...Path: K:/CLU-DOWLING-12-0101/Application/CLU-DOWLING-12-0101Case8.3d Date: 4th August 2012 Time: 20:52 User ID: nachiappanr 1BlackLining Disabled CASE 8 JUST ANOTHER MOVE TO CHINA? 339 CASE 8 JUST ANOTHER MOVE TO CHINA? THE IMPACT OF INTERNATIONAL ASSIGNMENTS ON EXPATRIATE FAMILIES by Yvonne McNulty Lisa MacDougall looked at her desk calendar and realized it was the first year anniversary of her employment at John Campbell College. ‘How ironic’, she thought, ‘that I might resign today, exactly one year after I started here’. As her colleagues dropped by her office throughout the morning to discuss a new research project that she was leading, Lisa felt both elated and sad. She was excited to be embarking on a new chapter in her career, but upset to be leaving behind her first fulltime job in nearly a decade. To ease her mind, she took a morning tea break at the campus cafeteria and ordered a latte. Then her cell phone beeped to alert an incoming message from her husband, Lachlan. As she nervously picked up the phone and read the four-word message – ‘it’s done, go ahead’ – she realized in that instant that there was no going back now: Lachlan had just signed a two-year contract with his employer to move their family to China, and it was happening in six weeks time. Taking a deep breath as she walked back to her office, the first task was to write a resignation letter, after which Lisa emailed her boss to request an immediate meeting to tell him she was leaving. Although...
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...Path: K:/CLU-DOWLING-12-0101/Application/CLU-DOWLING-12-0101Case8.3d Date: 4th August 2012 Time: 20:52 User ID: nachiappanr 1BlackLining Disabled CASE 8 JUST ANOTHER MOVE TO CHINA? 339 CASE 8 JUST ANOTHER MOVE TO CHINA? THE IMPACT OF INTERNATIONAL ASSIGNMENTS ON EXPATRIATE FAMILIES by Yvonne McNulty Lisa MacDougall looked at her desk calendar and realized it was the first year anniversary of her employment at John Campbell College. ‘How ironic’, she thought, ‘that I might resign today, exactly one year after I started here’. As her colleagues dropped by her office throughout the morning to discuss a new research project that she was leading, Lisa felt both elated and sad. She was excited to be embarking on a new chapter in her career, but upset to be leaving behind her first fulltime job in nearly a decade. To ease her mind, she took a morning tea break at the campus cafeteria and ordered a latte. Then her cell phone beeped to alert an incoming message from her husband, Lachlan. As she nervously picked up the phone and read the four-word message – ‘it’s done, go ahead’ – she realized in that instant that there was no going back now: Lachlan had just signed a two-year contract with his employer to move their family to China, and it was happening in six weeks time. Taking a deep breath as she walked back to her office, the first task was to write a resignation letter, after which Lisa emailed her boss to request an immediate meeting to tell him she was leaving. Although...
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...Google: Dealing with China Group 1 - What major pros and cons are there, regarding alternatives for addressing issues/opportunities? Some of the major pro’s that may be present while addressing issues and opportunities is that it may force individuals to think of alternative methods to conduct their business. Some of the advantages of coming up with new ideas is that it can also lead to new opportunities that may not have presented themselves had they not been forced to confront something that was atypical to begin with. Issues and opportunities often go hand-in-hand and is one of the primary precursors for entrepreneurs to begin their own business – identify an issue, or a need, and present a solution which results in an opportunity to sell or market their idea to resolve the need or issue of a potential customer or client. Additionally, there are con’s when being confronted with issues and opportunities when alternatives are the only means to resolve the issue. Sometimes, the alternatives may jeopardize the company’s moral or ethics or even run contrary to their corporate motto, such as in the case of Google’s corporate model of “Don’t be Evil”. Unfortunately, their corporate motto, and their culture is in direct opposition to that of the China’s government when it pertains to internet usage, search results and disclosure of personally identifiable information. As a result, Google in China has had to define what it means to not be evil, while still attempting to remain relevant...
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...Apple is moving some of its production facilities back to U.S Why? Apple CEO Tim Cook said in recent interviews confirmed by CNN that his company, which currently does most of its production in China, would invest $100 million to bring some of its Macintosh manufacturing back to the U.S. next year. Apple's move isn't surprising. It follows a continuing pattern of American companies bringing manufacturing back home due to rising labor, supply and production costs in China. "China isn't cheap anymore. And you also worry about the political risks and the environmental cost of doing business there," said Anderson, whose firm creates consumer drone technology. He moved his company's production out of China two years ago, setting up manufacturing facilities in San Diego and Tijuana. Anderson said making his products closer to his customers has actually turned out to be cheaper. Instead of manufacturing in bulk as he did in China, he ramps up production as orders come in. He also saves on shipping and other distribution costs. "Coming back to the U.S. has been a huge win for us," he said. Apple's move may not generate many more new factory jobs, though, since tech manufacturing today is so automated, he said. "It's not like you need workers sitting on workbenches to assemble computers," Free said. Also, since so much of the country's manufacturing base has eroded over the years, finding American workers with the skills to immediately start on the factory floor can be a...
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...whether your country would be able to keep its relationship peaceful due to threat from another. We can say that many if not all Filipinos are aware about the current problem our country is facing I regards to the issues on the West Philippine Sea, especially the ownership on Spratly Islands and Scarborough Shoal wherein the country of China is also on its claim. Ever since we were born, the islands have been with us, and we grew to know that it is ours, the country recognizes it, so does other countries, except China. At first it was thought that it was just an understanding, but the issue suddenly grows when the other started to send marine vessels to Scarborough Shoal for economic purposes, especially fishing. The Philippines saw China’s act as a threat to its governance over the islands and took immediate action, we know that there is nothing to be worried about, a talk is the best choice to solve problems, but it seems that China is not willing to listen. A few days after the fishing vessel incident, China sent another marine vessels “to patrol” the said islands, and upon realizing that the Philippines plea for negotiations fall into deaf ears, they decided to bring the topic to the higher ups, namely, the United States of America and the United Nations, and we are hoping that the dispute is going to be resolved in this matter, wherein both parties doesn’t have to take drastic steps just to prove their might and power over the other. On both islands, the dispute over it...
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...These companies have the warehouses locally, the orders will be automatically chosen from the warehouse that’s close to customers, which is very efficient. Another move I’d like to talk about Sears is the change of target consumer. In the mid-twenties, Sears switched its target focus from “only the farmer” to “both the farmer and city population”. The reason is that the low-income groups desired to buy the same goods as the middle and upper class. The country was becoming one big homogeneous market. And Sears noticed the trend and was aware of the consumer shopping habits, so they made changes accordingly. This strategy made me think of Starbucks in China. The consumer of Starbucks in America is almost for everyone, but in China, the target consumer is mostly for the wealthy upper and middle class. College students won’t pay 30 yuan for a cup of coffee because they can buy 6 bottles of CocaCola instead. Starbucks was really smart when they decided their target consumer in China. Since coffee is still not a common drink for Chinese, carrying a cup of expensive Starbucks is seen as a symbol of success or some little personal luxury for the middle class. Starbucks premium pricing strategy fits the market demand very well because the middle class and affluent consumers are growing, which means the market of Starbucks in China will be huge in...
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...Name：Huiwei Tan Student number：16869365 Identify the reasons why China outlawed direct selling in 1998. Do you think this action was justified? The Chinese officials issued a ban of direct selling on Amyway Inc. and it was a big threat and a loss of multi-million dollar profits. China issued the ban arguing that there were fears that the company was spreading heretical religion and was ready to start a secret society in China. Another reason for the ban was that China claimed that the organization acted as a base for criminal activity. The reasons for the ban are not justifiable because the company uses the pyramid scheme when selling its products. This is a threat to the Chinese government since it encourages sales people to recruit other members in the company. Further, the marketing strategy scares the Chinese officials and the high profits that the company is making. The ban is unsubstantiated and there is no solid reason to back up the claims. Discuss the differences between adopting the conventional wholesale retail Approach of opening stores versus the direct selling approach. In direct selling, the selling process of products and services involves person-to-person. This takes place in people instead of using another means such as the internet or catalogs. Generally, direct selling is different from the other selling processes in that, it moves the selling floor to the customers instead of making the customer to go to a particular location to make purchases. On...
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...(40marks) An emerging market is a country which is in the process of rapid growth and industrialisation and it can consist of the BRIC countries, which are Brazil, Russia, India and China. Targeting an emerging market could be a good strategy. This is because if the current market the business is operating in is in saturation, it could be then justified for them to expand in to these emerging markets as this gives them an escape route away from a saturated market or if the market is in recession to allow them to maximise sales revenue and allow them to survive in a recession. This is because we see that emerging markets usually have a quickly growing middle classes with a strong economic growth meaning that they would be able to escape the worsening current market and move to sell in somewhere with a stronger economy and a larger middle class. Meaning that this middle class is more likely to have money to spend on the new businesses products or services. Also meaning that the growing middle class is resulting in a culture shift, so there could be higher demand for their products or services in the emerging market. As a consequence to moving in to these emerging markets it also means that there brand name and image is growing and becoming more well known in these new markets. We see this with JLRs move to India as the Indian company TATA motors brought JLR, with this market development strategy they then aimed their products of selling luxury cars to the growing middle class of...
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...What make a photograph so captivating that it actually moves people? Some of the world’s greatest photographs captures extraordinary humans rebelling the government or people getting hurt by their own government. Two photographs in particular, have captured this; the Tiananmen Square picture, also known as the “Tank Man,” and the Kent State Shootings. These photos caught acts of bravery, courage, pain, and emotion. Even though photographs don’t say anything, they tell us everything. In 1970, the United States was in the middle of the Vietnam War. Many Americans believed that we should have never been involved in the war in the first place. President Richard Nixon promised the American people that he will get US troops out of Vietnam. But, in 1970,...
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...Module 5: Assignment 1 LASA 2 BUS6512 Jerome Bates June 4, 2015 Table of Contents Abstract……..………………………………………………………………………………p.3 General Electric Health (History)..…………………………………………………………p.4 Theories Behind the GE Healthcare Move…………………………………………………p.4 International Product Lifecycle.…………………………………………………………....p.5 Comparative Advantage……………………………………………………………………p.6 Possible Pitfall of the Strategy……………………………………………………………..p.8 Solutions to Pitfalls…………………………………………………………………………p.9 HR Strategy in India………………………………………………………………………..p.9 HR Strategy in China……………………………………………………………………….p.10 Training Design (India,China)………………………………………………………………p.10 Conclusion…………………………………………………………………………………..p.11 References………………………………………………………………..…………………p.12 Abstract Untapped markets are not always available, but are out there; the question is, how do you find those markets? How do you tap the untapped? How do you find untapped markets with the proliferation of growth in economies, societies and markets within a world that is becoming a market without defined borders? As companies continue to grow and trade also expands, it now is crucial that MNC’s looking to expand their business, look for growth in a global lens sense. In this essay, the discussion will be just that. How MNC’s can reach untapped markets and expand the growth of their business, most notably, General Electric Health. This has been made possible due to the continuous expansion of globalized economies that creates avenues for...
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...Reform and Opening in China: “Sequencing” or “Parallel Partial Changing” FAN Gang National Economic Research Institute China Reform Foundation Beijing, China November, 1999 Content I. Introduction: Lessons of Asia Financial Crisis for Reform and Opening Benefits from Globalization Constrains to the developing countries The “unequal footing” A common cause of Asian crises: “incompatible opening” The Lessons from Asia crisis: Speed up the reform and Balance the globalization and domestic restructuring Case of China: Gradual liberalization II. China: Opening process and benefits from the globalization II. 1 Trade. II. 2 Foreign Investment II. 3 Service sectors III. Potential negative impacts of further market liberalization III. 1. Unemployment in general III. 2 Agriculture III. 3 SOEs and Manufacture industries III. 4 Service sectors III. 5 Inter-region and inter-group income disparity IV. Impacts of Asia crisis and corresponding policies V. How to achieve further “Compatible opening” Will the quick market liberalization solve the problems? Reforms and opening “Compatible opening” vs. “sequencing” Timetable for opening? No universal solution China has quickly opened its economy in the past 20 years. It is became the largest FDI recipient developing country since 1993 and the trade is already equivalent...
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...Culture history My family name is Liu, the fourth largest family name in China, the largest family name in Jiang Xi province. I had asked my father about ancestor, he told me he just know them came to Hu Bei from Jiang Xi several hundred years ago. Jiang Xi is on the right side of Hu Bei, I am not sure the exact reason why they moved, if guess based on the history experience, I think it is about famine or war. Most Chinese ancestor are farmer several hundread years ago, because we were agricultural society. It means most people are very poor. In my country, every family very value the education, if one of their son got number one in the entire country, he will be a magnifico, the whole his family, relatives and neighborhoods would feel the unique honor and money. I do not remember this clearly, I asked my father whether a ancestor had a good position in the rank, he told me my grand-grandfather or my grand grand-grand father had got “Xiu Cai” in the rank. “Xiu Cai” is a not very good position, there were many “Xiu Cai” appeared every year. But it also brings some extent honor and economic support. Another grandfather got a champion in Gong Fu. It is not a same level as the civilian. But it was also good for my ancestor family at that time. My grandfather died before I could memory things, so all the story heard from my father. His job is a captain of the team which form of farmers. I do not what the responsible for he, because that job and organization way had disappeared...
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...Reform and Opening in China: “Sequencing” or “Parallel Partial Changing” FAN Gang National Economic Research Institute China Reform Foundation Beijing, China November, 1999 Content I. Introduction: Lessons of Asia Financial Crisis for Reform and Opening ¾ Benefits from Globalization ¾ Constrains to the developing countries ¾ The “unequal footing” ¾ A common cause of Asian crises: “incompatible opening” ¾ The Lessons from Asia crisis: Speed up the reform and Balance the globalization and domestic restructuring ¾ Case of China: Gradual liberalization II. China: Opening process and benefits from the globalization II. 1 Trade. II. 2 Foreign Investment II. 3 Service sectors III. Potential negative impacts of further market liberalization III. 1. Unemployment in general III. 2 Agriculture III. 3 SOEs and Manufacture industries III. 4 Service sectors III. 5 Inter-region and inter-group income disparity IV. Impacts of Asia crisis and corresponding policies V. How to achieve further “Compatible opening” ¾ Will the quick market liberalization solve the problems? ¾ Reforms and opening ¾ “Compatible opening” vs. “sequencing” ¾ Timetable for opening? ¾ No universal solution China has quickly opened its economy in the past 20 years. It is became the largest FDI recipient developing country since 1993 and the trade is already equivalent...
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...the 1990s as more and more countries become open to the idea of relocation. In our case, we saw examples of big multi-national companies moving headquarters across continents, like Nokia moving from Finland to the United States, IBM from the United States to China and HSBC from London to Hong Kong. This report will examine the reason behind this phenomenon and what are the consequences as a result of that. There are some key reasons that lead to this trend. i) Moving closer to the Asian market As Asia continues to charge ahead in its development, many companies want to fight for a slice of the pie and are moving into Asia to take advantage of the growing demand there. For example, Procter & Gamble (P&G) has this year moved its global headquarters for their beauty and baby-care business, including its biggest brand, Pampers, from Cincinnati to Singapore. They have expressed that the move to Singapore was motivated by a need for P&G brands to be closer to the growing number of consumers in Asia. As we can see from this, multi-national companies see the importance of the Asian market and believe that in order to take advantage of the potential there, need to relocate their headquarters. It is no longer enough to just have operations in Asia, but it is also helpful to have headquarters within the region to facilitate development. ii) Moving away from heavy corporate taxes The next trend is that of companies moving their headquarters out of countries that have...
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...experience in marketing in those regions. It’s a people issue, not a product issue.” Shih has discovered that building brands in the business-to-business market is easier than building brands in the business-to-consumer market. “Business-to-consumer brands have more value but also face more challenges. People involved in business-to-business are usually rational, but consumers in business-to-consumer are usually emotional in choosing their brands,” he says. In 2000, in a major restructuring, Acer spun off its manufacturing operations. The reason: Shih wanted to transform Acer from a top 10 global PC manufacturer into a “marketing and services powerhouse.” Shih also refocused Acer’s distribution and marketing on the vast, fast-growing China market. Acer and other key Source: Dan Hartung/Getty Images. ISBN 0-558-55519-5 Global Marketing, Sixth...
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