirth, and the return. In Campbell’s philosophy, he believes there are two types of deeds a hero can go through, a psychological and a physical. And in the Joy Luck Club Jing-mei goes through a psychological transformation to make a psychological deed. Campbell introduces this idea of a psychological deed in one of his interviews on PBS, “ The other kind is the spiritual deed, in which the hero learns to experience the supernormal range of human spiritual life and then comes back with a message.” After reading the Joy Luck Club by Amy Tan, it...
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...Sg was a hero (masculine or gender-neutral) or heroine (feminine) (Ancient Greek: ἥρως,hḗrōs) is a person or character in literature who, in the face of danger and adversity or from a position of weakness, displays courage or self-sacrifice—that is, heroism—for some greater good. Historically, the first heros displayed courage or excellence aswarriors. The word's meaning was later extended to include moral excellence. The word can be used as a gender-neutral term for both males and females[1]because it has no gender-specific suffix in English. Stories of heroism may serve as moral examples. In classical antiquity, cults that venerated deified heroes such as Heracles, Perseus, and Achilles played an important role in Ancient Greek religion. Politicians, ancient and modern, have employed hero worship for their own apotheosis (i.e., cult of personality). Stories of the antihero also play a major role in Greek mythology and much of literature. The antihero is a protagonist who lacks the typical characteristics of heroism, such as honor, nobility, bravery, compassion, and fortitude. The favorite type of antihero is an individual who lacks moral character.[2] The concept of a story archetype of the standard "hero's quest" ormonomyth pervasive across all cultures is somewhat controversial. Expounded mainly by Joseph Campbell in The Hero with a Thousand Faces (published in 1949), it illustrates several uniting themes of hero stories that hold similar ideas of what a hero represents...
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...Journeys Defined In the article, “A Practical Guide to Joseph Campbell’s The Hero with a Thousand Faces”, Christopher Vogler argues that every type of journey has a cycle, “that is universal, occurring in every culture, in every time; it is as infinitely varied as the human race itself; and yet its basic form remains the same, an incredibly tenacious set of elements repetition from the deepest reaches of the mind of man” (Vogler 1). The idea of, “a Hero with a Thousand Faces” is based off of perspective and an individual relating to a book or movie to their own lives. The complexity of Vogler’s journey cycle doesn’t seem to describe a mental journey but only the physical journey a Hero in story would take. Even though his “formula” of journey can vary, there are certain steps that always occur. Every journey needs to have a purpose or starting point, such as wanting to succeed in...
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...A Jungian analysis of the warrior woman in popular culture and a brief look at what the archetype means culturally and psychologically. The 1990s and the new millennium saw an influx of female action heroes on television from Xena to Scully, Buffy to Sidney Bristow. Countless girls and boys eagerly jumped to their television set each evening to absorb the warrior energy of their new role models. Adults, too, were intrigued by the possibility of a new gender role for women – fighters. These women were not only stereotypically beautiful characters, but, untypically, they were also highly intellectual, courageous and strong – stronger indeed than the men portrayed alongside them, if not their equals. These fighting women usually depended on themselves for rescue and did not always wait around for their men. Some women warriors had martial arts expertise (Xena, Buffy, Sidney, Nikita), some wielded weapons (Dana Scully from The X Files, Samantha Carter from Stargate SG1), while others used magic (Willow from Buffy the Vampire Slayer, the three sisters in Charmed), and then there was the cyborg (Seven of Nine from Voyager and Max from Dark Angel). All nevertheless embodied the warrior archetype: a fighting spirit evoking a new female consciousness, one that reflected a shift of values in Western society's gender norms. C. G. Jung Research Online books, journals for academic research, plus bibliography tools. www.Questia.com/C._G._Jung Jungian Philosophy Analytical psychology...
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...A hero is an individual who alters a society in a progressive way and becomes irrelevant when the society is changed due to a lack of purpose due to the new culture’s different needs for advancement; Grendel, in Grendel, written by John Gardner, is an excellent example of this ideology by showing the replacements of role models in society. When the hero is unaware of their status, they make rash decisions affecting the society they are shaping. This time period, in a sense, is the beginning of Joseph Campbell’s quest cycle, before the inciting incident. While the humans scrutinize Grendel, he identifies their abilities and the depth of their thinking. He studies them as well, discovering that, “Suddenly I knew I was dealing with no dull mechanical...
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...theory is based on Joseph Campbell’s The Hero with a Thousand Faces, which illustrated and distilled heroic patterns from various cultures. The hero’s journey has three stages: separation, initiation, and return. Answering a call to adventure, the hero departs from his familiar world and ventures into a region of supernatural wonder. Miraculous forces are encountered there and a decisive victory is won. He then returns from this mysterious land, bringing an elixir to bene¿t his fellow men. Through this journey of trials, the hero transforms his former self and achieves spiritual growth. Such heroes range from monster slayers to spiritual leaders such as the Buddha and Christ. Life of Pi is a fantasy adventure novel about an Indian boy who survives a shipwreck by drifting on a lifeboat with a tiger. His adventure ¿ts Joseph Campbell’s hero archetype. Similar to the mythological hero, Pi departs from his familiar land of India, answering the call for adventure to a new country. Protected by the supernatural powers of Hinduism, Catholicism, and Islam, he penetrates the dangerous and mysterious realm of the Pacific Ocean. After experiencing harsh ordeals, he returns to the human world with a life-enhancing boon to share. In this study, Campbell’s insights on the heroic pattern are appropriated as an analytical tool to deepen the meaning of the novel and reveal the common mode of the heroic quest. As enlightening today as in the last century, Campbell’s book continues to...
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...Joseph Carr POL 205 Lanahan Essay #3 Low voter turnout is a direct danger to our democratic practices and the result of the elite pushing their special interests over the interests of the common man. Essay numbers sixty-six through seventy all deal with voting issues, showing the expanding flaws of American democracy in our modern world. First discussing the Exhibition season and the importance of the New Hampshire primary in grass roots politics, Dante Scala in Stormy Weather asserts that the first presidential primaries either give or take away a candidate’s momentum with the influence of the media fishbowl. Reading number sixty-seven No Place for Amateurs by Dennis Johnson focuses on the effect of political consultants on a candidate’s campaign for election. Discussing negative campaigning, reading sixty-eight Going Dirty by David Mark gives detail on political marketing, 527 groups and the McCain-Feingold campaign finance reform of 2002. Reading number sixty-nine Why we vote by David Campbell highlights the different reasons why people vote. Finally, reading number seventy How Barack Obama Won by Chuck Todd and Sheldon Gawiser discusses the landmarks leading up to the 2008 election and the possibility of an alignment of the democrats. In Stormy Weather by Dante Scala the author describes the first stage of the election process as the exhibition season and the second stage as the media fishbowl. Scala describes the exhibition season as “the period that extends from the...
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...The Gospel ACCORDING TO FEMIGOD He who has ears, let him hear The author and publisher have provided this e-book to you without Digital Rights Management software (DRM) applied so that you can enjoy reading it on your personal devices. THE GOSPEL ACCORDING TO FEMIGOD Copyright © 2013 by Femigod Ltd. Published by Femigod Ltd. www.femigod.com Femigod® is a registered trademark of Femigod Ltd. ISBN: 9780992642600 For my darling sister, Pero. I love you dearly. No matter what you want, it’s yours. Beyond money and weapons. Contents Introduction ............................................................................................................................................... 1 Book One: Understanding Mainstream and Organised Religion.............................................................. 5 Christianity ............................................................................................................................................ 6 Islam ...................................................................................................................................................... 9 Hinduism.............................................................................................................................................. 12 Buddhism ........................................................................................................................................... 155 Chinese traditional religions ...........
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...c MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C STUART OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook...
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...Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Compilation Copyright © 2002 by Pearson Custom Publishing. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, must be arranged with the individual copyright holders noted. This special edition published in cooperation with Pearson Custom Publishing Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Please visit our web site at www.pearsoncustom.com ISBN 0–536–63099-2 BA 993095 PEARSON CUSTOM PUBLISHING 75 Arlington Street, Suite 300, Boston, MA 02116 A Pearson Education Company SECTION ONE Understanding Marketing Management Marketing in...
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...TE AM FL Y Praise for Marketing Insights from A to Z “The bagwan of Marketing strikes again. Leave it to Phil Kotler to revisit all of our blocking and tackling at just the right time . . . and as all great marketers know: ‘timing is everything.’” —Watts Wacker Founder and CEO, FirstMatter Author, The Deviant Advantage: How Fringe Ideas Create Mass Markets “Wide-ranging, readable, pithy, and right on target, these insights not only are a great refresher for marketing managers but should be required reading for all nonmarketing executives.” —Christopher Lovelock Adjunct Professor, Yale School of Management Author, Services Marketing “Kotler tackles the formidable challenge of explaining the entire world of marketing in a single book, and, remarkably, pulls it off. This book is a chance for you to rummage through the marketing toolbox, with Kotler looking over your shoulder telling you how to use each tool. Useful for both pros and those just starting out.” —Sam Hill Author, Sixty Trends in Sixty Minutes “This storehouse of marketing wisdom is an effective antidote for those who have lost sight of the basics, and a valuable road map for those seeking a marketing mind-set.” —George Day Geoffrey T. Boisi Professor of Marketing, Wharton School of Business “Here is anything and everything you need to know about where marketing stands today and where it’s going tomorrow. You can plunge into this tour de force at any point from A to Z and always come up with remarkable insights and...
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