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Journalism

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JOURNALISM JNL210

The way in which ideology is analysed can be followed back to the days of early Marxists. In translation ideology is said to be as old as history itself. The Marxists back in the days were in favour of the whole idea of having a revolution socially, which depended on the working class. They wanted the idea of having a social revolution not to be dependent on the rulers.
In this day and age, ideology can now be seen as the structure of ones belief from a certain perspective.
The main medium we use to communicate and our language determines how such a presentation takes place.
As we go on in this essay, we will see that there are quite a number of linguistic features which enable the writer of story or text convince those reading about their point of view.
With the help of ideology, we are able to produce values and meaning for a specified readership, and this is done mainly from repetition and the way points of view and interpretation are presented. Facts that are generally seen as complex are presented in a way that helps the viewpoint of the readership to be structured and also allows them to create versions of the world in a microspecific manner. The information given explicitly does not only influence the media contents of the audience but it also influences the absences. The term hegemony is used by Gramsci and he says that “…..the ruling

He talks about how those that roledont only make ideology on others forceful but how they provide different principles which later mould ideaological elements into something for the world to see(Berkovitz. 1997. P.425)
The question we need to answer now is who exactly these people who are powerful are and how do they manage to send their message across to the readers and general audience. Also we need to find out where they get their help from and why they have an interest in forcing their points...

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