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Journalism

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I. Conglomeration Consequences a. Oligopoly - a concentration of media industries into an ever smaller number of companies b. More safe choices: i. Copycat TV (ace of cakes, cake boss, cupcake wars) ii. Sequels to proven hits (rocky 1,2,3,4,5…) iii. Battleship: The Movie c. Availability: Wal-Mart only wants to carry top 2% of new releases. d. Are the Consequnces all Bad? iv. In 2009, Disney bought Marvel Comics v. As of fall 2012, Disney owns Star Wars – first sequel due for 2015 vi. Defenses: 1. Consolidation is realistic in a FRAGMENTED world 2. Economies of Scale: bigger operations have a lower relative cost vii. Criticisms: 3. Focus on the bottom line over quality 4. Conflicts of interest viii. News consequences: less coverage of congress, Washington, pentagon, world II. Media Behavior is Changing e. Day-and-date release: Many movies are released to multiple formats (theater, DVD, on-demand and download) on the same day f. Multiple platforms g. Theater attendance has fallen since 2002 h. Music sales are down by half since 1999 i. Newspapers are declining; DVD sales are flat III. Audience Fragmentation j. While media consolidates, its audiences are becoming more narrowly defined (fragmenting) k. Once, you ix. Read a newspaper x. Bought an album xi. Went to a movie l. Now you… xii. Read online IV. Media Convergence m. The erosion of traditional distinctions between media n. Media multitasking: Simultaneously consuming many different kinds of media xiii. 1980: /Americans received 7 hours of info a day xiv. Today: About 11.8 hours xv. SECOND SCREEN concept: watching TV AND Facebook/twitter/phone/etc.

EXAM1 what to expect 5. Study guide on ecampus 6. Contet: Ch 1,2,3 7. 50 ?s 2pts each Blue scantron

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