... A uthors: Deb Halpern Wenger University of Mississippi 129 Farley Hall University, MS 38677 drwenger@olemiss.edu Lynn C. Owens Department of Communications Peace College Kristine Trever School of Mass Communications Point Park University H E L P W A NT E D 2010: An examination of new media skills required by top U.S. news companies Debora W enger, L ynn C . Owens, K ristine T rever Determining the skills needed for employment and success in the journalism profession has never been more important. In a period of severe economic stress, journalism companies continue to hire staff, but at much reduced levels and amid vast layoffs, particularly within the print industry. Against this backdrop, this paper explores the impact of technological and economic change on the hiring practices of American news media organizations. A content analysis was conducted over a period of three months in 2008 and 2009 for all the employment opportunities posted by the top ten newspaper and broadcast journalism companies in the United States. Each year, more than 700 postings were coded to determine the most desirable skills and attributes for job candidates and the amount of emphasis placed on multimedia expertise. The study also relied on interviews with recruiters for these companies who share their own views on what makes a desirable job candidate and reflect on some of the study’s findings. The paper argues that these job postings reflect an entire industry in......
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...1.0: Introduction Writing is one of the most crucial aspects in language learning. It is not an easy task as it seems as writing is actually a process; and it is the teachers’ responsibilities to help students becoming good writers. According to Hedge (2005), writing process consists of four stages that are ‘Composing’, ‘Communicating’, ‘Crafting’ and ‘Improving’ (pp. 17). Therefore, this essay presents the main principles that underlie in activities that assist learners at these different stages in the writing process which is designed by Tricia Hedge in her book, ‘Writing’ (2005). This paper will start with a discussion about the first stage of writing that is ‘Composing’, and continue with another stage which is ‘Communicating’. ‘Crafting’ will be explained next, and finally, the last stage which is ‘Improving’ will be addressed. Additionally, an example of activity will be illustrated in each section. 2.0: Composing Composing is a stage that ‘takes a writer from pre-writing to polishing a final draft for a specific purpose and a particular audience’ (pp. 81). Hedge believes that good writing is often recursive, and not linear where various operations take place simultaneously throughout writing process. There are three main activities in this stage; pre-writing, drafting and redrafting, and editing. In pre-writing, the focus will be mainly on planning the outlines and exploring possible content. The learners will be aided to identify the purpose and the......
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...Scott, Toby August 12, 2012 Com 100 Introduction to Mass Media The power of the media The media has a strong influence on all of us weather we realize it or not. All of us are affected by the media somehow some more than others we all have been effected by the media somehow and likely been influenced by it at least once in our lives at some point. The truth of the matter is the influence is very powerful and it’s just about everywhere. There is a saying that I read on line that said For all intents and purposes, “media” is the same as “influence.” Whatever influences us is media www.buffalo.edu by Logan Esdale. To me this theory come from something called a Dependency Theory. One thing for sure is that we are in a world that is very relent on information from sources in order to keep afloat as to what is going on in the world on a daily basis. Things such as family, recreation, work, health, along with other personal things. It is very common for a person to wake up and turn on the TV or go online to see what the latest in their area of concern is. Based on the info that his a person gathers along with their prior thought and or experiences up to that point a decision will be make on that particular topic based on the information that was given. What we need to be aware is that most of our decisions, beliefs and values are based on what we know for a fact, our assumptions and our own experience. In our work we usually know what we have to do based on our......
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...making up facts. How do you handle the situation, from disciplining the reporter to explaining it to your readers? As the editor there is a responsibility to both journalism and to the public to report accurate news stories. Through this public apology, I the editor assure you the readers that the fabrication of the material of reporter John Doe was not a reflection of the reputation of this newspaper to print misleading false stories and the direct result of the deception caused ABC Newspaper to terminate employment however the reporter wanted to comment on his role in reporting the news. I would like to apologize for misleading the readers of this fine newspaper and to give the main reason for my deception. News is as time sensitive medium. It requires up- to- date reporting. If a person reports a story several days after the event happens; no one will be interested nor be impacted by the story. The purpose of reporting the news is to bring awareness to the people who are impacted by it. The desperation in bringing the story first caused a loss in judgment and ethics. With the increased delivery methods, including newspapers, television, radio, online newspaper web pages, and blogging, It became apparent that to capture the audience I would have to use sensationalistic tactics to do so. These tactics in journalism are often about crimes, natural disasters, scandals involving prominent people, and celebrity gossip. The other included news reports of exposed corruption,......
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...Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | In the early 1900s. Newspaper and magazine were the main source of mass media. In the 1940's, the radio supplied a new source to reach the masses. People often tuned in to get accounts of the war. Newspapers were still in demand and still used often. In the 1950s, television became a main source of resources for the mass media. The television was a combination of the radio and the newspaper and people embellished it. In 1962, the launch of a satellite gave access to world-wide news. From then to present day, we have exploded with forms of communication. The development of mobile phones to computers to the internet, the process just keeps growing. The process continues to get better and faster every year. The new forms of classroom learning are nothing like it used to be. The growth and knowledge of the mass media will continue to grow and develop. The ever ending cycle of getting better and better and faster and faster, continues to be a drive for many. The time to be informed is getting shorter and shorter. People want to know what is going on as soon as it does. This could even get to the point of where people and media will constantly predict what is going to happen. | How did each development influence American culture? | Each......
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...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the |Most of the major developments in the evolution of mass media came during the 20th | |evolution of mass media during the 20th |century. These included the radio, television, and communication gadgetry, such as | |century? |personal computers, cable TV, DVDs, DVRs, broadcasting satellites, fax machines, cell | | |phones, smartphones, and PDAs. For a large part of the 20th century, televisions and | | |radios where stationary devices. More recently, devices such as, laptops, ipads, and | | |smartphones allow people to view magazine articles, radio programs, songs, TV shows, and | | |movies, from almost any location they want. On the Internet, multiple images, texts, and | | |sounds are digitally reproduced and transmitted globally. These devices are constantly | | |being update to provide consumers with the newest technologies possible. The Internet and | | ...
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...Journalistic Public Opinion Jessica Lal Murder Case – Sue-Ellen Fernandes St. Andrews College TY BMM. 4259 Introduction Media is regarded as one of the pillars of democracy. Media has wide ranging roles in the society. Media plays a vital role in molding the opinion of the society and it is capable of changing the whole viewpoint through which people perceive various events. The media can be commended for starting a trend where the media plays an active role in bringing the accused to hook. There are different reasons why the media attention is particularly intense surrounding a legal case: the first is that the crime itself is in some way sensational, by being horrific the second is that it involves a celebrity either as victim or accused. The concept of trial by media is not a new concept. There have been many occurrences in the past where the media has been accused of conducting a trial on its own and passing a verdict even before the court does. There is a conception that the Jessica Lal murder case is was also a media trial. Case Study On 29 April 1999, Manu Sharma had shot Jessica Lal in front of 200 witnesses at a Delhi restaurant, Tamarind Court, where she was a......
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...Journal of Media Economics, 23:143–164, 2010 Copyright © Taylor & Francis Group, LLC ISSN: 0899-7764 print/1532-7736 online DOI: 10.1080/08997764.2010.502514 Adoption of Mass-Customized Newspapers: An Augmented Technology Acceptance Perspective Johannes Putzke, Detlef Schoder, and Kai Fischbach Department of Information Systems and Information Management University of Cologne, Germany The authors propose an augmented version of the Technology Acceptance Model to examine the consumer acceptance of mass-customized (MC) newspapers. Model findings (n D 2,114) suggest that the customer’s willingness to invest effort for MC products is one of the main factors driving adoption. Furthermore, gender is found to moderate the relation between base category satisfaction (with the base category “newspaper”) and perceived usefulness of an individually printed daily newspaper. Mass Customization (MC) products are one of the emerging research trends in management (Arora et al., 2008). Although considerable research has been devoted to MC in supply chain management (e.g., Dean, Xue, & Tu, 2009), innovation management (e.g., Franke, Keinz, & Schreier, 2008; Kaplan & Haenlein, 2006), and marketing (e.g., Syam & Kumar, 2006), rather less attention has been paid to MC in media economics (e.g., Franke, Keinz, & Steger, 2009; Franke & Schreier, 2002; Ihlström & Palmer, 2002; Kaplan, Schoder, & Haenlein, 2007; Schoder, Sick, Putzke, & Kaplan, 2006). Hence, there remains a......
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...University of Phoenix Material 07/18/2012 Media Convergence Worksheet Write brief 250- to 300-word answers to each of the following: |Questions |Answers | |What is meant by the term media |Media convergence means the lines are getting blurred between traditional forms | |convergence with regard to technology, |convergence with technology of the media and almost becoming one. Media convergence plays | |and how has it affected everyday life? |a very an important role in how it has affected everyday life of the evolution of mass | | |communication the evolution and media convergence occurs whenever it establish forms | | |communication technology to create new technologies offering new mass communications. The | | |internet allows magazines and newspapers to merge with new technology and computers to | | |increase and report information to readers frequently. Amazon allows readers to have | | |E-readers to combine medium of books with electronic display technologies to offer a new | | |convenient method way of reading. A new source of media mass converge is unavailable for | | ...
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...CHAPTER I THE PROBLEM AND ITS BACKGROUND The chapter will present a brief background about the origin of the problem and the purpose of the study. Statement of the problem, significance of the study, scope and delimitations and definitions of terms are likewise presented INTRODUCTION Public knowledge of crime and justice is largely derived from media. It is the most powerful tool of communication. It helps promoting the right things on the right time. It gives a real exposure to the mass audience about what is right or wrong. Media has a constructive role to play for the society. Today, news channels and even some newspapers is mouthpiece of some social issues, which helps to estimate the realities of lives. It focuses on delivering news to the general public or a target public. These include print media like newspaper and magazines; broadcast media like televisions and radios and more recently the internet that can also be attain mass median status and many media outlets, maintain a web presence to take advantage of the ready availability of internet in many regions of the world. The news media feeds the public a daily dose of crime stories. In some stories and instances law enforcers are the one in issue and they are accused of breaking the law or committing crimes. We know it for a fact that law enforcers have a mission of enforcing the law, preventing and controlling crimes, maintaining peace and order and ensuring public safety and internal security with the active...
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...Balance of Media Media is a huge part of politics. Without the mass communication systems we have in the US today, there would be an even bigger knowledge gap in our population. The percentage of people who are actually up to date on current politics and issues is astounding when you look at all the media coverage these areas have. The media serves as a politician’s biggest survivor tool and worst enemy; although some like to say any media is good media, when dealing with politics it can be a detriment, not only to a politician but to the entire political system. Having freedom of press leaves unlimited opportunities to convey whatever news there may be in whatever way best suits that source. How the media influence has changed people’s mind about politics can be seen as good and bad. With an already considerably low number of citizens active in their knowledge of politics, the media is a huge reliant. Without television broadcast, and radio stations there would be millions of more people clueless as to what is going on in our government. So for their general purpose of simply informing the public, the media overflow is a good thing and has positive influence on people. There are also media outlets that stand on either side of the spectrum, so people can see the difference and get the correct information for both sides. And even better there are some less popular channels that convey both sides equally without bias toward either party or view, making an excellent source...
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...As you may have heard about the recent incident that occurred about the reporter in the paper’s Moscow bureau. It has brought about attention in adding new disciplinary actions to take care of any foolish acts such as the reporter at the Moscow bureau did. The Los Angeles Times have always prided ourselves with strict discipline when it comes to journalistic ethics. I am writing to inform you all regarding new policy changes towards handling e-mail privacy violations. They include the following penalties: Reassignment, suspension without pay, or termination of employment. You are to inform these new guideline penalties to every employee under your management and future new hires. I highly suggest you get everyone together for a special meeting to thoroughly explain in details these new policy changes towards e-mail privacy. The Policy Violations guideline will go as following: • First Offense- Verbal warning in a direct meeting with a direct supervisor, which will also be entered in writing in the employee’s human resources file. • Second Offense- Reassignment or suspension without pay, for a period to be determined by the employee’s supervisor (who will know best the most appropriate length of time). • Third Offense- Immediate termination without severance pay. These new policy violation changes will be enforce affected immediately. This list is just the simple outline of the new changes for you to explain to your employees. There will be a more detailed company-issued...
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...Briana Rainey HUM/176 Email to my friend Hello my friend, how are you? Thank you for asking how my assignment went. When researching the background information I had to stay on top of my responsibilities. My purpose in writing about the political campaign was to educate the public about the events and issues that may affect their lives. I struggled a little when it came down to ethical responsibilities. As a journalist, I have to strive to present an accurate, well balanced explanation throughout my research. For example, I am obligated to present all sides of an issue, and to conduct extensive research and talk to several sources knowledgeable about the subject. I also interviewed a few people, and when doing so, it is important to remain honest with the people who are being interviewed by telling them before speaking to them what the article is about and that I also have plans on quoting them in the piece. It was also different for me working with other people. I took instruction from my editor regarding which angle to approach when writing my story, how long my story should be and whom it is that should be getting interviewed. From taking this approach and communicating with others, I felt confident in the story that I wrote. When it came down to accessing the credibility of the political......
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...Bryan Horowitz Writer’s Workbench Journalists receive the opportunity to use newsu.org, a website which provides courses for aspiring writers. The “Writer’s Workbench” course presents journalists with a wide variety of explanations regarding how to compose an effective work. The course is divided into four sections: Nuts & Bolts, Special Effects, Blueprints, and Useful Habits. The first section, Nuts & Bolts, elaborates towards the fundamentals of writing an effective paper. Writers should appreciate the content of the Nuts & Bolts section, which presents readers with thorough explanations of the necessary characteristics of journalism. The Beware of Adverbs and Using Strong Verbs subtopics, for example, stood out because writers will discover the level of effectiveness that different parts of speech deliver within a report. Writers may not appreciate the list of verb qualifiers at the end of the “Strong Verbs” subtopic, which does not provide examples regarding why to avoid using the listed examples. Journalists will use the content of this section when they need to omit unnecessary details within their works. The second section of the course is entitled Special Effects, which explains how to write formal and creative. This portion of the course is beneficial, because this section explains how to conduct a vibrant and colorful report, while applying formal writing techniques. The Seeking Original Images subtopic was well elaborated, especially when the......
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...SUBJECT: Media Ethnics Policies Recommendation This memorandum examines three ethnical problems and possible solutions regarding gathering and presenting “news”, defined in a report of recent events or information. The objective of any media organization is to provide the public with news reports that “seek and report the truth, encourage civic debate to build our communities, and serve the public interest.”i stated in principle by the Canadian Association of Journalists. We will address three ethnical issues brought to our attention related to editorial bias, anonymous sources and attribution, and respect for the right of privacy. Furthermore, we will examine one of three ethical paths presented in today’s journalism. They “defend freedom of expression and freedom of the press”ii The three ethical paths include amoral, which can be defined as not questioning what is right or wrong or inserting moral standard in the reporting. Secondly, immoral involves the violation of journalistic code of conduct or principles. Lastly, moral concerns conforming to the rules, norms and acceptable journalistic codes of conduct, which will be our main focus. In this context, morality includes the ethical responsibilities such as not abusing its press freedom, avoiding unnecessary harm to any subjects, being truthful, keeping promises, and refusing special favors or sensationalism. Moral choices should never be based on the......
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