Premium Essay

Journey of Ibm

In: Business and Management

Submitted By deepthimora
Words 1222
Pages 5
The Journey of (IBM) International Business Machines

Executive summary:

The current Proposal intended to describe what IBM has faced in its journey and how it overcame those problems, which it was unprepared in the first place. To discuss the Success Story of IBM (International Business Machines) and journey through some easy and some tough winters. The focus will be on the problems.

Introduction:

IBM is one of the world’s largest rapid growths IT Company in terms of revenue, which listed in fortune 100 IT companies.IBM has produced different products, which related to software and hardware and produced custom designed microchips. By producing low cost products, IBM has rapid growth with long-term success, which attracted the investors and competitors. The head quarters were located in New York. In 2012, it has ranked 2 largest US firm for having highest numbers of employees nearly 433,362 by fortune. They have developed a wide range of software development tools, which helps to manage business process etc. IBM has first started its invention in 1914 called Hollerith, which was a part of computing -tabulating- recording company later the company known as IBM. (Rouse, 2006)

Background:

International Business Machines, abbreviated IBM and nicknamed "Big Blue", is a multinational computer technology and IT consulting corporation. (Wikipedia, 2012) The company is one of the few IT companies with its history dating back to the 19th century. IBM manufactures and sells computer hardware and software (with a focus on the latter), and offers infrastructure services, hosting...

Similar Documents

Free Essay

Ibm Analysis

...Thus  today’s  IBM  locates  its  semiconductor  R&D  and  manufacturing  operation in upstate New York and Vermont, its global procurement center is...

Words: 944 - Pages: 4

Premium Essay

Managing Diversity at Ibm

...Managing Diversity at IBM Nederland (The Netherlands) 05-02-2005 A Vision on Managing Diversity The multinational IT-company IBM is convinced that it can only keep its current competitive edge by reflecting marketplace diversity in the workforce and by offering a safe work environment for all employees. The company considers workforce diversity as 'the bridge between the workplace and the marketplace'. Ambition: an Inclusive Work Environment In 1953, the CEO at that time published IBM's first equal opportunity policy letter. This letter stated simply that IBM will hire people based on their ability, "regardless of race, colour or creed." IBM's subsequent CEO's reinforced that policy throughout the years. Since then, equal opportunity at IBM has been an evolutionary journey that underscores the company's commitment to an inclusive work environment where people's ideas and contributions are welcome - regardless of where they come from, what they look like or what personal beliefs they hold. Diversity in Leadership To stress the importance of workforce diversity, IBM's worldwide headquarters employs a Vice President of Global Workforce Diversity. This official formulates global policies on managing diversity. Regional headquarters employ diversity managers. These people translate the global policies on managing diversity into regional spearheads....

Words: 777 - Pages: 4

Premium Essay

Lenovo Case

...Lenovo to Acquire IBM Personal Computing Division ARMONK, N.Y. and BEIJING — Dec. 7, 2004 — IBM and Lenovo Group Limited • Creates world's third-largest PC business with approximately US$12 billion annual revenue for 2003 • Global business with worldwide reach, powerful brand name, balanced product offerings and leading R&D capabilities • Long-term strategic alliances between Lenovo and IBM in PC sales, service and financing worldwide • Worldwide headquarters in New York; principal operations in Beijing and Raleigh, North Carolina • Transaction of US$1.25 billion in cash, equity; total transaction consideration of approximately US$1.75 billion • IBM to take 18.9 percent equity stake in Lenovo; transaction expected to be completed in second quarter 2005 Lenovo Group Limited, the leading Personal Computer brand in China and across Asia, and IBM today announced a definitive agreement under which Lenovo will acquire IBM's Personal Computing Division to form the world's third-largest PC business, bringing IBM's leading enterprise-class PC technologies to the consumer market and giving Lenovo global market reach beyond China and Asia. Lenovo will have combined annual PC revenue of approximately US$12 billion and volume of 11.9 million units, based on 2003 business results — a fourfold increase in Lenovo's current PC business....

Words: 1706 - Pages: 7

Premium Essay

Apple Through the Years

...Apple through the years Apple is known as one of the leading computer companies right now. Apple has been around for more than 30 years and throughout its obstacles, they have learned how to better themselves each time. Its products hold value and are user friendly. They tend to be more on the expensive side but that is because they believe that there engineers have built top of the line technology that are competitive with other brands. Apple throughout the years has had some obstacles but seems to produce good quality computer devices. Apple has always been in competition with the next computer / phone device. Apple had been dominating in computer technology for about two decades strong before it had a minor setback but with new strategies in place, the company stayed afloat with the economy and stands tall today. Apple Computer and the Ideas In the beginning Apple was a project that came about with two men, Steve Jobs and Steve Wozniak their intentions were to make switchboards and sell them for money. Jobs and Wozniak was friend in high school, and both dabbled in computer electronics. Jobs and Wozniak dropped out of school and get jobs with computer companies in Silicon Valley. Jobs went to Atari and Wozniak to Hewlett Packard. After getting their careers started, they came together and figured out how to transfer data to a computer screen. They took their idea to the computer shop and spoke with Paul Terrell. Terrell bargained that if the two men......

Words: 2235 - Pages: 9

Premium Essay

Grad School Career Plans

...I was afforded the opportunity to not only deliver on known work assignments, but also the opportunity to pick up additional tasks that added high value to IBM and the design team. One defining moment came in 2008 when I volunteered to travel on short term assignment to Bangalore India in order to help establish and to educate a brand new design center and team for microprocessor design within IBM. This assignment afforded me the chance to work with a talented new team, and also...

Words: 2010 - Pages: 9

Premium Essay

What Is the Benefit and Challenges in Moving from Single Last Click Attribution to Multi-Channel Attribution Modelling

...Applied Strategic Marketing Report 2013-2014 "The Benefits and Challenges of Multichannel Attribution in Marketing Analytics" by Alan K H Hsu 00849147 Word count: 4990 A report submitted in partial requirements of the MSc in Strategic Marketing degree   1   24th August 2014 Table of Contents Executive summary .................................................................................................. 1 Introduction .............................................................................................................. 2 Literature review ....................................................................................................... 4 The emergence and influence of Big Data ............................................................. 4 Attribution theory .................................................................................................... 6 Last-click attribution modelling ............................................................................... 7 MCAM .................................................................................................................. 10 Discussion .............................................................................................................. 14 Benefits: clearer channels interactions ................................................................. 14 Benefits: better marketing decision and effective budget allocation ..................... 15 Benefits: stay......

Words: 7741 - Pages: 31

Premium Essay

Strategy to Change Culture

...DIRECTORATE STRATEGY TO CHANGE CULTURE SCHOOL PARTNERSHIPS FOUNDATION LEARNING TIER ADDITIONAL LEARNING SUPPORT Contents Page College Vision, Mission and Values 3 Existing Cultures 4 Overarching College Priorities 4 Bringing about culture change 5 The 5 step journey 6 Roles & Responsibilities 8 Communication & embedding the values 9 Benchmarking 9 Training & Development needs 9 Significant barriers and overcoming them 10 Priorities 11 College Vision, Mission and Values The Strategic Vision For The Merged College Is: “An inspirational organisation that delivers excellence” Mission Statement: “To provide high-quality education and training that is inclusive, and which matches and supports the needs of our diverse learners and the local and regional economy” Corporate Values: ▪ Place learners at the heart of everything we do ▪ Promote a progressive, inspirational and dynamic approach to teaching and learning which responds to learners ▪ Create an environment and ethos which encourages learning and skills development ▪ Promote and provide opportunities for successful participation in education for people from all backgrounds and abilities ▪ Strive for excellence in all aspects of college business ▪ Encourage staff to embrace challenging professional standards and......

Words: 2615 - Pages: 11

Free Essay

Stories of Change

...Assignment 1: Stories of Change All organizations must go through a change. Change will not always be accepted. It may take time before all the pieces have been ironed out; however, communication should always be open and honest. This paper will evaluate three significant errors made; suggest recommendations for each organizations change, attribute a change image to the leading managers or directors and recommend different strategies for managing each change story. Identify Errors All the change stories possessed its own challenges. The three main challenges faced were the following: allowing too much complacency, underestimating the power of vision, and failing to create short-term wins. The first error of complacency is easily done by most. As humans we tend to become comfortable with what maybe going on. Change whether drastic or minimal can be a hard pill to swallow for many. It is up to management to ensure that a plan of action is in place in order to be prepared for any issues. A sense of urgency should be implemented at all times whenever change is involved. No one can guarantee the actions or reactions of others. Tenured employees always have the slowest reaction to changes. They believe change will occur on their time; however, change must happen when presented. Underestimating the power of vision is key to the success of any role. If the organization doesn’t possess vision then how will it make it to its goal? The sense of direction in place must be......

Words: 1591 - Pages: 7

Premium Essay

Leading by Values

...GEORGE Leading by Values: Sam Palmisano and IBM In 2002 Sam Palmisano became chairman and CE O of IBM, succeeding the legendary Lou E Gerstner. Gerstner, coming from RJR Nabisco and before that American Express, was sought out by the IBM board to replace John Akers as CEO when the c ompany was facing the greatest crisis in its s history; Gerstner took over IBM’s helm in 1994. IBM w as on the brink of bankruptcy, with many r shareholders pressuring management to capture near-ter m value by divesting pieces of IBM. At the time, Gerstner was viewed as one of the few executives w ho could save the compan . ny When Gerstner arrived on the scene, internal IBM te ams were considering splitting IBM into as many as 13 smaller companies, each of which could com pete as an independent en y. Ironically, in ntit the 1980s under the leadership of former CEO John Opel , IBM had fought off an anti-trust suit from the U.S. government seeking to break up IBM into mult iple companies because of its dominance of t the mainframe computer business. In this same time fram AT&T was ordered to separate its longme distance service, local telephone service, manufacturing a nd R&D into independent companies. Gerstner quickly concluded that breaking up IBM wo uld be a mistake of historic proportions. He l recognized that IBM had drifted from its roots of provid ing superior customer service and offering complete systems to its customers (often criticized as “bundling”)....

Words: 3253 - Pages: 14

Premium Essay

Attaining Csr

...IBM Global Business Services IBM Institute for Business Value Attaining sustainable growth through corporate social responsibility Corporate Social Responsibility IBM Institute for Business Value IBM Global Business Services, through the IBM Institute for Business Value, develops fact-based strategic insights for senior executives around critical public and private sector issues. This executive brief is based on an in-depth study by the Institute’s research team. It is part of an ongoing commitment by IBM Global Business Services to provide analysis and viewpoints that help companies realize business value. You may contact the authors or send an e-mail to iibv@us.ibm.com for more information. Attaining sustainable growth through corporate social responsibility By George Pohle and Jeff Hittner A growing body of evidence asserts that corporations can do well by doing good. Well-known companies have already proven that they can differentiate their brands and reputations, as well as their products and services, if they take responsibility for the well-being of the societies and environments in which they operate. These companies are practicing Corporate Social Responsibility (CSR) in a manner that generates significant returns to their businesses. Corporate Social Responsibility is the way companies manage their businesses to produce an overall positive impact on society through economic, environmental and social actions....

Words: 6470 - Pages: 26

Premium Essay

Identify the Top Five Brands in the World in 2010. Explain How These Brands Managed to Build Brand Equity and Discuss the Advantages These Brands (and Firms) Enjoy Due to Their Substantial Brand Equity

...IBM Greenwald (2012:1), states that initially, the IBM brand success was premised on its strong technology heritage in the mainframe computer business until...

Words: 1707 - Pages: 7

Premium Essay

Dell Inc - Swot Analysis

...STRATEGIC MANAGEMENT BPMN6023 INDIVIDUAL TERM PAPER “DELL INC. : CHANGING THE BUSINESS MODEL (MINI CASE)” PREPARED BY : MOHD NOOR SHARIFFUDDIN AL-MUHARRAM BIN MAT SHUIB @ SHARIF MATRIX NO : 814812 MASTER OF BUSINESS ADMINISTRATION UNIVERSITI UTARA MALAYSIA TABLE OF CONTENTS Description | Page | 1 | Executive Summary................................................................................................. | 3 | 2 | Company Background.............................................................................................. | 3 | 3 | Industry Background................................................................................................ | 4-5 | 4 | Internal Environmental Analysis.............................................................................. | 5 | 5 | External Environmental Analysis............................................................................. | 5-6 | 6 | SWOT Analysis......................................................................................................... | 6-7 | 7 | Strategic Recommendation..................................................................................... | 8 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 1. Executive Summary The modern business environment is characterized by intense competition and this......

Words: 1766 - Pages: 8

Premium Essay

Brand Management

...• The out-of-box experience: the power of first impressions • Identifying the risk of ‘marketing myopia’ • The power of intention: connecting what you say to what you do • Brand stewardship Mutual Benefit and Stakeholder Relationships • Brands: Values and valuation • Personas: know your customers • Customer experience • Stakeholder relationships • Creating touchpoints: making the brand experience come alive • Journey mapping: the magic of being intentional • Brand relationship ecosystems Connecting Customers and Brands • Measuring and influencing drivers of brand choice • Analysing and managing brand perceptions and preferences • Managing brands by understanding customer-brand relationships • Customer relationship matrix, customer commitment, and brand adoption • Building brands for leadership: the communication link • Measuring health of a brand • Future of brands and branding • Connected customers: impact of social media What you will gain • Skills for management of brands in a variety of market contexts through exposure to state-of-the-art concepts, tools and techniques • Learning from successful (and unsuccessful) branding campaigns in the global and Indian...

Words: 1095 - Pages: 5

Premium Essay

Business

...An example of reframing efficiency is about Tom Watson, who is the founder of IBM, one employee who has make an error cause ten million dollars’ loss of the company, entered into Watson’s office and supposed resignation. However, what Watson said supersized him, “Are you kidding? We just spent ten million dollars on your education”. From this point forward, Watson reframed the situation that the mistake and loss had already occurred, he exchanged that cost as the future value of the employee, such as accountability and loyalty. Reframing is a promotion of emotional intelligence, treating the challenge as a chance in conducting the problem. Reframing also is an innovative tool to force leader or manager to find breakthrough with positive thinking and solving problems in workplace. For example, manager may reorganize team with budget limitation, combining or eliminating process which are inefficiency. This could engage employees more focus on their responsibility and objectives relate to organization’s...

Words: 333 - Pages: 2

Premium Essay

History of Dss

...The journey begins with building model-driven DSS in the late 1960s, theory developments in the 1970s, and implementation of financial planning systems, spreadsheet-based DSS and Group DSS in the early and mid 1980s. Data warehouses, Executive Information Systems, OLAP and Business Intelligence evolved in the late 1980s and early 1990s. Finally, the chronicle ends with knowledge-driven DSS and the implementation of Web-based DSS beginning in the mid-1990s. The field of computerized decision support is expanding to use new technologies and to create new applications. In the 1960s, researchers began systematically studying the use of computerized quantitative models to assist in decision making and planning (Raymond, 1966; Turban, 1967; Urban, 1967, Holt and Huber, 1969). Ferguson and Jones (1969) reported the first experimental study using a computer aided decision system. They investigated a production scheduling application running on an IBM 7094. In retrospect, a major historical turning point was Michael S. Scott Morton's (1967) dissertation field research at Harvard University. Scott Morton’s study involved building, implementing and then testing an interactive, model-driven management decision system....

Words: 334 - Pages: 2