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Joy Dishwashing

In: Other Topics

Submitted By renzmae
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In partial fulfillment of the requirement in MKT111 Principles of Marketing with the degree of Bachelor of Science and Business Administration Marketing Management
Presented by: Group 5
Ambi, Jake
Gonzaga, Ronald
Arroyo, Renz Mae
Canales, Flory
Costanilla, Gianne Marisse
Dalut, Michelle
Gilos, Mary Grace
Segurigan, Joliza
Yu, Ma. Daniela

Presented to:
Prof. Jessie Tamayo I. Marketing Background A. Overview of the Industry

The new SMC under the leadership of Cojuangco and Ang, the company has undergone a major strategic shift, streamlining and broadening its business portfolio, reshaping and redefining the very nature of its core businesses. While the company has significantly expanded its participation in its core business of food, beverage and packaging through regional acquisitions and integration, it has also made inroads into the power, mining, petroleum, infrastructure and telecommunication industries.
San Miguel Corporation operates in beverages, food, packaging, fuel and oil, power, mining, and infrastructure businesses in the Philippines and internationally. The Beverage segment produces and markets alcoholic and nonalcoholic beverages. The Food segment is involved in the feeds production; poultry and livestock farming; processing and sale of poultry and meat products; processing and marketing of refrigerated and canned meat products; manufacturing and marketing of flour products, premixes and flour-based products, dairy-based products, breadfill, desserts, and cooking oil; and importation and marketing of coffee and coffee-related products. The Packaging segment is engaged in the production and marketing of packaging products. It is also involved in crate and plastic pallet leasing, polyethylene terephthalate bottle filling graphics design, packaging research and testing, packaging development and consultation, and contract

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